1、 P L A N F O R T H E 2 0 X X W E L C O M E R E C E P T I O N O F P I N G A N P R A T T&W H I T N E Y F U J I A N B R A N C H 敬：了不起的自己敬：了不起的自己平安普惠福建分公司20XX迎新酒会ping an pratt&whitney adheres to the brand concept of trust is strength,provides more high-quality loan services for micro enterprises and ind2、ividual customers with innovative technology and excellent customer experience,and creates a consumer finance brand trusted by global loan customers20XX20XX活动概述活动概述PINGANPUHUI活动名称：活动名称：XXXXXXXX分公司20XX迎新酒会活动类型：活动类型：酒会活动时间：活动时间：20XX年12月12日（暂定）活动地点：活动地点：XXXXXX酒店（暂定）活动人数：活动人数：800人邀约对象：邀约对象：公司领导、员工、客户PIN3、GAN1 1创意策略创意策略Welcome To The New YearChina Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance d4、riven by trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.致力于成为全球最值得信赖的、客户首选的普惠金融品牌。梦想梦想坚守坚守金融金融LOGO 他怀着一种创造性的情感将自己全身心地投入到它的中间，不断地为它增添内容，用飘浮到他路上的每一根漂亮羽毛去装扮它。了不起的盖茨比了不起的盖茨比了不起的盖茨比，一部关于梦想、金钱、爱情的经典小说，主角盖茨比最了不起的地方就是认认真真、坚坚守守、执执着着的爱着黛西；为了实现成为多金的上流社5、会绅士，努努力力奋奋斗斗往上爬；为了爱情付付出生命出生命也是值得。PINGANPUHUI创意来源创意来源根据平安普惠的品牌调性以普惠人的独有的个性作为切入点结合了不起的盖茨比中的经典宴会场景将独一无二的属于普惠人的金融信念融入活动再配合凯悦酒店户外广阔生机的草坪打造一场奢华、高级的“盖茨比”主题盛宴在展现普惠梦想信任的同时让所有普惠人赞为了不起的自己主主 题题策策 略略每一位普惠人都拥有盖茨比一样独具魅力的笑容：这种微笑是极为罕见的微笑，带有一种令人极为放心的感觉，也许你一辈子只能碰上四五次。仿佛一瞬间这种微笑似乎面对着整个永恒的世界，然而就在普惠人面对你的那一瞬间，它凝聚到你身上，对你表现出6、一种不可抗拒的偏爱。它对你的信任就像达到了你对自己所信任那种程度。LANDMARK不可复制不可复制 独一无二独一无二每一个锐意进取的你改变着这个时代的未来为这个社会做出了不起的贡献每一个会心微笑的你改变着这个时代的幸福每一刻都在为这个时代坚守初心今天在这里我们为自己喝彩敬：了不起的自己敬：了不起的自己平 安 普 惠 福 建 分 公 司平 安 普 惠 福 建 分 公 司2 0 X X2 0 X X迎 新 酒 会迎 新 酒 会SO,我们的活动主题为：PINGANPUHUI色彩模式色彩模式CLASSIC CONTRAST权利金、流光黑、科雷兰银、光羽白参照电影了不起的盖茨比中的经典黑金色调为主色调，7、而权利金&流光黑&克雷蓝银&光羽白，每一款都是知名的巴洛克家族的颜色，用高品位色系来设计打造现场，营造一种尊贵的高级范而的同时，瞬间惊艳来宾的视觉观感。PINGANPUHUI设计配饰设计配饰设计整体配饰以金色和白色为主。金色配饰主要以拉伸空间为主，金色烛台、铁艺的框架和洒落的玫瑰花片延伸了整个酒会空间。白色装饰物主要以柔和线条装饰物为主，为了中和画面硬朗的几何线条，让整个场景更加舒适。羽毛：轻盈、充满律动感，象征理论与腾飞之意。铁艺：线条的展现时尚感，金属呈现质感。花艺：低饱和度浅色为主，大量花艺充满蓬勃的生命力，代表生生不息。PINGAN2 2设计规划设计规划Welcome To The N8、ew YearChina Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance driven by trust.We are committe9、d to becoming the most reliable and preferred inclusive financial brand in the world.PINGANPUHUI场地规划场地规划1 12 23 3酒会入口草坪设立签到区草坪四周按照场地具体情况设立冷餐区、多个主题合影区、调酒区、普惠明星墙等，其他部分用灯光及背景调和设计。草坪中央设立圆形舞区及表演区。4141舞区四周不规则摆放吧台桌、餐桌、条凳。1 12 23 34 4PINGANPUHUI签到区签到区以富有线条的黑金装饰和普惠logo白板，红色地毯，打造普惠明星签名墙。PINGANPUHUI合影区合影区层叠感空间10、视觉设计：金黑主KV的巴洛克意向图形，再配合电影盖茨比的经典饰品，打造富有特色的经典巴洛克奢华场景。PINGANPUHUI冷餐区冷餐区冷餐区设计继续采用低奢华丽的黑金色，为美食增添无法忽视它的魅力。PINGANPUHUI普惠明星墙区普惠明星墙区设立普惠福建分公司明星墙，展示普惠20XX强大的服务团队及运营团队，以此来展现普惠福建分公司的实力，及切合主题：敬了不起的自己。PINGANPUHUI调酒区调酒区在电影了不起的盖茨比的舞会中，现场不仅有美食还有美酒，酒会设立调酒区，邀请调酒师为来宾特调鸡尾酒，增加来宾味觉的层次感。PINGANPUHUI中央舞区、演绎区中央舞区、演绎区设立盖茨比同款蓝白中11、央舞区及演绎区。PINGANPUHUI休息区休息区舞区四周不规则摆放吧台桌、餐桌、条凳。PINGAN3 3流程规划流程规划Welcome To The New YearChina Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust i12、s power,we practice the new Inclusive Finance driven by trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.PARTPART 0101 国际礼遇国际礼遇时间：时间：17:30-18:3017:30-18:30外模迎宾来宾签到定制茶歇外籍乐队暖场PART 02 PART 02 荣耀时刻荣耀时刻时间：时间：18:30-19:3018:30-19:30爵士舞开场领导致辞颁奖抽奖（可穿插在13、party时间）PART 03 AFTER PARTYPART 03 AFTER PARTY时间：时间：19:30-21:0019:30-21:00外籍乐队演唱乐器演奏自由舞会（主持人引导）经经典典高高端端“盖盖茨茨比比”主主题题酒酒会会在活动入口处，邀请外籍模特对来宾进行迎宾礼遇，模特穿着浅色礼服，体现活动品质感与仪式感。PINGANPUHUI外籍迎宾外籍迎宾来宾到达签到处，在优雅的盖茨比花艺包装处进行签到入场。旁边配备四重奏弦乐队带来音乐演奏，作迎宾演绎。PINGANPUHUI来宾签到来宾签到 乐队迎宾乐队迎宾来宾进行签订后，今入场内，品尝冷餐，冷餐与凯悦酒店合作，在每一处细节带来高级感。14、冷餐摆台以深色为主，冷色调花艺，与金属配件打造整体极简大气风格。PINGANPUHUI定制茶歇定制茶歇风靡全球的爵士乐曲调优雅迷人是一种急促又富动感的节奏型舞蹈，主要是追求愉快、活泼、有生气的一种舞蹈。其充满活力，富有创造性的特色为本次活动拉开帷幕，提升正常活动调性Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys15、 elegant and extraordinary classic works,Jiajing Bay.PINGANPUHUI爵士舞开场爵士舞开场邀请知名主持人为活动进行主持，匹配项目调性，提升活动基调。主持人开场：介绍活动信息，到场领导及嘉宾。Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant 16、and extraordinary classic works,Jiajing Bay.PINGANPUHUI主持人开场主持人开场领导上台致辞，向来宾表示欢迎，表达对客户们的感谢等。Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,J17、iajing Bay.PINGANPUHUI领导致辞领导致辞20XX优秀员工表彰，及烘托现场气氛的抽奖。Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay.PINGANPUHUI颁奖颁奖 抽奖抽奖由外籍乐队演奏曲18、目作为After party伴奏。为来宾提供尊享服务，体现活动品质感。Hong Kong Land Purchase and Merchants Shekou,two centuries-old enterprises,will once again join forces to travel northward along the Jialing River to seal up the citys elegant and extraordinary classic works,Jiajing Bay.PINGANPUHUIAFTER PARTYAFTER PARTYPINGAN4 4项目相19、关项目相关Welcome To The New YearChina Pratt&Whitney,with innovative technology and perfect risk control,provides more high-quality loan services for large and small micro enterprises and individual customers.Adhering to the brand concept of trust is power,we practice the new Inclusive Finance driven by 20、trust.We are committed to becoming the most reliable and preferred inclusive financial brand in the world.PINGANPUHUI服装推荐服装推荐女性：晚礼服 男士：西装属于平安普惠的盖茨比派对 P L A N F O R T H E 2 0 X X W E L C O M E R E C E P T I O N O F P I N G A N P R A T T&W H I T N E Y F U J I A N B R A N C H PINGAN感谢阅读！谢谢观看！ping an pratt&whitney adheres to the brand concept of trust is strength,provides more high-quality loan services for micro enterprises and individual customers with innovative technology and excellent customer experience,and creates a consumer finance brand trusted by global loan customers20XX20XX