1、CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPT2、URE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL不同的经纬度，会看到月亮的不同表面。我们每个人都无法看到完整的月亮，但我们会因为彼此而更接近月亮。月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MOON人间团圆月，月圆中秋时。中秋节的那一轮明月中总是藏着独属于中国人的浪漫。收集月光收集月光2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2023、4MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL中秋节的月亮，寄托了人们对亲人的思念和对团圆的向往。无论我们在哪里，只要抬头望月。总会有股暖流淌进我们的每一根神经。月亮，总是寄托着美好的期许。CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT月亮！月亮！MID-AUTUMNMID-AUTUMN捕捉计划捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 4、2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包中秋的所有月光！换个角度换个角度看漫天月光看漫天月光月亮捕捉计划MID-AUTUMNFESTIVALMOON总是低头赶路，也别忘了抬头看看漫天月光。项目定制了一场关于月亮的捕捉计划，收集这个城市的月光，打造一个满满月光的潮酷中秋活动。月光游园会月下手工坊月圆音乐会月夜潮趣集2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUT5、UMNFESTIVALMOON CAPTUREMOON CAPTUREMID-AUTUMNFESTIVAL活动目录月亮捕捉计划一.活 动 概 述二.传 播 策 略三.活 动 主 体四.执 行 细 则MOON CAPTURECAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光6、中秋节TIME:09.13-09.172024SITE:项目营销中心PART活动概述MID-AUTUMNFESTIVAL012024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL活动概述活活动动概概述述活活动动概概述述活动时间：2024中秋营销节点活动地点：地产营销中心/商业中心月亮捕捉计划MID-AUTUMNFESTIVALMOON以【月亮捕捉计划】为主题定制中秋活动，集合游园、7、市集、手作、音乐会等活动内容，定制爆款中秋活动。邀请这座城市所有热爱生活的人一起来项目赏月光。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL一、提升项目知名度结合中秋营销节点和热门话题定制活动，制造大量活动话题，提升项目热度，从而提升项目知名度。二、增 强 客 群 粘 性融合年轻化客群偏爱的活动元素，用玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。三、促 进 销 售8、 转 化借势活动热度，为项目聚集人气，从而进行销售转化。MMO OO ON N活活动动目目标标2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包“新鲜”月光。设置月光街区、月光邮寄中心、古韵游戏等区域。打造更符合年轻化审美的游园场景。亮 点0 1月 光 游 园 会M MO OO ON N C CA AP PT TU UR RE E月亮捕捉计划MID-AUTUMNFESTIV9、ALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL逛一场中秋好市，市集售卖奇趣返古的国潮文创，非遗手作、玩月好物，还有烟火气十足的月光小食铺。亮 点0 2月 夜 潮 趣 集M MO OO ON N C CA AP PT TU UR RE E月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTUR10、E2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MID-AUTUMNFESTIVALMOON伴着一轮明月，打包一个中秋。体验香囊、月光夜灯、茶果子、非遗竹编、月光手工皂等手作的乐趣。亮 点0 3月 下 手 工 坊M MO OO ON N C CA AP PT TU UR RE E2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPT11、URE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL华灯初上，月圆之下，用古韵节目和新国潮节目相结合的演艺形式，在中秋之夜再现千年盛世舞乐景象。亮 点0 4月 圆 音 乐 会M MO OO ON N C CA AP PT TU UR RE E月亮捕捉计划MID-AUTUMNFESTIVALMOONCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON12、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART传播策略MID-AUTUMNFESTIVAL022024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL预热海报发布预热海报发布月亮捕捉计划MIDAUTUMNFESTIVAL13、宣传周期活动前3-4周推广平台微博、小红书、朋友圈等平台宣传内容定制海报，融入中秋月亮元素和项目信息设计海报，发布于社交平台。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL溜个月亮出街溜个月亮出街移动溜月亮车出街，客户参与溜月亮互动，带活动话题发布照片/视频到个人社交平台，即可获得一份打包月亮小夜灯。2024MID-AUTUMN14、FESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL宣传周期活动前1-2周推广平台小红书、抖音、B站等平台推广内容拍摄活动视频发布于社交平台，向客群种草活动，提升热度。活动预热视频活动预热视频月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE202415、MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL活动预热话题活动预热话题定制#和月亮对话#等活动预热话题，在社交媒体引发客群互动传播，为活动实现预热引流。2024MOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL发布活动倒计时海报，客户转发带话题#月亮捕捉计划#的图文/视频内16、容到社交平台。即有机会获得中秋礼盒一份，通过活动话题传播预热活动。活动话题发酵活动话题发酵月亮捕捉计划MIDAUTUMNFESTIVALCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART活动主体M17、ID-AUTUMNFESTIVAL032024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVALO N E月光游园会MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON18、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL客户入场签到，领取月光收集卡一张以及游园文创礼一份。游园集齐活动印章即可兑换中秋礼包一份。游园签到集章游园签到集章月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光19、洒落街区月光洒落街区从古至今，一轮明月承载着无数人的思情。中秋诗词+月光洒落。中秋节的仪式感不妨先从这条新派国风月光街区开启2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL捕捉月亮主题区捕捉月亮主题区新鲜“现摘”的月亮，用发光的圆月主题场景点亮中秋的夜。在离月亮最近的地方捕捉月光，当月光洒落，享受中式浪漫！2024MID-AUTU20、MNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL望月赏灯猜谜望月赏灯猜谜猜灯谜是中秋节传统的民俗活动，定制赏灯猜谜互动区。在字间拾趣，望月赏灯猜谜，漫步在其中感受独属于传统节日的闲情雅致。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2021、24MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光邮寄中心月光邮寄中心“月是故乡明”邮寄今晚的月色给远方的家人和朋友。扫码参与活动，免费打印月光明信片，投入邮筒可完成邮寄。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL游园投壶打22、卡游园投壶打卡投壶之乐，古人的雅趣在此重现。拿起箭，对准壶口，一投一掷间，不仅是技巧的比拼，更是与历史的对话。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL游园蹴鞠打卡游园蹴鞠打卡蹴鞠作为足球运动的前身，不仅仅是一项体育竞技，更是一种文化的传承。在这项古老的游戏中，感受跨越千年的乐趣。2024MID-AUTUMNFESTIVAL23、2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL捶丸是唐代的一种拿球杆徒步打球的游戏，“捶”即为击打，“丸”即为小球。边走边用杖击球，打入对方球门即为获胜。游园锤丸打卡游园锤丸打卡2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 24、2024MOONCAPTURE2024MID-AUTUMNFESTIVALTWO月夜潮趣集MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL交错的花灯和月亮装饰布满市集，中秋的氛围感满溢出来。打造一条售卖文创、非遗、美食等各类摊位的国潮月夜市集。月夜市集规划25、月夜市集规划月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL市集餐食区规划市集餐食区规划定制月夜市集餐食区，用潮趣文案挂饰+时尚桌椅设计该区域。在这里可以放下工作压力，放肆的大快朵颐。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTUR26、E2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL玩 月 国 潮 文 创传统文化与现代色彩的碰撞，展现古人的美学，也是更符合年轻化审美的国潮文创。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDA27、UTUMNFESTIVAL给美味加点“月光”，集齐这座城市的所有好味。琳琅满目的美食，每一口下去都是大写的满足。伴着月光品尝全城好味。望望 月月 小小 食食 铺铺2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL非遗文创手作非遗文创手作感受极致的东方美学，竹编灯笼、压花团扇、非遗剪纸等，用“指间技艺”连通过去与当下，展现别具匠心的“28、慢时尚”。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL各种新奇好物、文创手作汇聚于此，有趣的灵魂在这里碰撞，每一件都充满了手艺人对生活的朴素热情玩玩 月月 杂杂 货货 铺铺2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAP29、TURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打卡潮趣的中秋民俗游戏摊位，设置古风套圈、飞花令、射箭等游戏，体验逛市集茶余饭后的雅致生活。潮趣中秋游戏摊潮趣中秋游戏摊月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVALTHREE月下手工坊MMI ID D-A A U 30、U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL汲取“新鲜”的月光，每日定制一款月下手作。用“指间技艺”打包月光，感受手作别具匠心的“慢时尚”。月下手工坊月下手工坊2024MID-AUTUMNFESTIVAL2024MOONCAPTURE231、024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月满玉桂香囊月满玉桂香囊“桂花飘落，拾花酿秋”中秋限定版桂花香囊。玉兔刺绣+桂花干花，有颜又有料。不仅仅是一份装饰，也寓意着安康与吉祥。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTUR32、E2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL打包月亮小夜灯打包月亮小夜灯手绘一个月亮。轻轻一按开关，月球小夜灯在床边亮起，独占一整片月光，超有氛围感。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL茶果子，一般在饮茶时搭配食用，最早用于皇宫盛宴招待，搭配茶饮更是相得益彰。恰逢中秋之时，做一席茶果子，千年古韵，风雅由心。中秋茶果子33、中秋茶果子月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL非遗竹编灯笼非遗竹编灯笼古朴典雅、蕴藏着吉祥美好的非遗竹编在手艺人的坚持下传承至今。将团圆安康的祝福凝结于竹编，一切美好会如约而至。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAP34、TURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光手工皂月光手工皂将“月光”研磨落水和皂液合一，凝聚一块月光，还原自然的草木原香。用水化开，开启沐浴月光之旅，将尘土洗涤而去。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUM35、NFESTIVALFOUR月圆音乐会MMI ID D-A A U U T T U U MM N NF FE ES ST TI IV VA AL L月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月圆音乐会月圆音乐会用三天的月圆音乐会（9.15-9.17）点燃中秋之夜，传统国乐与流行音乐的跨越时间碰撞。体验穿越古今的视听36、盛宴。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL国风少年为盛典开场，探趣千年古韵。身着汉服的童声团齐声朗诵古诗词。用诗词和古人对话，还原千年的东方情怀。童声诗词开场童声诗词开场月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOON37、CAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL嫦娥奔月舞蹈嫦娥奔月舞蹈中秋限定版舞蹈，国风舞蹈演绎江山明月，翩翩起舞赋美雅韵东方！让中秋的千年传承在新时代“流动”起来2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL国风音乐演绎，再现千年盛世舞乐景象。丝竹之声38、宛转悠扬，琴音瑟瑟，歌声袅袅，吟唱着时光的无尽诗意与浪漫。国风乐坊合奏国风乐坊合奏月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL诗词歌舞话中秋诗词歌舞话中秋雅韵流殇，古人诗词与琴音碰撞，抚琴而歌。将古典诗词韵味之美发挥极致的盛宴。月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024M39、OONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL青花瓷演绎青花瓷演绎月亮捕捉计划MIDAUTUMNFESTIVAL青花瓷是国风YYDS。曲子以古筝为叙，用扇子舞在舞台上翩翩起舞赋美雅韵东方！将深厚的古文化以蕴意丰富的表演呈现出来。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 20240、4MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL拜月祈福仪式拜月祈福仪式拜月之礼从古代延续，逐渐演化为民间赏月、颂月活动，也成为了现代人对美好生活的祈愿仪式。CAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月41、光中秋节TIME:09.13-09.172024SITE:项目营销中心PART执行细则MID-AUTUMNFESTIVAL042024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.指定人员负责项目的沟通工作统筹。2.根据工作内容细化分项工作组。3.安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。成立活动项目组成立活动项目组月亮捕捉计划MIDAUTUMNFESTI42、VAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.明确活动场地的使用情况，包含电量负荷、提供电源的接口位置、走线位置等。2.活动开始前必须检查各种硬件设施保证活动顺利进行。3.彩排测试音响、灯光、大屏等活动设备。场地搭建管理场地搭建管理月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOO43、NCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1、所有活动所需的物料，提前一天放置到指定位置，指派专人进行看管2、派专人负责所有材料的运输与分发3、活动结束后，办理出场手续，及时拆除返库并登记归位到合理堆放状态活动物料管理活动物料管理月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCA44、PTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.活动项目组相关人员同步活动进度，确保活动执行的一致性。2.活动执行各环节安排第一责任人，负责活动彩排、走位，现场执行等工作。3.活动前对项目组人员进行标准化的培训。人员培训管理人员培训管理月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.邀45、请专业的摄影师及摄像师到场2.专业设备及后期剪辑，保证效果3.对活动照片进行质量筛选，分类存档4.对活动素材整理剪辑为活动出街视频以及花絮视频，用于活动后期发酵。活动摄像管理活动摄像管理月亮捕捉计划MIDAUTUMNFESTIVALCAPTUREPROGRAMCAPTUREPROGRAMMMOONLIGHTOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE 2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心月亮捕捉计划MID-AUTUMNFESTIVALMOON