1、C h a n g z h o u h u a r u n W a n x i a n g f u M o d e l inter-projeCt designthe first stage ConCeptual design第一阶段规划|概念阶段Chief designer|riCky Wo n gd e s i g n M a n a g e r：l u l i x u,ji l u o,j i n y u a n常州华润万象府样板间项目设计C o n t n t s 目录p ro j e C t oVerVieW项目概况B u i l d i n g Base建筑基地B e n C h 2、M a r k i n g p ro j e C t周围项目d e s i g n eleMents设计元素提炼C o n C e p t u a l s o l u t i o no f s h o W f l a t样板间设计方案（89）C o n C e p t u a l s o l u t i o no f s h o W f l a t样板间设计方案（121）s t o r a g e CaBinet d e t a i l d i s p l ay收纳柜细节展示|常州|华润万象府样板间项目|pPrroojjeecCtt lloocCaattiioonn项项目目区区位位介介绍绍项目3、区位介绍projeCt l o C a t i o n从地理位置来看，华润万象府属于武进经开区潞城生活圈，东方东路主干道，BRT 直达以及青洋路高架，出行非常便捷，捷运 2 号线沿线又为交通配套锦上添花。项目西侧有东升时 代广场，苏果超市，此外港龙新港城也将新建港式风情街，生 活配套齐全。西侧 40 万丁塘河湿地公园，生态资源优越。FRom The geogRaphical poinT oF view,huaRun wanxiangFu Belongs To The living ciRcle oF lucheng in wujin jingkai DisTRicT,The main RoaD4、 oF DongFang easT RoaD,BRT DiRecT access anD Qingyang RoaD viaDucT.iT is veRy convenienT To TRavel,anD The mRT line 2 has aDDeD To The TRaFFic maTching.o n The wesT siDe oF The pRojecT aRe D o n g s h e n g Times sQuaRe anD suguo supeRmaRkeT.in aDDiTion,The new poRT sTyle sTReeT will Be BuilT in gan5、glong new poRT ciTy,wiTh compleTe suppoRTing liFe.DingTanghe weTlanD paRk,400,000 in The wesT,has supeRioR ecological ResouRces.。|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|real-life deMonstration area BasiC d ata实景示范区基本数据参观动线89、118 样板房设置于 10#楼西一层|C h a n g z h o u|h 6、u a r u n Wanxiangfu inter-Model projeCt|项目定位 10#|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|项目区位介绍projeCt l o C a t i o n|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|建筑基地外观Building Base appearanCe|常州|华润万象府样板间项目|C h a n g z h o u|h u a r7、 u n Wanxiangfu inter-Model projeCt|a r ChiteCt u r a l a p p e a ra n Ce建筑外观|常州|华润万象府样板间项目|BenCh Ma r k i n g pro j e Ct对标项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|BenChMarking projeCt周围项目路劲天隽峰荟新城天宁吾悦旭辉铂悦天宁|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model pro8、jeCt|设计理念design Core|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|居家设计中以舒适为主、个性与质感为辅，强调起各空间的联系与空间视觉感，且重视创意使用价值与凸显生活态度建筑元素元素分析元素提炼元素组合|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|设计元素design eleMents玻璃 g lass|常州|华润万象府样板间项目|C h a n g z h o u|9、h u a r u n Wanxiangfu inter-Model projeCt|设计元素design eleMents金属 meTal皮革 leaTheRweaR柜体 caBineT BoDy墙砖 w a l l Tile墙布 w a l l coveRingconcepTual soluTion oF show FlaT样 板 间 设 计 方 案建筑面积 89 男主人:30 岁，从事金融行业，热爱生活，喜欢健身女主人：28 岁，跨进电商运营，喜欢阅读旅行 女 儿：3 岁，幼儿园，活泼开朗 质量之家，追求家庭生活质量和家庭氛围，注重 和小朋友之间的互动和交流，对于家的定义不在 是满足其功10、能性需求，而是对未来的预期和向往。三口之家-生活中的无数小确幸|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|人物分析CharaCter analysis|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|priMitiVe plane l a y o u t|原始平面布局|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter11、-Model projeCt|plan option|平面布局|独立入户玄关+鞋帽柜=奢华入户尊享盥洗室+卫生间=干湿分区，空间利用更合理餐厅空间+客厅空间=开放式共享空间，你的生活从此有了更多可能更换房门开启方向，我有更多的小秘密 inDepenDenT home enTRance poRch+shoes anD haTs=luxuRy home pRivilegewashRoom+BaThRoom=weT anD DRy paRTiTion,space uTiliZaTion is moRe ReasonaBleResTauRanT space+ResTauRanT space=open 12、shaReD space,youR liFe has moRe possiBiliTies since Thenu-shapeD kiTchen space+laRge DouBle sliDing DooR=enjoy youR cooking Timechange The DooR opening DiRecTion,i have moRe liTTle secReTsu 字型厨房空间+大双开推拉门=尽情享受你的烹饪时光|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|户型策略分析|ana13、lysis o f h u x i n g strategy|概 念 方 案建筑面积约 89 concepTual schemesimple anD naTuRal 现代 自然d e s i g n is t o preserVe a l i f e s t y l e,n o t j u s t t o seek i n n o V a t i o n i n M o r p h o l o g i C a l language.Based o n the C o l o r o f the Wood,the texture is n a t u r a l a n d the textur14、e is riCh,giVing the spaCe unliMited Vitality.设计是保留壹种生活方式，而不仅仅在形态语言上寻求创新。以原木色为主基调，质 感自然且肌理丰富，赋予空间无限的生命力。|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|设计理念DESIGNCORE|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客厅意向图liVing r o o M intention|15、常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|餐厅意向图restaurant intention|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|主卧意向图Master intent|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卫生间意向图B ath rooM intention|常州|16、华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客餐厅效果图guest restaurant|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客餐厅效果图guest restaurant|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卧室效果图Be d r o o M|常州|华润万象府样板间项目|17、C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卫生间效果图Ba t h r o o MconcepTual soluTion oF show FlaT样 板 间 设 计 方 案建筑面积 121 男主人:38 岁，私营领导，喜爱交际冒险女主人：36 岁，公务员，喜爱旅行，陪伴家人 大儿子：7 岁，小学壹年级学生，爱好看卡通片 小儿子：5 岁，幼儿园，爱好画画父 母：65-70 岁，退休职工，生活规律喜欢阅读含怡之家，注重与亲人朋友相聚的时光，最幸福的日子就是 周末同家人出游|常州|华润万象府样板间项目|C h a n g18、 z h o u|h u a r u n Wanxiangfu inter-Model projeCt|人物分析CharaCter analysis三代同堂-共享生活中的每壹个惊喜|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|priMitiVe plane l a y o u t|原始平面布局|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|plane l a y o u t ii|平面布19、局|客厅空间+餐厅空间+长桌设计+l 型沙发=舒适家庭用餐空间living Room space+Dining Room space+RounD TaBle Design+l-shapeD soFa=comFoRTaBle Family Dining space扩大主卧面积+储藏衣柜功能+主卫空间=舒适性主人空间expanDing main BeDRoom aRea+waRDRoBe sToRage FuncTion+main guaRD space=comFoRTaBle masTeR spaceTchilDRens space+enTeRTainmenT space+TaTami=chil20、DRens mulTiFuncTional space FoR leaRning anD enTeRTainmenT儿童空间+娱乐空间+休息空间=儿童学习娱乐多功能共亯空间|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|户型策略分析|analysis o f h u x i n g strategy|概 念 方 案建筑面积约 121 concepTual schemelightness a n d l u x u r y,it is n o t a MagnifiCent deCoratiV21、e panel,it is the pursuit o f qua l i ty o f life,the eMBodiMent o f a persons attitude to Wa rd s life,t h e u l t i M ate p u r s u i t o f C ra f t s M a n s h i p d eta i l s,a n d t h e Way o f redefining Modern life.轻奢，它不是富丽堂皇的饰面板，它是对于生活品质的追求，是一个人对待生活的态 度的体现，是对于手工打造工艺细节的极致追求，是重新定义现代生活的方式|常州|华润22、万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|设计理念DESIGNCOREmoDeRnl uxuRy现代 奢华|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客厅区意象图loBBy area intention|常州|华润万象府样板间项目|C h a 23、n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|餐厅意向图dining r o o M intention|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Mode24、l projeCt|卧室意向图BedrooM intention Map|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卫生间意向图toilet intention Map|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客餐厅效果图guest25、 restaurant|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|客餐厅效果图guest restaurant|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卧室效果图Be d r o o M|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|卫生间效果图Ba t h r o o MsT26、oRageoF show FlaT收纳系统推拉式嵌门垃圾桶|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|厨房收纳kitChen storage iMage刀叉收纳挂调味料收纳柜升降拉篮手水盆收纳柜|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|浴室收纳B ath rooM storage iMage化妆品收纳柜镜柜收纳化妆品收纳柜首饰柜leD 挂衣杆柜内灯带柜内分割|常州|华润万象府样板间项目|C h a n g z h o u|h u a r u n Wanxiangfu inter-Model projeCt|衣柜收纳WardroBe storage iMage