1、PACK SPRING,此次五一.是摘下口罩后，第一个五一长假，对于商业体来说卯足了资源推进五一活动。我司拟通过此次活动营造商场氛围，通过演出和网红互动游戏，联合商家推出SP促销活动。最大程度的丰富蓝领五一生活的同时，营造商业氛围，拉动商场商家的产品销售。活动亮点 1、趣味性强(网红互动游戏）2、参与度高（商家、蓝领工人共同参与）3、可操作性、落地性强。,活动目的,PACK SPRING,春天是浪漫、美好、温馨、璀璨的“不期而遇的春天”,闯入春日花花大世界，探索春日的美好以“鲜花”+“绿色”为主题包装请放轻松，禁止焦虑，迎接春天的所有美好,暖春之际 全城互动吃喝玩乐 探索xx项目生活美学,充满2、生机的暖春时节，想你所想，物超所值无论你是都市时髦精，还是街头潮流咖无论你是吃货小分队，还是精致旅行家在远洋都是值得致敬的生活家各式新潮互动+舞台精彩表演+精美盲盒礼品,生活就像 开启幸运盲盒总是充满不期而遇的各种惊喜,细数当下潮流生活Style抽盲盒必须拥有姓名当成年人的童心被神秘又精致的盲盒撩动狂热程度简直超出想象将美好春日打包进盲盒中当xxx广场与幸运盲盒不期而遇人人都可以成为美好生活的“收藏家”,吃喝玩乐、闯关夺宝、限量盲盒平阳2023五一最值得一去的打卡地,全城瞩目、全民参与，百款盲盒开出千般欢喜，让整个城市瞬间沸腾,再大的品牌，也有自己的声音,1.抖音传播：新媒体时代，也是短视频社3、交的时代网络覆盖了生活的方方面面，全新的广告传播方式，创建”xx广场”抖音蓝V账号记录活动现场（活动前一周发布开业宣传视频、活动执行期间发布现场快剪视频）,2.朋友圈转发：文案+活动画面（配合倒计时3、2、1、0），工作人员全部转发,再大的品牌，也有自己的声音,1.抖音传播：新媒体时代，也是短视频社交的时代网络覆盖了生活的方方面面，全新的广告传播方式，创建”xx广场”抖音蓝V账号记录活动（活动前一周发布开业宣传视频、活动执行期间发布现场快剪视频）,2.朋友圈转发：文案+活动画面（配合倒计时3、2、1、0），工作人员全部转发,抖音温州攻略直播一直播,宣传车巡游活动前期由宣传车沿规划路线巡游，释放4、项目信息,前期宣传预热,线上预热海报项目微信公众号发布线上预热海报,前期宣传预热,游戏互动区域,盲盒墙,活动现场设置游戏区域（来宾5月1日前转发活动至朋友圈）或（现场消费满38元+关注公众号转发朋友圈）即可参与游戏成功通关三场游戏即可获取幸运盲盒抽奖次数一次（每场游戏只有两次挑战机会）,Set up game area at the activity site(guests forward the activity to moments before May 1st)or(spend over 38 yuan+follow the official account and forward,活动5、现场设置真人飞行棋游戏区域，四人一组即可开始游戏最先到达终点者获胜成功通关三项游戏即可参与盲盒抽奖,The game area is set up at the activity site.A group of four people can start the game and the one who reaches the finish line first winsSuccessfully complete all three games to enter the blind box draw,活动现场设置眼疾手快游戏区域，来宾成功接住4根掉落下的道具即算成功通关成功通关三项游戏即可参与6、盲盒抽奖,The game area is set up in the activity site.Guests will successfully finish the game if they successfully catch 4 fallen propsSuccessfully complete all three games to enter the blind box draw,活动现场设置砸钉子游戏区域，来宾规定时间内把所有钉子砸进即算成功通关成功通关三项游戏即可参与盲盒抽奖,Nail smashing game area is set in the activity site7、.Guests will be considered to have successfully completed the game if they smash all nails into the game within the specified timeSuccessfully complete all three games to enter the blind box draw,来宾成功通关游戏即可抽取盲盒一次盲盒随机抽取，抽取后不可更换,Guests can successfully complete the game to draw the blind box onceBlind8、 boxes are randomly selected and cannot be replaced after extraction,活动外场布置春日风格五一dp点位，以春日风格的绿色搭配鲜花造型打造春日风格的五一dp点位吸引来宾合影打卡，更贴切本次春风集市活动的氛围,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,绿色主题合影框dp点位，来宾可站在合影框内9、拍照,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,绿色门头造型dp点位，来宾可站在门头内进行合影,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after 10、extraction,活动内场及二楼、三楼布置劳动节主题合影框吸引来宾合影打卡,Guests can successfully complete the game to draw the blind box onceBlind boxes are randomly selected and cannot be replaced after extraction,舞台区域,露营区域,活动现场铺设假草坪搭建简易舞台搭配项目立体字营造现场氛围邀请乐队、歌手演出烘托整体活动调性，提升现场热度,A simple stage is set up with a fake lawn and LED scree11、n to create a scene atmosphereBands and singers are invited to perform to enhance the overall tonality of the event and enhance the heat of the scene,活动现场布置露营天幕搭配蛋卷桌折叠椅供来宾休息观看演出夜晚搭配彩灯进行装饰，营造露营氛围,The camping canopy is equipped with egg roll table folding chairs for guests to rest and watch the perfor12、manceDecorate with colored lights at night to create a camping atmosphere,现场舞台为各位来宾免费开放来宾可自由上台进行演唱或表演,The live stage is open to all guests free of chargeGuests are free to sing or perform on stage,互动小丑、玩偶内场进行巡游与现场来宾互动合影拍照发放气球礼物,Interactive clowns and dolls cruise the infieldInteractive group photo w13、ith guests on site to give balloon gifts,春日集市/美食集市,市集摊位区域,气球雨区域,活动内场采用春日风格元素装饰搭建创意市集区域售卖风格独一无二的科技/美食/文艺/等物件 充满花艺|美食|DIY|时尚等的创意集市并通过搭配小灯串进行亮化装饰，品美食、听音乐这是你有必要去赶的一场创意集市,The activity field is decorated with spring style elements to build a creative market areaSelling style unique technology/food/art/etc14、,在市集摊位区域上方布置梦幻气球雨每日一场，气球雨内包含黄金礼品吸引来宾参与活动将人流引入内场,A daily fantasy balloon shower containing gold gifts is arranged above the market stall areaAttract guests to participate in the activities and bring people into the field,活动细节-其他人员,专业摄影师,专业摄像师,专业安保,突发事件应急指挥部：Emergency response headquarters:总体协调、安排、组织各15、项安全应急工作，迅速处理突发事件的应急救援工作。具体工作内容如下：安全保卫应急组：Security emergency team:负责提前到场，配合突发事件应急指挥部工作；负责晚会现场、舞台四周、演员休息室、嘉宾席的安全防控；负责提前清场，严禁无关人员演出前滞留演出现场；负责门禁、现场查验，防止有与晚会不相干的人员等外来人员进场；保证现场良好的演出秩序，严防寻衅滋事情况发生；如遇突发事件，积极配合其他工作小组开展工作。医疗救护应急组：Medical emergency team:负责现场一般医疗药品、器材、器具的配备；现场安排指定人员、担架，进行医疗救护备用；如遇突发事故，应及时救助，必要时送16、医务室治疗或拨打120。消防安全应急组：Fire safety emergency team:负责文艺晚会开始前的消防安全培训及预演练；负责晚会现场及周边场地消防器材的提前布置；演出舞台、演员更衣室的消防安全，及废弃物的及时合理处理；负责晚会现场秩序，严禁吸烟、玩火；紧急情况下演出现场电源的切断与现场消防应急处置。紧急疏散应急组：Emergency evacuation emergency team负责晚会现场疏散出口选定；负责紧急疏散标识的制定与放置；负责舞台、嘉宾席、高台等紧急疏散设施的安全检查；负责准备哨子、扩音喇叭、应急照明灯等紧急提醒器材并查看其有效性；负责保持疏散通道畅通，防止人员17、拥堵情况的发生，及紧急情况下人员情绪的稳定、防止踩踏事件发生；紧急情况下可任意征调其他工作小组的人员。舞台、幕后突发情况处理组：Stage and backstage emergency handling group:负责舞台、幕后等演员适当调度；处理舞台设施、幕后情况的突发事件。负责设备的流通、灯光调配的对讲。负责演员的点到和通知上台和跟主持人沟通传达。,为了确实做好恶劣天气预防及应急预案工作措施，保障活动的顺利进行，结合活动中的实际情况，我司特制定天气应急预案如下：IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY 18、MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS:成立天气应急预案工作小组：WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突发情况的处置：CONTINGENCIES DISPOSAL:提前5天对天气预报进行跟踪，并以工作联系函的形式通报贵司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECA19、ST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在预知活动当天有暴雨等恶劣天气的情况下，我司立即通报贵司，并协商是否更改活动举办时间，以保证活动效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIV20、ITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.如不做时间修改，将提供雨棚搭建措施，雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活动当天遇大风、大雨等恶劣天气，将根据天气情况采取一定的应急措施，如提示客户、业主备雨伞、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RA21、IN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA,PONCHO AND SO ON.,医疗预案：MEDICAL PLANS:现场设置紧急医疗箱，准备常规药品，如防暑降温药、风油精、创可贴等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH AS SUNSTROKE MEDI22、CINE,ESSENTIAL BALM,BAND-AID,ETC.设定一键拨号，活动前了解距离现场最近的120急救中心，救护车响应时间SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活动前相关培训：TRAINING BEFORE THE EVENT:工作人员培训STAFF TRAINING为了保证活动成功举办，本公司负责活动的相关培训。IN ORDER TO ENSURE THE SUCCESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.有关工作人员的培训内容涉及：活动内容、活动流程、现场配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人员培训OTHER TRAINING其他人员的培训内容包括：模特小姐、服务生、保安、摄影摄像师等培训。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRAINING.,