1、六安旭辉中心景观概念设计DDON六安旭辉LU AN CIFI CENTERCONCEPT DESIGN2 0 2 1/0 2/2 8叶集金寨县霍山县舒城县S315S203皋城中路长安南路六安站六安汽车客运总站六安汽车客运北站3KM 10min4.7KM 20min7.KM 六安市区六安市政府城市区位urban location霍邱县SITE基地位于金安城区，南侧毗邻城市主干道迎宾大道，距六安站 7.8KM,拥有极为便利的交通条件。The base is located in Jinan City,adjacent to Yingbin Avenue,the main road of the c2、ity,7.8km away from Luan station.首进六安 板块新高地Entering the new highland of Luan plate for the first time金安区政府安徽省六安中学六安市人民医院东院区迎宾大道迎宾大道皖西大道迎宾大道站许继慎路皋城路规划六合线安徽省六安第一中学东校区1km六安曙光铂尊酒店六安中山医院六安汽车客运东站Peripheral resources周边资源小学东校基地 6 大功能赋能，再造活力新城，医疗及学校配套，交通便利，绿化公园提升生活满足感。The six functions of the base are empowe3、ring,rebuilding the vitality of the new city,supporting medical and school facilities,convenient transportation,greening the park,and enhancing the sense of life satisfaction.交通便捷 配套综合Comprehensive matching of large disk driveSITE六安市人民路小学东校教育/医疗/休闲聚文一云河湾白鹭雅苑主城区方向霍邱方向皇家御苑龙泽府第安徽博微长安电子有限公司安徽翔基精密电子有限公司六4、安电子商务创业园新锦成开元大酒店红星美凯龙龙泽府第主要人流方向主要展示界面次要人流方向李公麟路皋城东路迎宾大道次要人流方向郡 学 路ABSITE规 划 面 积 为 257960Current situation analysis现状分析A 皋城路与郡学路交叉处B 皋城路与迎宾大道交叉处基地内部现状平坦，便于未来景观打造。北侧及西侧的李公麟庐路与郡学路景观体系完整，有利于未来住户的归家体验。The internal situation of the base is flat,which is convenient for future landscape construction.The lan5、dscape system of ligonglinlu road and Junxue road in the north and West is complete,which is conducive to the home experience of future residents.现状完善 动线清晰Analysis of site status and focus场地鸟瞰规划分析Planning analysis李公麟路皋城东路迎宾大道郡 学 路小区主入口小区出入口小区出入口紧急消防出入口紧急消防出入口紧急消防出入口59.0062.0062.5063.5064.5062.0064.76、061.7064.0064.0064.0064.0064.0064.0064.0064.0064.0064.0059.0064.0061.0061.0060.5058.4060.5061.5359.5364.1557.9760.1362.4259.3360.4959.0057.5465.66项目住宅地块用地面积（景观面积）：191293（146429）项目商业地块用地面积（景观面积）：66667（37767）示范区面积：商业转角 13000 +生活街区 6500 +社区入口5000 (24500 )大盘综合+商住一体本案用地面积达到 25.8w 平方米，包含6w 多平方米的商业空间，达到了商住7、一体的综合优势，为后期的社区规划提供了有利条件。The project covers an area of 25.8w square meters,including more than 6W square meters of commercial space,achieving the comprehensive advantages of commercial and residential integration,providing favorable conditions for the later community planning.Analysis of site status 8、and focus示范区范围（面积 24500）2F 社区入口350m50m2F 沿街商业售楼处（未来商业）天街入口商业 2F售楼处 2F(一层沙盘+二层样板房）李公麟路皋城东路迎宾大道郡 学 路小区出入口小区出入口紧急消防出入口紧急消防出入口场地界面分析Site interface analysis聚人流汇聚主要路口社区归家动线小区主入口紧急消防出入口商业旺角+U 型绿带未来主要商业界面城市主干道+车流量最大界面未来主要生活街区住户归家必经之路30m 宽市政绿带公园环绕的综合社区基地西南角为人流汇聚路口，为场所提供了有利的商业旺角空间。同时 30m 宽市政绿带的环绕也为地块增添了绿化价值。T9、he southwest corner of the base is the intersection where people gather,which provides a favorable commercial space for the site.At the same time,the 30 m wide municipal green belt also adds greening value to the plot.Analysis of site status and focus高地引流+公园渗透场地规划策略Site planning strategy59.0062.006210、.5063.5064.5062.0064.7061.7064.0064.0064.0064.0064.0064.0064.0064.0064.0064.0059.0064.0061.0061.0060.5058.4060.5061.5359.5364.1557.9760.1362.4259.3360.4959.0057.5465.663m 垂直高差，利用路口高地汇聚人气李公麟路皋城东路迎宾大道郡 学 路市政绿带资源丰富向商业内街渗透基地西南角为场地提供了视觉高度，有利于视觉汇聚点的打造，设计策略结合市政公园打造绿色生活街区+城市商业走廊。The southwest corner of the 11、base provides a visual height for the site,which is conducive to the creation of a visual gathering point.The design strategy is combined with the municipal park to create a green living block+urban commercial corridor.Analysis of site status and focusL 型商业空间，打造绿色生活街区+商业城市走廊振兴文禾赋2.4km2km1.9km2km万瑞天赋12、未来远大玺悦府远大雍华府SITE产品定位：高层、洋房展示区风格：中式景观概述：前中后场展示齐全，归家三进门礼仪景观主题：礼仪归家产品定位：高层、洋房展示区风格：新中式景观概述：融合城市的人居诉求，造就府系国风雅韵的居所景观主题：国风臻艺阔宅产品定位：高层、洋房展示区风格：新中式景观概述：汲取中式园林设计，采用当下非常罕见的景观连廊的构建贯穿社区景观主题：理想洋房，墅级生活振兴文禾赋远大雍华府远大玺悦府市场竞品Competitive products in the market产品定位：高层、洋房展示区风格：现代简洁景观概述：利用全龄社区公共空 间做示范区。景观主题：美好生活馆万瑞天赋未来独特性13、 品质感 引爆点 Uniqueness quality tipping point基于竞品项目我们的优势是什么?What should we dobased on competitive items?竞品总结Competitive product summary大盘开发的商业住宅综合体Commercial residential complex of large scale developmentTop real estates qualityGreen space infiltration in urban dimensionThe design vane of FuturismTOP地产的14、品质优享城市维度的绿地渗透未来主义的设计风向标地缘客户不足以支撑流速需求，如何缔造全市明星流量项目，扩容吸纳全市及县镇进程客户？Geographical customers are not enough to support the flow rate demand.How to create a star flow project in the city and expand the capacity to absorb customers from the whole city,counties and towns?80%市区本地改善客群家庭结构：青年、三口之家置业目的：自住市周边板块及乡15、镇进城客户置业目的：婚房或为小孩上学考虑的刚改置业考虑因素：户型、位置、价格 主力客户重要客户周边乡镇进城客群市区本地改善客群霍邱县未来主力拓客群SITE20%客群挑战Customer challenge客群分析Customer group analysis相较于一般客群，年轻化的他们更倾向于热情的，充满新鲜感的事物；同时也更注重真实的物质生活与体验感。Compared with the general customers,they are more inclined to warm,fresh things;at the same time,they pay more attention t16、o the real material life and experience.什么才是他们想要的生活？时尚潮流Fashion trend交互体验Interactive experience简洁艺术Simple and artistic有氧健康Aerobic health科技便捷Convenient technologyWhat is the life they want?客群需求Customer demandSITEsite区位:金安区Location:Yuelu District社区：交流与发展Communities:Communication and Development商业：挑战与扩17、张Business:Challenges and ExpansionNature:City Park自然：绿线公园教育：中学与小学Education:Kindergarten and Primary项目诉求Project demands我们不是在做一个商业场所，而是在定位一个“未来综合社区”我们不是在做一个户外空间，而是在实现一个“大都会梦想”Were not making a commercial space,were making an Future integrated community,were not making an outdoor space,were making The 18、metropolis dream 艺术 artistic有氧 artistic科技 artistic交互 artistic便捷 artistic趣味 artistic多元 artistic网红 artistic活力 artistic全时 artistic新潮 artistic时尚 fashion诉求理解Appeal understanding无论纽约的时代广场，还是东京的银座，大都会总是与商业街区的繁荣息息相关。Whether Times Square in New York or Ginza in Tokyo,metropolis is always closely related to t19、he prosperity of commercial districts.he construction of metropolis is inseparable from the development of commercial district大都会的建设离不开商业街区的发展纽约曼哈顿时代广场上海南京路步行街东京银座广场商业演化Business evolution巴西利卡步行街林肯大街社区商业最早出现社区商业开始在时间范围内普及商业+住宅一体化社区的标杆世界上最早的步行街The earliest pedestrian street in the worldboulevard The r20、udiment of modern commercial streetCommunity business began to spread in timeCommercial+residential The benchmark of integrated communityCommunity commerce first appeared林荫大道现代商业街雏形公元前 184罗马1930s德国埃森1960s美国芝加哥1980s日本东京2010s新加坡“林贝克”大街新宿街头Kampung Admiralty社区综合体设计策略design strategy激活城市空间的生活载体绿荫环绕的公园商业综合21、体满足精神需求的交互空间策略一策略三策略二策略四独一无二的情感记忆场所“伟大的商业街区一定是能点亮城市生活的、汇聚人气的场所，是不仅仅站在街道的层级上，而是城市维度上的共享空间。马斯洛心理需求金字塔昭示了人的社会需求标准，在满足了生理与安全需求的 21 世纪，人们更多的开始在使用空间里追求社交上的愉悦和精神上的满足。商业街不仅仅只是售卖，公园不仅仅只有绿化，时代的发展指导场所产生更多综合化的存在，将自然与生活结合，是城市空间的发展所趋。去过很多地方，走过很多路，仍忘不了童年时院子里的那棵大树。许多情感的记忆来自于空间里一些独一无二的特征，时代创造的不应仅仅只是网红，更需要能被永远铭记的情怀。未22、来商业街区的发展更注重综合化和参与性In the future,the development of commercial blocks will pay more attention to integration and participation激活城市空间的生活载体人气聚合的商业都会Activate the life carrier of urban spaceA commercial metropolis with high popularity绿荫环绕的公园商业综合体Park commercial complex surrounded by green shade多维一体的氧气公园M23、ulti dimensional oxygen Park满足精神需求的交互空间Interactive space to meet spiritual needs沉浸体验式的主题目的地Enjoy the interactive Internet red destination独一无二的情感记忆场所A unique place for emotional memory温情铭感的社区家园Warm community home我们在公园里We are in the parkWe are also in the commercial streetThis is a way homeIts also a 24、place for emotional communication也在商业街这里是归家的路也是情绪交流的场所跳脱售卖的街道一起享受情绪与艺术的都会This is not a place for sale This is the city of artApproaching the masters emotional world Experience the art of life with masters走近大师的情绪世界与大师一同体验生活的艺术概念设计conceptual design池塘里的睡莲Water lilies in the pond秩序中的几何冷抽象Geometric abstr25、action in order即兴而画的抽象艺术Abstract art of impromptu painting纯真无邪的丛林梦境Pure and innocent jungle dream克劳德莫奈彼埃蒙德里安瓦西里康定斯基亨利卢梭Oscar-Claude MonetPiet Cornelies MondrianWassily KandinskyHenri Julien概念设计conceptual design情绪感受：多彩、炫目、梦幻Emotional feeling:Quiet,peaceful,dreamy情绪感受：欢快、热烈、自由Emotional feeling:Quiet,p26、eaceful,dreamy情绪感受：平和、清新、放松Emotional feeling:Quiet,peaceful,dreamy情绪感受：秩序、简洁、礼仪Emotional feeling:Quiet,peaceful,dreamy情景一：莫奈的池塘情景二：卢梭的丛林情景三：康定斯基的舞会情景四：蒙德里安的小路Scenario 1:Monets pondScenario 2:Rousseaus jungleScenario 3:Kandinskys danceScenario 4:Mondrians path情景设计conceptual design情景落位仪式入口、尊享礼仪林下剧场、静享27、空间光影大道、梦幻场景情景四：蒙德里安的小路情景三：康定斯基的舞会情景二：卢梭的丛林情景一：莫奈的池塘1.多样化体验场所Multi-activity Place Experience2.活力爆点Active breaking Point3.绿色边界系统Green Boundary System4.视觉连接Visual Connectivity5.科技互动Technology Interaction6.五感设计Visual Connectivity亲子互动、乐活体验Scenario 1:Monets pondScenario 2:Rousseaus jungleScenario 3:Kandin28、skys danceScenario 4:Mondrians pathconceptual design设计立体图Design stereogram总平面图General layoutN示范区总面积：24700 平方米单方造价：600 元/平方米Total area of demonstration area:24700 square meters Cost 600 per square meter1113377755999101020201919191818181717161615151414131312121111222448866泊车入口停车位精神堡垒光影大道音乐喷泉售楼部外摆空间林下剧29、场阶梯平台IP 绿岛Parking entranceParking space Main entrance plaza Guangying Avenue musical fountain The Sales Department Swing space Under the forest Theater Step platform IP Green IslandLOHAS half basketball court Happy long table Dancing corridor City Exhibition Hall Interesting terrain parent-child int30、eraction Suspended grassland Ceremonial Waterscape Etiquette tree array Green space乐活半篮球场欢洽长桌舞动长廊城市展厅趣味地形亲子互动悬浮草地仪式水景礼仪树阵入口大堂动线设计Moving line designN市政道路泊车路线（P=14+20=34）泊车后人行动线人行参观动线市民游玩动线未来业主归家动线P=14P=20主要入口社区入口售楼部入口Municipal Road Parking routes Action line after parking Pedestrian tour route Public31、 travel Future home ownershipMain entrance Community entrance Entrance of Sales Department人行参观动线Pedestrian tour route泊车后参观动线Pedestrian tour route通往 1F 售楼部Pedestrian tour route内部旋转楼梯+电梯通往 2F 样板间Pedestrian tour route标高与尺寸设计Elevation and dimension design市政标高场地内部标高设计标高建筑标高尺寸标注Municipal elevation Site in32、ternal elevation Design elevation Building elevation Dimensioning61.5364.1564.1510m73m88m40m55m24m130m60m51m25m35m113m35m62.4265.6662.0062.5063.5063.5063.5013.40(相对）10.10(相对）10.80(相对）64.5063.501.8m(相对）3m(相对）1.9m(相对）2.1m(相对）0.6m(相对）0.6m(相对）1.5m(相对）3m(相对）1.5m(相对）分区主题Partition theme情景一：莫奈的池塘情景二：卢梭的丛林情景33、三：康定斯基的舞会情景四：蒙德里安的小路Scenario 1:Monets pondScenario 1:Monets pondScenario 1:Monets pondScenario 1:Monets pond情景一：莫奈的池塘情绪感受：多彩、炫目、梦幻Emotional feeling:Quiet,peaceful,dreamyScenario 1:Monets pond微缩池塘音乐旱喷、亲子互动睡莲之下装置艺术、网红打卡涟漪之上互动娱乐、舞动灯光唱歌的莲氛围渲染、装置艺术Miniature pond Music and lighting effectsUnder the water 34、lily Light emitting device,net red punchUnder the water lily Light emitting device,net red punchSinging lotus Atmosphere rendering and 1600 广场空间城市舞台/场地留白/与裸眼 3D 对话/Mall 主入口林下穿行林下穿行泊车动线林下穿行安全到达精神堡垒1400 广场空间城市符号光影大道/人气吸引/活力地标停车空间 P=20艺术装置精神堡垒礼仪水景方案二Scheme 2艺术装置线性灯光引导艺术装置精神堡垒林下穿梭情景二：卢梭的丛林光的居所活动广场、光影互动树35、影丛林林下休憩、异形桌凳林间台地阶梯座椅、观景剧场The place of light Activity square,light and shadow interactionTree shadow jungle Rest in the forest,special shaped table and stoolForest terrace Step seats,viewing 情绪感受：平和、清新、放松Emotional feeling:Quiet,peaceful,dreamyScenario 2:Rousseaus jungle1200 广场空间商业留白/与建筑对话/营销活动户外剧场小资格36、调/安静交流/邻里聚会天街入口街区氛围/商业外摆/艺术展厅游览动线游览动线林下休憩艺术坐凳互动广场休闲外摆林下休憩艺术坐凳互动广场休闲外摆方案二Scheme 2林下休憩艺术坐凳阶梯座椅林下剧场情景三：康定斯基的舞会嗨玩派对幼儿活动、亲子互动乐活嘉年华儿童乐园、趣味游戏魅影展厅城市形象、艺术展览赋能驿站休憩看护、健身运动激跃山丘钻爬地形、地景艺术霓虹聚会户外餐吧、聚会长桌热力球赛半篮球场Hi,party Childrens activities and parent child interactionLOHAS Carnival Childrens paradise,fun gamesPhant37、om exhibition hall City image,art exhibitionEmpowerment station Jump over the hills Drilling and climbing terrain and landscape artNeon party Outdoor dining bar,party tableHeat ball game Half court情绪感受：欢快、热烈、自由Emotional feeling:Quiet,peaceful,dreamyScenario 3:Kandinskys dance商业业态引入建议：文创/手工/花店/奶茶店/宠物38、/便利店缤纷商业外摆户外休闲餐厅赋能看护长廊低龄嗨玩区洞穴探索区趣味地景生活艺术展示活力半篮球场天街入口活力街区 PLAY 到底，HIGH 翻天!游戏乐园地表艺术钻山洞攀爬墙儿童滑梯跳格子婴儿车停放处林下亲子综合活动廊下看护主题 IP商业街区艺术装置星光铺装氛围铺装商业外摆婴儿车停放处星光铺装风雨廊架城市界面艺术展厅主题 IP星光铺装风雨廊架城市界面艺术展厅主题 IP地表艺术地表艺术攀爬墙商业街区地表艺术林下亲子综合活动廊下看护廊下健身主题 IP地表艺术林下亲子综合活动廊下看护廊下健身主题 IP地表艺术林下亲子综合活动廊下健身主题 IP钻山洞攀爬墙钻山洞跳跳马看护座椅主题 IP廊下健身半篮球场39、半篮球场地表艺术廊下健身氛围树灯户外餐桌商业街区廊下健身星光铺装情景四：蒙德里安的小路悬浮绿茵轴对称草坪、仪式雕塑冷调的蓝礼仪水景、光影互动林间小路规则树阵、林荫归家Suspended green Axisymmetric lawn and ritual sculptureCool blue Etiquette waterscape,light and shadow interactionForest path Regular tree array and tree shade情绪感受：秩序、简洁、礼仪Emotional feeling:Quiet,peaceful,dreamyScenari40、o 4:Mondrians path林下归家路林下归家路公园归家路商业归家路地库出入口人车分流社区大堂镜面水景轴对称景观/地面发光 LOGO地面发光 LOGO235 漂浮草坪归家仪式/场地留白/与建筑对话/社区入口仪式雕塑漂浮草坪镜面水景林下归家林下归家微笑 LOGO仪式雕塑漂浮草坪镜面水景林下归家林下归家微笑 LOGO仪式雕塑漂浮草坪镜面水景林下归家林下归家方案二Scheme 2方案二Scheme 2镜面水景微笑 LOGO林下归家林下归家林下休憩林下休憩方案二Scheme 2镜面水景微笑 LOGO林下归家林下归家林下休憩林下休憩方案二Scheme 2镜面水景林下归家林下休憩林下归家总图回顾LOCATION ANALYSIS人气聚合/时尚潮流/艺术氛围沉浸体验/活力互动Popularity convergence/fashion trend/artistic atmosphere Immersive experience/dynamic interactionTHANKS FOR YOUR TIME