1、凯凯 德德 1 8 1 82017 年年 3 月主题活动全案策划月主题活动全案策划IN MARCH 2017WARMING UP ACTIVITIES IN PROJECT PLANNING公关创想PR CREATIVITYGLOBAL LIVE BROADCAST全球实况播报三月暖潮来袭，万物复苏之际 一系列细菌真菌亦接踵而来据全球时报报道 致命真菌以席卷全球香蕉产业 香蕉引发病变，即将濒临灭绝世界上真的将失去可口美味的香蕉吗？MARCH WARM TIDE STRUCK,THE OCCASION OF THE RECOVERY OF ALL THINGS,A SERIES OF BACTE2、RIA AND FUNGI ALSO FOLLOWED ONE AFTER ANOTHER ACCORDING TO THE GLOBAL TIMES REPORTED THAT THE DEADLY FUNGI TO SWEEP THE GLOBAL BANANA INDUSTRYBANANA IS ABOUT TO ENDANGER EXTINCTION,THE WORLD WILL REALLY LOSE DELICIOUS DELICIOUS BANANAS?REAL-TIME NEWS COVERAGE新闻连载实时报道纽约时报，凤凰网，天台新闻网等系列报道中 均已证实，香蕉产业所面临3、真菌感染，席卷全球 威胁5亿人口，此时的你，还在等什么？NEW YORK TIMES,PHOENIX,ROOFTOP NEWS NETWORK AND OTHER REPORTSHAVE CONFIRMED THAT THE BANANA INDUSTRY IS FACING FUNGAL INFECTIONS,SWEEPING THE GLOBE THREATEN 500 MILLION PEOPLE,THIS TIME YOU,STILL WAITING FOR?“智慧之果”香蕉BANANA明黄的香蕉，以鲜亮的色彩予以人正能量 并且其丰富的营养价值，更是大自然对人类的馈赠 更有传说佛教始祖4、释迦牟尼由于吃了香蕉而获得了智慧 因而被誉为“智慧之果”BRIGHT YELLOW BANANAS,WITH BRIGHT COLORS TO BE POSITIVE ENERGY AND ITS RICH NUTRITIONAL VALUE,BUT ALSO THE GIFT OF NATURE TO MANKIND MORE LEGENDARY BUDDHISM ANCESTOR SAKYAMUNI AS A RESULT OF EATING BANANAS AND WISDOM THUS KNOWN AS THE FRUIT OF WISDOMBANANAOh，No！智慧之果，岂能灭绝！5、智慧之果，岂能灭绝！BRIGHT YELLOW BANANAS,WITH BRIGHT COLORS TO BE POSITIVE ENERGY AND ITS RICH NUTRITIONAL VALUE,BUT ALSO THE GIFT OF NATURE TO MANKIND MORE LEGENDARY BUDDHISM ANCESTOR SAKYAMUNI AS A RESULT OF EATING BANANAS AND WISDOM THUS KNOWN AS THE FRUIT OF WISDOM凯德凯德1818香蕉君香蕉君BANANA“不，我不同意”凯德1818作为环保领航6、者，向全球发起号召 为全球70亿人口拯救“能量之果”香蕉 将以环保香蕉卫士之姿，引领武汉广大群众发起拯救计划NO,I DO NOT AGREE CADE 1818 AS AN ENVIRONMENTAL LEADER,LAUNCHED A CALL TO THE WORLDFOR THE WORLDS 7 BILLION PEOPLE TO SAVE THE ENERGY OF THE FRUIT-BANANAS WILL BE THE ATTITUDE OF ENVIRONMENTAL PROTECTION BANANA GUARDS,LEADING THE MASSES OFWUHAN L7、AUNCHED THE RESCUE PLAN拯救最后一根香蕉THE LAST BANANA在三月环保月之际，号召全市 发起“拯救最后一根香蕉”任务系列活动 将以实际行动，环环相扣，吸引全市人民对香蕉灭绝问题的关注焦点 召集全市人民于凯德1818，汇聚于此，共同为拯救香蕉出一份力IN MARCH ON THE OCCASION OF ENVIRONMENTAL PROTECTION,CALLED ON THE CITY LAUNCHED THE SAVE THE LAST BANANA TASK SERIES OF ACTIVITIESWILL BE PRACTICAL ACTION,INTE8、RLOCKING,ATTRACTING THE PEOPLE OF THE CITYS FOCUS ON THE ISSUE OF BANANA EXTINCTION CALLED THE PEOPLE OF THE CITY IN 1818,GATHERED HERE,TOGETHER TO SAVE THE BANANA OUT OF A FORCEB A N A N A聚聚“蕉蕉”计划计划凯凯 德德 1 8 1 8|2 0 1 7 年年 3 月月 主主 题题 活活 动动W A R M I N GU PA C T I V I T I E SI NP R O J E C TP L A N N9、 I N G（活动主题（活动主题）IMAGE DESIGNICON形象设计香蕉君【LUCKY BOY&LUCKY GIRL】SLOGAN：定格微笑 阳光能量LUCKY BOYLUCKY GIRL黄 色粉 色LUCKY（BOY/GIRL）鲜艳亮丽的明黄外衣鲜艳亮丽的明黄外衣缤纷，活力缤纷，活力契合凯德契合凯德1818年轻时尚的商业体态年轻时尚的商业体态嘴角微微上扬嘴角微微上扬 阳光，正能量阳光，正能量契合凯德契合凯德1818争做环保卫士的希望之光，公益先锋争做环保卫士的希望之光，公益先锋 丰富的营养价值丰富的营养价值 内涵，丰富内涵，丰富契合凯德契合凯德1818荟聚精华的业态板块，为顾客的生活增10、添姿彩荟聚精华的业态板块，为顾客的生活增添姿彩 全球最全球最喜爱水果喜爱水果喜爱程度高喜爱程度高彰显凯德彰显凯德1818商业的亲民性，更益于拉近与顾客见的距离商业的亲民性，更益于拉近与顾客见的距离 形象的多变灵形象的多变灵活性活性延展性强延展性强为凯德为凯德1818后期形象宣传可更具创意性延展后期形象宣传可更具创意性延展BRIGHT BRIGHT YELLOW COAT-COLORFUL,DYNAMIC-FIT CAPITALAND 1818 YOUNG FASHION BUSINESS POSTUREMOUTH ROSE SLIGHTLY-SUNSHINE,POSITIVE ENERGY-F11、IT CHEDE 1818 TO BECOME THE HOPE OF ENVIRONMENTAL PROTECTION GUARDIAN OF LIGHT,PUBLIC PIONEER RICH IN NUTRITIONAL VALUE-CONTENT,RICH-FIT CHEDE 1818 HUI JU ESSENCE OF THE FORMAT PLATES,ADD TO THE CUSTOMERS LIFE AND BEAUTYTHE WORLDS FAVORITE FRUIT-A HIGH DEGREE OF LOVE-HIGHLIGHT THE KENDE 1818 BUSINES12、S PEOPLE-FRIENDLY,MORE BENEFICIAL TO NARROW THE DISTANCE WITH THE CUSTOMER SEE THE IMAGE OF THE FLEXIBLE-DUCTILITY-STRONG FOR THE LATE 1818 CADE IMAGE PROMOTION CAN BE MORE CREATIVE EXTENSION坚持听完我一本正经地胡说八道鸡汤界：生活就像海洋，只有意志坚强的人才能到达彼岸一根陌生香蕉的来电水产界：没有梦想，和咸鱼又有什么区别？SPRING BEAUTY CHEN春季美陈延展运用春季美陈延展运用春意萌生，万物苏13、醒 LUCKY君团们将携手春天绿植入驻凯德1818 在绿荫惬意的森林之中穿梭，为绿色环保之行增添活力风姿此次春季美陈景观，将ICON形象与寓意环保的森林绿植之风相结合 在观赏春意复苏的同时，更不忘凯德1818的LUCKY香蕉君风采SPRING INITIATION,ALL THINGS WAKE UPLUCKY BABY WILL JOIN THE SPRING GREEN PLANTED IN CADE 1818IN THE SHADE OF PLEASANT FOREST AMONG THE SHUTTLE,ADD VITALITY TO THE GREEN GRACETHE SPRING14、 BEAUTY CHEN LANDSCAPE,THE ICON IMAGE AND THE IMPLICATION OF ENVIRONMENTAL PROTECTION OF THE FOREST GREEN PLANT WIND COMBINATION WATCHING THE SPRING OF RECOVERY AT THE SAME TIME,BUT DO NOT FORGET THE 1818S CADE 1888 LUCKY BANANA DEFENDER STYLE美陈设计门头设计示意【美陈美陈门头区域门头区域】针对本次icon的设计，对外铺街的展示我们将呈现的是本次全案的大主15、题“聚“蕉”计划“，结合线上平台，营造话题性。以环保材料二维技术打造主题门头示范。契合春季美陈包装，突出三月环保概念，将设计匹配主题相关的画面作为延展。美陈设计舞美示意【一楼美陈舞美示意一楼美陈舞美示意（美陈颜色以绿色系为主）】以世界旋转的时光轴为舞美设计原型，包罗万象的“森林奇境”，绿色盎然，充满了无限的生机，而我们icon形象的融入，也 更加增强了本次美陈包装的趣味性与故事性。就好比1818丰富多彩的业态，玩转城市，造就无限可能。美陈设计DP点示意【一楼美陈一楼美陈DP点区域点区域】以环保材料二维技术打造森林仿真体验区 契合春季美陈包装，突出三月环保概念，我们将以“森林奇境”作为本次美陈包16、装的大标题，介于icon形象 香蕉君为本次“森林奇境”主角，它将在凯德1818展开它2017的奇妙之旅。【美陈设计元素：香蕉君，森林绿植，LUCKY君团，花朵，森林小屋，食材等】美陈设计DP点示意【二楼美陈二楼美陈DP点区域点区域】森林奇境包罗万象，香蕉君首当其冲的游历到1818的商业森林中，包罗万象的服饰，鞋包，让香 蕉君眼花缭乱，经过一身变装后的香蕉君将整装待发，驱使森林奇境的下一站。【美陈设计元素：香蕉君，DESIGN，服装，球鞋，饰品，热气球等】美陈设计DP点示意【三楼美陈三楼美陈DP点区域点区域】有了颜值自然不忘美食，香蕉君沿途走进了1818美食森林，琳琅满目的食物让香蕉君垂涎 三尺17、，大饱口福后的香蕉君将踏上征程，去完成它的使命。【美陈设计元素：香蕉君，FOOD，水果军团，森林绿植，咖啡，甜点等】美陈设计DP点示意【四楼美陈四楼美陈DP点区域点区域】四楼DP点的设计将以儿童业态为主，象征阳光的向日葵屹立于森林之中，每日的阳光将洒满大地，香蕉君辛勤的浇灌将寓 意着宝贝们犹如太阳花未来茁壮成长。心中向阳。【美陈设计元素：香蕉君，FLOWER，向日葵，森林绿植，浇灌壶，云朵等】三月活动节点ACTIVE NODE3月月8日日 女王节女王节“相相”蕉计划、蕉计划、“蕉蕉”换计划换计划通过3.8所开系列活动 向全市人民收集：能量之泉、智慧之泉、阳光能量为拯救计划的最终启动所积蓄力量318、月月25日日 地球熄灯一小地球熄灯一小时时全球全球“蕉蕉”点，一起森呼吸点，一起森呼吸通过3.25前期能量蓄积，并且在活动当日全面释放 轰动全城“蕉”点关注，引发众人一起实施拯救香蕉计划 摇摆独门香蕉舞步，练就新潮“香蕉腰”，3.25一起森呼吸TIME TO INDICATE节点示意女王节（3.8）QUEEN S DAY每一位女性都是上帝的宠儿，每一位单身女性都是坠落人间折翼的天使 在3.8之际，联袂大型婚恋机构每一位满载爱心的天使，将系有粉红丝带标志的香蕉，作为见证相会的信物，降临人间 寻觅自己专属的另一半，二人合力，爱孕育着希望即可为“聚蕉计划”献出一滴能量之泉BLIND DATE“相相”19、蕉计划蕉计划EVERY WOMAN IS THE DARLING OF GOD,EVERY SINGLE WOMAN IS FALLING ANGEL OF HUMAN FLAPEXCHANGE PLAN“蕉蕉”换计划换计划每一本书，孕育着智慧的源泉；每一次传递，都将是知识的传承 凯德1818作为环保的“香蕉君”，将发起物物交换，积攒全民智慧力量每一位莅临凯德1818的顾客，以及参与我们香蕉计划的儿童机构的小朋友可将自己看过废旧的书本带到现场 以此向“香蕉君”换取一枚代表智慧力量的香蕉能量棒作为爱心助力，最终并将这些书籍捐赠于凯德集团希望小学的同学们，将智慧传承与播撒EACH BOOK,PRE20、GNANT WITH THE SOURCE OF WISDOM;EVERY PASS,WILL BE THE TRANSMISSION OF KNOWLEDGE CADE 1818 AS THE ENVIRONMENTAL PROTECTION OF THE BANANA GUARD,WILL INITIATE THE EXCHANGE OF MATERIALS,THE ACCUMULATION OF THE WISDOM OF ALL THE PEOPLE OF THE SPRINGEVERY CUSTOMER WHO CAME TO CADE 1818,CAN READ THEIR OWN21、 WASTE BOOKS BROUGHT TO THE SCENE,IN ORDER TO BANANA GUARD IN EXCHANGE FOR A REPRESENTATIVE OF THE WISDOM OF THEPainted DIY 星月星月“蕉蕉”辉辉以香蕉为原型，开展全民香蕉创意DIY 每一抹颜色，将为爱心添姿彩 每一笔雕琢，将为拯救计划助力，积攒阳光能量 每一位参与DIY的爱心人士，将获得香蕉样式的饰品 作为爱心徽章纪念，让大家将爱心传承铭记BANANA AS THE PROTOTYPE,THE DEVELOPMENT OF UNIVERSAL BANANA CREATIV22、E DIY EACH WIPING THE COLOR,WILL ADD TIM COLOR EACH CARVED,WILL HELP SAVE THE PLAN,THE ACCUMULATION OF SOLAR ENERGY EVERYONE INVOLVED IN DIY LOVE PEOPLE,WILL RECEIVE BANANA-STYLE JEWELRY AS A BADGE OF LOVE TO COMMEMORATE,SO THAT WE WILL BEAR INMIND THE HERITAGE OF LOVE地球熄灯一小时（3.25）EARTH HOUR全全球球“蕉蕉”23、点点一一起起森呼森呼吸吸GLOBAL FOCUS凯凯德德1818“蕉蕉”点访点访谈谈凯凯德德1818“蕉蕉”点访点访谈谈凯德凯德1818“蕉蕉”点访点访谈谈凯凯德德1818“蕉蕉”点访点访谈谈INTERVIEW“蕉蕉”点访谈点访谈焦点访谈，全民造势 提前一周，香蕉卫士集结出动，以香蕉为话筒 开展全民环保采访，并剪辑成视频 于3.25日在凯德1818活动现场播报 吸引外场所受采访者亲临现场 “请问，你喜欢吃香蕉吗？请问，你喜欢吃香蕉吗？”“请问，一般吃完请问，一般吃完香蕉皮，你都会怎么处理呢？香蕉皮，你都会怎么处理呢？”“请问，香蕉患有病变真菌，即将灭绝这个消息，你知道吗？请问，香蕉患有病变真菌24、，即将灭绝这个消息，你知道吗？”“请问，香蕉即将灭绝，你会怎么办？请问，香蕉即将灭绝，你会怎么办？”FOCUS INTERVIEWS,NATIONAL MOMENTUM A WEEK EARLIER,THE BANANA GUARDS ASSEMBLED TO BANANA AS A MICROPHONE TO CARRY OUT ENVIRONMENTAL PROTECTION INTERVIEWS,AND CUT INTO VIDEO ON MARCH 25 IN THE CADE 1818 ACTIVITIES LIVE BROADCAST TO ATTRACT THE FIELD BY25、 THE INTERVIEWER IN PERSONPUBLIC CLASS“蕉蕉”导有方导有方开授环保知识讲堂，由“香蕉君”做指导老师 教授全民香蕉环保知识理念讲堂OPEN ENVIRONMENTAL KNOWLEDGE LECTURES,FROM BANANA GUARD TO DO THE INSTRUCTORPROFESSOR OF ENVIRONMENTAL BANANA KNOWLEDGE OF THE CONCEPT OF PUBLIC AUDITORIUMSPORTS COURSES因材施因材施“蕉蕉”，一起森呼吸，一起森呼吸（独门舞步）（独门舞步）顶级健身房机构协作，为凯德126、818量身打造专属独门舞步，于来宾现场教学共同完成 将运动健康之风吹向凯德1818，必定轰动全场INVITED GYM BODY COLLABORATION,TAILORED SPECIFICALLY FOR THE CADE 1818 EXCLUSIVE DOOR DANCE,IN THE GUEST ON-SITE TEACHING TO COMPLETE THE MOVEMENT OF THE HEALTH OF THE WIND TO THE CADE 1818,WILL DEFINITELY HIT THE AUDIENCESPORTS COURSES因材施因材施“蕉蕉”首创首创“香27、蕉腰香蕉腰”还在记着A4腰，那你就OUT了 最健康的身材已经是“香蕉腰“了 腰部完美弧度的曲线，不仅是美的象征，更是健康的代言 动起来吧，和知名健身教练一起瑜伽呼吸练就完美曲线“香蕉腰”STILL REMEMBER THE A4 WAIST,THEN YOU OUT THE MOST HEALTHY BODY IS THE BANANA WAIST OF THEPERFECT CURVE OF THE WAIST CURVE,IS NOT ONLY A SYMBOL OF BEAUTY,IT IS A HEALTHY ENDORSEMENT MOVE UP,AND WELL-KNOWN FIT28、NESS COACH WITH YOGA BREATHING TRAINING THE PERFECT CURVE BANANA WAISTSTAGE SHOW情景情景“蕉蕉”融融舞台剧舞台剧参与香蕉计划的儿童机构的小朋友将以“香蕉环保”题材为主题，打造量身定制专属舞台情景剧 载歌载舞，曼妙炫音，为环保行动增添福音BY THE SMALL ENVIRONMENTALISTS TO BANANA ENVIRONMENTAL PROTECTION THEME AS THE THEME,TO CREATE TAILOR-MADE EXCLUSIVE STAGE DRAMA SINGING AND D29、ANCING,GRACEFUL HYUN SOUND,FOR THE GREEN ACTION TO ADD THE GOSPELSPORTS COURSES指手画指手画“蕉蕉”情景交融，环保之感尤然心生，萌生出无数个环保小卫士 他们将以环保袋作为拯救行动的武器 通过灵感迸发，DIY描绘，打造专属武器 即将开启一段拯救最后一根香蕉的探秘之旅SCENE BLEND,THE SENSE OF ENVIRONMENTAL PROTECTION,ESPECIALLY HEART,SPROUTED NUMEROUS SMALL GREEN GUARDTHEY WILL BE ENVIRONMENTALL30、Y FRIENDLY BAGS AS A RESCUE OPERATION OF THE WEAPONS,THROUGH THE INSPIRATION BURST,DIY DEPICTING,CREATING EXCLUSIVE WEAPONS S ABOUT TO OPEN A SECTION TO RESCUE THE LAST BANANA JOURNEYTHE LAST BANANA拯救最后一根香蕉拯救最后一根香蕉香蕉宝宝即将面临灭绝 请各位环保小卫士们帮我积攒能量恢复健康 我不要离开你们，不要离开地球BANANA BABY IS ABOUT TO FACE EXTINCTION P31、LEASE HELP ME TO SAVE ENERGY SMALL ENVIRONMENTAL PROTECTION TO RESTORE HEALTH I DO NOT LEAVE YOU,DO NOT LEAVE THE EARTH海海 报报海海 报报海海 报报RESCUE PLAN拯救计划拯救计划全名开启拯救行动计划，将凯德1818部分商铺门口公告处 张贴“聚蕉计划”拯救行动海报，来宾可通过寻找海报，并与海报合影拍照 以此作为凭证至兑换处，即可兑换一个香蕉能量 并且可以将合影的照片于现场快印机上扫描出，已做汇聚之力 将互动的拯救搜寻行动，开启凯德1818环保体验之旅FULL NAME 32、TO OPEN THE RESCUE ACTION PLAN,THE 1818 PART OF THE CHEDDAR SHOP ENTRANCE NOTICE OFFICE POSTING A POSTER OF THE BANANA PLAN RESCUE OPERATION,GUESTS CAN FIND A POSTER AND TAKE A PHOTO WITH THEPOSTER AS A CERTIFICATE TO THE EXCHANGE OFFICE,YOU CAN CONVERT A BANANA ENERGYAND CAN TAKE PICTURES OF THE PH33、OTO ON-SITE FAST PRINTING MACHINE TO SCAN OUT,HAS DONE THE POWER OF CONVERGENCE WILL BE INTERACTIVE RESCUE SEARCH ACTION,OPEN THE CAPITALAND 1818 ENVIRONMENTAL EXPERIENCE TOURLIGHTS OUT CEREMONY“蕉蕉”能注入能注入熄灯仪式熄灯仪式此次地球熄灯一小时启动，将汇聚全民香蕉能量 由每一位到场来宾，手持香蕉能量棒 共同为全球熄灯一小时助力 当仪式完成，最后一根香蕉从仪式台处点亮 汇聚了全名众人之力，八方能量资源34、 得以完成拯救行动，为地球喝彩THE EARTH LIGHTS OUT AN HOUR TO START,WILL BRING TOGETHER THE BANANA ENERGY BY THE PRESENCE OF EACH GUEST,HAND-HELD BANANA ENERGY,TURN ON THE LIGHTS FOR AN HOUR WHEN THE CEREMONY WAS FINISHED,THE LAST BANANA ROSE FROM THE CEREMONY TABLE BROUGHT TOGETHER THE FULL NAME OF THE POWER OF EVERYONE,OCTAGON ENERGY RESOURCES,TO COMPLETE THE RESCUE OPERATION,CHEERS FOR THE EARTHEARTH HOUR6060聚聚“蕉蕉”计划大获全胜！凯德计划大获全胜！凯德1818携手香蕉君，造就未来更多可能携手香蕉君，造就未来更多可能！THE FUTURE WILL GET A LOT POSSIBLE