1、层峰聚首名仕盛宴地产项目高端名仕之夜答谢晚宴活动半壁江山 安于此RYAL SEAL CITY A BEAUTIFUL LIFE IS ABOUT TO BEGIN HEREA BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE活 动 策 略BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE剥离出传统售楼处的单一功能与冰冷气质地产项目汲取全球一线奢侈品牌跨界灵感，集萃地产项目对美好生活的营造经验以名仕之夜的生活场景营造，糅合视听嗅味触不同领域的经典风格、元素为客户带来全感官体验式的名仕交流场所视觉BEAUTIFUL A2、RCHITECTURE IS THE CONTAINER OF GOOD LIFE爱马仕橙被誉为最高贵的色彩，它自带高贵的气质与爱马仕品牌内涵不谋而合。所到之处能够瞬间提升整个空间的格调，在冗繁中加入明快，灿烂而不恶俗，是许多氛围包装常用的颜色。永 恒 的 浪 漫爱 马 仕 花 园听觉BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE浙江省流行音乐家协会理事宁波市音乐家协会理事宁波市现代打击乐协会理事宁波阿拉乐团主唱浙江卫视梦想的声音 明星学员国内大型音乐节草莓音乐节、迷笛音乐节现场邀请乐队骆驼原创音乐公社 创始人QQ音乐、酷狗音乐首页推荐3、音乐人陈辰味觉BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE嗅觉BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE触觉BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFEA BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE活 动 概 述BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活动主题：层峰聚首层峰聚首名仕盛宴名仕盛宴 地产项目 名仕之夜活动时间4、：答谢之夜（25日高端节）活动地点：地产项目 营销中心活动人数：50人活动调性：轻奢、浪漫、品质感、有情调等区 域 规 划BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE售 楼 处表演区域正餐区域花艺造景签到板调酒区域签到板调酒区域花艺造景正餐区域正餐区域舞台区域氛 围 装 饰BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE爱马仕橙 X 浪漫高端活动内容：以爱马仕橙这个吸引眼球的品牌色进行整体的氛围包装，让活动更加具有关注度，即使来往的行人也会被布置所吸引。签到板BEAUTIFUL 5、ARCHITECTURE IS THE CONTAINER OF GOOD LIFE在签到处利用主KV画面、玫瑰花等，打造签到氛围每位来宾取下代表爱与浪漫的玫瑰花，在签到板签名，完成签到花艺造景BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE利用爱马仕橙色花艺、爱心形状等打造拍照打卡点舞 台 效 果 示 意BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE舞台采用背板+爱马仕橙色白色花艺进行装饰，符合现场的调性氛 围 装 饰BEAUTIFUL ARCHITECTURE IS THE C6、ONTAINER OF GOOD LIFE视觉导视及桌面装饰均采用爱马仕橙色花艺和白色花艺进行装饰长桌形式，为了让大家有身临其境的体验，带给来宾不一样的互动体验。正餐区域布置以橙色为现场主色调打造高贵优雅感受，会给到场来宾一种温馨的感觉,同样也是高雅生活方式的呈现，更是对到场来宾永恒的祝福。餐桌装饰花艺布置餐 桌 装 饰BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE餐 桌 装 饰BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE随着桌上一束束鲜花热烈的盛放而开启。精致的小花束，明亮的7、餐具细心摆放，展示着对每一位宾客的最热烈的欢迎之意。餐桌装饰餐桌布置及餐具餐 桌 装 饰BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE为来宾定制桌卡，桌面摆放本次菜品的菜单列表餐桌装饰桌卡及菜单活动流程BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE17：30-18：00 来宾签到，调酒+乐队暖场18：00-18：05 主持人开场18：05-18：15 领导致辞+敬酒18：15 正餐开始18：15-18：30 主咖歌手表演18：30-18：35 抽奖三等奖18：35-18：50 花8、式调酒表演18：50-18：55 抽奖二等奖18：55-19：10 主咖乐队间歇性暖场19：10-19：15 抽奖一等奖19：15 名仕之夜活动结束来宾邀约BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE定制邀请函活动内容：为邀请的来宾定制邀请函，邀请函外包装定制银丰玖玺城的项目名称及logo来宾签到BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE签到形式推荐活动内容：来宾凭邀请函进入活动现场进行，签到时领取抽奖卡券，用于晚宴抽奖主 持 人 开 场BEAUTIFUL ARCHITEC9、TURE IS THE CONTAINER OF GOOD LIFE活动内容：主持人上台，对来宾表示欢迎，营造现场的气氛，为邀请领导上台致辞铺垫领导致辞BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活动内容：领导上台，对品牌及项目进行简介，宣传项目销售信息、产品价值点，8#楼及后续加推产品宣传玖玺会会所开放及运营方向领导祝酒BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE活动内容：祝酒环节，领导端起酒杯，向现场来宾祝酒庆贺晚宴菜单BEAUTIFUL ARCHITECTURE IS 10、THE CONTAINER OF GOOD LIFE头盘松露鹅肝清汤冻|奶油南瓜汤|温泉蛋主菜香煎三文鱼配香槟汁|低温小牛排配时蔬土豆泥|奶油蘑菇意面甜品意大利冻奶酪A BEAUTIFUL LIFE IS ABOUT TO BEGIN HERE节目推荐BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE花式调酒活动内容：邀请调酒师上台表演，为晚宴现场增添氛围礼品推荐BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFE此项仅为推荐项，不计入报价高端随手礼推荐BEAUTIFUL ARCHITEC11、TURE IS THE CONTAINER OF GOOD LIFE摄影摄像BEAUTIFUL ARCHITECTURE IS THE CONTAINER OF GOOD LIFEv突发事件应急指挥部突发事件应急指挥部：Emergency response headquarters:总体协调、安排、组织各项安全应急工作，迅速处理突发事件的应急救援工作。具体工作内容如下：v安全保卫应急组安全保卫应急组：Security emergency team:负责提前到场，配合突发事件应急指挥部工作；负责晚会现场、舞台四周、演员休息室、嘉宾席的安全防控；负责提前清场，严禁无关人员演出前滞留演出现场；负责门12、禁、现场查验，防止有与晚会不相干的人员等外来人员进场；保证现场良好的演出秩序，严防寻衅滋事情况发生；如遇突发事件，积极配合其他工作小组开展工作。v医疗救护应急组医疗救护应急组：Medical emergency team:负责现场一般医疗药品、器材、器具的配备；现场安排指定人员、担架，进行医疗救护备用；如遇突发事故，应及时救助，必要时送医务室治疗或拨打120。v消防安全应急组消防安全应急组：Fire safety emergency team:负责文艺晚会开始前的消防安全培训及预演练；负责晚会现场及周边场地消防器材的提前布置；演出舞台、演员更衣室的消防安全，及废弃物的及时合理处理；负责晚会现场13、秩序，严禁吸烟、玩火；紧急情况下演出现场电源的切断与现场消防应急处置。v紧急疏散应急组紧急疏散应急组：Emergency evacuation emergency team负责晚会现场疏散出口选定；负责紧急疏散标识的制定与放置；负责舞台、嘉宾席、高台等紧急疏散设施的安全检查；负责准备哨子、扩音喇叭、应急照明灯等紧急提醒器材并查看其有效性；负责保持疏散通道畅通，防止人员拥堵情况的发生，及紧急情况下人员情绪的稳定、防止踩踏事件发生；紧急情况下可任意征调其他工作小组的人员。v舞台、幕后突发情况处理组舞台、幕后突发情况处理组：Stage and backstage emergency handling14、 group:负责舞台、幕后等演员适当调度；处理舞台设施、幕后情况的突发事件。负责设备的流通、灯光调配的对讲。负责演员的点到和通知上台和跟主持人沟通传达。WEATHER EMERGENCY PLANv在来宾区周围及主要通道处安排工作人员及保安，有序入场和退场，出现紧急情况，立即组织人员疏散ARRANGED AROUND THE GUEST AREA AND THE MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT,EMERGENCY,IMMEDIATELY ORGANIZED THE EVACUATION15、.v如场内发生混乱时由场内的工作人员及礼仪迅速引领领导到VIP休息室，确保在场领导的安全AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE,TO ENSURE THE PRESENCE OF LEADERS OF SECURITYv主持人利用现场广播对场内的人员进行引导和疏散MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATIONv出现紧急情况，造成人16、员伤病，则立即组织车辆和人员送往医院。IN AN EMERGENCY,CAUSING INJURIES,IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.EVACUATION PLANv安排备用电源发电设备ARRANGE STANDBY POWER GENERATION EQUIPMENTv突发停电时，专人启用备用电源设备，保证现场供电及照明，保证活动的顺利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSUR17、E THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.SUDDEN POWER HANDLING EMERGENCY PLANTEMPORARY EVENTSRESCHEDULED TREATMENT PLANv活动临时改期，则由活动主办方协调确定活动的最终日期。ACTIVITIES TEMPORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY18、 THE ACTIVITY.v需通过专人或电话，及时通知特邀领导及贵宾，并说明改期原因和活动的最终日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.v其他邀请嘉宾可通过手机短信的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.v为了确实做好恶劣天气预防及应急预案工作措施，保障活动的顺利进19、行，结合活动中的实际情况，我司特制定天气应急预案如下：IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS:v成立天气应急预案工作小组：WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:v突发情况的处置：CO20、NTINGENCIES DISPOSAL:v提前5天对天气预报进行跟踪，并以工作联系函的形式通报贵司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在预知活动当天有暴雨等恶劣天气的情况下，我司立即通报贵司，并协商是否更改活动举办时间，以保证活动效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,21、THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.v如不做时间修改，将提供雨棚搭建措施，雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.v如在活动当天遇大风、大雨22、等恶劣天气，将根据天气情况采取一定的应急措施，如提示客户、业主备雨伞、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA,PONCHO AND SO ON.WEATHER EMERGENCY PLANv相关要求：REQUIREMENTS:v副组长要及时23、把握天气情况，如有恶劣天气预知，应第一时间反馈活动项目经理。TO GRASP THE DEPUTY HEAD OF THE WEATHER,IF INCLEMENT WEATHER TO PREDICT,SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER.v执行团队相关成员注意及时对活动现场积水道路、湿滑路面的防滑处理措施。TEAM MEMBERS PAY ATTENTION TO TIMELY EXECUTION OF WATER-RELATED ROAD SKID SLIPPERY ROAD ACTION 24、ON THE EVENTv相关各区域环节负责人在湿滑区域放置友情提示牌。THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.WEATHER EMERGENCY PLANv医疗预案：MEDICAL PLANS:v现场设置紧急医疗箱，准备常规药品，如防暑降温药、风油精、创可贴等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH AS SUNSTROKE MEDICI25、NE,ESSENTIAL BALM,BAND-AID,ETC.v设定一键拨号，活动前了解距离现场最近的120急救中心，救护车响应时间SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIMEv活动前相关培训：TRAINING BEFORE THE EVENT:v工作人员培训STAFF TRAININGv为了保证活动成功举办，本公司负责活动的相关培训。IN ORDER TO ENSURE THE SUC26、CESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.v有关工作人员的培训内容涉及：活动内容、活动流程、现场配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITHv其他人员培训OTHER TRAININGv其他人员的培训内容包括：礼仪小姐、服务生、保安、摄影摄像师等培训。vTRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRAINING.OTHE27、Rv工程保障：地面采用可调节升降钢结构舞台，高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.v表面铺设8cm钢构专用舞台面板，交接点全部采用钢制卡扣安全稳固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.v最外层铺设加厚防火地毯。The thickening fireproof carpet i28、s laid on the outermost layer.v架体采用专业舞美雷亚架体，钢构材质，坚固安全施工团队具有专业施工证，The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.v多年的舞美搭建经验，施工设有隔离栏，非搭建人员一律不得进入。Years of experience in the construction of the29、 dance and the construction of isolation barriers will not be allowed for non builders.v供电系统前期踩点调试，现场复返测试用电情况，及时调整确保万无一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.v搭建物料所用材质都具有专业防火材质证明。The materials used for building materials have professional fire proof material proofs.SUDDEN POWER HANDLING EMERGENCY PLAN