1、Architecture Design绍兴苏宁广场规划设计方案Suning Plaza ProjectShaoxingDEC.27TH,2017目录项目背景设计愿景方案设计PROJECT BACKGROUNDPROJECT VISIONARCHITECTURE DESIGN项目背景PROJECT BACKGROUND1绍兴一个具有江南水乡特色的城市Shaoxing，a cannal city.位于浙江中北部，杭州湾南岸Located in the north of Zhejiang,south of Hangzhou Bay.气候宜人，风景秀丽，文化绚烂的旅游城市Shaoxing,owns b2、eautiful natural scenery and various traditional cultures which make it an outstanding tour-ism city.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT4Location Analysis 项目区位分析图DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT5高速公路快速路普通铁路客运铁路高速出入口高速立交互通式立交HIGHWAYEXPRESS WAY REGULAR RA3、ILWAYPASSAGER RAILWAYHIGHWAY ENTRY HIGHWAY INTERCHAGECONNECTED INTERCHAGE图例 Legend基地SITE绍兴站SHAOXING STATION 绍兴北站SHAOXING STATION 杭绍城际线2号线1号线城际轨道交通城市轨道交通(规划)TRANSIT BTW CITYTRANSIT IN CITY(PLANNED)Public Transportation Planning公共交通体系规划Retail Circles 商圈分布解放路商圈城南商圈迪荡商圈JIEFANG ROADRETAIL CIR.CHENGNANRET4、AIL CIR.DIDANGRETAIL CIR.迪扬路商圈柯桥万达商圈镜湖商圈袍江商圈WANDA RETAIL CIR.KEQIAO WANDA RETAIL CIR.JINGHU RETAIL CIR.PAOJIANG RETAIL CIR.图例 Legend中高端商圈中端商圈HIGH END RETAIL CIR.MIDDLE END RETAIL CIR.解放路商圈:国商、杭州大厦等；JIEFANG ROAD RETAIL CIR.:GUOSHANG,HANGZHOU MAI-SON迪扬路商圈:沃尔玛、华润万家、天虹百货等DIYANG ROAD RETAIL CIR.:WAL-MART5、,CR VANGUARD,RAINBOW镜湖商圈：佳源广场、颐高广场、梦享城等JINGHU RETAIL CIR.:JIAYUAN PLAZA,YIGAO PLAZA,MENGXIANG CITY柯桥万达商圈：柯桥万达等KEQIAO WANDA RETAIL CIR.:KEIQIAO WANDA PLAZA袍江商圈:大润发等PAOJIANG RETAIL CIR.:RT-MART迪荡商圈:银泰城等DIDANG RETAIL CIR.:YINTAI PLAZA城南商圈:规划建设现代化商业中心CHENGNAN RETAIL CIR.:MODERN COMMERCIAL CENTER UNDER C6、ONSTRUCTIONDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT6基地SITE基地SITE绍兴站SHAOXING STATION 绍兴北站SHAOXING STATION 杭绍城际线2号线1号线Supporting Facilities 基地周边配套管委会MC市工商局MC商业用地办公用地行政文化用地住宅用地教育用地绿化用地COMMERCIALOFFICECULTURAL AND ADMINISTRATION RESIDENTIAL EDUCATIONALPARK图例 Legend湿地公园PARK规划文旅综合体MIXUSE 7、COMPLEX行政中心ADMIN CENTER绍兴市政府GOVERNMENT浙江工业职业技术学校中学小学PRIMARYSCHOOL文化中心CULTURE CENTER住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL规划住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL企业总部HEADQUARTER越商总部HEADQUARTER住宅R8、ESIDENTIAL规划住宅RESIDENTIAL住宅RESIDENTIAL湿地公园PARK湿地公园PARK佳源广场MALL商办用地COMMERCIAL商办用地COMMERCIAL商办用地COMMERCIAL颐高广场MALL建材市场梦享城MALL湿地公园PARK湿地公园PARK湿地公园PARK湿地公园PARK湿地公园PARK规划住宅RESIDENTIAL中成大厦OFFICE基地SITE金融大厦OFFICE1KM2KM奥体中心SPORT CENTERDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT7Vicinity Transpo9、rtation 基地周边交通解放大道洋观路越西路YANGGUAN ROADYUEXI ROADFENGLIN WEST ROADYANGJIANG WEST ROAD凤林西路洋江西路洋江西路后墅路 HOUSHU ROAD横湖路适南路锦帆路HENGHU ROAD中兴大道ZHONGXING ROADJIEFANG ROAD轨道交通1号线（规划）轨道交通2号线（规划）轨道交通2号线（规划）道路地铁线地铁站公交站ROADMETRO LINESUBWAY STATION BUS STATION 图例 Legend镜湖中心站基地SITE杭州方向DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHA10、OXING SUNING PLAZA PROJECT8Site Value 商业价值分析湿地公园PARK幼儿园KINDER-GARTEN规划住宅PLANNING RESIDENTAL规划住宅PLANNING RESIDENTAL住宅 RESIDENTAL金融大厦OFFICE基地SITE佳源广场MALL绍兴规划展览馆、文化馆、科技馆CULTURAL CENTER横湖路 HENGHU ROAD解放大道 JIEFANG ROAD锦帆路 JINFAN ROAD主要商业界面MAIN RETAIL FRONTAGE次要商业界面SECONDARY RETAIL FRONTAGE次要商业界面SECONDARY11、 RETAIL FRONTAGE景观面VIEWING FRONTAGE主要商业街角MAIN CORNER主要商业街角MAIN CORNER次要商业街角SECONDARY CORNER次要商业街角SECONDARY CORNER镜湖中心站JINGHU STATION适南路 SHINAN ROADDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT9Site Surrounding Pictures 基地周边现状照片1134422553DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA P12、ROJECT10Design Condition 设计条件说明/NOTE 基地建筑退东侧地限线不少于8米，退南侧地限线不少于10米，退西侧地限线不少于10米，退北侧地限线不少于10米。地下建筑范围同地上建筑范围,建筑面积52464平方米。容积率 2.5 建筑密度 60%绿地率不少于5%横 湖 路HENG HU ROAD 锦 帆 路 JING FAN ROAD 解 放 大 道 JIE FANG AVENUE 适 南 路 SHI NAN ROAD道路红线建筑退界线地下建筑退界线DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT11项目13、愿景PROJECT VISION2现代化Modern地标的FABULOUSLANDMARKATTRACTIVE赏心悦目的城市雕塑CITY SCULPTURE独特性大峡谷VISIBLEGRAND HALLAVANT-GARDE先锋的峡谷空间VALLEY SPACEMARKET PLACE视觉焦点Visual IconFABULOUSATTRACTIVEMEETING PLACE赏心悦目的天空之钻SKY JEWEL都市舞台City Stage识别性焦点VISIBLEFUN LIFESTYLEJOYFULMODERN潮流欢乐的高效Efficent经典的实用主义CLASSICALPRAGMATICFL14、UENT流畅的环形流线LOOP CIRCULATION城市广场City Plaza标识性UNIQUEJOYFULSHARE共享欢乐的绿色生态Green怡人PLAYGROUNDPARTY PLACEEXHIBITIONCOMFORTABLE展览屋顶花园ROOF GARDEN方案设计ARCHITECTURE DESIGN3Concept Generation 概念生成集中的体量创造最大的商业价值SIMLE AND STRAIGHT FORWARD BOX BUILDING SHAPE,THAT HOUSES ALL REQUIRED PROGRAM ELEMENTS WHITHIN ONE INT15、ERIOR SPACE.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT21Concept Generation 概念生成经典环动线结构USING MOST RATIONAL AND CONTINUOUS RETAIL LOOP LAYOUT,WE ARE MAXIMIZING THE LEASE VALUE WHILE MINIMIZING THE INVESTMENT COST.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT22Concept Generat16、ion 概念生成打破体量创造新的复合空间CREAT NEW DIAGONAL BROADWAY AVENUE AS A MARKET,F&B,CULTURAL AND ENTERTAINMENT HUB OF THE PROJECT.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT23Concept Generation 概念生成嵌入源核PLACE SKY JEWEL AS A MEETING PLACE,SOCIAL DESTINATION AND A VISUAL ICON,FLOATING IT WITHIN GRAND 17、HALL.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT24Concept Generation 概念生成形态重构SCULPTING THE SKYLIGHT THAT COMPLETES ENVELOPE ABOVE PROJECT HUB,AVANT-GARDE AVENUE.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT25Canyon Space 中央峡谷打断传统环形动线，创造新的复合、令人激动的共享空间。BREAK TRADITIONAL LOOP 18、CIRCULATION TO CREAT AN EXCITING SHARE SPACE.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT26CREATIVE MARKET 创意集市SKY BRIDGE 空中连桥Canyon Space 中央峡谷DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT27COMMERCIAL PROMOTION 商业推广COLORFUL STAGE 炫彩舞台Canyon Space 中央峡谷DEC.27th,2017绍兴苏宁广场项目规划设19、计方案 SHAOXING SUNING PLAZA PROJECT28CULTURE STEP 文化台阶FOOD COURT 食府天地Canyon Space 中央峡谷DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT29Origin Core 源核空间在中央峡谷嵌入源核空间，打造焕然一新的空间体验。ADD ORIGIN CORE SPACE TO CREAT A FABULOUS SPACE EXPERIENCE.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT320、0Origin Core 源核空间我们创造的是一个完整的社区而不仅仅是商场。IT IS ABOUT BUILDING COMMUNITY FIRST,AND THEN A MALL.REFERENCE 意向图片DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT31Origin Core 源核空间REST 停留经过一个舒适、怡人、小憩片刻的场所，形成多元的购物体验。THROUGH A CONFORTABLE,PLEASANT SPACE,WE GAIN MUTIDIMENSIONAL SHOPPING EXPERIENCES.DEC21、.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT32Origin Core 源核空间THINK 思考一杯咖啡、一本书、可以尽情的呆上一天，思考下一段体验。ENJOY THE LIFE AND THINK ABOUT THE NEXT TRIP.DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT33Origin Core 源核空间SELECT 选择丰富的不同业态，回到源点，再一次选择。START FROM THE ORGIN CORE SPACE.DEC.27th,201722、绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT34折纸ORIGAMI-ART OF FOLDING PAPER钻石天幕DIAMOND-BUILDING FORMPerspective 效果图Perspective 效果图Perspective 效果图Perspective 效果图References 参考意向Master Plan 总平面示意道路红线建筑退界线DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT42SITE AREA基地面积(m)CONSTRUCTION FLOORAREA(23、CFA)总建筑面积(m)FAR容积率FOOTPRINT首层占地面积(m)DENSITY建筑密度(%)GREEN RATIO绿地率(%)13,8364,0006,20016,80613,790地下二层B2 FLOORPARKING NUMBER停车位PARKING NUMBER非机动车位5.00超市SUPERMARKET自行车库BICYCLE PARKING机动车库VEIHCLE PARKING3,100其他OTHERS2,02551,532PROJECT SUMMARY经济技术指标61578.7260,110GFA(m)地上计容总建筑面积(m)106,164BASEMENT AREA地下建筑面24、积(m)商业COMMERCIAL地下一层B1 FLOOR(54632m)153,9462.5036,90060Summary 经济技术指标DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT43Level 1 首层平面图首层建筑面积：32450m2FIRST FLOOR AREA:32450M2 RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开25、放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT44Level B1 B1层平面图B1层建筑面积：54632m2B1 FLOOR AREA:54632M2 RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATO26、RCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT45二层建筑面积：26450m2SECOND FLOOR AREA:26450M2 Level 2二层平面图RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PAR27、KING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT46三层建筑面积：25640m2THIRD FLOOR AREA:25640M2 Level 3 三层平面图RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴28、苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT47四层建筑面积：26630m2FOURTH FLOOR AREA:26630M2 Level 4四层平面图RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING29、 SUNING PLAZA PROJECT48五层建筑面积：27270m2FIFITH FLOOR AREA:27270M2 Level 5 五层平面图RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJEC30、T49六层建筑面积：15510m2SIXTH FLOOR AREA:15510M2 Level 6六层平面图RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT50Level B2 B2层平面图B2层建31、筑面积：51532m2B2 FLOOR AREA:51532M2 RETAILJUNIOR ANCHORMEPFITTNESSSERVICE ELEVATORF&BKIDZANIA零售次主力店后勤健身货梯餐饮儿童业态CINEPLEXBOOKSTORE影院书店SUPERMARKETOPEN HOUSE超市开放式主力店ESCALATORELEVATORCONCOURSE扶梯客梯中庭走道PARKING停车DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT51PROGRAM ANALYSIS 业态分析特色餐饮-LOFT空间F&B-LOFT32、 SPACEDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT52PROGRAM ANALYSIS 业态分析特色餐饮-开放式主力店F&B-OPENHOUSEDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT53PROGRAM ANALYSIS 业态分析书店BOOKSOTREDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT54PROGRAM ANALYSIS 业态分析创意集市CREATIVE MARKET33、DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT55PROGRAM ANALYSIS 业态分析屋顶艺术中心ROOFTOP ART CENTREDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT56PROGRAM ANALYSIS 业态分析国际名品LUXURY STOREDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT57PROGRAM ANALYSIS 业态分析美食广场FOOD COURTDEC.2734、th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT58PROGRAM ANALYSIS 业态分析精品超市BOUTIQUE SUPERMARKETDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT59PROGRAM ANALYSIS 业态分析儿童娱乐CHILDRENS CREATIVE ENTERTAINMENT AND EDUCATIONDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT60PROGRAM ANALY35、SIS 业态分析健身/影院FITNESS,CINEMA AND IMAXDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT61PROGRAM ANALYSIS 业态分析特色餐饮-景观餐饮F&B-VIEW RESTAURANTDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT62Traffic Entrance 交通组织方式落客区车行流线车行入口货车入口DROP-OFFVEHICLE FLOWCAR ENTRANCEVAN ENTRANCEDEC.27th,2017绍兴36、苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT63Landscape Analysis 景观分析湿地公园PARK绿化广场下沉广场绿化带GREEN PLAZASUNKEN PLAZAGREEN ZONEDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT64Level 2二层动线购物流线SHOPPING FLOWLevel B1B1层动线购物流线SHOPPING FLOWLevel 1 首层动线购物流线SHOPPING FLOWLevel 4四层动线购物流线SHOPPING FLOWInner F37、low Analysis 内部动线分析DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT65Level B1 B1层后勤流线后勤流线BOH FLOW超市卸货区商业卸货区S.P LOADINGRETAIL LOADING货梯CARGO LIFTDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT66Inner Traffic Analysis 内部交通分析客扶梯服务覆盖范围分析服务半径 30-50m扶梯30M SERVICE RADIUSESCALATORESCALATO38、R&ELEVATOR SERVICE COVERAGE RADIUS ANALYSIS 50M SERVICE RADIUSELEVATOR服务半径 50m电梯DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT67Fire Flow 消防策略疏散方向FIRE FLOW消防登高面E.V.A AREADEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT68Facade 立面图北立面图NORTH FACADEDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT69Facade 立面图西立面图WEST FACADEDEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT70Section 剖面图DEC.27th,2017绍兴苏宁广场项目规划设计方案 SHAOXING SUNING PLAZA PROJECT71谢谢THANK YOU