1、?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLCR LAND OAK BAY RETAIL,BEIJING,CHINA?Landscape Concept?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLINTRODUCTIONINTRODUCTION?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLProject AppreciationProject Appreciationdesigning innovative retail environments takes a c2、ombination of art,science and a large amount ofhumanity.although retail is a fiercely competitive business retail is about people.designing innovative retail environments takes a combination of art,science and a large amount ofhumanity.although retail is a fiercely competitive business retail is abo3、ut people.?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLretail design is the art of appealing to peoples emotions,and emotions drive profits.retail design is the art of appealing to peoples emotions,and emotions drive profits.?Project AppreciationProject Appreciation?CR LAND OAK BAY RETAIL,BEIJING,CHI4、NAHASSELLIdentityIdentity?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLActive edgesActive edges?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLLegibilityLegibility?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELL?CR LAND OA5、K BAY RETAIL,BEIJING,CHINAHASSELLMovementMovement?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLLocation SituationLocation Situation?1Elementary School?14322Shendi Children Hospital?3Community Health Care Station?4Central University of Finance and Economics?B6、a Da Lin High Way?Qing River?Site?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLExisting SituationExisting Situation?Site?School?Road Line?North Qing River Road?Zhu Fang Road?East An Ning Zhuang Road?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLANALYSISANALYSIS?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHIN7、AVehicular MovementVehicular Movement?EVA?LEGEND?Vehicular Movement?Taxi Drop-off?Vehicular Entry?Vehicular Entry?West Part?East Part?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAPedestrian MovementPedestrian Movement?EVA?LEGEND?External PedestrianCirculation?Pedestrian Entry?Internal PedestrianCircu8、lation?West Part?East Part?Bridge Link?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAPedestrian Entry PointsPedestrian Entry Points?EVA?LEGEND?Primary Entry Point?Secondary Entry Point?Pedestrian Entry?West Part?East Part?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINABuilding InterfaceBuilding Interface9、?EVA?LEGEND?Active Edge?In-Active Edge?West Part?East Part?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINABuilding InterfaceBuilding Interface?External Retail Zone?LEGEND?Green Area?Office Zone?Celebration Park?Street Zone?West Part?East Part?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLLANDSCAPE DESIGN 10、INTENTLANDSCAPE DESIGN INTENT?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAIntegration&ReflectionIntegration&Reflection?Relationship to built edge?LEGEND?Relationship to Street?Retail Spine?Civic Street Spine?West Part?East Part?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAStreet Frontage ExperienceSt11、reet Frontage Experience?Water Feature Plaza?Sculpture Plaza?Retail Plaza?Focal Plaza?Water Feature PlazaHASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAInner-focusing SpaceInner-focusing Space?Green Edge?LEGEND?Event Places?Shopping Circulation?Retail Access?Strengthen pedestrian movement along retail 12、edge,to create more active atmosphere and toincrease the external visibility of the development.This also helps strength the relationship betweenboth portion of this retail centre.?West Part?East Part?HASSELL?CR LAND OAK BAY RETAIL,BEIJING,CHINAemptyemptyfullMinimal public facility for restingProvid13、e facility for restingGreen BeltDrive wayNo control over occupation ofspaceGreen belt not for restingcause view openDrive wayfullMinimal public facility for restingProvide facility for restingGreen BeltDrive wayNo control over occupation ofspaceGreen belt not for restingcause view openDrive wayEmpty14、 frontageFull frontageGreen Belt Design IntentGreen Belt Design Intent?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLLANDSCAPE MASTER PLANLANDSCAPE MASTER PLAN?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLMaster PlanMaster Plan?1West Entry Plaza?2Feature Seat?3Outdoor Cafe?4Focal Plaza Sculpture?5Taxi Dr15、op-off Area?6Internal Shopping Street?7East Retail Plaza?8Outdoor Cafe?9Entry Water Feature?10Iconic District Landmark?11Rest Terrace?12Office Entry?13Terrace Plaza?14Performance Stage?15Outdoor F&B Service?16Roof Garden?17Northern Retail Plaza?18Outdoor Cafe?123456789101112131415161719Feature Plant16、er Seat?20Entry Sculpture?1819201621Street Focal Sculpture?21?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND17、 OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan18、?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?19、Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPersp20、ectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLPerspectivesPerspectives?Key Plan?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLURBAN FUR21、NITURE ELEMENTSURBAN FURNITURE ELEMENTS?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLTerrace Garden Intent ImageTerrace Garden Intent Image?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLFocal Plaza Sculpture Intent ImageFocal Plaza Sculpture Intent Image?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLRoof Garden ImageRoof Garden Image?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLSculpture ImageSculpture Image?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLKiosk Intent ImageKiosk Intent Image?CR LAND OAK BAY RETAIL,BEIJING,CHINAHASSELLKiosk Intent ImageKiosk Intent Image?