1、卯足欢喜纸因有你FULLOFJOYALLBECAUSEOFYOU202*年某某商场新年特别活动策划方案PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR过新年社会洞察Solution Insight疫情让年味儿变淡了过年的仪式感少了疫情后的春节，变得越来越简单仔细想想，过年这件事，每一件都充满了仪式感PLANNINGPLANFORNEW2、YEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR仪式感“仪式感”是人们注重生活的一种方式。它告诉我们，生活除了眼前的苟且，还有美丽的诗和远方。近几年来，随着生活水平的提高，很多人为生活注入了很多“仪式感”，并使一些形式形成了习惯。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*3、PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR活动策略202*，过一次有仪式感的年活动SLOGAN只因有你，让生活更加欢喜PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEARPLANNINGPLANFORNEWYEA4、RSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEARPROGRAM DIRECTORYPART 1.活动概述PART 2.活动内容PART 3.活动视觉PART 4.异业资源PART 5.关于我们方案目录PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEW5、YEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR活动概述A C T I V I T Y O V E R V I E WPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR方案阐述SCHEME DESCRIPTION本案将在XX本次活动大主题的前提下以新年6、“HAPPY”、元宵“LUCKY”、情人节“SWEETY”的方式为新年特别活动注入更多仪式感让人们在XX过一次久违的充满仪式感的新年PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR活动概述活动主题：卯足欢喜 纸因有你 202*年XX新年特别活动策划方案活动时间：202*年春节/元宵节/情人节活动地点：某某商场活动调性：时尚、年轻参与人7、群：年轻群体及家庭客群体ACTIVITY OVERVIEWPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR202*.01.2201.28春节202*.02.0302.05元宵节202*.02.1102.14情人节新岁序开兔HAPPY元宵喜乐兔LUCKY从心出发兔SWEETY活动铺排ACTIVITY LAYOUTPLANNINGPLAN8、FORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR活动视觉A C T I V I T Y V I S I O NPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERR9、Y PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN20210、*HAPPY NEW YEAR活动内容A C T I V I T Y C O N T E N TPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR新岁序开兔HAPPY202*.01.2201.28春节PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN2011、2*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR初一01.22初二01.23初三01.24初四01.25初五01.26初六01.27初七01.28红包在手，快乐跟我走（红包封面）线上活动线下活动好运求签快乐过新年谨贺新年非遗剪纸互动点位新年邮局就递过年新年照相馆金龙醒狮喜闹新春新岁序开兔HAPPYPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNE12、WYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR线上活动初一至初七：01.2201.28（全天）红包在手，快乐跟我走过年的仪式感，从红包开始。设计兔年纸雕风格红包，面向嘉里城客群，线上发放，拜一个快乐的年。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW Y13、EAR线下活动初一至初四：01.2201.25（全天）谨贺新年，非遗剪纸剪纸，中国传统新年民俗，归乡过年，看到了剪纸窗花，就是看到了年。搭建剪纸氛围点位，邀请剪纸老师，在初一至初四，每天整点进行剪纸课堂教学。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR线下活动初一至初七：01.2201.28（全天）新年照相馆一张全家福，是全家人过14、年的仪式感。参与方式：商场公众号或短信形式，告知客户新年照相馆活动客户线上预约客户到场，化妆，拍摄全家福客户线上取片PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR线下活动初五：01.26 上午11:00金龙醒狮，喜闹新春金龙献瑞贺岁，久违“年味”归来。金龙寓意生龙活虎，伴随金龙的小狮活泼好动，寓意嘉里城在兔年朝气蓬勃、欣欣向荣，并祝15、愿沈阳市民在新的兔年里，可以好事连连，万事顺意。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR互动点位新年邮局就递过年初一至初七：01.2201.28（全天）疫情让离家的人回不来，想回家的人回不去过年的仪式感，往往都是亲人好友带来的。就递过年已成为了疫情后过年的新方式，在商场搭建新年邮局互动点位，帮离家的人邮寄新年的仪式感。PLAN16、NINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR好运求签，快乐过新年初一至初七：01.2201.28（全天）商场内搭建新年祈福点位，供到场顾客翻好运牌，抽好运签。拍照打卡，把过年的快乐带回家。互动点位PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*P17、LANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR元宵喜乐兔LUCKY202*.02.0302.05元宵节PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR美陈点位灯谜墙初一至初七：02.0302.05（全天）在商场主纸18、雕美陈旁，搭建灯谜墙，营造元宵节活动整体氛围，供顾客拍照打卡。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR猜灯谜互动点位初一至初七：02.0302.05（全天）数字灯谜顾客扫描交互装置上的灯谜二维码，参与猜灯谜，猜对灯谜即可获得相应灯谜所对应的礼品。礼品设置：礼品为嘉里城商场内商户的店铺优惠券，促进商场消费。PLANNINGPLA19、NFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR互动点位：数字灯谜幸运好礼：3D光影立体纸雕灯数量：每天35个顾客猜灯谜，有概率获得元宵节兔年幸运好礼3D光影立体纸雕灯，增加顾客参与意愿度。把生活的仪式感带回家。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PL20、ANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR线下活动锦鲤彩灯非遗课堂初一至初七：02.0302.05看花灯、猜灯谜，元宵祈福。邀请花灯工艺老师，现场开展花灯制作课堂，带领到场顾客做锦鲤花灯，体验元宵的传统民俗节仪式感，将幸运带回家。只因有你兔SWEETY202*.02.1102.14情人节PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARS21、SPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEARPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR只因有你兔(TO）SWEETY对我们而言，只因有喜欢的人，才让生活充满了欢喜对嘉里城而言，每一个你都是亲爱的你，是你们让我在这座城市更有意义”“用仪式感告诉你，只因22、有你。活动创意形式阐述活动关键词：仪式感/告白氛围搭建主元素：玫瑰/爱心活动核心思路:SWEETY，亲爱的人/甜蜜的。顾客对身边TA的告白，嘉里城对顾客的告白，情人节，用仪式感告诉你，只因有你。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEARHAPPY VALENTINES DAY02.1102.12-02.1302.14起势造势爆发23、户外氛围营造互动点位兔SWEETY派对事件营销整点抽奖暖场活动人偶巡游PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR户外氛围户外告白玫瑰美陈02.1102.14情人节最有仪式感的事情，莫过于收到一支好看的鲜花，因为有人心里有你。活动期间，在嘉里城户外墙体搭建告白玫瑰美陈，并配合文案：“只因有你，让我的存在更有意义。”向路过的每一位市24、民告白。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR户外氛围户外告白路02.1102.14为你们和你们的TA，制造一条充满仪式感的路。当天通过创意地贴，在商场户外制造告白路。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNING25、PLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR事件营销限时花店02.1102.14利用嘉里城商场内现有空铺，搭建限时花店，利用鲜花与插画布景，营造沈城情人节档期内最有氛围感和仪式感的拍照打卡地。并通过小红书用户共创方式，大面积造势，为嘉里城引流聚客。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANG26、KERRY PARKSIDE IN202*HAPPY NEW YEAR互动点位应急玫瑰02.1202.14嘉里城给顾客的仪式感设置应急玫瑰点位，为情人节出行但没来得及准备的人提供便利。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR互动点位城市告白墙02.1202.14以玫瑰元素为主，爱心元素为辅，通过告白墙的形式搭建互动打卡点位，营27、造仪式感强烈的情人节节日氛围。点位建议：商场中庭，与情人节当天舞台进行组景搭建。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR现场活动整点抽奖02.1202.1312号至13号期间，礼拜六和礼拜日，下午一点至晚七点，每逢整点，主持人上台组织抽奖活动，并预告情人当天周一晚，兔SWEEY派对上抽取终极大奖。抽奖方式：二维码抽奖。PLAN28、NINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR整点抽奖礼品推荐（三选一）高级香薰恒温水杯氛围夜灯PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKE29、RRY PARKSIDE IN202*HAPPY NEW YEAR现场活动歌手暖场02.1202.1312号至13号期间，礼拜六和礼拜日，邀请歌手至现场，在指定时间登台演唱流行歌曲，营造浓郁节日氛围。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR现场活动人偶巡游02.14 晚18:0021:00情人节当天，现场安排情人节主题巡游，在30、巡游过程中，向商场顾客派发鲜花或气球，将现场人群引流至“兔SWEETY派对”现场。巡游时间安排：每次巡游30分钟，休息30分钟PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR现场活动兔SWEETY派对02.14 晚18:0021:00情人节当晚，在商场中庭进行“兔SWEETY派对”，过程穿插抽奖环节，最后用粉红气球雨收尾，为本次活动营31、造一个最浓郁浪漫的活动氛围。PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEAR兔SWEETY派对活动流程19:0019:20 随机街舞开场（随机情歌）19:2019:25 主持人登台致开场词19:2519:35 流行乐队演唱（3首歌曲）19:3519:40 互动环节（情歌王接力）19:4019:50 现场抽奖（抽取3等奖1名）19:5032、20:00 流行歌手演唱（3手歌曲）20:0020:10 互动环节（听歌识曲抢答赛）20:1020:20 现场抽奖（抽取2等奖1名）20:2020:30 流行歌手演唱（3首歌曲）20:3020:40 现场抽奖（抽取1等奖1名）20:4020:45 主持人登台致结束词20:4520:50 粉红气球雨PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW33、 YEAR派对抽奖礼品推荐三等奖华为蓝牙音箱二等奖智能投影仪一等奖SWITCH游戏机现场顾客凭借当天消费小票参与抽奖，满500即可参与PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*HAPPY NEW YEARPLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*PLANNINGPLANFORNEWYEARSSPECIALACTIVITIESINSHENYANGKERRY PARKSIDE IN202*卯足欢喜纸因有你TAHKS WATCHING202*年XX新年特别活动策划方案HAPPY NEW YEAR