1、2 20 02 22 2商商 业业 地地 产产 双双 十十 一一 主主 题题 美美 好好 生生 活活 节节 活活 动动美美好好生生活活节节双双十十一一特特辑辑CONTENTSCONTENTSCONTENTSCONTENTSPART01PART01活动构思活动构思PART02PART02活动内容活动内容PART03PART03氛围包装氛围包装PART04PART04活动宣传活动宣传G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIV2、ALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG3、 GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOO4、DOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD美好生活节美好生活5、节与你共度双十一PART01PART01活动构思G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIV6、ALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik DesignPART01PART01活动构思为什么打造生活家“集市”？在伦敦，是文青，肯定知道诺丁山集市，要淘宝7、的话那肯定是卡姆登市场。相比一般的娱乐休闲场所，集市更像是街头的产物，门槛更低、包容力更强，因为没有限制所以更乱更有趣。GOODLIFEGOODLIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE 8、F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Desi9、gnPART01PART01活动构思GOODLIFEGOODLIFE今年的双十一我们要把有趣的人、有潜力的品牌都聚在一起，把所有好玩的东西、想玩的东西、有独立创意的东西融合到一条市集里面，打造最有氛围的艺术家聚集地。整合所有资源，提供最有调性的硬件，线下建立创意市集的IP，户外活动进行品牌包装。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GO10、ODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIV11、ALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD美好生活节美好生活节与你共度双十一PART02PART02活动内容G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIF12、EIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODTHEMETHEME：客户答谢会TIM13、ETIME：2022年11月11日PLACEPLACE：营销中心CROWDCROWD：零距离客户、意向客户、媒体NUMBERNUMBER：100-200人双双十十一一客客户户答答谢谢会会C u s t o m e r a p p r e c i a t i o nG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG14、 GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LI15、FEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-市集篇生活家“集市”集市主题推荐：创意集市、科技集市、儿童公益集市、物物交换市集、萌宠市集、美食市集、美术市集等G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L L16、IFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FEST17、IVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-市集篇生活家“集市”客户亲身体验创意市集市乐趣，为北京城房项目创造最大化关注度，制造话题扩大本项目的营销，提高本项目的宣传力度，借助活动具有新颖，独特，文化内涵带来的话题效果，带动市民对北京城房项目的期待。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTI18、VALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIV19、ALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-市集篇生活家“集市”当食、游、购、娱一体化市集摆在你的面前，你会不会控制不住的买买买？创意有趣+包罗万象，契合传统的“市集”场景。也让更多品牌得到展示的机会。品牌与品牌之间的联动达到1+12的效果。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG G20、OODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOOD21、OODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-民谣音乐篇关于民谣的PARTY民谣好似都在讲故事，把生活的悲喜离合慢慢讲给你听。春秋冬夏都很美，南北方都有佳人和理想，街头巷尾大都市都充满人间烟火味，平凡生活是这样子，简简单单两人一吉他，索性不喧不闹，或喜或悲的把故事听下去。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALES22、TIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIV23、ALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-整点秒杀篇双十一抢购通过H5平台（凡科等）可置入进公众号，通过游戏，赢取整点秒杀前三名所有权。三个整点：17:00/19:00/20:00礼品建议是：蓝牙音响、蓝牙耳机、智能保温杯等。一等奖建议价格：10元，二等奖：20元，三等奖：30元游戏流程：玩法介绍用钞票枪喷出的钱喷24、向商品！尽情买买买的同时也要躲开它们的撞击哦！设置抽奖门槛（自设），达标即可获得奖项（自设，一至三等奖）抽奖可设置概率（自设）或者凭分数判定一二三等奖G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F25、 FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Desig26、n美好生活节-游艇篇豪华游艇游艇代表的不是奢侈，而是一种全新的生活方式，是对自然和生活的更高追求。与项目所呈现的科技改变生活，绘制生活蓝图的客群高度契合。游艇代表生活态度，更代表扬帆起航的决心与勇气。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALEST27、IVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD28、Powered By Spesifik Design美好生活节-游艇篇豪华游艇活动现场游艇四周会做氛围包装，内部设置限人限时游玩，凭船票入场，内部设置香槟红酒，甜品美食（可定制企业LOGO），供参观者拍照留念。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIV29、ALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GO30、ODOODPowered By Spesifik Design美好生活节-签到篇科技签到科技感签到，使用二维码签到，便于后续活动抽奖/缎带二维码签到G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F 31、FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design32、美好生活节-科技抽奖篇抽宝马汽车主持人引导来宾扫描大屏上的项目公众号，参与现场微信抽奖。抽取全场最激动人心的奖品：宝马汽车一辆G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALEST33、IVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-科技抽奖篇34、抽宝马汽车颁奖使用车钥匙KT，大小：1.5米.具像化/实物化；更多免费方案资料加微信：1024780G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD35、 L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD美好生活节美好生活节与你共度双十一PART02PART02氛围包装G GOODOOD L LIFEI36、FE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG 37、GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”门头插画版门头霓虹灯门头G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FES38、TIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIV39、ALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”帐篷大白色帐篷木质帐篷G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTI40、VALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVAL41、G GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”帐篷市集装饰:市集装饰主要围绕星星灯带/市集帐篷/有趣体验/DP点/帐篷氛围布置展开G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L 42、LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOOD43、OOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”主KV主kv是此次活动的视觉中心，可使用插画形式结合。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOO44、DOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVA45、LG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”休息区 草地上氛围包装:美化过后的油桶（垃圾桶）起装饰性作用。供人休息的懒人沙发/板凳G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE46、G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L L47、IFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”品牌展示区 设置品牌展示区，是品牌与品牌联动最好的时机，打下很好的商户基础。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE48、 F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALES49、TIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”立体发光字 展示品牌slogan，白天可放置在草坪上，晚上放置在舞台旁。增加品牌曝光G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTI50、VALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODP51、owered By Spesifik Design美好生活节-氛围布置生活家“集市”手举牌手举牌：适合商家做活动，使用手举牌拍照片发朋友圈集齐18个赞即可获得奖品。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LI52、FEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifi53、k Design美好生活节-氛围布置生活家“集市”霓虹灯展示DP点霓虹灯亮化效果好，适用于夜晚活动G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD 54、L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”气球展示DP点设55、置具有11.11形状的铁架，里面放置气球。G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG56、 GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”指示牌市集装饰:指示牌用作引导作用，也可用来分区域，分为：（市集区/民谣57、区/游艇区）G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFE58、IFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”道旗市集装饰:指示牌用作引导作用。道旗画面设置与整场主KV风格一致。G GOODOOD L LIFEI59、FE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG 60、GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design民谣氛围布置民谣舞台民谣舞台参考：放置激光灯，激光表演+民谣舞台G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F 61、FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FES62、TIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design游艇PARTY-氛围布置游艇亮化游艇亮化:游艇边，泳池台处放置圆形/方形地灯，增强气氛G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFE63、IFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE64、 F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design游艇PARTY-氛围布置投影幕布游艇投影幕布：可定制3D投影幕布图案G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE65、 F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L L66、IFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design游艇PARTY-氛围布置游艇安全游艇安全：限时限人登高观赏，需设定站立区及一米线G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFE67、IFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD 68、L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik DesignGoodlifeFestivalGoodlifeFestival民谣歌手G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIV69、ALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPo70、wered By Spesifik Design主持人GoodlifeFestivalGoodlifeFestivalG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVAL71、G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik DesignG GoodlifeFesti72、valoodlifeFestival安保人员G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F 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GOODOOD76、 L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L 77、LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design推广CHAPTER1活动推广计划品牌有名，传播先行；一场具有影响力的活动，需要饱满而有力的推广：结合多媒体渠道打开品牌热度，从而做到浸润式品牌推广新媒体传播行业内邀约线下炒作媒体传播G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVA78、LESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALES79、TIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design推广推广C CHAPTER22新媒体传播计划新媒体传播计划再大的品牌，也有自己的声音再大的品牌，也有自己的声音1 1.抖音抖音传传播播：新新媒体媒体时代，也是短视频社交的时时代，也是短视频社交的时代代网络覆盖了网络覆盖了生活生活的方方面面，全新的广告的方方面面，全新的广告传传播方80、播方式，创建抖音蓝式，创建抖音蓝V V账号记录账号记录xxxxxxxx（活动活动前前一一周发布周发布宣传宣传视频视频、活动、活动执行期间发布现场快剪视频）执行期间发布现场快剪视频）2 2.朋友圈转发朋友圈转发：文案文案+开开业业画面（配合倒计时画面（配合倒计时3 3、2 2、1 1、0 0），工作），工作人人员全部转发员全部转发G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FE81、STIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIF82、E F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODPowered By Spesifik Design倒计时海报倒计时海报倒计时系列海报G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FES83、TIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG84、 GOODOOD活活动动策策划划感感 谢谢 观观 看看G GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFEG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOODG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD L LIFEIFE F FESTIVALESTIVALG GOODOOD