2024商业广场五一系列(花田假日春游記主题)活动策划方案(39页).pptx
下载文档
上传人:十二
编号:927948
2024-05-16
39页
14.03MB
该文档所属资源包:
2024商业广场主题活动策划方案合集
1、e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,CONTENT,01,活动思路,e7d195523062、1f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,02,03,活动概述,活动内容,04,执行保障,e7d195523061f13、c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动思路,01,e7d195523061f1c01d60fa9f1cfcbfb3d4、7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,整个春天都是生命力独享的季节微风流动,春临万物生体感上春天的到来是令人愉悦的你可以切实地,一天一天地感受到风的温和阳光洒5、下的满足万物的生机勃勃万物生长,繁花似锦我们以“花田假日春游記”为主题展开五一亲子嘉年华活动,活动思路,活动目的,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF76、94999B9A3686082CFA56AB8B64904,PURPOSE OF THE ACTIVITY,借助五一假期,可在市场上持续发声,吸引目标客群,聚集人气,为项目宣传形成良好的舆论效应春季是人们喜爱出行游玩的季节,通过设定春日休闲假日、旅行等调性的主题活动,制造亲子嘉年华的活动噱头,对外推广,以吸引关注通过活动主题和活动内容的设定,制造活动对外邀约的亮点与信息释放及邀约通过现场来宾的互动体验,增加客户的参与度,以加深对本次活动的体验感,活动概述,02,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E07、3FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动概述,Its pleasant to feel the arrival of spring-you can feel the warmth of the wind day by day8、,the satisfaction of the sunshine,the vitality of everything,the growth of everything and the blooming of flowers,MEET SPRINGBorn to the sun,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E19、586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,THEME:花田假日春游記-Go camping TIME:5月1日-5日CONTENT:氛围布置、活动流程TONALITY:花田、亲子、假日、旅行,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A10、9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动前宣,ACTIVITY SCHEDULING,活动开始前三天前,朋友圈倒计时海报,对活动进行海报宣传。提前将活动的亮点信息曝光,引起全城人民关注,为活动提前预热。,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB4311、640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动前宣,ACTIVITY SCHEDULING,在各大自媒体平台,发H5进行宣传,并进行前期报名为活动预热传播产生热点话题使本次休闲假日活动,具有强烈的参与性。12、,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动前宣,ACTIVITY SCHEDULING,在13、各大自媒体平台,微信小游戏进行宣传,并进行前期报名为活动预热传播产生热点话题使本次休闲假日活动,具有强烈的参与性。,活动内容,03,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD514、CDDF29AF794999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29A15、F794999B9A3686082CFA56AB8B64904,签到区,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF7916、4999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A17、3686082CFA56AB8B64904,签到区,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A36818、6082CFA56AB8B64904,签到区,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A36860819、2CFA56AB8B64904,签到区,童心引力,签到区,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A20、3686082CFA56AB8B64904,以彩色插画与柠檬黄为主调做礼品发放处的样式,让人仿佛置身于童话世界,听树响虫鸣。与家人大手拉小手,哼着儿歌,来到花田假日春游記入门处,是不是很期待里面到底有什么神奇的宝贝呢?我们一起来探险!,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E158621、E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,签到区,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7022、16760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,互动区-帐篷彩绘,把春天装进画里,互动区-帐篷彩绘,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E623、83C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,以色彩烘托春季气氛,独特的风格,亦如我们让生活与众不同的理念,将城市生活理念照亮生活,成为一种暖心的理想,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB24、0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,礼品发放处,气模:春生造物局,房车:潮生万物,互动区-气模,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D25、5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,当城市公共空间遇见充气雕塑艺术,在城市的钢铁森林中,假日出游貌似是人与自然间最直接的连接方式,震撼萌趣一身的互动艺术与一座商场相融充满了空间交互感与鲜活动态。,礼品发放处,ACTIVITY SCHEDULIN26、G,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,坐在房车前悠闲小憩,拿出手机,卡擦,拍照留念,定格27、时间,记录美好的瞬间。,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B628、4904,图片,潮玩奇物,萌宠见面会,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA29、56AB8B64904,感受现场带给自己的身心愉悦感。把所有烦恼都抛在脑后,享受假日好心情,尽情快乐!要小心在春游記”里出没的小动物,遇见他们你就只能放肆快乐,别无他选!,活动内容-礼品,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2230、31524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F331、A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,延展物料设计,明信片设计,礼品券设计,活动内容-乐队,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A7832、7AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,所打造以乐队展示拉开了本次的序幕,视觉,听觉,完美配合,小舞台玩出大视觉!,活动内容-魔术,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D07233、860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,所打造以魔术展示,揉碎了光影之形,将曼妙的景象打碎、再重组,与即将展出艺术作品融合碰撞。,活动内容-绘本分享/图书交换,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4734、79ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,打造的绘本交换与图书分享交流环节,是一场融合了艺术、设计、多元素的综合型艺术之感。,活动内容泡泡秀/小丑,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7d35、ea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,身处五彩斑斓的泡泡世界之中。触摸泡沫,光的颜色也会随之变化。将独特的互动形态等有机融合。,e7d195523061f1c0136、d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,活动排期,ACTIVITY SCHEDULING,执行保障,04,e7d1955230637、1f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,执行保障,ACTIVITY SCHEDULING,执行保障,ACTIVITY38、 SCHEDULING,执行保障,ACTIVITY SCHEDULING,【防 火 要 求】Fire protection requirements1、美陈搭建的主体结构应使用A级(不燃)材料,如使用B1级(难燃)材料,需外刷防火涂料或使用不燃材料覆盖;2、少量的可燃装饰材料必须经过防火处理且经过不少于3处的取样燃烧实验,并均满足遇明火5s内不燃、移除明火后自熄,且无燃烧滴落物;3、上述提及A级、B1级材料均能提供防火阻燃证明;4、可燃装饰材料应随展出时间、外部环境变化,及时补充防火处理;,执行保障,ACTIVITY SCHEDULING,【工 作 人 员 培 训】Staff training39、1、为了保证活动成功举办,本公司负责活动的相关培训。2、有关组织架构工作人员的培训及内容包含:活动内容、活动流程、现场配合以及与双方跟踪回馈信息等。【其 他 人 员 培 训】Other personnel training1、其他人员的培训内容包括:礼仪小姐培训、保安培训、摄影摄像培训等。,执行保障,ACTIVITY SCHEDULING,e7d195523061f1c01d60fa9f1cfcbfb3d7dea265119d71e15FBB43640B43E9A75E03FE54C774D5D4779ED45933E78901D3CB0E69E39D04A9E1E9B25CF060C4BCA4D072860494D0D8E683C2FE58414E1586E7016760A787AF0A7B61AF2231524F3A3B683287BC027293134F5E1E83FC0B2FAD739CD5CDDF29AF794999B9A3686082CFA56AB8B64904,