1、地产项目 项目惊喜不断 点亮缤纷双旦,2020.12.26-12.27圣诞嘉年华玩转圣诞,2021.01.01-01.03辞旧迎新定格美好时光,缤纷冬季，我们走进地产项目项目，一起探索真正的双旦情缘。借助双旦契机，让我们一起给身边的亲人、朋友、爱人带去祝福，一起期待、迎接美好的一年。共同感受地产项目项目的惊喜活动氛围。,Colorful winter,we walked into the Evergrande harbor,together to explore the real couple.With the help of shuangdan opportunity,lets bring 2、blessings to our relatives,friends and lovers around us,and look forward to a wonderful year together.Feel the surprise activity atmosphere of Evergrande harbour together.,1、圣诞元旦假期，全民的狂欢假期，也是商业活动推广的旺季。打造一次别开生面的圣诞元旦活动，让全城客户在这里尽情狂欢，一起感受一场纯粹的主题活动之旅；2、通过营销中心举办圣诞/元旦系列主题活动，活跃营销中心案场氛围，增加售楼处人气，让到访客户深刻感受项目品质3、，加深客户印象；3、同时活动期间，穿插整点宣讲环节，为客户宣传项目价值点，建立客户联动，促进项目销售。,Activity purpose 活动目的,Active CONTENTS,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usu4、ally placed inside,giving the face a spooky glow.,01.活动概述 Active elements02.活动规划 Active packaging03.氛围营造 Visual displa04.活动推广 emen display,活动主题：节日礼缤纷，双旦欢乐颂活动时间：2020年12月26-27日 09:0016:00 2021年01月01-03日 09:0016:00活动地点：地产项目项目营销中心活动基调：惊喜、狂欢、互动活动对象：自然到访客户、前期意向客户邀约人数：100组客户/天,惊喜不断-点亮缤纷双旦,圣诞嘉年华玩转圣诞,How to 5、play the Christmas,X X X X项目 缤纷双旦 12.26-12.27圣诞节主题活动,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a 6、spooky glow.,CHRISTMAS,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣诞狂想曲活动期间（10:00/11:00/14:00/15:00）现场配有圣诞乐队定时暖场，演绎人员穿着圣诞元素装饰进行演奏，营造现场欢快、热闹的节日氛围。（每场演奏15分钟）,In this golden autumn October,we started a romantic a7、nd poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxur8、y,let us do together the urban elite of the city,圣诞百变摄影屋现场搭建活动主题背板，客户可以在区域进行变装拍照，同时现场会为到访客户提供变装道具拍摄的照片可以现场打印，客户可以立即带走，留作一份纪念。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣诞精致茶歇营销中心为客户准备圣诞节精致茶歇，让你的味蕾得到大大的满足。同时现场9、设有主题果盘，让您现场感受美食带来的幸福。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣诞老人互动 派发圣诞糖果活动期间安排两名工作人员穿着圣诞老人的服饰进行互动巡游，背着圣诞老人的礼袋分发代表甜蜜、幸福的糖果，营造节日欢乐气氛。,活动期间（10:00-16:00）圣诞老人背着他的圣诞口袋全天为到访的小朋友派发圣诞礼物。只要到访就有圣诞圣诞糖果，哇！难道是走10、进了童话王国了吗？.（100份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,玩转美食/圣诞盆栽蛋糕烘焙,还记得圣诞节里那精致的卡通蛋糕吗?活动期间，到访客户都可以烘焙一份专属的盆栽蛋糕。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxu11、ry,let us do together the urban elite of the city,玩转手工/圣诞手机链DIY,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,想拥有一个自己创意的手机链吗？想体验制作过程的喜悦与收获吗？圣诞期间恒大港湾，带着对艺术的憧憬DIY一个只属于自己的作品吧！（80份/天）,玩转快乐/圣诞面具手工制作,玩转圣诞，圣诞小精灵要整装待发了。手12、工制作的特别设计的半脸式面具，你就是派对中最亮眼的星星！（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,The colors black and orange are also a part of Halloween.Black is a symbol for night and orange is the color of pumpkins.A jack-o-13、lantern is a hollowed-out pumpkin with a face carved on one side.Candles are usually placed inside,giving the face a spooky glow.,辞旧迎新 定格美好时光,Freeze frame happy moment,X X X X项目 缤纷双旦 01.01-01.03元旦节主题活动,NEW YEARS DAY,恰逢元旦跨年之际，感谢老业主的陪伴，让我们一起喜迎元旦。营销中心通过举办元旦主题暖场活动，融洽邻里关系、促进与客户之间交流，延续项目传播热度，营造销售洽谈氛围。同时通过14、参与性强的活动来维系客户关系，回馈老业主，形成老带新营销。,On the occasion of New Years day,Evergrande harbour thanks for the company of the old owners,lets welcome New Years day together.Marketing center through the New Years Day theme warm activities,harmonious neighborhood,promote communication with customers,continue the pr15、oject dissemination heat,create a sales atmosphere for negotiation.At the same time through strong participation activities to maintain customer relations,feedback to the old owners,the formation of the old and new marketing.,In this golden autumn October,we started a romantic and poetic journey of 16、light luxury,let us do together the urban elite of the city,打造元旦家庭日，一次全家人的幸福留影，为你留存当下最美好的记忆，全家福照片方式呈现，祝愿2021年，全家人健康红火,Create Evergrande harbor New Years day family day,a happy family photo,For you to keep the best memories of the moment,in the form of a family photo,Wish the whole family healthy and17、 prosperous in 2021,新中式复古,刺绣长袍,国粹戏服,吉祥纸鸢,东方美学元素 X 潮流时尚元素,Oriental aesthetic element X fashion element,Huacai eye crown,Lup take umbrella,National costume,Embroidered robes,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the18、 city,（2021.1.2日）现场布置拍照DP点这出场景占据了最适合留影的C位，配备了专业摄影师与设备，拍出的照片可以打印带走。,Harbor Family Happy photo Studio,合家欢乐照相馆,民俗艺术吹糖人,活动期间，民俗艺术家现场展示传统手艺吹糖人，同时将吹好的艺术品，送给到访参与活动的客户，邀请来宾一同品味吹糖人的乐趣。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban e19、lite of the city,民俗艺术剪纸,活动期间，现场展示传统手艺剪纸艺术作品。同时客户可以在老师的指导下，亲自体验剪纸艺术的魅力。（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,l20、et us do together the urban elite of the city,民俗艺术手工灯笼,红红火火的灯笼是我国元旦佳节必不可少的元素，象征着新的一年红红火火。现场设置纸灯笼DIY环节，家长带着孩子们亲手制作美丽的纸灯笼。（80份/天）,中式精致茶歇,元旦活动期间，到访客户可以品尝到地道的中式糕点（凤梨酥、桂花酥、巧克力饼、蔓越莓饼）（80份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban21、 elite of the city,定格节日习俗/财神派发元旦福袋,活动现场安排真人财神玩偶装扮人员，为来宾们派发福袋小礼品，以此活跃现场氛围，增添浓郁的节日气息。,活动期间，到访的客户可以获得元旦佳节福袋一份。福袋内可能放有徐福记糖果、巧克力等礼品。带给到访的您，一份不一样的惊喜。（100份/天）,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,定格传统文化/川剧变脸,活脱22、脱一副面孔，热辣辣一丝震颤。川剧变脸千变万化，神秘莫测。一同感受中国非物质文化的神奇。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,活动场地布局规划,Marketing center layout planning,手工DIY区域,茶歇区,茶歇区,民俗DIY区域,变脸表演,In this golden autumn October,we started a romantic23、 and poetic journey of light luxury,let us do together the urban elite of the city,活动主形象/区域摆放圣诞/元旦活动主形象展板。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,元旦灯笼墙/现场摆放灯笼墙进行元旦节日氛围营造。,In this golden autumn October,we s24、tarted a romantic and poetic journey of light luxury,let us do together the urban elite of the city,元旦全家福拍摄场景/区域布置全家福拍摄小品布景。,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,圣诞主题气球包装/主形象区域进行圣诞气球装饰，烘托圣诞节日范围。,线上活动媒体排期25、 有效的传播组合应有的放矢/更应掷地有声,11月21日,11月22日,11月23日,11月24日,11月25日,【微信图文推送】,【微信小视频推送】,【活动海报图文推送】,别具一格的双旦狂欢！,节日礼缤纷，双旦欢乐颂,惊喜不断 点亮缤纷双旦,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,In this golden autumn October,we started a romantic and poetic journey of light luxury,let us do together the urban elite of the city,线上推广画面/活动前期，微信内容单帧推广画面,THANK YOU。,