2021地产项目双十一大牌尖货拍卖会活动策划方案(63页).pptx
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2024-03-04
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1、I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,财信某项目大牌尖货拍卖会&营销中心潮酷来袭,DESIGEND BY MUYUSH,02 活动中期执行,DESIGEND BY MUYUSH,DESIGEND BY MUYUSH,I walked through many mountains,walked through many w2、aters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,孟菲斯时代,概念规划,孟菲斯时代,2021,I“孟菲斯”的设计都尽力去表现各种富于个性化的文化内涵,从天,真滑稽直到怪诞、离奇等不同情趣。,在色彩上常常故意打破配色规律,喜欢用一些明快、风趣、彩度高,的,明亮色调,特别是粉红、粉绿等艳俗的色彩。孟菲斯设计是一种时下流行的设计风格,它即拥有现代设计的特 征,也包含复古设计的元素。个性化设计,大胆又叛逆,具备瞬间抓住年轻客群视觉,调动用 户情3、绪和共鸣,孟菲斯&阅时代,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,酷炫 个性 潮流 独特孟菲斯元素在双十一与示范区开放碰撞出怎样的火花?,项目名称:财信项目活动主题:来时代挑尖货活动时间:2021年11月11 日暂定晚上7:00开始)活动场地:财信某项目,活动人数:300-500人,活动调性:酷炫、个性、ins、潮流,Ac4、tivity overview活动概述,DESIGEND BY MUYUSH,DESIGEND BY MUYUSH,主画面展示,Picture design,平面规划,Picture design,活动区,Picture design,活动区,Picture design,潮玩区,Picture design,潮玩区,Picture design,潮牌陈列区,Picture design,签到区(认证),Picture design,TIDAL CURRENT,E e s o u r c e s,冷饮资源,UGLY MONKEY奇丑猴子现场半价售卖阅时代专属咖啡(数量有限)奇丑的猴子咖啡是中国5、一家知名的奶茶甜品店,我们的品牌在中国可谓是深入人心,不仅有着大批的爱好者和支持者,我们的分店也是开遍了世界各地,让我们奇丑的猴子咖啡占据世界的奶茶界,我们奇丑的猴子咖啡会不断的努力把我们的奶茶和甜品做到尽善尽美,不仅是自然清新美味健康,更加要有创意、有新意、有趣、好吃又好玩的甜品店,才是我们消费者最想要的生活品质的追求呀!我们奇丑的猴子咖啡从名字来说就是形成了特别大的反差,E e s o u r c e s,其他资源,ASAWAKEN肌肤管理AS引进日本本土的美容技术,日式纯正的手法,融合日本进口高端产品,联合日本大牌:POLA、ZXZIA、PWERTREE、花馨公司等为当代女性提供最优质的6、的肌肤护理。AS素有“心灵氧吧”之美称。现场为客户提供美甲服务和提供优质的肌肤管理咨询;ASAWAKEN专业的肌肤、美容、日置妆品等美容方面的专业分析与建议现场针对女性皮肤问题提供专业建议。,ACTIVITY FLOW活动流程,#丑猴子咖啡(全天)#客户前往我们的营销中心可免费品鉴,丝滑质感的各品种咖啡,给予现场来到营销中心的来宾味觉体验感,营造活动氛围感!,ATMOSPHERECONSTRUCTION,2021/11财信阅时代营销中心亮相,CASIN YUE EAR,ACTIVITY FLOW活动流程,#美妆护肤达人(10:00-17:00)#邀约浅奢日置肌肤沙龙(awaken skin),7、简称AS,特邀AS肌肤管理专家,现场为客户提供美甲服务和提供优质的肌肤管理咨询;ASAWAKEN专业的肌肤、美容、日置妆品等美容方面的专业分析与建议现场针对女性皮肤问题提供专业建议。,AS引进 日本本土的美容技术,日式纯正的手法,融合日本进口高端产品,联合日本大牌:POLA、ZXZIA、PWERTREE、花馨公司等为当代女性提供最优质的的肌肤护理。AS素有“心灵氧吧”之美称,2021/11财信阅时代营销中心亮相,CASIN YUE EAR,ACTIVITY FLOW活动流程,#星级冷餐(全天供应)#以简洁轻奢的摆件布台,定制冷餐摆件,星级冷餐热饮供前来营销中心嘉宾享用。,ATMOSPHEREC8、ONSTRUCTION,2021/11财信阅时代营销中心亮相,CASIN YUE EAR,TIDAL CURRENT,物料延展,Visual packaging,主题桁架,导视桁架,VIP/普通客户竞拍号码牌,工作牌,话筒卡,物料延展,Visual packaging,导视牌,点位牌,花柱,物料延展,Visual packaging,DESIGEND BY MUYUSH,DESIGEND BY MUYUSH,潮弄大牌尖货竞拍流程“时代尖货官认证”(成功签到领取竞拍号码牌)“大牌尖货角逐”(大牌尖货竞拍)“竞投成功”“结算拍品”准备朋友圈转发记录截图竞拍资金,潮弄大牌尖货竞拍流程,VIP客户权利9、:1.由甲方派发的“预售VIP尖货官”邀请函,客户凭借邀请函兑换VIP专属臂贴和VIP竞拍号码牌进场;2.VIP客户,从专属尊享通道进场(每组VIP客户可携带3名亲友成员进入会场);3.VIP客户享有专属5折竞拍品(7件),此环节只对VIP客户开放;4.VIP客户专享互动大奖抽取;5.VIP客户享有结算区专属兑换/结算竞拍品服务,现场优先快捷兑换;,VIP客户尊享服务,VIP客户入场须知:“VIP尖货官邀请函”“领取VIP号码牌”“参与竞拍”,VIP客户竞拍资格获取,普通客户入场需知:1.客户扫描现场二维码,并填报个人信息,关注项目微信公众号获得竞拍号码牌(蓝色,编号B字头);2.进场时提示客10、户,转发项目微信公众号指定微信文章或选取三张图片配文,转发朋友圈方可结算3.普通客户成功竞拍品,结算时凭借朋友圈记录结算竞拍品(重要提示);4.普通客户领取竞拍号码牌进场参与竞拍(每组客户仅携带2名亲友成员进入会场);,普通客户竞拍资格,入场四步曲:“扫描二维码”(打开微信扫描二维码)关注“阅时代”公众号“尖货认证”(填报竞拍人真实信息)“领取竞拍号码牌”,大众客户竞拍资格获取,结算温馨提醒:为加快现场结算进度,节约您的兑换时间;温馨提示您提前转发“阅时代”微信公众号头条微信文章或进入“云摄影”选取三张图片配文“来时代挑尖货 财信阅时代营销中心潮酷开放,我来认证”转发至朋友圈方可快速结算结算时11、凭借朋友圈转发记录结算竞拍品(重要提示);,普通客户结算需知,时间规划,Time management,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY M12、UY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and k13、new many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the 14、moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many 15、mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is th16、at you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,DESIGEND BY MUYUSH,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,I walked through man17、y mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted i18、s that you see me at the moment.,DESIGEND BY MUYUSH,八折封顶,beats耳机乐高机械组42096保时捷911赛车MLB帽子苹果手表、AJ系列、毕奇怪兽盲盒SK2美妆系列口红 面膜 精华,拍卖品牌,DESIGEND BY MUYUSH,5折专场,LV挎包coach男士双肩包MCM双肩包MCM斜挎包cucci腰带香奈儿耳钉肌肤之钥水乳三件套,马歇尔2代蓝牙音箱家用,DESIGEND BY MUYUSH,DESIGEND,海蓝之谜系列ipad10.2MacBookAir华为手mate40pro,DESIGNED BY MUYUSHOP,DESIGN19、ED BY MUY,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,I walked through many mountains,walked through many waters,and knew many people.The only thing 20、that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,I walked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,DESIGNED BY MUYUSHOP,DESIGNED BY MUY,I wal21、ked through many mountains,walked through many waters,and knew many people.The only thing that really makes me tempted is that you see me at the moment.,轻奢拍卖规则,CHENGDU,2021Some Text Here,1、全场拍品1元起拍,按照不同价值依次加价,加价幅度按照不同价格档次设置不同加价幅度(详见加价规则);2、全场拍品封顶价,分为官网售价8折与5折(VIP客户拥有专属5折拍品),竞拍最终出价接近商品封顶价格获得商品;3、针对部分22、5折商品,如热情参与客户过多,且现场客户竞叫价格已超出封顶价;则采用兵乓球抽奖箱的方式抽取幸运客户获得购买权;4、竞拍开始后客户通过举牌竞叫进行加价示意,一经举牌不得反悔,不可跳档加价,现场竞拍需逐次加价;6、竞投人出价须举手示意,并报出号码牌和竞价,如无人举牌应价,主持人以三次敲击木槌定价,应价最高者获得商品购买权;7、如竞价成功,结算区记录员如实登记,凭此记录和号码牌于该轮拍卖结束后前往结算区付款取货;8、客户前往结算拍品,需填写相关资料进行实名登记,缴纳商品所拍费用,确认无误可购得商品;9、结算方式:拍卖会场设有结算区,该轮拍卖结束后办理付款手续并取走商品,若未付款者,则视为主动放弃此机23、会10、结算方式:现场仅支持微信、支付宝付款,暂不支持其他支付方式;11、潮流尖货所有竞拍品,正品保障,不退不换,同时专柜谢绝退换,请各位来宾谨慎竞拍!12、竞拍品以现场公示实物为主,拍品数量有限,拍完即止;13、以上图片来源于网络,仅供参考,解释权归财信阅时代所有。,CHENGDU,2021Some Text Here,活动期间,按照前期对VIP客户/普通客户规划签到领取号码牌进场,拟定VIP客户200人.普通客户100人,共计300号,发完即止;,CHENGDU,2021Some Text Here,付款结算:(1)现场设置竞拍结算区,现场验证身份办理完付款手续后,领取商品;(2)付款处设24、在拍卖会场内(结算区),拍卖结束后办理付款手续并取走商品,若未付款者,则视为主动放弃此机会。(3)现场有一名专业人员记录竞投成功的人的姓名、号码牌与商品。,DESIGEND BY MUYUSH,DESIGEND BY MUYUSH,互动礼品品牌口红(实际报价为准),EVENT ADVANTAGES 执行细节-互动推荐,苹果耳机(实际报价为准),互动环节盲盒,结合贵司活动特聘专业摄影师,全程跟踪记录精彩瞬间。同时提供云摄影技术可以有效的活动现场信息、照片通过微信链接查看;来宾通过连接能将图片下载后在朋友圈及时进行传播,让外界迅速了解活动相关信息,同时实时上传功能又可以对活动本身进行跟踪传播;,E25、VENT ADVANTAGES 执行细节-摄影预案,剪辑10秒活动剪影小视频,直击朋友圈,动静结合有效宣传,持续感官霸屏;,EVENT ADVANTAGES 执行细节-后续传播,现场工作人员/安保服装统一,配备工作证件便于标识;现场任何突发情况能够最快的速度找到对应的负责人处理解决问题对现场物料、安装等保障施工到位,活动现场包装氛围保证现场氛围和仪式感;严选施工团队工人、兼职团队、工作团队、严格管理,确保现场秩序有条不紊,活动如约顺利开展;甲方与我方共同成立筹备组,甲方领导担任项目主管,我方人员担任项目总控;活动职责对接到人;所有相关工作人员岗前培训,确认负责区域职责,准确描述工作和职责,EV26、ENT ADVANTAGES 执行服务-团队管理,鉴于活动当日来宾人数较多,现场甲方需配备标准保安维护现场秩序,活动公司配合处理现场突发情况,保障来宾人身财产安全,确保活动尽然有序进行,降低风险,提升活动质量(安保人员甲方提供);安保人员统一配备对讲机(甲方负责),协调项目案场流程及各种活动;现场安保人员随时待命,处理各种应急事端,保证活动的正常有序进行。,EVENT ADVANTAGES 应急预案-安保预案,户外现场时时面对危险和变化,严防意外事故发生,提前准备急用跌打损伤和云南白药、解暑等医疗用品,若疫情还未解除如有需要应提前沟通,准备口罩、消毒液、体温计为有需要的客户提供基础服务,应对突发情况能在现场紧急处理。,EVENT ADVANTAGES 应急预案-医疗预案,现场部分图片,THANKS,2021.11,