1、项目名称：伊利凝固型酸奶产品测试-果味组测试方法：顺序单产品测试访问方式：中心定点拦截访问城市覆盖：北京、上海样本量：总量240，120/城市，40/组别/城市测试流程：甄别口味测试名称测试包装测试背景资料数据报告中的T检验：95%置信度区间数据阅读注释：如有相加百分比在98%-102%之间，由小数点四舍五入造成。红色大写字母代表在95%的置信水平下差异显著口味测试材料：编号C为伊利新品1编号D为伊利新品2编号N为君乐宝酪爵庄园双层酸奶酪包装测试材料：e包装f包装g包装S1S1性性别别Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者240120122、028*64*%男-女100100100100100Total100100100100100S8S8年年龄龄Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%16-19岁121212100-20-24岁272727-100EF25-34岁313131-net 35-45岁313131-35-39岁222222-40-45岁999-Total100100100100100Mean28.5328.828.2718.0721.94S.D.7.867.87.941.091.33S9S9最最高高学学历历Total城市年龄北京上海3、16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%高中/中专/职校/技校74943-成人教育大专/全日制大专534659A2953成人本科/全日制本科3948B302945F硕士及以上232-2Total100100100100100S10S10工工作作状状态态Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%在校生2323238942EF毕业了，无工作-1-毕业了，已工作7778771158Total100100100100100S11S11生生活活状状态态Total4、城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%单身57555910095EF已婚434541-5Total100100100100100S12S12个个人人月月总总收收入入Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base-实际回答的被访者17381*92*3*35*%NET 3000-4999元75787310089E 3000-3999元(3500)53535210066F 4000-4999元(4500)232521-23NET 5000-7999元232025-11 5000-59995、元(5500)151416-9 6000-7999元(7000)869-3NET 8000元或以上222-8000-9999元(9000)11-10000-14999元(12500)111-15000-19999元(17500)1-1-20000-29999元(25000)-30000元及以上(30000)-Total100100100100100Mean4505.784413.584586.9635004000S.D.1731.21452.991947.960831.37S13S13家家庭庭月月总总收收入入Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base-实6、际回答的被访者23811812028*64*%NET 5000-79993236295033 5000-5999元(5500)888148 6000-7999元(7000)2428213625NET 8000-9999元3237272139 8000-9999元(9000)3237272139NET 10000元或以上362744A2928 10000-14999元(12500)2520292514 15000-19999元(17500)63849 20000-29999元(25000)333-2 30000元及以上(30000)213-3Total100100100100100Mean1057、12.619758.4711254.17A8964.2910421.88S.D.4883.224099.585463.43024.375160.3S14S14一一个个月月内内食食用用过过的的食食品品Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%牛奶（包括纯牛奶与有甜味的牛奶等）8485837580果汁/果蔬汁5558533656乳酸饮料（常温保存，带有酸甜口味的乳品饮料）5252534356酸奶（需要低温保存的，口味浓稠的乳制品）100100100100100豆浆6163595450运动饮料（如脉动等）3232328、1423碳酸饮料（如可乐、百事等）4445432539咖啡饮料（如雀巢、雅哈等）4040392131以上均无-Total467473461368436S16S16一一个个月月内内食食用用酸酸奶奶的的频频率率Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%每周饮用酸奶5杯/袋/瓶及以上(5)4444444638每周饮用酸奶3-4杯/袋/瓶(3.5)2828281838F每周饮用酸奶1-2杯/袋/瓶(1.5)1919192519每周饮用酸奶1杯/袋/瓶以下(0.5)999116Mean(/周)3.53.53.53.3839、.5S.D.1.611.611.611.761.48Total100100100100100S17_1S17_1一一个个月月内内食食用用过过的的酸酸奶奶品品牌牌Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%NET 伊利8488808286 伊利8488808286 优品嘉人优酪乳2025162916 畅轻益生菌优酪乳292336A3228 大果粒酸牛奶5058B435755 小果粒酸牛奶1211131116 老酸奶3653B192938 ABLS益生菌酸牛奶1819162113 伊利其他酸奶产品或无详及1-2-NE10、T 蒙牛7779747575 蒙牛7779747575 冠益乳酸牛奶4543463942 纤维新意大果粒酸牛奶913B446 谷物酸牛奶2123182920 粒多浓酸牛奶795713F LABS益生菌优酪乳酸牛奶10138186 珍果汇酸牛奶573145 蒙古老酸奶3544B274336 蒙牛其他酸奶产品或无详及112-NET 君乐宝2437B112922 君乐宝2437B112922 酪爵庄园欧式酸奶酪612B-76 酪爵双层-老酸奶1320B5119 益生菌酸奶9127258 君乐宝其他酸奶产品或无详及12-42NET 光明462271A3644 光明462271A3644 金健能酸奶8411、13A43 健能AB100原味益生菌优酪乳20536A1422 双果粒酸奶151019A1814 e特浓酸奶7312A-6 光明1911酸牛奶9414A711 光明其他酸奶产品或无详及223-5NET 三元3665B72936 三元3665B72936 大果块酸牛奶2038B21413 老北京酸牛奶1935B32122 益菌多酸牛奶1322B3118 三元其他酸奶产品或无详及1-4-畅优-味全-碧优/碧悠/达能碧优/达能碧悠-青海老酸奶-其他3-5A-2Total710798621721684S17_2S17_2一一个个月月内内最最常常食食用用的的酸酸奶奶品品牌牌Total城市年龄北京上海1612、-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%NET 伊利4048B324350E 伊利-优品嘉人优酪乳676115 畅轻益生菌优酪乳851078 大果粒酸牛奶1419B9720 小果粒酸牛奶232-3 老酸奶711B3119 ABLS益生菌酸牛奶34375 伊利其他酸奶产品或无详及-NET 蒙牛3330363627 蒙牛-冠益乳酸牛奶1715191414 纤维新意大果粒酸牛奶231-2 谷物酸牛奶3334-粒多浓酸牛奶1-2-LABS益生菌优酪乳酸牛奶33272 珍果汇酸牛奶1114-蒙古老酸奶75879 蒙牛其他酸奶产品或无详及111-NE13、T 君乐宝35B-42 君乐宝-酪爵庄园欧式酸奶酪-酪爵双层-老酸奶24B-2 益生菌酸奶1-4-君乐宝其他酸奶产品或无详及-NET 光明15-30A1813 光明-金健能酸奶2-3A-健能AB100原味益生菌优酪乳8-15A76 双果粒酸奶2-3A72 e特浓酸奶1-3-光明1911酸牛奶2-4A42 光明其他酸奶产品或无详及1-2-3NET 三元817B-8 三元-大果块酸牛奶23B-2 老北京酸牛奶511B-6 益菌多酸牛奶13-三元其他酸奶产品或无详及-畅优-味全-碧优/碧悠/达能碧优/达能碧悠-青海老酸奶-其他1-3-2Total100100100100100S18_1S18_1曾曾14、经经食食用用过过的的酸酸奶奶口口味味Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%原味9597939698草莓味8381859384芦荟味554269A4666黄桃味5565B456861蓝莓味4755B383947芒果味4645485452猕猴桃味3744B293942菠萝味3136273631橙味2833233933复合谷物口味2526253222桑葚味2432B171136F提子味2331B162128椰子味1719152527F苹果味1618142127EF香蕉味1314131417柚子味11913141315、蔓越莓味10119149其他112-以上均无-Total618657579664692S18_2S18_2拒拒绝绝食食用用的的酸酸奶奶口口味味Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%桑葚味10812189椰子味66779香蕉味537411F复合谷物口味444112橙味34343芒果味333-2柚子味31443芦荟味333-3提子味21343猕猴桃味22243菠萝味213-5黄桃味112-2原味111-2苹果味1114-蓝莓味-蔓越莓味-草莓味-其他1-2以上均无7173696863Total11611212116、125120N1N1职职业业Total城市年龄北京上海16-19岁20-24岁(A)(B)(C)(D)Base=所有被访者24012012028*64*%私营企业主/企业合伙人333-2政府或事业单位的中层或高层管理人员333-政府或事业单位的一般工作人员684-5企业的中层或高层管理人员667-2企业单位的一般办公室职员393840739小商铺/饭店等的业主332-工人/蓝领/体力劳动者332-服务行业（如饭店、商铺）的蓝领服务人员 54745中高级专业人士（如律师、医生、教授、科学家等）768-5兼职人员/自由职业者333-3学生2221238641EF退休人员-无业/失业-家庭主妇1-417、-其他12-Total100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%-100100100100100100100100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%-128151418-23362618、1827100DF-3239I202327-100DE33H1739H4527-70DE18939GH4119-30DE15I8-5810010010010010010010028.14D38.59DE29.43H26.8328.6129.1427.492.353.448.397.097.467.918.04饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%-5E954594766E516252325350F26373241643419、年龄年龄年龄33322-4100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%3-2123242734LM1-5196D100D7977766865100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*20、77*%58F75368G505968M42D93DE47H32504132100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)69*66*76*46*35*16*45*%71717280747589M52444967G464480M192724132931926262417262511年龄年龄年龄142018111413212657111393342-1-1-1212-21-1001001001001001001004594.20D421、727.274664.474271.744471.4345003944.441625.342136.12088.681607.991162.81197.221045.67饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)72*74*10565*46*22*77*%292831293050100LM8510641425LM21232223263675LM293232342832-293232342832-423936374118-2632D2626289-73669-6352-22、5-31-34G5-10010010010010010010011277.7810432.4310376.1910653.8510967.399795.456629.875641.834310.964450.464947.325216.866080.14650.92饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)年龄年龄74*74*10666*46*22*77*%8293DE9079896481556160564841535351565350365110010010010023、1001001006470D59625968623641D3527303226504942484636434350D4136394536-484515482462461423452饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%4647100HI-4335F15-100GI-251224-100GH-18714-10014M3.743.3253.51.50.53.351.451.8100001.73100100100100100124、00100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%858192HI79786884858192HI79786884241829H1217921年龄年龄302842HI2415929514358524323521291015139162845E4130372740231523H111714213-12-391DF6581I83I63647791DF6581I83I636477543954I47I28274212910699125、201933HI1499167361175916F5111111513L41539-842F2642I41I202342L311-932819252322232628192523222326836112-6-16121311131410851089913-2-1514753444132395147534441323912111084952319251726-171514191111141411713HI22569881295911232-33441403237273434414032372734242325I21914171124E24171792518121881159-2-1-51-8G226、-1781655832671596473712饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%32384535373644-48834988788755121416151191231-37G-4378575103142295-39313235284126-19191723I723143123-515-2-13-22-31154-3-11-2-1556311145111-5133227-1-332-7H-1-2-161512152027、1817-4123-1797813-61-1-294年龄1312-513122253-22-17148117510-3115-1111E56758313-1-3-32-1100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%9293959493959586748386807782555064I533955485050595248595855415247393648434256I45I26454928、353249HI322223393031353024323426223232171829302234H1522232631F1235HI1517142626182229172725167211713922911162311522111215121391614511119141214518HI3299年龄4-5G-3-627527697600493550642饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%315E10119917M29、73784554-467-444532947F-33455M35252534-2325314-27G91-3232-1-1222-1-124-111-22511-1-2-11-12-1-76767074707370114112109123120123117饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元(E)(F)(G)(H)(I)(J)(K)74*74*10666*46*22*77*%年龄年龄4415-14-35232518859496991052-54247383846322353234-5L3552-5M8430、782-89983119643324553-2023222731LM-2-11112-1100100100100100100100教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%-100100100100100100100教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%8975683321-27312835-284032342539P211827-2817137251141001001001001002931、.2228.9323.5630.13P27.38.057.611.487.916.51教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%56100-5749-100P-3842-95O家庭月收入家庭月收入家庭月收入-2-5O100100教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%1718691426O-183K82K3186P73100100教育程度8000-9999元10000元及以上高中/中专/职校32、/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%5449754767O4651K2553P33100100教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)58*68*5*10167*%88M56100796764M266059P4224K29K4020251238KL-1930家庭月收入家庭月收入家庭月收入1026KL-1221212L-79-6-23-1-1-3-2-1-1-1001004008.625286.76KL39004356.444776.12786.352321.73547.721533、54.571998.64教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12696*%-443330-1995-252425100KM-253430100KM-253430-100KL313340-69KL312524-16KL-67-8KL-25-6KL-231001009000.00K15382.35KL8937.510138.8911265.6305197.12756.054355.065670.77教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(34、P)家庭月收入家庭月收入76*85*16*12698*%8785758782555638585453533855511001001001001006358566260323831342942463149394240563938-474475425484452教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%454563434329281933221722131920956614O3.553.5843.63.311.61.531.541.491.75100100教育程度8000-9999元10000元及35、以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%887981878188798187812218131824家庭月收入家庭月收入29313128315049565346137-17833353835371418131916-117875757974787575797453405050P3716K9K-811202619251694-96413L1310104266225392533401-122520252423252025242356657-131313141011519981-2-47535053P3747535053P3781261136、51727252514161419171078686811-11812-2247M2725334247M27253342261513172317161919191711131016-1-34-23729688656740679教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%4532314140-75-678913682011614153-4P-55137532-34-3240313334-18196171932-211562311-1114631-161-586671-1134-24-14-231-37、1-1216381610-4-3-881985-11311家庭月收入1161112-221-1196-99-31-2154-6611-12-2-3O100100教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%959488949784829482834968KL63565454535052604347314057O49414450423834253442303138313125292529282031251934O32M16131735O2619192423171319151914121916151138、141315111381991281313614O家庭月收入-1-21-608607594590658教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%861913586136574-644513435M-63315-421462342-32326213262112-2211-121-2-1161-1-1-7073567076118114131120109教育程度8000-9999元10000元及以上高中/中专/职校/技校大专本科及以上(L)(M)(N)(O)(P)76*85*16*12698*%家庭39、月收入家庭月收入45-517M-23856310O49-6746K45K-4636-2-5P-3-64P-17196296-51112-241718691326O-1-1-2-100100100100100A1A1口口味味测测试试-总总体体喜喜欢欢程程度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)1924221323比较喜欢(4)5047435548谈不上喜欢不喜欢，一般(3)2322242123不太喜欢(2)8710117一点也不喜欢(1)2-T2B(4/5)687165687040、B2B(1/2)9811117Total100100100100100Mean3.783.873.743.713.86S.D.0.860.870.960.830.84A4A4产产品品口口味味属属性性单单向向评评估估 -T1BT1B总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%01.尝起来的甜味162023141802.尝起来的酸味202019231803.尝起来的奶味182023202304.尝起来的果味202421182805.果酱与酸奶融合在一起的整体口感202222182306.尝起来的柔滑度41、232528252807.尝起来的细腻程度252530292608.浓稠程度252831293009.余味/回味1518201316A4A4产产品品口口味味属属性性单单向向评评估估 -T2BT2B总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%01.尝起来的甜味646662666802.尝起来的酸味646460667003.尝起来的奶味706566716804.尝起来的果味6575A696880D05.果酱与酸奶融合在一起的整体口感657267657306.尝起来的柔滑度80B717883E7107.42、尝起来的细腻程度75707779E6708.浓稠程度76707483E6909.余味/回味6268616766A4A4产产品品口口味味属属性性单单向向评评估估 -B3BB3B总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%01.尝起来的甜味363438343302.尝起来的酸味363640343003.尝起来的奶味303534293204.尝起来的果味35B253133E2005.果酱与酸奶融合在一起的整体口感352833352706.尝起来的柔滑度2029A221729DF07.尝起来的细腻程度2543、302321F33DF08.浓稠程度2430261831DF09.余味/回味3833393334A4A4产产品品口口味味属属性性单单向向评评估估 -MeanMean总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%01.尝起来的甜味3.683.753.673.683.7502.尝起来的酸味3.683.743.653.773.8303.尝起来的奶味3.83.783.83.853.8804.尝起来的果味3.73.91A3.793.734.03D05.果酱与酸奶融合在一起的整体口感3.733.863.753.44、713.8906.尝起来的柔滑度3.973.883.994.033.9207.尝起来的细腻程度3.943.8544.033.8108.浓稠程度3.963.93.944.073.9209.余味/回味3.713.793.673.743.77A4A4产产品品口口味味属属性性评评价价 -01.01.尝尝起起来来的的甜甜味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)1620231418比较喜欢(4)48C47395249谈不上喜欢不喜欢，一般(3)2523232322比较不喜欢(2)111045、151211非常不喜欢(1)1-T1B(5)1620231418T2B(4/5)6466626668B3B(1/3)3634383433Mean3.683.753.673.683.75S.D.0.880.91.010.860.88Total100100100100100A4A4产产品品口口味味属属性性评评价价 -02.02.尝尝起起来来的的酸酸味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)2020192318比较喜欢(4)4445414352谈不上喜欢不喜欢，一般(3)22272846、2324比较不喜欢(2)14912126非常不喜欢(1)1-T1B(5)2020192318T2B(4/5)6464606670B3B(1/3)3636403430Mean3.683.743.653.773.83S.D.0.960.890.950.930.8Total100100100100100A4A4产产品品口口味味属属性性评评价价 -03.03.尝尝起起来来的的奶奶味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)1820232023比较喜欢(4)5245435146谈不上喜欢不47、喜欢，一般(3)2328252428比较不喜欢(2)66843非常不喜欢(1)1111-T1B(5)1820232023T2B(4/5)7065667168B3B(1/3)3035342932Mean3.83.783.83.853.88S.D.0.850.860.910.820.79Total100100100100100A4A4产产品品口口味味属属性性评评价价 -04.04.尝尝起起来来的的果果味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)2024211828比较喜欢(4)46548、1484952谈不上喜欢不喜欢，一般(3)2217222015比较不喜欢(2)106813E5非常不喜欢(1)212-T1B(5)2024211828T2B(4/5)6575A696880DB3B(1/3)35B253133E20Mean3.73.91A3.793.734.03DS.D.0.970.880.920.910.8Total100100100100100A4A4产产品品口口味味属属性性评评价价 -05.05.果果酱酱与与酸酸奶奶融融合合在在一一起起的的整整体体口口感感总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240249、40240120120%非常喜欢(5)2022221823比较喜欢(4)4550454750谈不上喜欢不喜欢，一般(3)2522222320比较不喜欢(2)9510116非常不喜欢(1)11211T1B(5)2022221823T2B(4/5)6572676573B3B(1/3)3528333527Mean3.733.863.753.713.89S.D.0.920.870.960.920.86Total100100100100100A4A4产产品品口口味味属属性性评评价价 -06.06.尝尝起起来来的的柔柔滑滑度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(50、D)(E)Base=所有被访者240240240120120%非常喜欢(5)2325282528比较喜欢(4)56B475058E43谈不上喜欢不喜欢，一般(3)1522A161223DF比较不喜欢(2)55455非常不喜欢(1)22-1T1B(5)2325282528T2B(4/5)80B717883E71B3B(1/3)2029A221729DFMean3.973.883.994.033.92S.D.0.790.90.860.760.88Total100100100100100A4A4产产品品口口味味属属性性评评价价 -07.07.尝尝起起来来的的细细腻腻程程度度总体北京伊利蔓越莓伊利蓝莓51、君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)2525302926比较喜欢(4)5145475041谈不上喜欢不喜欢，一般(3)19221716F23F比较不喜欢(2)574510F非常不喜欢(1)22-1T1B(5)2525302926T2B(4/5)75707779E67B3B(1/3)25302321F33DFMean3.943.8544.033.81S.D.0.820.930.890.810.96Total100100100100100A4A4产产品品口口味味属属性性评评价价 -08.08.浓浓稠稠程程52、度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)2528312930比较喜欢(4)50434353E39谈不上喜欢不喜欢，一般(3)2023161324DF比较不喜欢(2)459A36非常不喜欢(1)11111T1B(5)2528312930T2B(4/5)76707483E69B3B(1/3)2430261831DFMean3.963.93.944.073.92S.D.0.820.910.960.80.92Total100100100100100A4A4产产品品口口味味属属性性评评53、价价 -09.09.余余味味/回回味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常喜欢(5)1518201316比较喜欢(4)4749415350谈不上喜欢不喜欢，一般(3)3326282830比较不喜欢(2)459A63非常不喜欢(1)112-1T1B(5)1518201316T2B(4/5)6268616766B3B(1/3)3833393334Mean3.713.793.673.743.77S.D.0.80.830.960.760.79Total100100100100100A5_A1154、A5_A11产产品品口口味味方方向向性性评评估估 -TOOTOO MUCHMUCH总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%A5.尝起来的甜度212538AB2329A6.尝起来的酸度30BC15C727EF10A7.尝起来的奶味75886A8.尝起来的果味2116171813A11.浓稠程度181323B128A12.余味/回味1211151011A5_A11A5_A11产产品品口口味味方方向向性性评评估估 -JUSTJUST RIGHTRIGHT总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利55、蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%A5.尝起来的甜度6467C576367A6.尝起来的酸度6167656469A7.尝起来的奶味6868686970A8.尝起来的果味6572686876A11.浓稠程度7373667770A12.余味/回味7372667571A5_A11A5_A11产产品品口口味味方方向向性性评评估估 -TOOTOO LITTLELITTLE总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%A5.尝起来的甜度15BC85156、4EF4A6.尝起来的酸度918A28AB921DA7.尝起来的奶味2527252324A8.尝起来的果味1412151411A11.浓稠程度914111222DFA12.余味/回味1517181518A5A5产产品品方方向向性性评评价价-尝尝起起来来的的甜甜味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太甜了(1)237AB24有点偏甜(2)192330A2125正合适(3)6467C576367有点不够甜(4)14BC8514EF4非常不够甜(5)1-TOO MUCH(12)212538AB57、2329JUST RIGHT(3)6467C576367TOO LITTLE(45)15BC8514EF4Total100100100100100Mean2.93BC2.80C2.612.90EF2.71S.D.0.680.620.70.640.61A6A6产产品品方方向向性性评评价价-尝尝起起来来的的酸酸味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太酸了(1)3C12-有点偏酸(2)27BC14C725EF10正合适(3)6167656469有点不够酸(4)918A28AB921D非常不够酸58、(5)-TOO MUCH(12)30BC15C727EF10JUST RIGHT(3)6167656469TOO LITTLE(45)918A28AB921DTotal100100100100100Mean2.763.03A3.21AB2.813.11DS.D.0.660.60.580.610.55A7A7产产品品方方向向性性评评价价-尝尝起起来来的的奶奶味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太浓了(1)11221有点偏浓(2)55675正合适(3)6868686970有点偏淡(4)2459、25242323太淡了(5)11-1TOO MUCH(12)75886JUST RIGHT(3)6868686970TOO LITTLE(45)2527252324Total100100100100100Mean3.183.223.153.133.18S.D.0.590.580.60.590.56A8A8产产品品方方向向性性评评价价-尝尝起起来来的的果果味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太浓了(1)31222有点偏浓(2)1815151612正合适(3)6572686876有点偏淡(60、4)1311141410太淡了(5)11-1TOO MUCH(12)2116171813JUST RIGHT(3)6572686876TOO LITTLE(45)1412151411Total100100100100100Mean2.92.962.962.952.97S.D.0.680.60.630.610.56A9A9单单向向评评价价-尝尝起起来来的的柔柔滑滑度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常柔滑(5)1616221818比较柔滑(4)6055536452一般(3)21202161、1621比较不柔滑(2)28AC4310DF非常不柔滑(1)1-T2B(4/5)77717582E69B2B(1/2)39AC4310DFTotal100100100100100Mean3.93.773.92B3.97E3.77S.D.0.70.850.790.660.86A10A10产产品品方方向向性性评评价价-尝尝起起来来的的细细腻腻程程度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%非常细腻(5)201624B2116比较细腻(4)5854535852一般(3)18211818F22F比较粗62、糙(2)373310DF非常粗糙(1)121-1T2B(4/5)78707779E68B2B(1/2)485311DFTotal100100100100100Mean3.92B3.773.95B3.97E3.72S.D.0.760.860.820.70.88A11A11产产品品方方向向性性评评价价-浓浓稠稠程程度度总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太稠了(1)114A-1有点偏稠(2)181219B128正合适(3)7373667770有点偏稀(4)914101222DF太稀了(5)-263、AB-TOO MUCH(12)181323B128JUST RIGHT(3)7373667770TOO LITTLE(45)914111222DFTotal100100100100100Mean2.93.00AC2.8733.13FS.D.0.530.560.70.490.56A12A12产产品品方方向向性性评评价价-余余味味/回回味味总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%太浓了(1)11221有点偏浓(2)111013810正合适(3)7372667571有点偏淡(4)151617151864、太淡了(5)11-1TOO MUCH(12)1211151011JUST RIGHT(3)7372667571TOO LITTLE(45)1517181518Total100100100100100Mean3.033.063.023.033.08S.D.0.560.590.660.550.58A12A12口口味味测测试试-购购买买意意向向总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%肯定会购买(5)2625252726可能会购买(4)4451484648不确定(3)1616141619F可能不会购买65、(2)11B410B114肯定不会购买(1)34413T2B(4/5)7076737374B2B(1/2)14B814B127Total100100100100100Mean3.783.893.83.873.91S.D.1.040.951.050.960.92A1A1&A12A12核核心心接接受受人人群群比比例例 -A1=T2BA1=T2B&A12=T2BA12=T2B总体北京伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(A)(B)(C)(D)(E)Base=所有被访者240240240120120%A1=T2B&A13=T2B6367616467D1D1产产品品比比较较 -最最喜喜欢66、欢的的产产品品Total城市年龄北京上海16-19岁20-24岁Base=所有被访者24012012028*64*%产品C(伊利蔓越莓)-C302635N4328产品D(伊利蓝莓)-D37C3341N3927产品N(君乐宝双层酸奶酪)-N3342CD241845CD三个差不多、没什么区别-Total100100100100100D2D2产产品品比比较较 -最最不不喜喜欢欢的的产产品品Total城市年龄北京上海16-19岁20-24岁Base=所有被访者24012012028*64*%产品C(伊利蔓越莓)-C34D3732D3233产品D(伊利蓝莓)-D2833231430产品N(君乐宝双层酸奶67、酪)-N38D3046CD5438三个差不多、没什么区别-Total100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%25D24251814291145444742544646202520282521219681074181113-47068726068755710781374211001001001001001001003.843.853.88I3.633.7543.430.930.890.90.980.80.821.03上海168、6-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%25D182120252532201721182929183017181711361430D2120132121182822211721251839D22221721293242DE2024191425294122252218322525D172114212514上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)120120169、2012028*28*28*%65636558688254676258536879507669I6257757964736371656186717464705964757592E76726579827590DE72736475756883E697164617571665869I56647561上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%353835423218463338424832215024313843G2521362837293539142926370、630413625258242835211825102828362525321731293639252934433144H362539上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%3.73.683.753.653.7943.643.753.63.663.543.863.963.574.013.753.673.63.794.113.683.943.673.783.643.684.043.753.883.763.833.633.713.963.794.28DE71、3.913.833.73.934.113.894.28DE3.853.883.723.8643.824.18E3.853.883.73.714.073.713.833.683.81I3.513.863.963.5上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%25D1821202525324045443843572115272530181125201091014721-112-25D1821202525326563655868825435383542321872、463.73.683.753.653.7943.641.060.910.920.970.990.821.16100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%201721182929184745383539503222212933G21113912171213111111-112-2017211829291867625853687950333842483221503.753.63.663.543.863.963.57073、.910.980.970.980.970.920.92100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%3017181711361446534440644350202228311818253881274111221-301718171136147669I625775796424313843G2521364.013.753.673.63.794.113.680.850.880.920.930.740.830.86100174、00100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%30D2120132121184343515339645420241924251118788814471433-430D21201321211873637165618671283729353914293.943.673.783.643.684.043.750.921.030.940.90.980.690.97100100100100100100100上海16-19岁君乐宝双层酸75、奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%28222117212518474349434350571428232921211410751014472222-42822211721251874647059647575263630413625253.883.763.833.633.713.963.790.980.930.880.940.980.790.96100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐76、宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%39D22221721293253545048575443618212714181435557-4-133-739D22221721293292E76726579827582428352118254.28DE3.913.833.73.934.113.890.690.820.910.920.810.691.13100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)120177、2012012028*28*28*%42DE20241914252948524845615039723222821252135364-71133-442DE20241914252990DE727364757568102828362525324.28DE3.853.883.723.8643.820.770.830.90.930.710.721.06100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%41222522183278、2543484643434346112623223625764513GH-18-1224-44122252218322583E697164617571173129363925294.18E3.853.883.73.714.073.710.850.840.910.90.771.15100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%25D172114212514414148424350462838H23283621216379、813G-4111213-725D172114212514665869I5664756134433144H3625393.833.683.81I3.513.863.963.50.90.840.8810.760.791.11100100100100100100100上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%38D192237GH142532433HI20I10321146551047141624181818211113251832H2511251714180、21411718上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%586567576871616558646457825775686660797964716368667171647969I76I5368826470717363718664上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%416I127184731D91626G81、1173919282930181421131313161172586715GH77111315162318718上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%10D324441128172033GH112121586567576871614131271847-3-38D192237GH14253258656757687161416I12718471001001001001001001002.562.97I2.88I2.6632.752.640.730.7182、0.610.670.670.590.78上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%-5214-428I18I9291146558646457825730D91626G117391-433HI20I10321146558646457825731D91626G117391001001001001001001003.28DE2.712.94G3.15GH2.752.963.360.550.70.640.60.70.430.56上海16-19岁君乐宝双层酸奶酪83、伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%21124-74448-777568666079796418262830181421122-65510471475686660797964192829301814211001001001001001001003.133.233.253.183.113.0730.560.590.60.650.570.470.77上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K84、)(L)12012012012028*28*28*%35114-1319181814211171636866717164131212157725-2214-162418181821117163686671716413131316117251001001001001001001002.942.862.962.972.932.863.140.630.750.630.630.720.520.59上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%31DE151413185、1211854575851575746132619303218293275-44-121-485E727364687964338G6-471001001001001001001004.13E3.833.773.713.793.963.710.720.730.840.790.630.740.94上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%34DE181714141821555857515754468182128G2521213434-74-2334-78986、DE77I7365717168366747111001001001001001001004.21DE3.883.823.73.793.823.710.70.820.840.860.830.821.08上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%3D2244-710231628H2111187969I76I5368826486712774-3GH-713251832H2511257969I76I5368826486715GH771110010010010087、1001001002.912.792.882.832.792.962.860.550.560.530.820.630.430.89上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%3-11-41314111311714707173637186641314142118711-123-717141214117187071736371866413151623187181001001001001001001002.933.023.053.113.0733.040.6388、0.560.590.680.540.380.84上海16-19岁君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%35252415181818444253514661509171318142114812H412H18-1145544-7796778I66647968121791621-181001001001001001001003.983.73.88I3.613.573.963.611.061.120.991.011.10.641.13上海16-19岁君乐宝双层酸奶酪伊利蔓89、越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)12012012012028*28*28*%686268I54576450饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下5000-7999元74*74*10666*46*22*77*%3226322735232942N39C3244CN334543CN26353629333229-100100100100100100100饮用频率家庭月收入25-34岁35-45岁每周5个单位及以上每周3-4个单位每周1-2个单位每周1个单位以下590、000-7999元74*74*10666*46*22*77*%2743DN3333305042D3030312333181943CD273644D373239D-100100100100100100100年龄年龄20-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%17192724241616444844454742582322222720241816984814P7-2-4161677069725874161184818P810010010010091、1001001003.633.733.893.89R3.88R3.533.810.950.930.890.820.881.050.8420-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%192528161214919222524R18812232330201422151623301927R1223191733N232012183325251918242031272828202619343338222427241917271214121220-24岁92、25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%666967625858645956556157586964727362535381T66647069776464636763646857687566787868788567637777687781726480776672845363646457506820-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)693、4*64*64*74*74*74*74*%34313338424236414445394342313628273847471934363031233636T383338363243322534222232221533382323322319283620233428164738363643503220-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%3.723.843.833.663.643.513.643.593.663.663.733.643.4694、3.653.73.883.943.763.543.613.933.613.733.893.763.93R3.593.743.733.73.843.733.84R3.463.744.033.83.973.893.773.934.013.913.83.973.973.743.923.974.023.844.063.923.813.864.043.613.73.733.693.653.473.7720-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%19295、528161214947443946464554222220263523281391312718Q7-11192528161214966696762585864343133384242363.723.843.833.663.643.513.640.920.910.980.90.790.980.810010010010010010010020-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%19222524R188124134303639505722396、131283223151913149111816TU-1-1-19222524R1881259565561575869414445394342313.593.663.663.733.643.463.6510.961.010.980.90.920.910010010010010010010020-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%2323302014221541484442393166T222019323635161186491133-297、111-2323302014221564727362535381T362827384747193.73.883.943.763.543.613.931.050.860.940.870.890.990.6510010010010010010010020-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%1623301927R122350414150505141192520221423241188781112532313-1623301927R12236698、64706977646434363031233636T3.613.733.893.763.93R3.593.741.031.010.980.930.930.940.9510010010010010010010020-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*74*74*74*%191733N232012184450O30414745503020282728232281185418PQ11-224-3-191733N232012186367636468576838399、338363243323.733.73.843.733.84R3.463.740.860.941.031.010.791.010.8810010010010010010010020-24岁25-34岁35-45岁伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓(M)(N)(O)(P)(Q)(R)(S)64*64*64*74*7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192424244-272214D1-112-808182747473625U-283314D1001001001001001001003.864.034.023.843.923.823.620.750.640.680.840.780.740.89每周5个单位及以上每周3-4个单位35-45岁35-45岁133、35-45岁伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(T)(U)(A)(B)(C)(D)(E)74*74*10610610666*66*%1626S282329181459555252515352181616151624305339AC3331-1112276818075807165734104551001001001001001001003.844.044.043.864.053.833.730.810.730.80.910.810.810.8每周5个单位及以上每周3-4个单位伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(T134、)(U)(A)(B)(C)(D)(E)74*74*10610610666*66*%1-2322112219B815149817075757373F79F78615A81211-2-12221910181511817075757373F79F78615A912111001001001001001001002.932.862.873.03A2.912.952.980.480.530.480.560.640.570.51每周5个单位及以上每周3-4个单位伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓35-45岁35-45岁(T)(U)(A)(B)(C)(D)(E)74*135、74*10610610666*66*%111-22-7128614B112184737974706868814112113189-1228149616B12218473797470686881411211420111001001001001001001002.992.993.013.15AC2.973.082.910.450.560.490.490.620.640.6每周5个单位及以上每周3-4个单位伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(T)(U)(A)(B)(C)(D)(E)74*74*10610610666*66*%32343431272024494136、34145515053151520C19C81215184211AB1563-2323281777576787077486513B1881001001001001001001004.074.034.0143.913.683.920.880.910.930.920.991.050.88每周5个单位及以上每周3-4个单位伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓(T)(U)(A)(B)(C)(D)(E)74*74*10610610666*66*35-45岁35-45岁%69687166646173每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君137、乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%18151315-36274143484368365021242426272723171513115-3224-5959615968737720E1715155-1001001001001001001003.553.543.573.543.644.094.051.0710.961.030.580.810.72每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L138、)66*46*46*46*22*22*22*%182013155-3220177918141818111717181814171522155527261311155232327221726142727242013282723323320222627231820131111-514每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)每周3-4个单位每周3-4个单位每周3-4个单位66*46*46*46*22*22*22*%55595754596459565057465968775674656139、7555964615465635977646254635964737776706376867377767261728277687167636782827759525452598273每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%45414346413641445043544132234426353345413639E463537412336384637413627232430372414272324283928182332293337331140、8182341484648411827每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%3.483.673.543.53.593.553.773.583.393.53.373.643.823.863.623.743.763.743.683.733.733.593.53.73.613.453.773.82每周3-4个单位每周3-4个单位3.683.53.543.543.53.9543.913.833.73.963.953.954.053.863.141、873.633.914.093.913.953.893.743.743.784.0943.953.593.633.523.433.593.863.82每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%182013155-3236394339556427233328283627272171515591422-2-182013155-3255595754596459454143464136413.483.673.543.53.593.553.771142、.070.940.911.010.670.671.07100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%2017791814183633503741555927223039323214152813135-92-25-20177918141856505746596877每周3-4个单位每周3-4个单位445043544132233.583.393.53.373.643.823.861.021.080.81143、0.910.660.83100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%181117171818143863485036415033152824413632911775552-2-1811171718181456746567555964442635334541363.623.743.763.743.683.733.730.940.80.820.910.840.830.77100100100100100144、100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%1715221555274439434855733624282024271827121513995932245-1715221555276154656359776439E463537412336每周3-4个单位每周3-4个单位3.593.53.73.613.453.773.821.011.011.0310.910.610.96100100100100100100100每周1-2个单位145、每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%2613111552323364152435950552028202623272317E1715119-2-245-261311155232362546359647377384637413627233.683.53.543.543.53.9541.080.940.961.030.910.720.69100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝146、双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%27221726142727484846507345501524282092323647255-3222-2722172614272776706376867377243037241427233.913.833.73.963.953.954.05每周3-4个单位每周3-4个单位0.970.90.920.870.650.840.72100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝147、莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)(L)66*46*46*46*22*22*22*%24201328272332525248435555361524282218142754114-955-2-2420132827233276726172827768242839281823323.863.873.633.914.093.913.950.990.780.850.940.680.870.9100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I)(J)(K)148、(L)66*46*46*46*22*22*22*%3320222627231838484141555959152426201814231241111-5-24-2-3320222627231871676367828277293337331818233.893.743.743.784.0943.951.050.980.931.030.680.760.65每周3-4个单位每周3-4个单位100100100100100100100每周1-2个单位每周1个单位以下君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪伊利蔓越莓伊利蓝莓君乐宝双层酸奶酪(F)(G)(H)(I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命命名名测测试试-总总体体喜喜欢欢程程度度 -GridGrid总体北京优品嘉人帕瑞缇卡尔美酪优品嘉人帕瑞缇(A)(B)(C)(D)(E)Base=所有被访者240240240120120%(T1B)14B512B1220、9EF4(T2B)60B3458B68E32(B3B)4066AC433368DF(Mean)3.65B3.243.59B3.79EF3.14H2H2 命命名名测测试试-上上口口程程度度 -GridGrid总体北京优品嘉人帕瑞缇卡尔美酪优品嘉人帕瑞缇(A)(B)(C)(D)(E)Base=所有被访者240240240120120%(T1B)21BC6827EF3(T2B)78BC3849B82EF31(B3B)2362AC51A1869DF(Mean)3.94BC3.133.39B4.06EF2.97H3H3 命命名名测测试试-作作为为凝凝固固型型酸酸奶奶品品牌牌名名称称的的适适合合度度 -G221、ridGrid总体北京优品嘉人帕瑞缇卡尔美酪优品嘉人帕瑞缇(A)(B)(C)(D)(E)Base=所有被访者240240240120120%(T1B)12B39B12E3(T2B)55B2854B55E25(B3B)4572AC464575DF(Mean)3.51B3.023.46B3.49E2.97H4_1H4_1命命名名测测试试-品品牌牌形形象象传传达达-属属性性评评价价 -01.01.欧欧式式的的Total城市年龄北京上海16-19岁20-24岁Base=所有被访者24012012028*64*%优品嘉人-A989215帕瑞缇-B49A54AC44A4358AC卡尔美酪-C42A38A4222、7A3638ATotal100100100100100H4_2H4_2命命名名测测试试-品品牌牌形形象象传传达达-属属性性评评价价 -02.02.有有舶舶来来感感的的Total城市年龄北京上海16-19岁20-24岁Base=所有被访者24012012028*64*%优品嘉人-A2022183219帕瑞缇-B45AC40A50AC4641A卡尔美酪-C35A38A33A2141ATotal100100100100100H4_3H4_3命命名名测测试试-品品牌牌形形象象传传达达-属属性性评评价价 -03.03.小小资资的的Total城市年龄北京上海16-19岁20-24岁Base=所有被访者24223、012012028*64*%优品嘉人55BC49BC62BC4361BC帕瑞缇1818182514卡尔美酪26B33B203225Total100100100100100H4_4H4_4命命名名测测试试-品品牌牌形形象象传传达达-属属性性评评价价 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