1、MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁华闹市华灯初上,创意思路,01,MID-AUTUMN FESTIVAL/2、MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,星辉洒落寄相思，亘古不变是那一轮中秋明月下的温暖与希冀。中秋的那一轮明月中总是藏着独属于中国人的浪漫，在这样一个有着深厚文化底蕴又自带浪漫色彩的节日，怎样过才不辜负这样的月光？,MID-AUTUMN FESTIVAL,月满中秋,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN 3、FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AU4、TUMN FESTIVAL/,2023,2023,活动时间：09.29-10.06,活动地点：地产项目营销中心/商业中心,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,借势活动热度，为营销中心聚集人气，进行销售转化。,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID5、-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁华闹市华灯初上,活动亮点,02,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,古风花灯会,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,M6、ID-AUTUMN FESTIVAL/,赏月园游会,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,中秋雅集,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,揽月盛典,MID-AUTUMN FESTI7、VAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁华闹市华灯初上,活动内容,03,17:30-18:00 活动签到18:00-20:30 古风花灯会+赏月游园会+中秋雅集20:30-21:00 中秋拜月大典21:10-活动淡出,活动流程ACTIVE PROCESS,活动签到-拜月祈福,嘉宾领取许愿牌进行签到，来宾拿到许愿牌签名并且将许愿牌悬挂在祈福架上完成签到；,园游卡,来宾签到后每人发放一张园游卡，园游卡可8、用于参与现场赏月园游会，通过挑战获得中秋银票及铜钱，用于购买中秋雅集心仪物品及体验中秋雅集手作；,古风花灯会,项目连廊悬挂中秋彩灯，赏花灯，妙趣游，共赴中秋古风花灯会；,古风花灯会,项目园区放置一处月亮花灯打卡处，供嘉宾拍照打卡，拍出中秋氛围照；,赏月园游会,巧猜灯谜：搭建猜灯谜区域，悬挂着带有灯谜的灯笼，来宾猜出灯谜后可摘下灯谜将答案告诉现场工作人员，如答对灯谜，则可在园游卡上集一个章。,赏月园游会,海底捞月：来宾凭借园游卡可进行一分钟水中夹弹珠游戏，成功夹出5枚弹珠即可获得本区域盖章，则可在园游卡上集一个章。,赏月园游会,国风投壶：来宾凭借园游卡可进行三次投壶体验，投中一次即可获得一枚盖章9、，最多可获得三枚盖章；,赏月园游会,后羿射箭：来宾凭借园游卡可进行三次射箭体验，射中一次即可获得一枚盖章，最多可获得三枚盖章；,赏月园游会,月兔拔萝卜：来宾凭借园游卡可进行一分钟钓萝卜游戏，用钓竿精准的拔出萝卜即可获得本区域盖章，则可在园游卡上集一个章。,赏月园游会,古趣捶丸：来宾凭借园游卡可进行三次捶丸体验，推入一次即可获得一枚盖章，最多可获得三枚盖章；,中秋雅集,每个盖章可兑换一枚铜钱，满5个盖章可兑换一张银票，国风首饰，中秋体验、中秋手作等各色古风摊位商品琳琅满目，来宾凭借赏月园游挑战赢取的铜钱或银票可用于集市上购买心仪产品或体验手作等；,中秋雅集,冰皮月饼DIY：五枚铜钱即可以获取冰皮10、月饼DIY的机会，家好月圆，感谢有您，共度中秋团圆美满，手作月饼，定制团圆味道，饼承心意，致谢暖心相伴；,中秋雅集,兔子灯DIY：三枚铜钱即可以获取兔子灯DIY的机会，一起拿着灯，园里遛个弯，赏赏月。节日的氛围瞬间拉满；,中秋雅集,宋式点茶：五枚铜钱即可以体验宋式点茶，现场由专业讲师现场表演非遗茶百戏，专业茶艺老师在茶上作画，可现场观赏及品尝互动，在老师的指导下体验一番茶百戏的别样乐趣。,拜月大典,安排活动主持人身穿贴合活动主题的汉服，为拜月大典进行读祝；,拜月大典,月初后，向月亮的方向安放好祭桌，摆放好祭品，点燃红烛，铺设好席子；,拜月大典,参祭者正坐在祭者席上，执事，赞礼就位；,拜月大典,11、赞礼唱“祭月”，主祭出位，到奠席前，跪于席上；,拜月大典,赞礼唱“三上香“。执事递上三支香，主祭在蜡烛上点燃，向月神鞠躬，再将香插在香炉中，如此三次。赞礼唱“三祭酒”，执事斟满酒爵，递给主祭，主祭将酒洒在席前的地上，再将酒爵放到祭桌上，如此三次；,拜月大典,执事递上赞美月亮的祝文，主祭借月光，向月亮展开诵读；,拜月大典,赞礼唱“拜月”。主祭及参祭者一起向月神行再拜之礼；,拜月大典,赞礼唱“从献”。主祭离开祭席，参祭者依次到奠席前，进行拜礼，默默祈祷心中所愿；,拜月大典,赞礼唱“礼成”。拜月大典仪式完成；,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-12、AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,繁华闹市华灯初上,方案附录,04,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.指定人员负责此项目的沟通以及工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组。3.并安排定期会议以及临时情况13、特殊会议沟通活动进度，确保活动顺利进行,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.指定人员负责此项目的沟通以及工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组。3.并安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-A14、UTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,执行文档活动执行方案、活动执行时间表、细化流程表、岗位规划表、物料布置施工图、物料清单、物料设计方案培训类文档培训时间规划表、工作人员培训指引、工作人员培训手册,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.明确活动场地的使用情况，包含电量负荷、提供电源的接口位置、接口数量、走线位置等。2.活动开始前必须检查各种硬件设施保证活动顺利进行。,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,MID-AUTUMN FESTIVAL/,2023,2023,1.邀请专业的活动摄影师及摄像师到场2.前期精准的项目培训和活动需求了解3.熟悉各个活动环节及流程设置4.专业设备及后期剪辑，保证影像效果,