1、创意来源：清明上河图CREATIVE SOURCE清明上河图记录了北宋时期汴京人民的生活面貌，满卷人间烟火气，直抵人心。我们基于清明上河图，结合春节的生肖形象-兔子，塑造出新时代的生活画卷和喜气满满的春节气氛。.The Qingming Shanghetu records the life of people in Bianjing during the Northern Song Dynasty,which is full of human smoke and fire,and is straight to the heart.Based on Qing-ming Shanghe Tu,we2、 combined with the Chinese zodiac image of Chinese New Year,rabbit,to create a new era of life and a joyful atmosphere of Chinese New Year.HOW WE LIVE人间烟火气鱼盐满市井，布帛如云烟a picture of life in the past图片来源于网络，仅作内部交流使用古老繁华与现代商业相映中国文化与前沿设计交融瑞兔兆丰年/福兔报新喜瑞兔迎喜万事胜意THE RABBIT WELCOMES YOUAND ALL THINGS ARE WELL新年3、到了！有人放着鞭炮，有人贴着窗花春联，有人吃着团圆饭，家家灯火通明！同时，人们也在期待着今年的主角：瑞兔。新年钟声敲响之际，他会将带来的满满祥瑞，伴着这人间烟火，播撒到千家万户THE RABBIT BRINGS GOOD LUCKIts the New Year!Some people are setting off firecrackers,some people are putting up window decor-ations,some people are eating reunion dinners,and every house is lit up!At the same tim4、e,people are also looking forward to this years protagonist-the rabbit!When the New Year bell rings,he will bri-ng a lot of good luck,along with the fireworks,spread to thousands of households00.1/形象设计贴春联吉祥兔TIE CHUN LIAN赏花灯福气兔SHANG HUA DENG逛庙会财神兔GUANG MIAO HUI放炮竹驱邪兔FANG PAO ZHU00.1/形象设计平 面 设 计GRAPHI5、C DESIGN贴春联WU SHI ZI民间习俗新春佳节当美好祝福的话语被写于红纸，当火红的春联被贴在各家的门前，带着人们迎祥纳福的美好愿望，新的一年便红红火火地开始了SPRING FESTIVAL COUPLETSCHINESE FOLK CUSTOMS FOR SPRING FESTIVALWhen the words of good wishes are written on red paper,when the fiery red Spring Festival couplets are pasted on the front door of each house,with peopl6、es good wishes to welcome the good fortune,the new year will start red-hot 赏花灯SHANG HUA DENG民间习俗新春佳节想要在新的一年增光添彩，祈求平安，怎么能少得了花灯呢！用染色纸缀以各色华丽细条的花灯，造型独特，鲜艳夺目，也照亮了来年的美好生活ENJOY THE LANTERNSCHINESE FOLK CUSTOMS FOR SPRING FESTIVALTo add color to the new year and pray for peace,how can we n-ot have lanterns!7、With dyed paper decorated with various colors beautiful stripes of lanterns,unique shape,bright and eye-catching,but also to light up the coming years good life逛庙会GUANG MIAO HUI在新年，要说最能体现热闹的，当属庙会了！各种传统的民间表演、古老又新颖的手工艺品、新年特色小食等都将在这一一呈现。在此起彼伏的叫卖声和敲锣打鼓的喧闹声中，新的一年即将来临VISIT THE TEMPLE FAIRIn the New Year,t8、he most lively thing is the temple air!Various traditional folk performances,old and new handicrafts traditional folk performances,old and new handicrafts,and New Years special snacks are all presented here.In the sound of hawking and drumming,the new year is coming!新春佳节民间习俗CHINESE FOLK CUSTOMS FOR 9、SPRING FESTIVAL放炮竹FANG PAO ZHU快捂住耳朵，我要放炮竹了！在这噼里啪啦的喜庆声音中，人们开始迎接新一年的到来，祈祷来年也能如这炮竹声一样，热热闹闹，欢欢喜喜！SET OFF FIRECRACKERSCover your ears,Im going to set off firecrackers!With the crackling sound of the firecrackers,people start to welcome the new year.The new year is comi-ng,and we pray that the coming year10、 will be as lively and joyful as the sound of firecrackers!民间习俗新春佳节CHINESE FOLK CUSTOMS FOR SPRING FESTIVAL创意来源：窗花CREATIVE SOURCE图形设计灵感源于古老的汉族传统民间艺术之一：窗花。窗花是春节期间常见的装饰物，其多变而有特色的形式既富有节日气息，也简洁优美，有造型感。The graphic design is inspired by one of the ancient Han Chinese traditional folk arts:window flowers.W11、indow flowers are a common decoration during the Chinese New Year,and their va-ried and characteristic forms are both festive and simple,beautiful and stylized.瑞兔兆丰年/福兔报新喜窗花造型提取CREATIVE SOURCE01.4/字体设计01.5/平面应用物 料 设 计MATERIAL DESIGN02.4/栏杆贴周 边 设 计PRODUCT DESIGN03.2/对联筒03.3/红包03.4/福袋03.6/纸袋美 陈 设 计DISPLAY DESIGN04.1/中庭-104.2/中庭-204.3/长廊04.3/长廊04.4/门头-104.5/门头-204.5/门头-204.6/DP-104.6/DP-104.8/DP-304.8/DP-304.9/DP-404.9/DP-404.10/DP-504.10/DP-504.11/DP-604.11/DP-604.13/DP-804.13/DP-804.15/市集04.16/户外效果图04.17/户外效果图