华瀚御龙湾房地产项目2019年年案推广方案.pptx
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2022-06-01
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2024年房地产公司项目品牌形象建设传播营销推广策划方案资料
1、华瀚御龙湾2019年广告策略案 世嘉广告直面20188月开盘，截止目前销售29套成交客户单一29套成交，以区域客户和别墅老业主为主景观升级、商业氛围提升、实楼样板区营造威海、北京两地带客尝试一路摸索试探、寻找突破点.哪些问题是绕不开的“”?Exploration along the way Find a breakthrough point。What have to be mentioned? 区域双岛湾的区域价值未被发掘，客群对区域的抗性无法一时解决AThe value of Zhangcun area has not been discovered, and the resistance 2、of visitors to the area can not be solved for a while. 客群无法吸引高端客户，到访客户购买力较弱，和价格不匹配BFailure to attract high-end customers, weak purchasing power of visiting customers, and price mismatch. 抗性商住抗性大，客户无法短期预见其价值CFailure to attract high-end customers, weak purchasing power of visiting customers, and price3、 mismatch. 营销渠道单一，带客力不足，传统营销手段无法完成营销任务D Single channel, insufficient passenger capacity, traditional marketing methods can not achieve a large number of marketing tasks 现场2018年缺乏实景样板楼，现场缺乏打动力EIn 2018, there was a lack of real-life model buildings and motivation on the spot. 竞品有配套、品牌、地段的支持，部分竞品卖的不错华发九龙湾，金海滩壹号，恒大海上帝景.都实现了热销FIn 2018, there was a lack of real-life model buildings and motivation on the
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