1、HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣妈日记辣妈日记辣辣妈妈日日记记JUN.2024HAPPY MOTHERSDAY母亲节专题活动HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTH2、ERS DAY目录目录目目录录C CO ON NT TE ET TN NT TS S1.1.主题构思主题构思2.2.活动内容活动内容3.3.布置参考布置参考HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYPART01.P PA AR RT T 0 01 1.主题构思主题构思主主题题构构思思T T H H I I N N K K A A B B O O U U T THAPPY MOTH3、ERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY随着社会的发展，【母亲】这个词的含义越来越多变。当80 90后的妈妈开始成为社会主流。伟大、牺牲、温情等传统词汇显得越发平庸。优优雅雅永永 不不 过过 时时个个性性也也当当如如此此把母亲节的话语权，交还给母亲让节日因人而【异】；因爱而【同】HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHER4、S DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣态态度度辣妈语录，拳打熊孩子，脚踢PUA家庭与职场皆可叱咤风云辣辣颜颜值值辣妈靓照，可盐可甜，18岁与88岁，每张面孔都美丽辣辣能能力力辣妈技能，下得厨房，玩得滑板集美貌与才华一身HOTHOTHOTT T H H E E P P O O I I N N T T通过三大角度 对母亲重新认知以语言传递母亲的态度以图像表现母亲美丽以体验感知母亲的生活H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H5、 A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 6、0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYH H A A P P P P Y Y MM O O T T H H E E R R S S D D A A Y Y色色彩彩元元素素氛氛围围选用粉+黑作为主色调温柔与独立同在选用镜面镭射为主元素时尚现代感打造CHILL松弛感贴合时代需求HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY 7、MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYPART02.P PA AR RT T 0 02 2.活动内容活动内容活活动动内内容容HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣妈妈C CH HI IL LL L趴趴玩玩现场打造辣妈CHILL轰趴馆。包括PINK蹦床、浴室相馆、情绪沙包，三个板块。来宾进入活动场地，首先感受到松弛、欢乐，在轻松的氛围中寻回归8、童真自我。H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE E9、R R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYT T R R A A MM P P O O L L I I N N E E生活一地鸡毛，给自己5分钟的时间，放肆跳跃，打碎压力PINKPINK蹦床蹦床H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO 10、OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY11、HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYP P H H O O T T O O G G R R A A P P H H浴室最放松自在的地方，留下最率性本真的照片，作为节日礼物浴室浴室相馆相馆H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H 12、A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYG G A A MM E E G G13、 I I R R E E L L S S最简单的方式，发泄最深层的情绪。使用沙包成功击倒坏情绪表情牌，即可解锁限定礼品。情绪情绪沙包沙包HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣妈妈生生活活碎碎片片以展+留言的形式，讲述辣妈们的故事。碎片故事：具象到1个物品、1种情绪、1次成长辣妈语录：现场留下自己的故事、辣妈宣言，辣妈力量与世界抗衡。展展H H A A P P P P Y 14、Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY 15、MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYT T H H E E S S T T O O R R Y Y每一位妈妈都有无数个难忘的故事。不同的故事拼凑出一个相同的身份碎片碎片故事故事H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH 16、H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY17、 MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYQQ U U O O T T A A T T I I O O N N不同的色彩代表了不同的情绪。辣妈的生活从来都是缤纷的，留下一句态度，兑换一份好礼。辣妈辣妈语录语录HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣 妈妈 闺闺 蜜蜜 会会打造辣妈专属情感分享局+姐妹手造坊。邀请心理专家到场，在带有私密性的环境中18、，听辣妈谈心分享，让妈妈这个特殊身份，成为彼此的闺蜜。聊聊H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P19、 P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYT T R R A A MM P P O O L L I I N N E E一言一语，只讲给闺蜜听。【妈妈】这个名词，让彼此成为最熟悉的人情感情感分享局分享局H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY20、 YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS 21、DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYWWA AR RMM-U UP P妈妈也是小女生，手工的快乐永远都藏在心中。回归少女心，节日里一份专属的快乐。姐妹姐妹手造坊手造坊H H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R 22、S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YH H A A P P P P Y Y M MO OT TH HE ER R S S D DA AY YHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY姐23、妹手造坊姐妹手造坊-推荐推荐掐丝珐琅彩掐丝珐琅彩手绘唱片手绘唱片彩染拓香片彩染拓香片HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYPART03.P PA AR RT T 0 03 3.布置参考布置参考布布置置参参考考HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 024、 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣 妈妈 轰轰 趴趴 馆馆 布布 置置 示示 意意HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣妈妈C CH HI IL LL L趴趴布布置置示示意意情绪沙包情绪沙包浴室相馆浴室相馆PINKPINK蹦床蹦床情绪表情牌+彩色烟雾沙包，直观展示（可准备一次性雨衣）浴室为背景，海洋球、彩片礼花、25、香槟等道具，拍立得，立等取照。超柔软蹦床，鹅毛枕头大战一触即发。释放真自我，重返任性少女。HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣妈妈生生活活碎碎片片展展布布置置示示意意HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS 26、DAY2 0 2 4HAPPY MOTHERS DAY碎片故事碎片故事在造型板上展示不同的故事，以颜色代表不同的故事情绪。辣妈辣妈语录语录用荧光笔在镜面上写下辣妈语录。以闪亮的姿态，对抗这个世界。HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY辣辣 妈妈 闺闺 蜜蜜 会会 布布 置置 示示 意意HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 227、 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY姐妹手工坊姐妹手工坊草地野餐一样的轻松氛围。矮桌、坐垫以及装在篮子里的DIY套装。情感情感分享局分享局多彩而柔软的床垫，是网红打卡点也是私密聊天圣地。HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYHAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAY2 0 2 4HAPPY MOTHERS DAYTHANKSTHANKST TH HA AN NK KS SJUN.2024HAPPY MOTHERSDAY愿每位母亲都拥有自我