1、1关于 ST.JOHN About ST.JOHN2创意思路 Creation Origin 3流程规划 Event Plan 4设计展示 Related Design5推荐参考 RecommendationsContent关关于于 S ST T.J JOOH HN NA Ab bo ou ut t S ST T.J JOOH HN N一一Marie GrayST.JOHN的创始人一个音乐的苦涩恋人拥有唱红歌剧院的天籁之音却惨遭失声Marie Gray,the founder of ST.JOHN,and a bitter lover with music,had the sounds of 2、nature but loss of the voiceST.JOHNST.JOHN的传说的传说The Story about ST.JOHN关于ST.JOHN的一切就像Marie Gray在用灵感完成一个新乐章这次高歌 一“唱”就是4545年Marie Gray gave birth to elegant ST.JOHN,as composing new melody with the inspiration,which lasts 4545 year long!ST.JOHN的美知性冷静知性冷静知性冷静知性冷静简约尊贵简约尊贵简约尊贵简约尊贵由内而外散发着摄人的皇族气质让现场所有来宾为ST3、.JOHN的品位与地位品位与地位折服折服 Let all the guests overwhelmed by the taste taste and statusand status of ST.JOHNST.JOHNST.JOHN的气质的气质Quality of ST.JOHNThe beauty behind ST.JOHNIntellectuality CalmnessIntellectuality CalmnessPlain DignityPlain DignitySmelt attractive royalty and nobility我们需要打造的品位我们需要打造的品位Taste 4、building尊荣、华美、风范彰显ST.JOHN非凡气质Dignity,Spectatorial,Showing remarkable quality of ST.JOHN创创意意思思路路C Cr re ea at ti io on n OOr ri ig gi in n二二又一处又一处ST.JOHNST.JOHN新店盛开新店盛开如何让那一瞬间如何让那一瞬间美得像个美得像个梦的开始梦的开始？Another magnificent store for ST.JOHN will be in full flowering.How to make the moment as beauty as th5、e birth of dreambirth of dream?相约相约ST.JOHN45ST.JOHN45周年庆典周年庆典将将品位和地位品位和地位发挥到极至的盛会发挥到极至的盛会Lets make an appointment at ST.JOHN 45th Anniversary Celebration and share the occasion fully bringing the taste and status into play领袖领袖领袖领袖LeaderLeaderST.JOHNST.JOHN客户的皇族气质客户的皇族气质Imperial Quality Hillary Clint6、on The wife of former president Bill Clinton Laura BushThe wife of president BushYang LanFamous emceePresident in China Sun MediaHu YinmengWell-known actressAuthor,translatorST.JOHN LOVERSST.JOHN的女人 头上都有顶隐形皇冠 ST.JOHN women,with invisible crown on their heads 聪慧聪慧聪慧聪慧IntelligentIntelligent名誉名誉名誉名誉Rep7、utationReputation地位地位地位地位StatusStatus品位不凡品位不凡品位不凡品位不凡High-tasteHigh-tasteOpera AtmosphereMasked waltzSearch super dignitySearch super dignityTailor-made for ST.JOHNTailor-made for ST.JOHNST.JOHN Queen coronationGodivaRolls-Royce in Chocolates名流捧场名流捧场名流捧场名流捧场Celebrity PresenceCelebrity Presence顶级会所顶级8、会所顶级会所顶级会所Top VenueTop VenueSuper hotel优雅品位优雅品位优雅品位优雅品位Elegant TasteElegant TasteSuper women&Model贵族享受贵族享受贵族享受贵族享受Noble ReceptionNoble Reception歌剧院氛围歌剧院氛围歌剧院氛围歌剧院氛围Opera AtmosphereOpera AtmosphereST.JOHN 的经典华贵的经典华贵ImmersedImmersed in the classic and luxuryST.JOHN核心主线核心主线核心主线核心主线Core ConceptCore Conc9、ept重温重温重温重温Marie Gray的豆蔻年华的豆蔻年华ReliveRelive the best year of Marie Gray陶醉陶醉梦的开始梦的开始All like the birth of dreambirth of dream极度重撼极度重撼一切就像一切就像OverwhelmedOverwhelmed by ST.JOHN流流程程规规划划E Ev ve en nt t P Pl la an n三三活动时间：活动时间：20072007年年9 9月月2424日日活动地点：丽兹活动地点：丽兹-卡尔顿酒店卡尔顿酒店活动内容：活动内容：Time:24th Sep.,2007Venu10、e:THE RITZ-CARLTONContent:ST.JOHN45年璀尚华赏ST.JOHN新店开业暨45周年庆典Appreciation of ST.JOHN Superfines ST.JOHN New Store Opening Ceremony&45th Anniversary Celebration 09：30-10：00 st.john记忆长卷欣赏 ST.JOHN Historical Hall 10：00-10：15 开场节目 Opera Opening 10：15-10：20 新店店长致辞 Storekeeper Speech 10：15-10：30 嘉宾代表发言 Guest11、 Speech 10：30-10：35 揭幕仪式 Opening Ceremony 10：35-10：50 T台SHOW T-show流程 AGENDA 10：50-11：00 串场节目 Opera Transition 11：00-11：01 Video播放 Video 11：01-11：20颁发“St.John女王”王冠“ST.JOHN QUEEN”Crown Award Presentation Ceremony 11：20-11：30 结束曲 Postlude 11：30-11：40 抵达新店 Arriving at New Store 11：40-12：00 店内活动 Inner A12、ctivity来宾将名字写在背景板空白五线谱上相信这会是最优美高贵的曲子Sign the name in the blank staff on the backdrop and it will be the most canorous and honorable melody 来宾签到来宾签到Sign in签到完毕接下来何必苦苦等待ST.JOHN记忆长卷上的故事正如乐章一样呈现在你面前After signing in,the story about ST.JOHN will lay spread out before us,and for ST.JOHN,the bright golden m13、emory of 45-year long,is like the magnificent movement composed by loud and sonorous notes.ST.JOHNST.JOHN记忆长卷效果图记忆长卷效果图ST.JOHN Historical Hall来宾边欣赏长卷边自由休息交流精致诱人的甜点相信会大受欢迎精美小食品精美小食品Dedicate biscuitThe guests could drink,taste,chat or enjoy the historical hall.The dedicate dessert will make all to fel14、l an irresistible impulse to taste.茶歇区服务茶歇区服务Service for Break茶歇区服务茶歇区服务Service for Break香槟酒欢庆的气泡仿佛都飞升到空气里让所有人都跟着愉快起来The air bubbles of champagne,will foil the intense atmosphere,and let all immersed in the gaiety香槟酒香槟酒 ChampagneSay you need me With you now and alwaysPromise me That all you say is t15、rueThat is all I ask of youSay you love me Every waking momentSay the word that I will follow you此时的舞台上空空的灯光在随着动人的旋律舞蹈那是韦伯的经典剧目剧院魅影的唱段剧院魅影的唱段 Step into the meeting hall,embraced by empty stage,twinkling lighting,and all see The Phantom Of The Opera from Webber is coming in from the curtain现场灯光配合音乐旋律16、作为开场，营造神秘氛围现场灯光配合音乐旋律作为开场，营造神秘氛围现场灯光配合音乐旋律作为开场，营造神秘氛围现场灯光配合音乐旋律作为开场，营造神秘氛围Opening by touching lighting and classical rhythm to build mysterious atmosphereOpening by touching lighting and classical rhythm to build mysterious atmosphere新店开业开场节目新店开业开场节目Opening Program新店开业揭幕环节新店开业揭幕环节Opening Ceremony揭幕S17、T.JOHN北京新店新店仿佛是ST.JOHN品牌新的展示舞台所以在丽兹酒店里我们用拉开剧场大幕的方式我们用拉开剧场大幕的方式我们用拉开剧场大幕的方式我们用拉开剧场大幕的方式象征揭晓ST.JOHN新店的新精彩The Beijing new store of ST.JOHN is just like a brand-new showing stage,therefore,we disclose ST.JOHN new store by revealing the curtain of the opera house in THE RITZ-CARLTON.拉开剧场之幕拉开剧场之幕拉开剧场之幕拉开剧18、场之幕Reveal the curtain of opera houseReveal the curtain of opera house幕布向两边收起ST.JOHN的LOGO亮相此时背景音乐为The diva dance高潮部分(From opera From opera Donizetti:Lucia Donizetti:Lucia didi Lammermoor Lammermoor)The curtain is retracted sideward,and then ST.JOHN LOGO will appear along with the climax of The diva d19、ance(From opera From opera Donizetti:Lucia Donizetti:Lucia didi LammermoorLammermoor)新店开业揭幕效果展示新店开业揭幕效果展示Opening Ceremony剧场式剧场式剧场式剧场式T T T T台台台台分不清剧里剧外Taking the fashion show in the opera house,let all confounded interior with exterior of the drama FASHION秀舞台秀舞台Fashion ShowSuper Model陆续退场此时的旋律由欢快激昂变20、为了浑厚悠扬典礼的环节也由新店开业发展到了45周年庆典After the fashion show,the rhythm turns from bright impassionate to deep melodious,and the 45th anniversary ceremony is greeting all the guests.串场演出串场演出Opera Transition歌剧演唱歌剧演唱歌剧演唱歌剧演唱OperaOpera现场歌剧演唱现场歌剧演唱一组假面华尔兹伴舞一组假面华尔兹伴舞Opera with masked waltzOpera with masked waltz舞蹈舞21、蹈舞蹈舞蹈DanceDance假面假面假面假面MaskingMasking一曲作罢舞者们依然在台上张望着像是在等待什么“谁是谁是ST.JOHNST.JOHN女王？女王？”接下来马上揭晓舞台两侧的彩幕VIDEOVIDEOVIDEOVIDEO记录“ST.JOHN女王女王”加冕加冕“ST.JOHN Queen”CoronationThe song still resounding on the stage,the dances look around,as it is waiting for“WHO IS ST.JOHNQUEEN?”Next,the video will give the answ22、er RECVIDEO她不一定是最美丽的但一定是品位不凡的Maybe she is not the most beautiful woman,but must have extraordinary taste 她不一定是最聪慧的但一定是懂得运用智慧的Maybe she is not the smartest one,but must know how to use the intellect她不一定是最有实力的但能独当一面的Maybe she is not the most power one,but must take charge of a department alone她不一定是贵族后23、裔的但一定是跻身上流社会的Maybe she is not a descendant of nobles,but must belong to the social climbers 她不一定是最知名的但一定是具有积极社会影响力的Maybe she is not the most famous,but attain to a position of great social influence 她就是我们的她就是我们的ST.ST.JOHNJOHN女王女王 SHE IS OURST.JOHNQUEENwe are looking forRECVIDEO她们的头上都有顶隐形王冠ST.JOHN wo24、men,with invisible crown on their heads名誉名誉名誉名誉ReputationReputation领袖领袖领袖领袖LeaderLeader智慧智慧智慧智慧WisdomWisdom地位地位地位地位StatusStatus品位品位品位品位TasteTasteRECVIDEO来自世界各地的女性精英进入我们的视野The female elites all over the world are coming within our range of vision RECVIDEOChen Mei,Singaporeanviolinist,starting new fas25、hion in musicVIDEOCarly Fiorina,former Chairman of the Board of Directors&CEO of HPRECVIDEO前惠普公司的董事会主席兼首席执行官 Ceng Zimo,anchor for Financial and Economic program in Phoenix Satellite TVRECVIDEOTyra Banks,African-American,former super model,actress,singer and emceeRECVIDEOAnna Wintour,The chief editor26、 of Vogue,the most popular fashion magazine in the worldRECVIDEOHu Yinmeng,Famous actress,translator and author in TaiwanRECVIDEO她们诠释了极品女人她们诠释了极品女人她们就是她们就是ST.JOHNST.JOHN女王女王They embody the super womanThey are the ST.JOHN QUEEN或是才智超群或是才智超群Or with outstanding Or with outstanding wisdomwisdom或是品位非凡或是品位27、非凡Or with remarkable Or with remarkable tastetaste或是大将风范或是大将风范Or with imperial styleOr with imperial style或是机智冷静或是机智冷静Or with cool headOr with cool head或是极至天赋或是极至天赋Or with innate capacityOr with innate capacityRECVIDEO杨澜著名节目主持人 阳光传媒机构主席Yang LanFamous emceePresident in China Sun Media申奥形象大使哥伦比亚大学国际关系28、学院校董Served as a Goodwill Ambassador for Beijings bidding for the 2008 Olympic GamesRECVIDEO张兰分析化学博士Zhang LanDoctor of analytical chemistry俏江南餐饮集团创始人 Chairwoman of the South Beauty Group任民主促进会福大总支主任Director of FUZHOU UNIVERSUTY of China Association for Promoting Democracy“ST.JOHN女王女王”加冕加冕“ST.JOHN Que29、en”Coronation女王胸针颁发女王胸针颁发 +魅力女人访谈魅力女人访谈Queen brooch awardingQueen brooch awarding+charming woman interview+charming woman interview王冠胸针Crown broochST.JOHN将象征女性魅力权威的胸针女性魅力权威的胸针女性魅力权威的胸针女性魅力权威的胸针颁发给今天到场的ST.JOHN女王她们也会现场现场与来宾分享分享如何做个精彩的女人如何做个精彩的女人ST.JOHN will award the present ST.JOHN queenwith the broo30、ch symbolizing the charismatic authority of women,who could also sharing with all on the stories about the perfect womenZhang LanYang Lan为ST.JOHN女王加冕完毕按照皇室惯例集体舞是必不可少的环节正好让我们大家用舞蹈来作为庆典的结束曲吧After the queen coronation,the group dance is indispensable according to royal convention,therefore,lets whirl o31、n the stage together to end the ceremony.The scene,the moment,will live with the ones immersed in it.结束曲结束曲Postlude 正正正正装装装装集集集集体体体体舞舞舞舞GGr ro ou up p D Da an nc ce e店内试穿活动店内试穿活动Trying on刚刚体验了美食佳酿接下来女宾可随意试穿试穿试穿试穿ST.JOHN为您留影留影留影留影并制作成个人影集送给您记录您与ST.JOHN每个尊贵迷人的瞬间After tasting the good wine and delicaci32、es,now come the time for all the women of trying on.ST.JOHN will take a souvenir photo for you and make up them into album to record each honored and charming moment between you and ST.JHON.设设计计展展示示Related Design四四推推荐荐参参考考Recommendation五五ST.JOHN Queen Coronation ST.JOHN Queen Coronation Commendation33、Commendation王冠造型项链王冠造型项链Crown-shaped necklace王冠造型胸针王冠造型胸针Crown-shaped broochGift RecommendationGift Recommendation比利时比利时GODIVAGODIVA巧克力巧克力巧克力中的劳斯莱斯巧克力中的劳斯莱斯GodivaRolls-Royce in Chocolates一个关于女性的传说传说传说传说一则关于勇气勇气勇气勇气的故事GODIVAGODIVA，比你想象中更有魅力A legend on a womanA story about courageGODIVA，is more charmi34、ng than you dreamed ofSuper Model recommendationName:Jiang Peilin,ShipleyDate of birth:30th,AugHeight:178cm Weight:54kgBWH:85、62、88（cm）Experiences:2000 China best professional model The Top of 2002 China Super ModelsThe 55th in Forbes ChinaExperience:Champion of the10th 2004 China Model Star Contest35、Style Female Model of 2006 China Fashion Awards The Top of 2006 China Super Models Name:Mo WandanHeight:179cm BWH:84/61/89（cm）Hobby:Performance,sport,singsSuper Model recommendationForeign Model RecommendationDomestic Modelodel RecommendationModel Hairstyle RecommendationSuper model的发型秀美端庄的剧场风格秀美端庄的剧场风格秀美端庄的剧场风格秀美端庄的剧场风格秀发的柔美多姿与ST.JOHN的简约果断相映成辉让走秀端庄不失情调The colorful hair and the plain ST.JOHN garment reflect each other,making the T-show dignified with affective tone.THANKS