1、Pink&Black爱力量爱力量2021 七夕营销活动特辑202108Relearn how to loveRelearn how to love100100 waysways toto loveloveTODAY LETS TALK ABOUT 当我们在谈论爱情时，我们在谈论什么？LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量全世界都在重复玫瑰、表白、巧克力时，相信一个认真讲述故事，表达情感的品牌，会赢得大众的青睐。这一次，我们从“心”出发，重新展示爱的力量。接下来，让我们共同走进本次2、特别策划。PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVECONTENT01ACTIVITY IDEAS思路阐释02ACTIVITY CONTENTS活动内容03ARRANGEMENT现场布置Relearn how to loveRelearn how to love3、100100 waysways toto lovelove爱力量爱力量01ACTIVITY IDEAS思路阐释PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways t4、oto lovelove爱力量爱力量01ACTIVITY IDEAS思路阐释A.活动主旨一个关于“爱”最好的营销案例纽约时代广场情人节装置好的作品，可以做到：引发话题、全民共鸣、表达情感结合情人节/七夕节点，用更为现代的方式重新讲述爱。用心讲故事，用脑做营销PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量01A5、CTIVITY IDEAS思路阐释B.活动概述四个篇章 百种感动 用现代符号重新诠释爱PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE0101 爱心动爱心动光电表现爱的最初心动0202 爱距离爱距离线条+地图具象爱的远距离0303 爱沉淀爱沉淀书写+信物展示爱的历久弥新0404 爱镜像爱镜像镜像呈现沉浸爱中的彼此Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力6、量01ACTIVITY IDEAS思路阐释C.设计元素PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE基于时代的年轻化以及复古回流，本次活动推荐采用酸性设计（Acid Graphic）使用液态金属感、高饱和色彩，加入贴纸、卡带等复古元素，营造时尚及迷幻未来感。这种酸性美学承载了一种“自由恋爱”的社会主张。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量01A7、CTIVITY IDEAS思路阐释D.色调呈现PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE活动整体使用粉色+黑色作为主推广色，搭配金属银色，呈现出甜蜜、时尚、个性，贴合活动整体调性。1 1粉色：代表了甜美、时尚感，又贴合当下女性力量崛起，象征着爱情里的柔美。PINK2 2黑色：代表了深沉、优雅，永恒的经典色，象征着爱情中的责任与力量感。BLACK银色：百搭的中间色，具有流动质感及未来感，象征着爱情中的新奇与欢乐。SLIVERYPINK&BLACK L8、ETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE02ACTIVITY CONTENTS活动内容Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PIN9、K&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEA.营销策略前期宣传SP建议商业：恋爱清单、爱的珍馐、爱的定制地产：LOVE主题样板间、爱的大放送异业联合：旅行社、影院、加油站等活动落地期篇章1 爱心动：城市心跳（核心装置）篇章2 爱距离：我与你的距离（签到打卡）篇章3 爱沉淀：纸短情长（恋爱博物馆）篇章4 爱镜像：爱见你我（互动合影）中央舞台：360kiss+主题演艺趣味互动：巡游+寻宝彩蛋线下事件：遇见大红心线上事件：打卡大红心;爱你的100种方式，爱情故10、事征集A.活 动 前 宣PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABO11、UT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE前期宣传-遇见大红心特别定制巨型红心气模，设置在城市地标性建筑物。由官方微博、微信发起，联合城市大V，共同参与，建立话题#全民寻找大红心#。打卡大红心，遇见城市的心动。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS T12、ALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE线上征集-爱你的100种方式线上发起故事征集，向全民征集爱情故事。从祖父辈、父母辈到自己，讲述每一代人的爱情。同时，征集爱情信物，征集点赞最高的100件信物和故事，在活动落地期，作为展示的一个篇章，形成当下的“爱情博物馆”，向城市展示。B.活 动 落 地 期PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how13、 to love100100 waysways toto lovelove爱力量爱力量Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章1 爱心动在项目核心广场设置主题装置-城市心跳。当人们轻触感应控制，装置将“扑通扑通”闪烁心跳。以交互性性，展示爱情的最14、初心动。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章2 爱距离现场设置“我与你的距离”主题展板，来宾可使用现场的彩绳连接与恋人的两地。此外，展板一侧使用世界各国语言展示“我爱你”，来宾可在该处写下爱情寄语，并合影留念。Relearn how to l15、oveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章3 爱沉淀该区域设置“纸短情长”爱情故事墙。将前期网上征集的爱情故事展示出来，并展示100件爱情信物。形成时间沉淀中的，爱情博物馆。Relearn how to loveRelearn how to love100100 waysways16、 toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-篇章4 爱镜像该区域由镜面心形+棱镜空间构成。人们从镜像中看到自己、看到对方，看见爱情中的模样。也象征着爱情中遇见更好的彼此。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内17、容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-360kiss主题舞台在项目内设置主题小舞台，舞台由演艺区和互动区构成。其中，360kiss摄影装置，在现场开启互动挑战，来宾可拍摄环绕动态影像，同步至手机，并赢取小礼品。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TA18、LK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE落地期-主题表演全天开启4-5场主题表演活动。包括jazz乐队、浪漫双人舞、欢乐摇摆舞等节目。营造欢乐、浪漫、时尚的氛围感。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE P19、INK&BLACK LETS TALK ABOUT LOVE落地期-舞台互动每场舞台表演结束后，主持人开启现场抽奖+情侣默契互动游戏。凡到场来宾均可通过订阅项目微信公众号，参与现场抽奖。主持人现场邀请情侣登台，在白板上写下问题答案，挑战默契考验。通过游戏的情侣，可以获得项目提供的小礼品。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT L20、OVE PINK&BLACK LETS TALK ABOUT LOVE落地期-爱神/牛郎织女巡游除现场各类互动、演艺外。项目还将安排特别安排爱神/牛郎织女巡游。通过巡游，派发小礼品与到访项目来宾合影留念，引领客户到项目不同区域。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT21、 LOVE落地期-彩蛋寻宝活动期间，来宾寻找项目中的爱心形状，拍照并带话题上传微信/微博。即可兑换一枚扭蛋币，获得限定小礼品一份。C.SP建议PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVERelearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量Relearn how to loveRelearn how to love100100 waysways toto lo22、velove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVESP建议-商超活动建议恋爱清单（男/女美妆服饰鞋帽类满减）；爱的珍馐（餐厅恋爱套餐）；爱的免单（消费满额减免）Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TAL23、K ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVESP建议-地产活动建议LOVE主题样板间，打卡样板间获精美礼品；爱情的大放送，当日认筹可获得全屋精装大礼包Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量02ACTIVITY CONTENTS活动内容PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK 24、LETS TALK ABOUT LOVESP建议-异业联合联合推荐:旅行社-情侣浪漫双飞；影院-XXX品牌爱情电影专场；4S店-城市越野驾乘体验;加油站-加油卡大礼包PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVEPINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE03ARRANGEMENT现场布置Relearn ho25、w to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE现场布置总平图1主题拱门2城市心跳装置区3签到区4镜像打卡区5主题舞台区主题导视7情书&信物展区51253467Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力26、量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE外场导视在活动外场设置一个特质大型导视牌，以新奇有趣的造型吸引客户前往，并呈现活动主题氛围。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS 27、TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE主题拱门入口处设置心形造型拱门，凸显浪漫氛围感。拱门上方可使用立体字展示活动主题及主办方LOGO，富有层次感。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE城市心跳装置主广场设置城市28、心跳主题装置。无论夜间、白天均可展示主题。一侧设置互动指引牌，来宾可根据指引参与装置互动体验。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE彩线签到板广场一侧设置彩线签到板。地板可设计为地图造型，来宾使用彩线在不同地图位置缠绕连线，形成具有仪式和互动的签到。Relearn h29、ow to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE镜像打卡区镜像打卡区包括一个立体镜面心形和一个小型镜像迷宫区。以灯光+干花进行点缀，镜面材质可在白天及夜间呈现不同的质感Relearn how to loveRelearn how to love100100 waysways toto lovel30、ove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE情书&信物展示区由情书墙+信物展示墙构成。情书墙以日历形式构成，一侧展示的爱情信物以亚克力盒进行陈列，美观简约。Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE P31、INK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE主题舞台区Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE冷餐区布置参考Relearn how to loveRelearn how to love10032、100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE随手礼参考Relearn how to loveRelearn how to love100100 waysways toto lovelove爱力量爱力量03ARRANGEMENT现场布置PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE模特服饰参考PINK&BLACK LETS TALK ABOUT LOVE PINK&BLACK LETS TALK ABOUT LOVE 爱力量爱力量2021 七夕营销活动特辑Relearn how to loveRelearn how to love100100 waysways toto lovelove感 谢 观 看 期 待 合 作T H A N K S