1、This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For informa2、tion or advice, phone New Zealand Trade and Enterprise on , visit , or contact your New Zealand Trade and Enterprise client manager. Exporter Guide FOOD AND BEVERAGE IN CHINA Market Profile January 2012 Exporter Guide | CHINA | Food and Beverage in China| January 2012 2/ CONTENTS 1 MARKET STRUCTURE 3、3 1.1 Market Overview 3 1.2 Market Drivers 4 1.3 Market Potential 7 1.4 Import Trends 9 1.5 Key Players in the Market 12 1.6 Regulatory 16 1.7 Sustainability 17 2 MARKET ENTRY AND DEVELOPMENT 19 2.1 Market Entry Strategies 19 2.2 Long Term Strategic Issues 21 2.4 Distribution Channels 21 2.5 Pricing 25 3 MARKET RESOURCES AND CONTACTS 27 Exporter Guide | CHINA | Food and Beverage in China| January