2021地产项目端午节&父亲节趣味亲子游园会(粽香端午 父爱传情主题)活动策划方案(30页).pptx
下载文档
上传人:十二
编号:899545
2024-03-07
30页
3.17MB
1、GREEN,WINTER,LITERATURE AND ART,FLOWER,SUNLIGHT,WARM,粽香端午父爱传情端午节&父亲节游园会活动方案,WINTER BREEZE,艾蒿一束,香粽一串端午记忆被大街小巷飘来的粽香唤醒仿佛回到了妈妈揭开锅盖的那一瞬间粽子的清香在艾草和菖蒲的香味中漂浮香糯可口唇齿相依挑逗你的味蕾,端午节,朦胧的时候他是座大山,让我坐在肩头懂事的时候他是颗大松,把我守在身后记忆深处的背影都是岁月酝酿的童话,父亲节,当端午节遇上父亲节浓浓的粽香,撞上深沉的父爱注定是情意满满、暖暖多多美好的假期当然要和家人一起度过打造沉浸式端午亲子游园会邀您与粽同乐,GREEN,SUMM2、ER,LITERATURE AND ART,01,GREEN,LITERATURE AND ART,游园规划(12-14日),NIGHT AND MOON CURTAINSSPRING WIND TEN MILES TENDERNESS.,SUMMER,签到处,Sign-in desk,签到处设置于营销中心门口,客户至签到处登记个人信息,领取体验券。,Customers register personal information at the check-in place and receive experience vouchers.,入门布置主题合影区,吸引客户拍照打卡。,主题合影区,Th3、e Dragon Boat Festival theme photo area is arranged on the right side.,Theme photo area,园林入口处布置主题合影区,吸引客户拍照打卡。,主题合影区(备选),The Dragon Boat Festival theme photo area is arranged on the right side.,Theme photo area,The floor window pasted on the Dragon Boat theme mirror.,Colorful hand rope,点赞赢五彩手绳,客户在主题4、合影区拍照并发送朋友圈,集赞至33个即可免费领取一根端午节特色五彩手绳。,Colorful rope is the mascot and ornament of Dragon Boat Festival.,Colorful hand rope,粽子卡通人偶,现场安排一名粽子卡通人偶进行互动,活跃现场气氛,与客户拍照合影。,Colorful rope is the mascot and ornament of Dragon Boat Festival.,Wishing Wall on fathers Day,父亲节许愿墙,父亲节许愿墙,亲子互动墙,孩子们可以在许愿墙上书写自己对爸爸想说的话和祝福5、的心愿。,端午凉茶畅饮,Dragon Boat Festival herbal tea,On the Dragon Boat Festival,customers can participate in DIY Zongzi on the spot,feel the dense Dragon Boat Festival in activities,and get different happiness in practice.,端午茶,又名百草茶、百家茶,相传为唐代道教法师叶法善整理传世,历史悠久。现场提供端午特制凉茶供现场客户免费畅饮。,现场定时抽奖,Spot time lottery,安排定6、时抽奖环节,抽奖人员为甲方工作人员,现场送出精美奖品。,Hanging simulation zongzi hanging ornaments at the top of the marketing center,(礼品由甲方提供,仅做推荐。),抽奖礼品推荐,一等奖 美的智能扫拖机器人(数量:1个),二等奖 小米空气净化器(数量:2个),三等奖 美的网红款烤箱(数量:3个),02,GREEN,LITERATURE AND ART,游园规划(12-13日),NIGHT AND MOON CURTAINSSPRING WIND TEN MILES TENDERNESS.,SUMMER,场地规划(17、2-13日),签到处,端午凉茶饮,主题合影区(点赞赢五彩绳),艾草花艺团扇DIY,古风投壶,包粽子大赛,粽子沙包,父亲节许愿墙,小朋友和爸爸一起组队参加包粽子大赛,利用现场准备的粽叶、粽米等材料,手工DIY包粽子,现场评比出包粽子最佳能手。,亲子包粽子大赛,Experts explain the origin of the sachet on Dragon Boat Festival,and instruct guests to make sachets on the spot.,Zongzi making competition,亲子包粽子大赛,Zongzi making competiti8、on,比赛时间:12-13日下午2点半开始(成人组)12-13日下午4点半开始(亲子组、即家长与孩子)获奖人数:每个组别选出前三名(冠军、亚军、季军)比赛规则:比赛分为5组,一组10人,工作人员一声令下,客户迅速包好5个粽子,最先包好完整5个粽子的向工作人员举手示意,便成为该组的冠军,冠军可获得精美礼品一份。(包的粽子可由客户带回家),(礼品由甲方提供,仅做推荐。),比赛礼品推荐,冠军组 小米小爱触屏智能音箱(数量:2个),亚军组 小米米家声波电动牙刷(数量:2个),季军组 桌面小空调冷风机(数量:2个),欢乐钓粽子,Happy Fishing zongzi,现场准备粽子、桌子和钓粽杆,参赛者9、需双手握住钓粽竿,将活动区域里的粽子钓上来,30秒为限钓粽子,钓到的粽子可带回家。,Hanging simulation zongzi hanging ornaments at the top of the marketing center,古风投壶,Ancient style throwing pot,传统古风投壶游戏,参与者站在规定的距离外,每人3次机会,投中1个即可获得萌萌可爱的粽子玩偶一个。,互动奖品,In the traditional ancient style throwing pot game,participants stand at a specified distance10、 and each has three opportunities.,端午节的传统习俗是门口挂艾草、菖蒲,可以趋利避害。将艾草、干花等进行搭配粘贴,装饰在团扇上,花团锦簇、美不胜收。,艾草花艺团扇DIY,Experts explain the origin of the sachet on Dragon Boat Festival,and instruct guests to make sachets on the spot.,Wormwood flower fan,03,GREEN,LITERATURE AND ART,游园规划(14日),NIGHT AND MOON CURTAINSSPR11、ING WIND TEN MILES TENDERNESS.,SUMMER,签到处,端午凉茶饮,主题合影区(点赞赢五彩绳),龙舟拼图DIY,欢乐钓粽子,香囊DIY,粽香娃娃机,父亲节许愿墙,场地规划(14日),每人3次机会,将粽子沙包投射入指定的框内,成功投射2个即可获得萌萌可爱的粽子玩偶一个。,粽子沙包,Three chances for each person to get a cute dumpling doll.A game of zongzi,Zongzi sandbag,龙舟拼图DIY,Dragon Boat puzzle,赛龙舟是中国端午节的习俗之一,也是端午节最重要的节日民俗活12、动之一,DIY龙舟模型,感受传统赛龙舟文化的魅力。,Dragon boat race is one of the customs of Dragon Boat Festival in China,端午节佩戴香囊,不但有避邪驱瘟之意,而且有襟头点缀之风,香囊内有朱砂、雄黄、香药,外包以丝布,清香四溢。再以五色丝线弦扣成索,玲珑夺目。,香囊DIY,Dragon Boat Festival wearing sachet,not only has the meaning of avoiding evil and driving away plague,but also has the wind of embellishment.,Perfume bag,粽香娃娃机,Three chances for each person to get a cute dumpling doll.A game of zongzi,Zongxiang doll machine,每人三次机会,有机会获得萌萌可爱的粽子玩偶来一场抓粽子游戏吧,THANKS,GREEN,SUMMER,LITERATURE AND ART,SUMMER BREEZE,FLOWER,SUNLIGHT,WARM,