1、2017?2017.022017 back-to-school activity planTmall supermarket?01PROJECT ANALYSIS?02PROJECT ANALYSIS?03PROJECT ANALYSIS?04PROJECT ANALYSIS?05PROJECT ANALYSIS?06PROJECT ANALYSIS?PART ONE2017?PROJECT BACKGROUND?TOPIC BOX?PART TWOSTEP 1STEP 2STEP 3 OBJECTIVES?PROJECT?TOPIC BOXLIVING THINGSSURPRISE OBJE2、CTIVES?PROJECT?PROMOTION PERIOD?ROADSHOW PERIOD?50?Propaganda is expected to cover Beijing,a total of more than 50 colleges and universities?PART THREE?Back-to-school Tmall supermarketsThe surprise of a box?PART FOURA.?ADVANCE PUBLICITY3?08?3?19?PROJECT CONTENT?!?!?Tmall supermarket A mysterious box3、 delivery plan?50?PROMOTIONPLANNING5000?*50?*7?PROJECT CONTENT?PROMOTION PLANNING?Tmall supermarket A mysterious box delivery plan?H5?H5?XX?3?20?123?1?-?-?Hlod?-?ADVANCE PUBLICITY3?21?3?31?PROJECT CONTENT?!?!?2?VISUAL IMPACT?VISUAL IMPACT?VISUAL IMPACT?100?“?”?THE USER EXPERIENCE PROCESSES?STEP 1?El4、igible participants entrance to line upStaff leading entry in turn(every ten or so)?STEP 2?Face recognition consoleFace recognition or interesting psychological testThe system automatically select scenario(synchronous scene area light open)?STEP 3?Eligible participants entrance to line upStaff leadi5、ng entry in turn(every ten or so)?STEP 4?STEP 5?vs?WIRELESS INTELLIGENT CONTROL SYSTEM?WIRELESS INTELLIGENT CONTROL SYSTEM?PART FIVE2?3?4?1357911131517192123252729135791113151719212325272931135?3D?KV?case?PROJECT BACKGROUND?PART SIX?H5?+3?50?5?“?”?+?3.8-4.1?BBS?50?107?BBS47?3?08?3?11?3?12?3?19?4?1?46、?5?PROMOTIONPLANNING?“?”?“?”?“?”?“?”?1?2930002?1300003?300004?500005?350006?800007?-?3000008?1230009?500010?365411?200012?3820013?300014?350015MissRUC3465216RUC?1386017?6154218?330019?1830020?600021?1020022?330023?ibeike300024?300025?530126?2300027?Vke(?)1500028?1356429BIT?100030?800031?1064232?50007、33?4120034?500035?860536?586537?1300038?1400039?1212440?810041?PRD300042UIBE?(?)500043?5469444?“?1200045?1752446?600047?3000048?675149?(?)?541750?600051?800052?1041353?887954?721755?1275456?1013257?4070058?1500059?WE?500060?5129?61?2000062?800063BUCM?455964?1239065BSU?840066?300067?866268?600069?7538、570eBTBU2102771BTBU?1402572?1281673?200074?415675?790076?993377?2440078?600079?10000080?500081?210082?2600083?114584?486385?100086?100087?173388?2280089?200090?7800091?742492?800093?134194?(?)300095?140896?334597?407898?200099?4000100?3000101?24535102?6000103?14454104i?1200105?3000106?2492107?8000?B9、BS?bbs?PV?IP?http:/ http:/?35,V100,00020,000?http:/ http:/www.tdrd.org?22,B60,00015,000?http:/?20,A200,00070,000?http:/?20,D150,00020,000?http:/?21,D60,0005,000?http:/ http:/?25,D20,0004,000?BBShttp:/?D60,0005,000?http:/?24, http:/ http:/ BACKGROUND?110?2?2000?10?PART SIX?3D?/?15?5?30?1.?2.?3.?“119”?“119”?“110”?“120”?“110”?10W 110W?71?30W130W?1W 22W?10W110W?2W24W?2W 4?8W?1W 11WAV?1W22W?2W 24W?2017?2017.022017 back-to-school activity planTmall supermarketTHANKS!