2023地产项目3.8女神节暖场(女神专属·指上添花主题)活动策划方案(24页).pptx
下载文档
上传人:十二
编号:899931
2024-03-11
24页
33.91MB
1、女神专属 指上添花,女神专属 指上添花,春暖花开赴一场花漾之约.,商业地产女神节【美甲丨花艺】专属手作献礼季,THE INTERNATIONAL WORKING WOMENS DAY,REAL ESTATE ACTIVITIES,The international working womens day,你有很多种样子温柔的坚韧的热烈的理性的你要去很多地方去战场去厨房去游乐场去原野你会成为一把剑一座山做自己的武器和靠山春日美好 节日快乐,女王节,Womens Day,Your best title text hrer,目录,The international working womens day2、,无惧时间的流逝 做最精彩的自己,The international working womens day,女神节专属献礼,SPECIAL GIFT FOR GODDESS DAY,The international working womens day,Womens Day,女神尊享礼,一重驾临礼:来访即可获赠鲜花二重验资礼:验资开心砸金蛋三重认购礼:认购送野兽派永生花+定制礼盒四重签约礼:七天准签送戴森吹风机现场更可体验美甲DIY+花艺沙龙+美式咖啡+精致茶歇,The international working womens day,活动目的,1.丰富XX售楼部的人气,积累客户资源,为项目3、产品销售奠定基础。2.以女神节主题独具节日气息的活动吸引客户来访,吸引媒体和社会大众的关注,引爆全城。3.回馈新老业主,让业主对XX品牌增强信心,达到以老带新及良好口碑的宣传。,Womens Day,ACTIVITY PURPOSE,The international working womens day,活动概况,活动主题:女神专属 指上添花活动时间:2023年3月8日活动地点:商业地产营销中心参与对象:意向客户、到访客户、潜在客户活动内容:女神美甲DIY+花艺沙龙+美式咖啡+精致茶歇活动目的:加大力度宣传推广、吸引广大人群关注、为项目聚集人气、提升项目曝光度、促进成交率。,The inte4、rnational working womens day,ACTIVITIES,The international working womens day,女神节专属献礼,SPECIAL GIFT FOR GODDESS DAY,活动签到处,The international working womens day,Activities in,场地规划,SITE PLANNING,活动签到处,签到推荐一:为了突出活动主题“女神专属”现场签到采用鲜花、绿植、花冠等元素进行现场的布置,打造一场有新意有品位的圈层活动。,活动签到处,The international working womens day5、,Activities in,场地规划,SITE PLANNING,活动签到处,签到推荐二:园区内搭建主题签到处,为了契合活动主题,现场主要以鲜花及异形道具元素为主,打造一场有新意有品位的圈层活动。,网红打卡点,The international working womens day,Net red punch point,场地规划,SITE PLANNING,网红打卡点,网红打卡点:营销中心内设置网红打卡小景,配合活动调性,参与活动的来宾可拍照打卡发朋友圈或抖音,增加流量,扩大项目的影响力。,堆头布置,The international working womens day,Pile hea6、d arrangement,场地规划,SITE PLANNING,堆头布置,砸金蛋区域:活动现场布置砸金蛋堆头,前来验资的客户可参与砸金蛋活动,丰富活动内容,提升品牌形象。,推荐一,推荐二,活动布置,The international working womens day,Activity arrangement,场地规划,SITE PLANNING,活动布置,活动布置区域:活动现场布置精致美甲区和插花区,吸引到访客户前来参加活动提升品牌形象,聚拢客户,促进销售。,美甲区,插花区,茶歇区域,The international working womens day,Sweetmeats area7、,场地规划,SITE PLANNING,茶歇区域,茶歇区域:现场放置精致主题茶歇,今天女王最大,让参与活动的女神体验最奢华的生活态度。,The international working womens day,女神节专属献礼,SPECIAL GIFT FOR GODDESS DAY,活动拟定流程,The international working womens day,ACTIVITY pLANNING PROCESS,流程详述,THE PROCESS IN DETAIL,Time:12:00-14:00,来宾签到参观沙盘及样板间拍照打卡美式咖啡精致茶歇,Time:14:00-17:00,美甲8、DIY丨花艺沙龙,The international working womens day,流程详述,THE PROCESS IN DETAIL,来宾签到,活动开始时来宾签到后可免费领取定制女神花束一份。,The international working womens day,流程详述,THE PROCESS IN DETAIL,参观沙盘,活动开始前在置业顾问的带领下,来宾参观沙盘及样板间,对项目进行进一步的了解,The international working womens day,流程详述,THE PROCESS IN DETAIL,活动预热,品尝美式咖啡:参过后来宾可至吧台免费品尝女9、神专属美式咖啡一份,等待活动的开始。,The international working womens day,流程详述,THE PROCESS IN DETAIL,精致下午茶,下午茶品鉴:活动现场放置专属精致茶歇,供来宾品鉴。,The international working womens day,流程详述,THE PROCESS IN DETAIL,美甲体验,美甲DIY手作:活动现场设置美甲体验区,邀请专业的美甲师体验美甲服务。,The international working womens day,流程详述,THE PROCESS IN DETAIL,花艺沙龙,花艺课堂:活动现场邀请专业的花艺师现场教学插花艺术,让来宾体验尊奢的生活态度。,The international working womens day,流程详述,THE PROCESS IN DETAIL,活动礼品,野兽派永生花,戴森春风机,定制礼盒,春暖花开赴一场花漾之约.,商业地产女神节【美甲丨花艺】专属手作献礼季,THANKS,THANKS,THE INTERNATIONAL WORKING WOMENS DAY,REAL ESTATE ACTIVITIES,