1、国风雅韵鹊梦乞巧七 夕 游 园 会鹊桥仙纤云弄巧宋秦观纤云弄巧，飞星传恨，银汉迢迢暗度。金风玉露一相逢，便胜却人间无数。柔情似水，佳期如梦，忍顾鹊桥归路。两情若是久长时，又岂在朝朝暮暮。CHINESEVALENTINES DAY中国的情人节-七夕节农历七月初七是七夕节，又名乞巧节、女儿节。相传农历七月七日夜或七月六日夜，妇女在庭院向织女星乞求智巧，故称为“乞巧”。因牛郎织女的爱情传说，七夕节成为象征爱情的节日，被认为是中国最具浪漫色彩的传统节日。The seventh day of the seventh lunar month is the Qixi Festival,also known 2、as Qiqiao Festival and Daughters Day.According to legend,on the night of the seventh or sixth day of the seventh lunar month,women beg for wisdom from the Vega star in the courtyard,hence the name Qiqiao.Because of the love legend of The Cowherd and the Weaver Girl,the Qixi Festival has become a fes3、tival symbolizing love and is considered to be the most romantic traditional festival in China./宋制汉服宋制汉服多淡雅清瘦，抹胸+褶裙+长衫或者褙子。REFINED/明制汉服明制汉服端庄大气。花冠裙袄，大袖圆领。DEMURE/晋制汉服ELEGANT上襦衣摆的位置带有腰襕。/唐制汉服齐胸襦裙，雍容华美又不失灵俏。GRACEFUL探索传统文化与服饰的融合汉服东汉荀爽九家易中有述：衣取象乾，居上覆物，裳取象坤，在下含物。乾为天，坤为地，上为衣，下为裳。HAN CLOTHING活动思路通过互动游园+汉服体验4、，以仿古游戏拨开历史的尘埃，让大众看到乞巧在岁月沉淀中泛化出来的魅力。在诗情画意里感受传统文化氛围，团扇作画，绘就牛郎织女鹊桥相会；长廊鉴谜，穿越时空与诗人吟诗作对；妙手塑巧果，寻味古风古韵的乞巧习俗，整个活动现场充满了浓浓的古风气息，更有投壶、射箭等传统习俗项目体验，展现文化内涵的同时提升了群众的参与感。ACTIVITY THINKINGThrough the interactive garden+Hanfu experience,with antique games to brush away the dust of history,so that the public can see t5、he charm of begging in the precipitation of years.Feel the traditional cultural atmosphere in the poetic painting,group fan painting,painting on the Cowherd and weaving girl magpie bridge meet;The corridor examines the mystery,crosses the time and space and poems against the poet;The whole activity 6、site is full of a strong ancient atmosphere,and there are traditional custom projects such as throwing POTS and archery+contemporary interactive games,showing cultural connotations while enhancing the sense of participation of the masses.国风雅韵鹊梦乞巧游园会活动概述活动内容氛围布置活动宣传目录壹贰叁肆OVERVIEWCONTENTARRANGEMENTPUB7、LICITY活 动 概 述A C T I V I T Y O V E R V I E W活动主题：国风雅韵鹊梦乞巧七夕游园会活动时间：七夕当天活动人数：52组（104人）活动群体：单身情侣特邀嘉宾媒体活动调性：古风轻奢梦幻趣味ACTIVITY OVERVIEW活动概述愿天上人间占得欢娱，年年今夜 为单身男女联谊牵线，以搭建交友平台为契机，用情感留住客户。活动目的ACTIVITY PURPOSE 通过人气活动提高影响力，得到目标客群的认可，提高好感度。为挖掘中国传统节日七夕节所蕴含的丰富内涵，传承中华民族的优良传统，引导居民了解传统节日、认同传统节日、喜爱传统节日、过好传统节日。愿天上人间占得欢8、娱，年年今夜五“特”定位更立体的游园体验。More three-dimensional garden experience.特有趣趣过不一样的七夕趣过不一样的七夕Interesting different Qixi特感情感受真诚的情感流露感受真诚的情感流露Feel the genuine outpouring of emotionSPECIAL特风雅着汉服，显风雅着汉服，显风雅Wearing Hanfu,showing elegance特景致欣赏古色古香的景致欣赏古色古香的景致Enjoy the antique scenery特韵律古筝韵律，听觉盛宴古筝韵律，听觉盛宴Guzheng rhyth9、m,auditory feast活 动 内 容ACTIVITY CONTENT设置单人传统游戏双人互动，赢取对应的七夕大礼包.就算单身一人也能把七夕过得热火朝天，情侣也能玩，感情更加升温活动方式ACTIVITY MODE游园会实行盖章打卡，根据盖章数量获得相应礼品愿天上人间占得欢娱，年年今夜单人游戏SINGLE PLAYER GAME愿天上人间占得欢娱，年年今夜孔明锁一箭倾心投之即福蹴鞠穿针乞巧好事上上签设置简单、中等、困难3个等级。解开、完成重组可分别获得盖章。简单：1个章、中等2个章、困难3个章。该项目不限时间次数，成功方可盖章。共12个章给出4组箭，共12支。只要射中靶，不脱靶就算成功。10、参与就有1个章，射中1组3支，多盖一个章，以此类推。每人只有一次机会。共5个章每人12支箭，以箭头入壶为中，参与即可获得一个盖章。中3支多一个章，以此类推。每人只有一次机会。共5个章设置球门，每人有3次定点射门机会。参与即可获得一个盖章，进一球多一个章。每人只有一次机会。共4个章参与即可获得一个盖章。2分钟内，穿针数量达到10根及以上可额外获得一个盖章。共2个章设置签王（1个）、上上大吉（1个），剩余上吉（70%）、中上（30%）。参与活动即可获得一个盖章。抽到签王和上上大吉的可额外获得一个盖章。共2个章双人互动TWO-PLAYER GAME愿天上人间占得欢娱，年年今夜为你描眉心有灵犀说给你听11、一线牵我喂你吃参与游戏即可获得一个盖章。获得老师认可的，可多盖一个章。共2个章参与游戏即可获得盖章。设置3分钟游戏时间，猜对5个及5个以上，可多盖一章。每人一次机会。共2个章参与游戏即可获得一个盖章。在1分钟内准确重复出对方的话，双方可额外获得一个盖章。每人一次机会。共2个章参与游戏即可获得一个盖章。抽中相连的爱心红线，即可额外获得一个盖章。每人一次机会。共2个章参与游戏即可获得一个盖章。在1分钟内完成任务，可多盖1个章。每人一次机会。共2个章活动奖励设置ACTIVITY REWARD SETTING10个章以内跃跃欲试奖：奖励*礼品一份10-20个章擦拳磨掌奖：奖励*礼品一份20-30个章先12、发制人奖：奖励*礼品一份30-40个章当仁不让奖：奖励*礼品一份40-50个章精进不休奖：奖励*礼品一份50个章以上欢欣踊跃奖：奖励*礼品一份活动结束后拿盖章卡至兑奖区兑换奖品净手簪花/花笺许愿点茶斗茶孔明锁一箭倾心投之即福蹴鞠上上签一线牵为你描眉我喂你吃说给你听心有灵犀扇子手作穿针乞巧猜灯谜放荷灯（活动结束）汉服体验HANFU EXPERIENCE愿天上人间占得欢娱，年年今夜Hanfu can be prepared by yourself,or you can make a reservation with remarks at the time of registration(activ13、ities can provide rental service)Wearing a bun,wearing a hairpin,holding a group fan,carrying lights,wearing sleeves fluttering,color sleeves lightly,swimming in the lantern pavilion,the beautiful scenery of Han clothing,Luo Chang beauty slowly coming into the wind.汉服可自行准备，也可报名时备注预约（活动可提供租借服务）挽发髻、戴朱14、钗，持团扇，拎彩灯，衣袂飘曳，彩袖翩然，畅游在花灯长亭间，美景汉服相辉映，罗裳佳人迎风缓缓而来以水静心，当愿众生得清净手，内外光洁双手无垢，以静内心为郎簪花不自羞花应羞上男儿头签到-净手WASHHANDS签到-簪花HEAD-PINNEDFLOWERS去杂存精，从不敷衍每一位清心之人宋代男子簪花成时尚，演变成了一种礼仪制度To keep the essence,never perfunctory every pure heart of peopleMen wearing flowers became fashionable and evolved into a ritual system in 15、the Song Dynasty七夕这天原本就是是女子向织女祈求心灵手巧、男子向魁星祈求金榜题名的日子，写下许愿签可祈求恋爱或者婚姻生活幸福美满。来宾到达签到处，每人可领取一张桃花签，书写内容挂到相应位置。签到-心愿桃花签WISH PEACH BLOSSOM愿天上人间占得欢娱，年年今夜Tanabata day is originally a woman to the weaver girl to pray for skillful,men to the giant star to pray for gold list title day,write a wish can pray for lo16、ve or marriage life happy.Guests arrive at the signing place,each person can receive a peach blossom signature,writing content hung in the corresponding position.点茶前，用沸水冲洗杯盏，预热饮具，以使“盏热而茶难冷,难冷而茶味不变”。将茶粉放进盏中，用最好的汤瓶和水加以冲点，点水时要直沏而入，水柱有力，不能时断时续。然后“调膏”，根据茶盏的大小，用勺挑上一定量的茶末放入茶盏，再注入瓶中沸水,调和茶末如浓膏油。最后用茶筅击拂，终成茶汤。17、点茶ORDER TEA愿天上人间占得欢娱，年年今夜Before ordering tea,rinse the cup with boiling water and preheat the drinking utensils so that the cup is hot but the tea is difficult to cold,and the tea taste is difficult to cold.Put the tea powder into the cup,with the best soup bottle and water to be flushed,the water s18、hould be straight into the water,the water column is strong,can not intermittently.Then adjust the paste,according to the size of the tea cup,use a spoon to pick up a certain amount of tea powder into the tea cup,and then inject boiling water into the bottle,and adjust the tea powder such as thick c19、ream oil.Finally,whisk with tea whisk,and eventually become tea soup.“斗茶”也称“茗战”，就是比赛茶叶与点茶技艺的高下。斗茶的输赢主要是看茶面汤花的色泽、均匀度以及茶盏与茶汤相接处的水痕。汤花均匀、色泽鲜白为上品。汤花长时间紧贴盏壁而不退散，是为上好，称为“咬盏”，而汤花散逸较快，则称“云脚涣乱”。1斗茶TEA FIGHT愿天上人间占得欢娱，年年今夜Tea fight,also known as tea war,is the competition of tea and tea ordering skills.The win20、ning or losing of fighting tea mainly depends on the color and evenness of the tea noodle soup flower and the water mark at the junction of the tea cup and the tea soup.The soup flower is uniform and the color is white.Tang spend a long time close to the wall without retreating,it is better,called b21、ite the cup,and the tang flower scatter faster,it is called cloud foot Huan chaos.伴随泠泠古筝清扬曲，点茶，品茶，评茶，一种浑然释放的心境将带给茶人无尽的享受。古筝演奏GUZHENG PERFORMANCE愿天上人间占得欢娱，年年今夜Along with the Qingyang song of Linling Guzheng,ordering tea,tasting tea and evaluating tea,a free release of the state of mind will bring end22、less enjoyment to tea people.古人认为，在七月初七吃巧果，不仅能帮助牛郎和织女在鹊桥上相会，而且自己的心愿也能通过“巧”（桥）来实现，本身七夕节，就是中国的情人节，所以吃巧果，也是中国人独有的浪漫，也寓意着爱情长长久久。在点茶斗茶品茶过程中，搭配巧果，真真是极好的。品巧果TASTE PASTRY愿天上人间占得欢娱，年年今夜The ancients believed that eating Qiao fruit on the seventh day of July can not only help Cowhlang and Zhinu meet on the mag23、pie bridge,but also their wishes can be realized through Qiao(bridge),which is the Chinese Valentines Day,so eating Qiao fruit is also unique to the Chinese romantic,but also means that love lasts a long time.In the process of tea tasting tea,with Qiao fruit,it is really excellent.孔明锁，也叫八卦锁、鲁班锁，是中国古24、代民族传统的土木建筑固定结合器，也是广泛流传于中国民间的益智游戏。现场可以给到难易程度不同的类型，拆开和重装有不同的奖励。孔明锁KONG MING LOCK愿天上人间占得欢娱，年年今夜Kong Ming lock,also known as bagua lock and Luban lock,is a traditional civil and architectural fixed combination device in ancient China,and is also a puzzle game widely spread in Chinese folk.The scene can 25、be given to different types of difficulty,disassembly and reassembly have different rewards.学习传统的弓射箭礼仪及礼射技艺，体验流传千年的弓射魅力。一箭倾心FALL IN LOVE WITH AN ARROW愿天上人间占得欢娱，年年今夜Learn the traditional archery etiquette and saluting skills,and experience the charm of bow shooting that has spread for thousands of ye26、ars.投壶，亦称射壶，是一种既登大雅之堂，又入巷陌平康的传统游戏。在战国时期较为盛行，尤其是在唐朝，得到了发扬光大，投中多者胜。投之即福PITCH-POT愿天上人间占得欢娱，年年今夜Throwing pot,also known as shooting pot,is a traditional game that is both elegant and peaceful.It prevailed in the Warring States period,especially in the Tang Dynasty,and was carried forward.蹴鞠，是古代的一种娱乐活动，又27、叫“蹋鞠”、“蹴球”、“筑球”等，是用皮革做成球面，球内用毛发塞紧。“筑球”，类似于我们现在的足球比赛，双方竞技，通过踢入球门的球多少来判断输赢。蹴鞠CUJU愿天上人间占得欢娱，年年今夜The owner first randomly say 3 numbers(1-3 of them)(at this time anyone can not even see the number of dice in their dice box)and then everyone opens at the same time,if there is the same as the above 3 numb28、ers of dice to be removed,and then shake the dice,to the next house,and so on,the first empty will lose.设置签王（1个）、上上大吉（1个），剩余上吉（70%）、中上（30%）。每个签子上都是七夕或者情人节相关的吉祥如意话。抽到签王和上上大吉的可额外获得一个盖章。好事上上签SIGN SOMETHING GOOD愿天上人间占得欢娱，年年今夜Set the signing king(1),the upper good(1),the remaining upper good(70%),the mid29、dle(30%).On each stick are good luck words related to Qixi or Valentines Day.The winner of the lottery and the winner of the lottery gets an extra stamp.每个小爱心背面都是两两用红绳系在一起的，两个人同时选择爱心，看是不是连在一起的，这个游戏一下就好啦。参与即可获得一个盖章，同时选择相连的2个爱心，可多获得一个盖章。一线牵YOU SHOW ME,I GUESS愿天上人间占得欢娱，年年今夜Both parties involved in the 30、game can get stamped rewards,within the specified time(can be adjusted according to the number of participants,generally 2-5 minutes),the more correct the number of guesses,can get additional stamped rewards.For example,if you set 3 minutes of interaction time,you can get 1 chapter if you guess less31、 than 6,and 2 chapters if you guess more than 6.男生在纸箱内抽取眉型卡片，为自己的女嘉宾上手画眉毛，看在场哪组画得蕞好，得到老师认可的可以获得额外奖励。为你描眉FROWN FOR YOU愿天上人间占得欢娱，年年今夜Boys draw eyebrow cards in the carton,draw eyebrows for their female guests,see which group draws the best,and those who are recognized by the teacher can get additional32、 rewards.你比划我猜任意一个词语或者成语。词语库可以自己写或者小程序里找。参与游戏双方即可获得盖章奖励，在规定时间内（可根据时间参与人数调整时间，一般2-5分种），猜对数量越多，可额外获得加盖奖励。如：规定3分钟互动时间，猜对数量5个以下可以获得1个章，5个以上获得2个章。心有灵犀THE HEART IS CONNECTED愿天上人间占得欢娱，年年今夜Both parties involved in the game can get stamped rewards,within the specified time(can be adjusted according to the nu33、mber of participants,generally 2-5 minutes),the more correct the number of guesses,can get additional stamped rewards.For example,if you set 3 minutes of interaction time,you can get 1 chapter if you guess less than 6,and 2 chapters if you guess more than 6.一个人戴着耳机，耳机里放很嗨的音乐，另一个人说出你想说的话，让戴耳机的人猜。想说的话34、可以自己准备，也可以用现场准备好的文案。对方在1分钟内重复完整的话就算挑战成功。成功额外获得一个盖章奖励。说给你听LET ME TELL YOU SOMETHING愿天上人间占得欢娱，年年今夜One person is wearing headphones,the headphones are playing very high music,the other person says what you want to say,let the person wearing headphones guess.What you want to say can be prepared by yours35、elf,or you can use the copy prepared on the spot.If the other party repeats the complete sentence within one minute,the challenge is successful.Success is rewarded with an additional stamp.2个人玩法，一个人带眼罩喂食，一个人戴眼罩吃。喂食可直接套手套手持，也可用不锋利的牙签、叉子、勺子等，还可增加难度，用筷子夹。考验你和你的搭档之间的默契。食物可选择：冰淇淋、西瓜、香蕉、薯条等。我喂你吃ILL FEED Y36、OU愿天上人间占得欢娱，年年今夜Two people play,one person with a blindfold to feed,one person wearing a blindfold to eat.Feeding can be directly set gloves hand-held,also can not sharp toothpicks,forks,spoons,etc.,can also increase the difficulty,with chopsticks.Test the chemistry between you and your partner.Food37、 options:Ice cream,watermelon,banana,French fries,etc.男子与女子的扇子选取不同的类型，女子团扇、男子折扇。提供颜料、画笔，也可根据预算准备其他的装饰素材，比如干花。扇子手作FAN BY HAND愿天上人间占得欢娱，年年今夜Mens and womens fans choose different types,womens group fans,mens folding fans.Paint and brushes are provided,and other decorative materials such as dried flower38、s can be prepared according to the budget.穿针乞巧，一线穿七针者，可得结缘红绳一根!这项民俗又名曰赛巧，女子结彩绳穿七孔针，穿得越快乞到的巧越多，也预示将来成为巧手女。可制定规则，在规定时间内，根据穿针数量给到相应奖励。穿针乞巧THREAD A NEEDLE SKILLFULLY愿天上人间占得欢娱，年年今夜Thread needle begging skillful,a line through seven needles,can get a red rope!This folk custom is also known as Saiqiao,wome39、ns decorated rope through seven holes of needle,wear faster to beg the more clever,also indicates that the future to become a skilled woman.Rules can be formulated to give corresponding rewards according to the number of needles in the specified time采用“一谜一答，一谜一章”的形式。晚上8点之前，在整个活动区域布置200张灯谜纸。8点开放活动，每位40、来宾可以有多次找到灯谜并且回答的机会（找灯谜-兑换区-回答问题-答对盖章）。猜灯谜GUESS LANTERN RIDDLES愿天上人间占得欢娱，年年今夜In July,when the lotus leaves are flourishing,every family will light a lotus lamp in front of their own house,and the candlelight reflects the glow,and the festive atmosphere is very strong.Its a perfect way to end the even41、t.七月正值荷叶生长茂盛之时，家家户户都要在自家门前点燃荷叶灯，烛光波光交映生辉，节日氛围很浓。作为活动的收尾活动，正合适不过了。放荷灯CHARGING LIGHT愿天上人间占得欢娱，年年今夜In July,when the lotus leaves are flourishing,every family will light a lotus lamp in front of their own house,and the candlelight reflects the glow,and the festive atmosphere is very strong.Its a perfect42、 way to end the event.氛 围 布 置A T M O S P H E R E L A Y O U TLAYOUT INSPIRATION风雅整体风格以风雅国风为主基调，结合桃花、竹、喜鹊、花灯、诗词水墨、纱幔等元素，开展七夕主题游园会。布置灵感海棠红+藕色同色系为主色调，整体布置符合七夕情人节甜蜜温馨的主题，用水绿、牙色、茶白色来点缀体现风雅。LAYOUT TONE布置色调ARCH DIAGRAM拱门示意图活动入口处安置拱门，采用中式或者国潮设计风格。活动签到处以古风中式元素为主，雅致布景，弘扬传统文化，营造活动氛围。SIGN-IN ARRANGEMENT签到布置根据场地条43、件，可以就地选择一颗高度适宜的树木，也可以准备一个祈福墙，供来宾悬挂祈福卡。同时准备好祈福卡片/飘带。BLESSING ARRANGEMENT祈福布置可以布置一个花灯长廊，长廊两侧可以悬挂灯笼，也可以悬挂印有七夕相关诗词绘画的纱幔。长廊顶上可以装点彩灯、灯笼、油纸伞等。晚上也可以成为猜灯谜的活动场地。CLOCK POINT ARRANGEMENT打卡点布置1布置打卡小景，可以以诗书礼乐为主题，布置场景，放置道具，以荷叶荷花、竹等元素体现唐宋风雅，安置座椅，供来宾沉浸式体验打卡。CLOCK POINT ARRANGEMENT打卡点布置2茶室可布置在室内，也可以在室外。清新淡雅的风格，符合茶文化。44、需要给茶艺师安排一个讲桌，设计讲桌背景，以及讲桌左/右侧预留琴艺老师的位置。TEA ROOM LAYOUT茶室布置扇子手作需要一个单独区域，可以用扇子悬挂成一面墙，可装饰也可隔断。空间内可悬挂一些古风纱幔，轻盈飘逸，增加氛围感。A FAN HAND WORKSHOP扇子手作坊基本上的游戏可安排在一个区域内，每个游戏左右间隔一定距离。按照统一风格制作游戏kv板，kv板上主要区分展示活动名称，活动规则可单独制作一个展板，也可在kv背景板上说明。图片展示仅供示意。CLOCK POINT ARRANGEMENT游戏区域布置1部分游戏需要互动，可以布置独立的区域，类似于摊位风格，放置桌椅，以及规则说明展45、板。CLOCK POINT ARRANGEMENT游戏区域布置2CLOCK POINT ARRANGEMENT灯谜互动布置灯谜区域可根据场地特点，因地制宜。长廊、长亭、成排的林木都可以作为灯笼的载体。此外，也可以手动搭建灯谜墙。活 动 宣 传A C T I V I T Y P U B L I C I T Y海报宣传制作活动海报，结合公众号文章，在官方公众号、本地生活号等渠道预热宣传。文章中介绍整体活动的亮点以及参与方式。图片仅供参考。可以在文章中标明转载文章至朋友圈，且获赞数达到30个（数量可调整），可在活动当天凭朋友圈发布记录可免费体验游园。POSTER CAMPAIGN制作倒计时海报，在朋46、友圈和公众号卡点宣传。海报以活动的亮点作为主画面内容，结合国潮风格，将活动重要内容再次提炼强调，唤起大家参与的欲望。LINE ADVANCE倒计时海报宣传制作H5页面，以邀请函的形式，介绍活动内容以及参与方式。主要针对VIP用户，表明了对会员的重视，也是一种仪式感。电子邀请函LINE ADVANCE在活动进行时，可以通过官媒进行线上直播。同时邀请知名网红参与活动，在活动中全程现场直播，感受一场穿越唐宋文化活动之旅。能与现场来宾互动，更添趣味性亮点。整体直播能增加话题度，增加品牌曝光度，提高正向影响力。LINE ADVANCE直播宣传活动期间邀请主流媒体参加，活动结束后通过报道来持续输出影响力。LINE ADVANCE媒体报道谢谢您的观看七 夕 游 园 会