1、About MCM关于我们Founded in 1984International Headquarters in Los AngelesChina Headquartered in Beijing,Offices in TianJin,ChengDu,GuangZhou and Kunming.Middle East headquarters in Doha,Qatar and African Headquarters in Nairobi,KenyaMCM has two joint-venture firms that provide Design build landscape ser2、vices and digital interactive solutions respectively.Over 2,000 Projects in 59 countries300 projects in China since 19999 projects under construction in China 成立于 1984 年 公司总部位于美国加州洛杉矶 中国区总部位于北京,并在天津、成都、广州 和昆明设有办事处。中东总部位于卡塔尔-多哈。非洲总部位于肯尼亚-奈洛比。MCM拥有分别可提供景观及数字互动体验设计建造服务的两家合资公司。在59个国家有超过2,000个工程项目 自1999年3、起参与中国300余个项目的设计 9个项目正在建造中2服务客户Clients3MCM集团创始人麦克米切尔先生是在国际旅游目的地、景区及生活休闲服务设计领域里享誉世界的专家级规划师、设计师。在40年的职业生涯中，他为59个国家超过2000个项目做出了杰出的贡献。在成立MCM集团前，米切尔先生曾担任洛杉矶奥运会资深副总裁，负责该届奥运会的竞赛活动规划和运营支持统筹，使之成为首届盈利的奥运会项目。同时也负责监督56个奥林匹克场馆的规划及建筑的统筹安排工作。米切尔先生还为其他六届奥林匹克盛会、四届世界博览会担任资深规划顾问，并与全球众多大规模的休闲、娱乐和地产开发公司以及国家、当地政府，展开大型项目的合4、作。The firm was founded by Michael C.Mitchell an internationally recognized destination,attraction and leisure planner and designer.Mr.Mitchell has contributed to more than 2,000 projects in 59 countries over this forty year career.Prior to forming MCM,Mr.Mitchell served as Senior Vice-President of t5、he highly successful Los Angeles Olympics,where he was responsible for the planning and support operations of the Olympics.Among his responsibilities included overseeing the planning of the 56 Olympic venues and supervising the architectural departments venue planning.He has served as a senior plann6、ing consultant to six other Olympic Games,four World Fairs,and has worked with many of the largest leisure,entertainment and property development companies in the world,as well as dozens of national and city governments throughout the world.MICHAEL C.MITCHELL集团总裁MICHAEL C.MITCHELL,CEO4鲁能美丽乡村项目Luneng7、 Group Country Paradise Project5Green PlanningGreen PlanningMCM has been a global leader in sustainable design,agriculture based projectsMCM集团是全球可持续设计、农业项目的领导企业之一。绿色计划6世界级的理念新型农业生活方式科技TECHNOLOGY环保ECOLOGY教育EDUCATION民生LIVING欢乐JOYThe NewThe NewCountrysideCountryside7核心区:国家农业公园Core Area：National Agricul8、ture Park拓展区:美丽乡村（城乡统筹区）Secondary Area：Rural-Urban TransitionArea拓展区:美丽乡村（会员制农场）Secondary Area：Membership Farm外延区：农业种植区Extended Area：Agricultural Area 示范区:CSA农业新模式Demonstration Area：Community SupportedAgricultureFive Five ConceptsConcepts五大模块Core Area：National Agriculture ParkDemonstration Area：Comm9、unity Supported AgricultureSecondary Area：Rural-Urban Transition AreaSecondary Area：Membership FarmExtended Area：Agricultural Area 核心区：国家农业公园核心区：国家农业公园示范区：示范区：CSA农业新模式农业新模式拓展区：美丽乡村（城乡统筹区）拓展区：美丽乡村（城乡统筹区）拓展区：美丽乡村（会员制农场）拓展区：美丽乡村（会员制农场）外延区：农业种植区外延区：农业种植区8核心区:国家农业公园NationalAgriculture Park国家农业公园集教育，商业，度假10、，观光，高科技农业集教育，商业，度假，观光，高科技农业展示，乐园等功能于一体的农业旅游目的展示，乐园等功能于一体的农业旅游目的地。地。A destination that combines commercial,resort，education，hi-tech agriculture expo，agriculture theme park etc.9核心体验产品国家农业公园之Core Area Development高科技农业高科技农业展示展示区区农业教育主题公园农业教育主题公园室外农业体验中心室外农业体验中心农业生态酒店农业生态酒店农业商业中心农业商业中心酒庄展示综合体酒庄展示综合体农业教育11、主题公园AGRICULTURE EDUCATION THEME PARK酒庄展示综合体WINERYDEMONSTRATIONCOMPLEX农业商业中心COUNTRY WALK农业生态酒店AGRARIAN ECO-HOTEL高科技农业展示区HI-TECH AGRICULTURE DEMONSTRATION ZONE室外农业体验中心OUTDOOR AGRICULTURE EXPERIENCECENTERHi-tech Agriculture Demonstration ZoneAgriculture Education Theme ParkOutdoor Agriculture Experienc12、e CenterAgrarian Eco-HotelCountry WalkWinery Demonstration Complex核心区:国家农业公园10民宿BED&BREAKFAST本地商业&居住LOCAL VILLAGE SHOPS&HOUSING社区配套SUPPORT FACILITIESCountryWalk农业商业中心国家农业公园之带有居住的本地村庄商店带有居住的本地村庄商店民宿项目民宿项目为区域社区服务的配套设施为区域社区服务的配套设施Local Village Shops with Housing AboveBed&Breakfast ProgramSupport Facili13、ties for Area Community核心区:国家农业公园11Agriculture Theme Park农业教育主题公园农业历史主题黑暗乘骑History of Chinese Agriculture Dark Ride实境鸟类演出LIVE BIRDSHOW高科技互动角色表演HI-TECH INTERACTIVE CHARACTER SHOW农业主题乘骑&景点AGRICULTURE THEMED RIDES&ATTRACTION观光热气球乘骑SightseeingBalloon ride儿童农业体验公园儿童农业体验公园“农业的崛起”黑暗骑乘“农业的崛起”黑暗骑乘历史主题黑暗乘骑历史主14、题黑暗乘骑羽梦齐飞羽梦齐飞实境鸟类演出实境鸟类演出高科技互动角色表演高科技互动角色表演农业主题乘骑和景点农业主题乘骑和景点观光热气球乘骑观光热气球乘骑Childrens Agriculture Experience ParkHistory of Chinese Agriculture Dark RideLive Bird ShowHi-Tech Interactive Character ShowAgriculture Themed Rides&AttractionsSightseeing Balloon Ride国家农业公园之核心区:国家农业公园12CSA农业新模式示范区:CSA农业新模式C15、ommunitySupported Agriculture与社区联动的新型高效农业，农民与社区联动的新型高效农业，农民与消费者形成直接的合作或产销模与消费者形成直接的合作或产销模式来保障健康食品的生产和农场的式来保障健康食品的生产和农场的可持续运营。可持续运营。Community Supported Agriculture，locally based economic model of agriculture and food distribution.13拓展区:美丽乡村（城乡统筹区）Rural-UrbanTransitionArea美丽乡村（城乡统筹区）原居民的环境改造和城乡统筹原居民的环16、境改造和城乡统筹提供农民就业提供农民就业Revitalization of Rural AreaProviding Economic&Social Benefits14拓展区:美丽乡村（会员制农场）美丽乡村（会员制农场）MembershipFarm会员制生态社区会员制生态社区Membership farm and lifestyle housing15外延区：农业种植区农业种植区AgricultureArea农业科技生产区农业科技生产区Agriculture Production,work with Research Institute.16计划五：新型农业计划NEW AGRICULTURE 17、PLAN计划一：农业教育计划AGRICULTURE EDUCATIONPLAN 计划二：未来科技计划FUTURE TECHNOLOGY PLAN计划三：乡村振兴计划COUNTRYSIDE REVITALIZATION PLAN计划四：乡村旅游计划COUNTRYSIDE TOURISM PLATFORM计划计划1：农业教育计划：农业教育计划农业不仅仅是提供食物农业不仅仅是提供食物计划计划2：未来科技计划：未来科技计划进入可持续发展时代进入可持续发展时代计划计划3：乡村振兴计划：乡村振兴计划美丽乡村和城乡统筹美丽乡村和城乡统筹计划计划4：乡村旅游计划：乡村旅游计划全域旅游大时代全域旅游大时代计划计18、划5：新型农业计划：新型农业计划为了生活而生产为了生活而生产鲁能美丽乡村Country Country ParadiseParadise5 Plans5 PlansAgriculture Education PlanFuture Technology PlanCountryside Revitalization PlanCountryside Tourism PlatformNew AgriculturePlan17农业，乡村，同样是一个文明的知识窗口。鲁能美丽乡村也将承担起农业教育的使命。农业，乡村，同样是一个文明的知识窗口。鲁能美丽乡村也将承担起农业教育的使命。鲁能将会成为联合国环境规划署19、中国分部的主要支持者，它于鲁能将会成为联合国环境规划署中国分部的主要支持者，它于2016年年主持开幕中国青主持开幕中国青年环境论坛。年环境论坛。鲁能遵从联合国环境署的中国环境教育指导方针，大力推广农场教育，向儿童倡导如鲁能遵从联合国环境署的中国环境教育指导方针，大力推广农场教育，向儿童倡导如何保护环境，可持续地生活。何保护环境，可持续地生活。Agriculture and the countryside are the foundations of Chinese civilization and knowledge.Luneng will undertake a comprehensive 20、agriculture education program.Luneng will be a leading supporter for the United Nations Environmental Program(UNEP)China Division,which is launching its China Youth Environmental Forum in 2016.Luneng has adopted UNEPs China Environmental Education Guidelines utilizing Agriculture Education to inform21、 children on how to live an environmentally sustainable life.NotNot onlyonly aboutabout foodfood productionproductionAgriAgri-EducationEducationPlanPlan计划一 不仅仅是生产食物鲁能农业教育计划18以农业为线索，汇聚知识的万花筒：不仅仅是生产有关历史，经济，艺术，科技的教育不只是物种世界源产地的地理和人文知识的教育不只是课堂田野，作坊，乐园，营地每一个地方都融入互动体验式的教育内容Here We LearnAgriculture educatio22、n will serve as the learning platform:Not only learning about production also history,economics,art,and technology.Not only learning about species also the geography of the place origin and other humanistic knowledge.Not in a classroom hands-on learning on the farm,workshop,park,camping edutainment 23、and interactive content will be in included in every program.农业多学科教育计划一 农业教育计划之19主体为青少年课外教育主体为青少年课外教育农事，手工等体验式教育农事，手工等体验式教育农业主题公园的游乐式教育农业主题公园的游乐式教育科考旅行式教育科考旅行式教育大礼包：青少年农业教育夏令营大礼包：青少年农业教育夏令营辅助以成年人教育辅助以成年人教育厨艺，手工，艺术，体育等多种亲子厨艺，手工，艺术，体育等多种亲子共同参与的休闲体验式教育和培训项目共同参与的休闲体验式教育和培训项目Focusing on children and teen24、agers Agriculture，handicraft experiential education Agriculture theme park learning programs Scientific investigation&School Trips Teenager farm camping programs Other activities for parent-child Cooking,handicraft,art,sports,training etc计划一 农业教育计划之多元化教育ForAll Ages&Diversity20Here we CreateR&D为高校科研机25、构提供研发和实践平台；为高校科研机构提供研发和实践平台；鼓励年轻的农民和创业者鼓励年轻的农民和创业者参与创业孵化项目参与创业孵化项目。未来科技计划科研平台&孵化服务Provide research and intern program for agriculture universities and institutes.Establish programs to encourage young farmers and entrepreneurs to develop hi-tech Green solutions for Chinas food production计划二21可持续技术的集大26、成者Water Recycling Demonstration ProjectsRenewable Energy Demonstration SystemsSustainable Building Demonstrations水循环水循环科普科普展示项目展示项目可再生能源可再生能源科普科普展示系统展示系统可持续建筑可持续建筑科普科普展示展示计划二 未来科技计划之SustainabilityHere We Build22鲁能，积极承担更多的社会责任，力求与本地社群达到融合与共赢：合作型农场项目，提升生活标准农场生产技术的提升培训项目雇佣环节服务建设美丽乡村，提升住房质量游客服务设施和乡村公共设施27、建设立足乡村的创新和创业服务Luneng joins the process of local redevelopment:Cooperative Farming Program to improve rural standard of living Training on Improved Farming Techniques Providing employment in project service sector Improving rural housing Offering ownership opportunities of service facilities for visi28、tors Giving training for local innovation and entrepreneurshipHere We Helpthe Community乡村振兴计划美丽乡村和城乡统筹计划三23全域旅游时代已然到来，旅游业已成为各个行业的整合和价值放大平台。全域旅游时代已然到来，旅游业已成为各个行业的整合和价值放大平台。鲁能美丽乡村，以乡村旅游整合教育，科技，农业生产和乡村振兴，实鲁能美丽乡村，以乡村旅游整合教育，科技，农业生产和乡村振兴，实现最大的经济和社会效应。现最大的经济和社会效应。鲁能美丽乡村的乡村旅游，将集合科普，教育，游乐，文化休闲等各个鲁能美丽乡村的乡村旅游，29、将集合科普，教育，游乐，文化休闲等各个方面的功能。方面的功能。以周边都市的家庭消费者为主体的客群。以周边都市的家庭消费者为主体的客群。乡村旅游计划How we ExperienceNature Tourism has become an important platform to integrate and enhance the effect of rural development on most agriculture industries.Luneng Country Paradise will achieve its best social and economic impact b30、y developing experiential tourism that integrates education,entertainment and local culture.The major targeted market are families from major surrounding urban areas.计划四24消费者可以通过app选择：优质粮油，蔬菜，鲜果，肉，禽，蛋，水产等。以高附加值农产品为种养殖的重点；严格执行生态型种养殖的品质控制原则。Utilizing Lunengs Food APP they can purchase high quality foo31、d products:grain,oil,vegetables,fruits,meat,chicken,eggs and aquatic products.High value-added productsGrown and processed in ecological environmentwith very strict quality assurance.在线销售服务计划五 新型农业计划之The Menu The Menu OnlineOnline25消费者可以通过app观察：设施农业及其生产流程生态肥料技术病虫害的生物防治技术生产环境质量的状况Through Lunengs APP,32、the consumer can see:The process of production The hi-tech facilities The use of organic-fertilizer Learn to prevent pesticide through eco way Hi-Tech Quality Control SystemGuaranteeing绝对的保障APPS监控LunengLunengVisitor APPSVisitor APPSWe can monitor every We can monitor every processprocess生产全过程监控计划五 新33、型农业计划之26采摘，加工，包装，运输和配送全采摘，加工，包装，运输和配送全流程。流程。在家等候送货上门，或者到鲁能在在家等候送货上门，或者到鲁能在城市社区设置的有机农产品及食品城市社区设置的有机农产品及食品门店随意选购。门店随意选购。Provide full service from food picking,to processing,packing transporting and deliveryThe customer can wait for the delivery,or go to Luneng food chain stores in the city to buy the 34、product.Luneng residential owners will have the prioritized right to become members of the Direct Food Delivery System.Farm to Table Farm to Table Delivery System农场到餐桌直送系统计划五 新型农业计划之27Build up national network of marketing channels；Relying on internet technologies,and develop different cooperation m35、ode with farmers,experts,and investment organizations.构建农产品全国渠道结构，建立发构建农产品全国渠道结构，建立发展合作伙伴；展合作伙伴；依托互联网技术，共享基地平台，依托互联网技术，共享基地平台，与农民，专家，投资机构等建立多与农民，专家，投资机构等建立多方合作模式。方合作模式。Channels&Cooperation渠道营销&共享经济计划五 新型农业计划之28Luneng Country Paradise actively corresponds to national policies to improve regional deve36、lopment by providing:New agricultureImproving the environmentEnhancing countryside tourismDeveloping Hi-tech AgricultureGuaranteeing Food SafetyOffering Innovation&Entrepreneurship Programs in Villages积极呼应国家政策，承载区域综合发展模式：新型农业 提高区域环境质量 提升乡村旅游 发展高科技农业 保证食品安全 引领乡村创新和农产业孵化创业鲁能美丽乡村区域发展新引擎A newRegional En37、gine29Covering the Nation模式复制，全国布局Locations throughout China10,000+x mu per location布局遍布全国布局遍布全国平均面积平均面积10000+x亩亩30One of Chinas most comprehensive Green Agriculture InitiativesCombines the best of Chinese Culture,Global Agricultural Science and Governmental Policy to lead the way in building a prem38、ier Green Lifestyle.Integrated Agriculture and Lifestyle System Integrated Organic Food System from Farm to TableAgriculture Hi-Tech Business IncubatorA leading supporter for the United Nations Environmental Program(UNEP)China Division education programs complete with Government Certificate中国绿色农业模式先39、行者中国绿色农业模式先行者将中国博大精深的文化内核，国际农业科学和政府政策相结合，将中国博大精深的文化内核，国际农业科学和政府政策相结合，引领打造一种具有领先意义的绿色生活方式引领打造一种具有领先意义的绿色生活方式整合农业和生活方式的方方面面整合农业和生活方式的方方面面整合有机食物体系整合有机食物体系从农场到餐桌从农场到餐桌农业高科技商业孵化器农业高科技商业孵化器获得政府认证的教育项目，联合国环境规划署的主要支持者获得政府认证的教育项目，联合国环境规划署的主要支持者National Benefits功在乡村，利在社会31鲁鲁能重庆江津领袖庄园项目能重庆江津领袖庄园项目Overall Progr40、amming for Luneng COUNTRY PARADISE-Jiangjin,Chongqing32Overall Programming for Luneng COUNTRYP A R A D I S E-J i a n g j i n,C h o n g q i n g中国西南区域，直辖市重庆市内的江津区，地处长江流域要津位置。江津区位于长江中上游，在三峡库区尾端，是长江中上游重要的航运枢纽和物资集散地，也是川东地区的粮食产地、鱼米之乡。本项目占地50000亩，核心区（广萌区域）占5000余亩。项目地被渝泸高速、成渝铁路等多条交通线包围，距离重庆市区、江津城区均较近，项目用地内含41、于江津现代农业园区。其中，核心区广萌片区已有部分规划。Location项目区位Jiangjin zone is located in Chongqing,the southwest of China.It is at the middle key area of Yangtze river,east 1054910638,north 28282928.It is called the production homeland.The project covers an area of 50000mu.The core area covers 5000mu.The site is located 42、in the middle of Yuhu highway and Chengyu railway which is near city center of Chongqing and Jiangjin.The site is included in Jiangjin modern agriculture park and part of core area has been planned.Existing Condition Analysis基地现状3项目定位与品牌策划35留守儿童Left-behind Children老年农业Elderly Agricultural滥用化肥Abuse o43、f Fertilizer土壤板结Soil HardeningCountry Problems of China 中 国 乡 村 的 问 题Design Illustration设计说明鲁能重庆江津领秀庄园项目总占地约50000亩，核心区约4000亩。核心区是整体区域的先行区，也是重点策划产品的浓缩集合。入口接待和智能展示中心对外承接，保留改造百年民居为文化博物馆、商业餐饮和特色民宿，传承基地文脉。以优质梯田为中心，选择周边地形适宜、视角较好的区域，布局庄园样板产品。充分利用片区内高点插旗山，布局超豪华型庄园会所，增加片区识别性。在南部布局婚庆中心、农田游乐设施等小型主题体验项目，以达到带动农业44、休闲娱乐、湿地养生运动、庄园社区三向延展的目的。Chongqing Jiangjin Luneng country paradise covers 50000mu and the core area is 4000mu.The core area is the launch area for the whole project.The reception center and smart exhibition center connect with outside.The culture museum,commercial catering and featured hotel are all45、 based on the local culture.The best place is selected to do the manor sample.And different types of the manor are located based on the grades.Wedding center,farm entertainment facilities and experience programs are located to the south which achieves the goal of agriculture entertainment,wetland sp46、orts and the manor communities.Master Plan总平面Core Area1Reception2Traditional Hotels3Cultural Museum4Hi-tech Agriculture Center5Club6Residential Sample7Terrace8Pasture9Restaurant10Wedding Center11Hi-tech Entertainment Farm12Greenhouse Tour TrainWetland Health Care Area33sports complex34football field47、35emergency center36wetland37waterfront commercial38health center for the senior39Fishing base40Se-rich products restaurant41handcraft studio42honey studio43spirit cultural center44little pub45seasonal farmer marketCommunity13Residential GroupsServices&Logistics14Health Center15Commercial&Official A48、rea16Education Center/Private School17Library18Food Producing Center19Delivery CenterAgriculturepark20climbing wall21slides22agriculture spining cup23small mountain roller coaster24paradise of insectsPasture25Feeding farm26milk producing studioWedding Area27mountain wedding church28wedding club29wat49、erfront catering30balloon wedding31wedding inns32video studioWaterfront area69waterfront belt park70Sculpture park71docks72waterfront commercial73bicycle trackBase&camp46ropeway47Mountain bike lane48climbing49Sport field50jogging race51camp(tent,moter home)Agri-communication Area52art farm53music fa50、rm54color vegetable farm55color fruits farm56catering57Commercial&hotels58smart greenhouse59agri-research center60Agri-communication center61handcraft studio62student agri-class63kitchen class64offical areaFeatured hotels65theatre&hotel66commercial67tour train station68Ecological hotel6142313131332451、64847A17349505154595819156426256570177313457581011121314151418162022212324282930273335363739384043424144455352555657606163576264666768696971727272717290 100 200 500 1000 2000MMaster Plan61423913131332464847A17349505154595819156426256570177313457核心区1接待展示中心2精品民宿区3文化博物馆4高科技农业体验馆5山顶庄园会所6样板庄园单元7精品梯田种植区8小52、牧场9餐厅10婚庆中心11农田娱乐区12温室火车湿地养生运动区33运动综合体34足球训练场35急救中心36湿地净化区37滨水商业/民宿38老年康体中心/SPA/健身39垂钓竞技基地40富硒餐厅41手工制作馆42蜂蜜实验基地43白酒文化中心44小酒吧45四季农夫集市社区组团13庄园社区公共配套服务区14医疗中心15日常商业服务及办公16教育中心（学校）17书院18食品加工中心19物流中心农业公园区20攀爬墙21滑草滑梯22农业旋转杯23小型山地过山车24昆虫乐园牧场区25特色饲养区26奶制品加工馆婚庆主题区27山顶婚礼堂28婚庆会馆29滨水餐厅30热气球婚礼31婚庆民宿酒店32摄影基地/摄影工作53、室滨水公园带69滨江带状公园70滨江雕塑公园71码头72滨江商业73自行车骑行绿道拓展营地46滑索47山地自行车道48山体攀岩49小运动场50慢跑道51营区（烧烤、房车、帐篷）农业交流实践区52艺术农场53音乐农场54彩色蔬菜农场55彩色水果农场56农场餐厅57商业/餐饮/民宿58温室59研发中心60未来农业交流中心61手工作坊62学生农业教室63移动厨房64创客办公区特色酒店区65剧院酒店66配套商业67特色火车站68生态酒店58101112131415141816202221232428293027333536373938404342414445535255565760616357626454、66676869697172727271720 100 200 500 1000 2000MMaster Plan总平面Bird View 1鸟瞰效果1Functional Layout功能分区Master Plan社区组团商业及综合服务休闲娱乐滨水公园Community GroupCommercial and ServiceEntertainmentWaterfront ParkLegend图例核心接待服务区农业交流实践区公共配套服务区商业服务社区组团社区组团社区组团社区组团拓展营地牧场区婚庆主题区农业公园区湿地养生运动区特色酒店区滨水公园带农业交流实践区特色酒店区CommunityComm55、unityCommunityCommunityPastureWedding AreaAgriculture ParkBase&CampFeatured HotelFeatured HotelWaterfront AreaAgriculuture Education AreaServices&LogisticsWetland Health Care AreaCommercial商业服务CommercialAgriculuture Education AreaCore Service Area Core Area Rendering核心区局部鸟瞰Master Plan微型庄园（1.5亩）农用地：856、67（一亩三分地）住宅：占地133 为宅基地；经营方式：自行打造私家花园，菜地等，也可委托园丁代种。Agricultural land:867 House land:133 Mode of operation:Self-constructed private garden.It can be entrusted to famers.庄园模式微型庄园Manor Mode-Modest Manor小型庄园（3亩）农用地：1800 m2住宅：占地200m2，为宅基地；经营方式：可庄园主自行种植，可委托园丁代种。Agricultural land:1800 m2House land:200 m2Mod57、e of operation:Self-constructed or entrust famers.庄园模式小型庄园Manor Mode-Small Manor标准庄园（10亩）农用地：6000 m2住宅：200-600 m2建设用地经营方式：出售招商，打造主题类产业Agricultural land:6000 m2Housing land:200-600 m2land for construction purposesMode of operation:sales merchants,create theme industry.庄园模式标准庄园Manor Mode-Standard Mano58、r豪华庄园（100亩）农用地：65000 m2住宅：800-2000 m2建设用地经营方式：出售招商，打造精品类产业Agricultural land:65000 m2Housing land:800-2000 m2Mode of operation:sales merchants,makes the high-quality industry.庄园模式豪华庄园Manor Mode-Luxury Manor超豪华庄园（300亩以上）农用地：194000 m2住宅：2000-6000 m2建设用地经营方式：出售招商，打造精品类产业Agricultural land:194000 m2Housin59、g:2000-6000 m2land for construction purposesMode of operation:sales merchants,makes the high-quality industryManor Mode-Super Luxury Manor庄园模式超豪华庄园1Community庄园社区Master Plan浪漫庄园48藏马山农业社区藏马山农业社区Cangma Agricultural Community4950项目标志Main Project Logo51项目位置Project LocationQing Dao City52项目描述Project Descr60、iptionCangma is a 35 square kilometer agriculture destination community integrated into one of the worlds largest blueberry farms.Our goal was to provide the local community with an economically and environmentally sustainable model.In Cangma we had to solve a series of rural,social,economic,agricul61、tural,environmental problems that are outside of the traditional focus of planners and architects.Facility Program:AgricultureBlueberry FieldsBlueberry Research&Breeding LaboratoryBlueberry GreenhousesSelf-pick areasBlueberry Processing FacilitiesLavender&Spice FieldsSpice Production FacilitiesTree 62、FarmLifestyle VillagesThemed Food VillageEco RestaurantArt GalleryEntertainment Village4D TheaterAmusement RidesEntertainment PlazaActivitiesWedding ChapelPhoto GardensSnow SkiingHorse ShowsHelicopter RidesHiking TrailsCampingHotel&SpaResidential&Retirement Community藏马山农业休闲度假区面积达35平方公里，内含世界上最大的蓝莓农场。63、我们的设计目标是为当地带来具有经济可持续性且环保的项目藏马山项目要解决一系列农村、社会、经济、农业以及环保的问题，超出传统规划与建筑设计的范畴。设施与项目农业蓝莓农场蓝莓研发与育种实验基地蓝莓温室采摘体验区蓝莓加工厂薰衣草田香料生产设施林场小镇体验美食小镇生态餐厅艺术展厅游乐小镇4D影院游乐骑乘娱乐广场活动婚礼礼堂摄影花园化学马术表演直升机登山野营酒店&按摩居住与疗养53项目鸟瞰图Birds Eye View of Project54小镇体验Lifestyle Village55特色景观Landscape Features56项目标志Project Branding and Logos57特色64、小吃Cultural Food Village58滑雪场Ski Lodge59婚礼教堂Wedding Chapel60生态餐厅Eco Restaurant61生态餐厅Eco Restaurant62别墅Villa Views and Plans63航拍Overall Aerial Views64中国有一半人口生活在农村。提高农村地区生活水平是政府的首要目标。中国不能再依靠将大规模人口聚集在中心城市来推动经济增长。因为这不仅会加剧全球变暖，还会造成环境灾难。藏马山项目的创新之处在于，其规划以及游客居民的体验都以农业为基础。项目设计及布局与农业生产相一致。Half of Chinas popula65、tion is rural.The government has made it a priority to improve the lives of the rural residents.China can no longer economically grow by continuing to move large numbers of people to urban centers,as it will create an environmental disaster，as it will become a driving force in global warming.What is66、 innovative about the Cangma project is that agriculture forms the base of the project planning and both the visitor and residents experience.The planning program and site layout was fully integrated into agricultural production.从农场到餐桌Farm To Table65娱乐与野营Amusements/Entertainment/Camping艺术展与4D影院Art G67、allery and 4D Cinema藏马山农业主题公园Cangma Agricultural Theme Park66薰衣草园薰衣草园Lavender Park藏马山农业主题公园Cangma Agricultural Tourism District67薰衣草园薰衣草园承诺的城堡承诺的城堡Lavender Park-Commitment Castle藏马山农业主题公园Cangma Agricultural Tourism District68薰衣草园薰衣草园森林木屋森林木屋Lavender Park-Forest Cabins藏马山农业主题公园Cangma Agricultural Tou68、rism District69中国婚礼公园中国婚礼公园恋人岩石恋人岩石Chinese Wedding Park-Lovers rock藏马山农业主题公园Cangma Agricultural Tourism District70中国婚礼公园中国婚礼公园恋人门廊恋人门廊Chinese Wedding Park-Amour Porch藏马山农业主题公园Cangma Agricultural Tourism District7172MCM设计团队MCM Group Mission and Design Team中粮集团农业生态谷中粮集团农业生态谷COFCO Agro-Ecology Valley7369、中粮集团农业生态谷COFCO Agro-Ecology ValleyCulture+Agro-tourismLocation:Beijing,China;Description:Ecology-oriented and two chains combined are the principle of the project.The Eco Valley has its soul in eco development,representing five goals:healthy life,economical growth,resource efficiency,environmental-f70、riendly,eco and livable.High-end green and organic agriculture area is the most distinct attraction in the project.The Eco valley also establishes restrict standards,reliable reputation,agri/leisure experiences,to-household distribution,and identified brand区位:中国北京描述：生态引领、两链结合。其中：生态建设是生态谷之魂，生态谷追求生命健康71、经济发展、资源节约、环境友好、生态宜居等五大生态目标；高端绿色有机农业区是生态谷最亮丽风景，同时，生态谷创造严格的标准、可靠的信用、农耕/休闲的体验、直达家门的配送、深入人心的品牌；文化+农业游74中粮集团农业生态谷COFCO Agro-Ecology Valley品牌食品工业园是诠释中粮使命、落实全产业链战略的重要载体，生态谷将建立严格的食品安全控制体系，奉献营养、健康的食品，提升中粮品牌价值；配套生活服务区是人与自然和谐相处的美好家园，生态谷将创造优美的生态环境，致力于提高生活的品质，提升生命的价值，享受生命带来的快乐；生态谷还将通过消费者体验，展示“营养健康的食品、自然生态的环境、优雅72、高品质的生活方式”理念，彰显中粮集团及生态谷魅力.Branded food industry park will represent COFCOs mission and complete industrial chain.The Eco valley will establish restrictive food security control system to supply healthy food and to strengthen the COFCO brand.Its associated facilities to life will create a good home id73、ea of a harmonious integration of human beings and the nature.The Eco Valley will create good eco environment,endeavoring to improve life quality and live values for celebrating happiness of life.Through visitor experiences,Eco Valley will interpret the group principles of“healthy and nutritious foo74、d,natural and eco environment,and elegant and high-quality lifestyle”,displaying the glamour of the Eco Valley and COFCO group.75中粮集团农业生态谷COFCO Agro-Ecology Valley为了更好的体现生态环保自然的理念，本设计基于尊重现有土地性质,最大限度地保留现有林地，做到少砍伐，不砍伐。营造自然生态的景观环境。Site Location：Beijing FangshanSite area：17200 mu(启动区2400 亩)Woodland 林地现状75、分析现状分析图图Current Situation of the Site76中粮集团农业生态谷COFCO Agro-Ecology ValleyEntrance77中粮集团农业生态谷COFCO Agro-Ecology ValleyTourist Center78中粮集团农业生态谷COFCO Agro-Ecology ValleyMuseum79中粮集团农业生态谷COFCO Agro-Ecology ValleyHotel80中粮集团农业生态谷COFCO Agro-Ecology ValleyHotel81萌番姬农业主题公园Tomato Girl Agriculture Theme Park76、82SITE 项目地项目地到周边重庆市中心闹市区半小时以内车程距离重庆江北机场，重庆北站15分钟车程轻轨6号线从组团中穿过项目地距离北碚区中心约20分钟车程临近轻轨6号线曹家湾地铁站5.3公里位于重庆市中心“半小时经济圈”内，交通可达性良好，具有发展近郊休闲旅游的良好条件。轻轨6号线市中心SITE 项目地北碚各镇街城镇化水平区中心宏观中观微观Good traffic condition is an advantage of this project.It takes half an hour driving to get there from Chongqing.And 15 minutes 77、from the airport.Project Context项目背景83场地红线及周边分区图Redline A.Green areas landuse is municipalgreen land,any planning are requiresgovernment approval,it should meetsresidents public needs.B.Orange area is tomato girl themepark ticket area,all activities andfacilities need unified management.C.The blue l78、ocation is sports park area.Among them,the green parts will bekept forever,orange and blue zone willtear down eight years later.A.图中所示绿色区域为市政绿地用地性质，需政府审批，公共性有一定要求。B.橙色区域为萌番姬主题公园售票区，园内所有活动和设施统一管理运营。C.蓝色区位体育公园区域。其中，绿色部分为永久保留部分，橙色和蓝色区域为8年后需要拆除区域。4.3 hectaresLanduse-G13.1 hectaresLanduse-B1B2 4.2 hectar79、esLanduse-B1B2 In Total 11.1 hectares共11.1 公顷Public AreaTicket AreaSports ParkPhase I Landscape Area一期景观延伸区Phase I Landscape Area一期景观延伸区The Tomato Theme Park-Public Area Ticket Area萌番姬主题公园收费区The Tomato Theme Park-Public Area萌番姬主题公园开放区The Sports Park体育公园Tomato GrowSite Analysis场地现状分析84Themed scenario80、s,mature branding and product line,hi tech supportedFamily Leisure Spot and Training Base for Children.Project Positioning项目定位FarmingEducationTourismFamily ActivitiesEntertainmentChongqings most experiential 85拥有专属IP和主题场景，多年的企业品牌及产品支撑；专业的高校技术支持家庭休闲乐园，儿童课外拓展基地Project Positioning项目定位农耕农耕体验体验科普科普展览展览娱乐81、娱乐观光观光亲子亲子互动互动游乐游乐畅玩畅玩打造重庆市最具体验性的8687Tomato FarmExploration GardenTomato Tech FieldOffering you the hearty yield and a healthy lifestyle.Discovery tours where inspiration is stimulated.Tomato girls R&D base for new product.Theme Zone主题分区88番茄农场探索乐园番茄试验田“用最善良的心，做最美味，最健康的果蔬产品，给人们享用”番茄家园萌番姬通过游学，探索和发现新的知82、识。这里是灵感的发源地。这里是萌番姬新产品的孵化基地Theme Zone主题分区89Character Design主题人物设定萌番姬5岁是来自山东单县（番茄的发源地）她是一个勤劳的可爱姑娘，她的农场经营着最美味的番茄和各种番茄加工产品。她喜欢四处游学，找到新的灵感，研发新的番茄产品。番番（番茄精灵）活的番茄。能塞在兜里，顶在头上。会根据情绪变成各种番茄的颜色。萌番姬无论到哪都会带着她。他们是形影不离的小伙伴。Tomato girl5 yrs.OldBorn in Shanxian County,ShandongWho is a lovely hardworking girl,Whose fa83、rm has the most tasty tomato product,Who likes to travel around to be inspired to make even tastier tomato product.Fanfan the live tomatoLive tomato one can put into the pocket or even on the head,Who has the emotional power to changes its color,Whom tomato girl isnt traveling anywhere without,Cause84、 they are super good friends.90Master Plan总平面图abcdefgh1234567891011121314151617编号产品名称E Public ParkaMain EntrancebGuest Service CentercParkingdWater SquareeRestroomfwooden trestlegWalkwayhKids Play area编号产品名称A Entrance Plaza1Tomato Farm Entrance2Ticket&Service3Farm MarketB Tomato Farm4Tomato Classes585、Tomato Workshop6Outdoor Class7Music Lawn8U pickC Exploration Garden9Elf Valley10Agricultural Research Center11Spider Web Climbing Area12Tunnel Exploration13MazeB2 Tomato Text Field14Tomato Text Field15Dream Leb16Colorful Forest17Woodland91Master Plan总平面图abcdefgh1234567891011121314151617编号产品名称E 市政公园a86、主入口b游客服务中心c停车场d滨水广场e公共卫生间f木栈道g休闲步道h儿童游乐区编号产品名称A 萌番姬乐园入口区1乐园入口2乐园游客中心3农夫集市B 番茄农场4番茄课堂5番茄工坊6户外体验课堂7音乐草坪8采摘园C 户外冒险区9精灵山谷10农业研学馆11蛛网攀爬12洞穴穿梭13草垛迷宫B2 番茄试验田14萌番姬试验田15梦境实验室16幻彩森林17休闲树林9293Entrance Plaza入口区域花池Flower beds梯田景观Thematic Sculpture主题番茄景观Paving入口台阶景观Flower beds94Entrance Plaza入口区域95Commercial Stre87、et96户外厨房 Cookhouse花架 Pegola推车 BarrowDIY种植 DIY Planting阶梯草坪 Ladder of Lawn音乐舞台 Stage Music 雾光森林 Fog Forest采摘入口 Picking Entrance景观墙 Landscape Wall采摘课堂 Picking Classroom动物乐园 Animal Park互动屏幕 Interactive Screen零售车 Retail Car采摘园 Picking Garden说明文字番茄农场的第二个平台，设置有户外厨房和DIY种植，让儿童和大人有共同合作的动手环境。第三个平台，设置有户外舞台、音乐草88、坪及雾光森林，使白天和夜晚都能提供给游客充分的游乐环境。第四个平台，设置有动物乐园、互动屏幕及采摘乐园，让孩子们沉浸在农业的乐趣之中。Landscape Plan景观平面图97Tomato Farm98说明文字稻草迷宫的墙壁全部是有稻草组成，立体概念打造，增加了孩子们的乐趣。探洞是一种独特的成长体验,更是一场集锻炼、冒险、游览、学习于一身的勇者试炼。攀岩城堡不仅有适合儿童的攀岩设施，也有适合成年人的攀岩设施，可以锻炼游客们的胆量和勇气。The wall of the maze is made by dry straw which brings interests for children.Ca89、ve adventure is a unique experience for children.It is so interesting for children to experience the underground world.The climbing castle includes not only children programs but also adults climbing facilities.花池Flower beds丛林穿梭Tunnel Exploration主题雕塑Thematic Sculpture精灵迷宫Maze 蛛网攀爬Spider Web Climbing90、Landscape Plan景观平面图99Exploration Garden户外冒险区100说明文字未来农业体验区含梦境实验室及零售，绿植墙，彩色森林以及高科技农业体验区。可以让孩子们在此体验未来科技与农业的乐趣。The Future Farmland contains Dreamland,retails,Observation Deck,High-tech Planting Experience Plaza,Colorful Forest and Green Wall.All of these are aiming to provide the best experience for ch91、ildren to experience the fun of agriculture with high-tech.梦境实验室Dreamland彩色森林Colorful Forest绿植墙Green Wall眺望塔Observation Deck售卖亭VR Store园内主路Main Road in the parkLandscape Plan景观平面图101说明文字梦幻种植体验区和务农广场体验农耕，同时也增强了家长与孩子们的亲子体验。Parents could take their children to the plaza and High-tech Planting Area to e92、xperience agriculture.彩色森林Colorful Forest梦幻种植体验区High-tech Planting Experience务农广场Plaza楼梯StairsLandscape Plan景观平面图102Interior Intent of laboratory 梦境实验室意向图-农业数字互动体验馆103Interior Intent of laboratory 梦境实验室意向图加拿大克劳斯莓果农场酒庄KRAUSE BERRY FARMS&ESTATE WINERY104KRAUSE BERRY FARMS&ESTATE WINERY加拿大克劳斯莓果农场酒庄A WO93、RKING DESTINATION FARM SINCE 1974Located in Langley,British Columbia,Canada300,000 Annual VisitorsSite Area:1400 muExperience U-Pick Berry Fields,100 Branded Products,Market,Bakery,Estate Winery,Restaurants,Farm Rides&Attractions,Petting Farm,Cooking School,Fresh Farm Delivery Boxes,Nature Art Class94、es,School Tours,Corporate Events,Festival,Birthday Parties and much more 运作式农庄景点，始于1974年项目位于加拿大不列颠哥伦比亚省兰利市每年300000游客量占地1400亩莓果采摘，百种品牌产品，集市，烘焙，酒庄，餐厅，农场乘骑，宠物农场，烹饪学校，鲜果蔬速递，自然艺术课堂，学校公司等团体参观，节日生日派对等。105克劳斯莓果农场Krause Berry FarmPlaces to eatGraze your way through our Bakery,pick up must have essentials fro95、m the Market,and enjoy a farm fresh cheese board,roasted corn pizza,or our famous hot waffle bar.Full menus under places to eat.Wolfgang at The Farmers Table Cooking SchoolJoin Master Chef Wolfgang at The Farmers Table Cooking School.Passion,Inspiration&FunPick/Fresh BerriesRead about the upick fiel96、ds we offer,and the types of berries we grow.Our berry season has ended for this year,but we offer frozen IQF berries in the freezer section in the Market year roundClasses Krause Berry Farms is excited to welcome local artists to the farm for evening classes filled with laughter,learning,and of cou97、rse,wine!美食各种烘焙吃一路，集市全是“来必享”。鲜农芝士拼盘，香烤玉米披萨，还有著名的热华夫棒，无尽美食任您大快朵颐。沃主厨农桌讲堂快来加入沃尔夫冈主厨的农桌烹饪讲堂吧！激情，创意又风趣！先摘莓果莓果园中各种莓果任您采摘。虽然今年的莓果季已经结束，但是市场冷货区冰鲜莓果全年供应。课堂克劳斯莓果农场邀请当地的艺术家们开设晚间课堂，充满课堂的不止有笑声、知识，更有美酒醇香！106克劳斯莓果农场Krause Berry FarmMarketA visit to our Market will delight your senses!Tis the season.and the Market98、 is now a Winter Wonderland full of gift ideas,pantry items and decor for the inside and out.The estate winerySaddle up in our family friendly Estate Winery,sample our award winning berry winesFresh farm boxEnjoy 6 months(June 15 Nov 25)of seasonal farm fresh berries+veggies.Boxes change each week w99、ith the seasonBakery Our beautifully stocked Market opens Mid May and runs right through till Christmas.集市快来我们的集市，享受感官盛宴吧！此刻的集市是冬日乐园，从内到外充满了礼物与各色装饰。酒庄踏进我们的家庭酒庄，品尝屡获殊荣的莓果酒。农鲜速递6月15日至11月25日，时令农鲜果蔬享不停。每周开箱都有不同惊喜。烘焙五月中旬，赶集啦！琳琅商品让您买买买到圣诞。107克劳斯农场游乐项目Krause Farm Play Attractions108克劳斯游乐区Krause Play Area10100、9克劳斯莓果农场Krause Berry FarmNarrated tractor train rides at Krause Berry Farms are on weekends only.Tickets are purchased from the driver,located outside of the Fresh Family Fun Field entrance.Cost:$2.00 per person(cash only)Rides go every 20-30 minutes,leaving from outside the Fresh Family Fun Field,t101、hrough the berry fields.克劳斯莓果农场仅在周末开放拖拉机驾驶培训。门票可以从新鲜家庭娱乐区入口的驾驶员处购买。价格：每人2美元（仅收现金）没20-30分钟驾驶一班，从新鲜家庭娱乐区出发，穿过莓果园。110克劳斯自种品牌产品Krause Home Grown&Branded ProductsThe Market.A visit to our Market will delight all your senses!Open May right through to Christmas,the Market is stocked with hand selected coun102、try themed gifts,decor items,and our own line of jams,jellies,preserves.We make our products on site in our Farmhouse Harvest Kitchen,using fruits and vegetables grown right here on the farm.Currently we produce over 100 products from what we grow.集市我们的集市将带给您全感官的盛宴！从5月开集直到圣诞，满仓手选乡村主题礼物，小装饰品以及我们的果酱、果103、冻和罐头。我们的产品都是在农场丰收厨房制作的，原料全部来自农场自种的果蔬。目前有超过100种产品。111克劳斯获奖美酒Krause Estate Award Winning WineryBecome a Wine Club MemberEnjoy award winning wines in a gorgeous setting that reflects the golden days of the West.Feast on farm fresh foods such as our roasted corn pizza,garden chili,and farm bread with lo104、cal cheese boards,while listening to live music on the weekends.Create long lastingmemories with loved ones,as you enjoy our amazing wines&food in a warm atmosphere.Trail Boss Membership$50.00 per year.加入美酒俱乐部周末时，坐在西方黄金时代的环境里品尝获奖的美酒，畅享烤玉米披萨、花园辣椒还有特产起司面包等农家美味，听着现场演奏的美妙音乐，在温暖的氛围中和所爱之人一起创造回忆。会员价每年50美元.105、112学校团体游School Group ToursWe host all school tours from Wednesday to Friday.Fall tours include a narrated tractor ride to the pumpkin u-pick field where guests may select a small to medium sized pumpkin.Visit the educational Fresh Family Fun Field with a cookie&juice.Cost:$10.00 per person每周三至周五，我们对106、学校团体开放。从拖拉机驾驶教程到南瓜采摘田，各种活动应有尽有。快来新鲜家庭娱乐区游玩吧。价格：每人10美元。113咨询服务Consulting ServicesInternal OperationsCreating a Business Plan Financial PlanningMission StatementOperational PlanningOperational ManagementAdministration SkillsHiring/StaffingPersonal Management/HRTrainingDelegatingInventorySOP(Standard O107、perating Procedures)BookkeepingMarketing&RetailBrandingAdd value productsAdvertising DisplayProduct OrderingSalesSOP(Standard Operating Procedures)Documents内部运营制作业务计划财务规划目标规划运营计划运营管理监管技巧雇佣/人事员工管理/人力资源培训授权库存标准化运营程序记账市场与零售品牌价值附加产品广告展示订购销售标准化运营程序文件Event PlanningWeddings,family,corporate,government,dign108、itariesSOP(Standard Operating Procedures)DocumentsIntake InformationDialogue with clients&understanding needs and expectationsDelivering exactly what client requestedRequisitioning areas and staff to meet specific requirements and deadlines活动策划婚礼、家庭、企业、政府、政要标准化运营程序文件内在信息分析客户沟通及理解客户需求和预期为客户提供精准服务场地和人员准备以满足客户需求和时间安排114谢谢！Thank you!