徐州龟山售楼处装饰工程项目设计方案（29页）.pdf

1、THE SECOND STAGE CONCEPTAL DESIGN第二阶段规划、概念阶段CHIEF DESIGNER：RICKY WONG DESIGN MANAGER：LIUYANLI丨2GUISHAN SALES OFFICE DECORATION DESIGNXUZHOU JIANGSU徐州-龟山售楼处装饰设计工程项目CONTENT目录XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目目录C ONT E NT SPROJECT ANALYSIS项目分析DESIGN CONCEPT设计理念SALES OFFICE DE

2、SIGN PLAN售楼处设计方案PROJECT ANALYSIS项目分析XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目ENVIRONMENT ANALYSIS项目分析|地理环境分析公园医院医院医院景点教育：中徐州工业职业技术学院、苏州轻工业学校、徐州市第三十八中学、徐州市玉潭实验学校等 交通：徐州站、徐州东站商业：宽窄坊、上海华联购物中心、苏宁悦城 醫院：鼓楼医院、九里山医院、三处医院等其他：龟山西汉楚王墓、徐州植物园、楚园、玉潭苑公园等学校PERIPHERAL MATCHING周边配套项目周边配套完善，自然环境优渥，

3、交通便利。周边五大景区公园环绕，丁万河风景区、龟山景区、体育公园（规划）、极地海洋世界（在建）、樱花谷（在建）。THE SURROUNDING FACILITIES OF THE PROJECT ARE COMPLETE,THE NATURAL ENVIRONMENT IS EXCELLENT,AND THE TRANSPORTATION IS CONVENIENT.SURROUNDED BY FIVE MAJOR SCENIC PARKS,DINGWANHE SCENIC AREA,GUISHANSCENIC AREA,SPORTS PARK(PLANNING),POLAR OCEAN WO

4、RLD(UNDER CONSTRUCTION),SAKURA VALLEY(UNDER CONSTRUCTION).项目区位项目区位公园公园 1.5km 景点 3km商业商业XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目ENVIRONMENT ANALYSIS项目分析|地理环境分析PROJECT MASSIF项目地块项目位于鼓北片区中心板块，约 15 万方商业加持，同时兼备教育、医疗、景区三大配套。举步繁华入则静谧，零距离双地铁接驳，多条公共线路直达终点停靠以及城市快速路高架环绕三 位壹体多维高效出行方式极速通达自由如

5、风。山湖环绕，生态宜居。THE PROJECT IS LOCATED IN THE CENTRAL AREA OF GUBEI DISTRICT.IT HAS ABOUT 150,000 CUBIC METERS OF COMMERCIAL BLESSINGS,AND IT ALSO HAS THREE MAJOR FACILITIES INCLUDING EDUCATION,MEDICAL TREATMENT AND SCENIC SPOTS.QUIET AND PROSPEROUS,IT IS QUIET,MANY PUBLIC LINES STOP DIRECTLY AT THE END

6、 POINT,AND THE CITY EXPRESSWAY IS ELEVATED AROUND THE TRINITY,AND THE MULTI-DIMENSIONAL AND EFFICIENT TRAVEL MODE IS EXTREMELY FAST AND FREE.SURROUNDED BY MOUNTAINS AND LAKES,IT IS ECOLOGICALLY LIVABLE.泽信公馆均价：13600 元/业态：商务住宅，住宅小区四季连城拾光均价：10500 元/业态：商务住宅，住宅小区四季连城拾光泽信公馆项目区位项目区位鼓楼紫云阁 1.5km 3km鼓楼紫云府均价：1

7、5200 元/业态：商务住宅，住宅小区XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目CUSTOMERS ANALYSIS项目分析|客群分析CUSTOMER BASE LOCATION-GRADE LOCK客群定位-分级锁定重要客户 IMPORTANT CUSTOMER核心客户 CORE CUSTOMER偶得客户 ACCIDENTAL CUSTOMERTHIS PROJECT IS BASED ON URBAN UPSTARTS,WITH ANNUAL FAMILY INCOME OF 300,000 TO 600,00

8、0 URBAN MIDDLE-CLASS PEOPLE,MOSTLY ENTERPRISES AND INSTITUTIONS.SENIOR EXECUTIVES ARE MAINLY PRIVATE ENTERPRISE OWNERS.DUE TO WORK REASONS,THEY STILL HAVE TO CONSIDER URBAN LOCATION AND LIVING SUPPORT ISSUES.THERE IS A CERTAIN DEMAND FOR QUALITY,MOSTLY FOR SECONDARY BUYERS TO IMPROVE THE CUSTOMER.PU

9、RSUE HIGH-END COMMUNITIES THAT CAN MEET THE REQUIREMENTS OF LIVING COMFORT,PRIVACY,AND TRANSPORTATION CONVENIENCE,AND CAN REFLECT THE VALUE STATUS CLASS.PAY ATTENTION TO THE COMFORT OF THE HOUSE ITSELF AND SURROUNDING FACILITIES,AND CONSIDER THE HUMANE ENVIRONMENT AND LOCATION CHOICES FOR CHILDRENS

10、GROWTH AND EDUCATION.ON THIS BASIS,LOCAL CUSTOMERS IN XUZHOU ARE IMPORTANT RADIATION CUSTOMERS;THE REST OF THE CUSTOMERS IN THE PROVINCE AND THE COUNTRY ARE OCCASIONAL CUSTOMERS.本项目以城市新贵，家庭年收入 30-60 万城市中产阶级人士，多为企事业单位中高管以私营企业业主为主，由于工作的原因，仍不得不考虑城市区位以及生活配套问题，对生 活品质有一定需求，多为二次置业改善型客户。追求能够满足居住舒适性、私密性、交通便利

11、性等要求，可以体现身价地位阶层的高端社区。关注房子本身的舒适和周边配套，考虑孩子成长和教育的人文环境及区位选择。在此基础上，徐州本地客戶為重要輻射客群；省內及全國其餘客戶為偶得客戶。SUCH GROUPS ARE URBAN UPSTARTS,WITH ANNUAL FAMILY INCOME OF 300,000 TO 600,000 URBAN MIDDLE-INCOME FAMILIES.THE GROUP IS MAINLY ORIENTED TOWARDS IMPROVEMENT.核心客户：此类群以城市新贵，家庭年收入 30-60 万城市中产收入家庭。该群体以改善型为主要导向。SUC

12、H GROUPS COVER LOCAL CLIENTS AND OTHER URBAN CLIENTS FOR OLDAGE,MARRIED ROOMS,SECONDARY DEMAND IMPROVEMENT CUSTOMERS,AND PERIPHERAL INVESTMENT CUSTOMER GROUPS,WHICH OFTEN HAVE KEEN INSIGHT INTO THE MARKET,WHICH OCCUPIES A LARGER PORTION OF THE GROUPS FINANCIAL MANAGEMENT RATIO.重要客户：此类群体涵盖本地客户及其他城市二次

13、改善需求客户，及周边投资客户群体，此类群体往往 具备敏锐的市场洞察力，购置物业占据该群体理财比例的较大部分。PROVINCE AND OTHER REGIONAL INVESTMENT GROUPS.偶得客户：省内及其他区域投资群体。XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目ARCHITECTURAL APPEARANCE项目分析|建筑街角形象XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目XUZHOU GUISHAN SALES OFFIC

14、E DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目ARCHITECTURAL APPEARANCE项目分析|建筑鸟瞰图XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目设计理念DESIGN CONCEPTXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目DESIGN CONCEPT设计理念-设计元素 仁者乐山，智者乐水 自古以来，山水之乐，实为人生不可或缺的心志。亲近壹次山水，愉悦壹次心灵，养生在乎山水间，以山水抒怀，以山水寄情，以

15、山水自然之万物，以山水自然之妙方，尽得养生康健之真意。徐州為養生學的發祥地，有“藥實同源，以食養生“之說。SINCE ANCIENT TIMES,THE JOY OF MOUNTAINS AND WATERS HAS BEEN AN INDISPENSABLE AMBITION IN LIFE.GET CLOSE TO THE MOUNTAINS AND RIVERS,ENJOY THE SOUL ONCE,KEEP IN GOOD CARE OF THE MOUNTAINS AND RIVERS,EXPRESS YOUR FEELINGS WITH THE MOUNTAINS AND RIV

16、ERS,EXPRESS YOUR FEELINGS WITH THE MOUNTAINS AND RIVERS,WITH THE NATURAL THINGS OF THE MOUNTAINS AND RIVERS,AND WITH THE MAGICAL FORMULAS OF THE MOUNTAINS AND RIVERS,YOU CAN GET THE TRUE MEANING OF HEALTH AND WELLNESS.XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目DESIGN CONCEPT设计理念-设计

17、元素 两汉文化，渊远流长 两汉文化看徐州，徐州有超过六千年的文明史和四千年的建城史，是著名的千年帝都，有“九朝帝王徐州籍”之说。两汉文化的发源地，也是中国佛教的发源地，有“彭祖故国、刘邦故里、项羽故都”之称。因其拥有大量文化遗产、名胜古迹和深厚的历史底蕴，也被称作“东方雅典”。LOOKING AT XUZHOU IN THE HAN DYNASTY CULTURE,XUZHOU HAS A HISTORY OF CIVILIZATION OF MORE THAN SIX THOUSAND YEARS AND A HISTORY OF BUILDING CITIES FOR FOUR THOUS

18、AND YEARS.IT IS A WELL-KNOWN CAPITAL OF THE MILLENNIUM.THE BIRTHPLACE OF HAN CULTURE IS ALSO THE BIRTHPLACE OF CHINESE BUDDHISM,KNOWN AS PENG ZUS HOMELAND,LIU BANGS HOMETOWN,XIANG YUS HOMETOWN.BECAUSE IT HAS A LOT OF CULTURAL HERITAGE,PLACES OF HISTORICAL INTEREST AND PROFOUND HISTORICAL HERITAGE,IT

19、 IS ALSO KNOWN AS EASTERN ATHENS.XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目DESIGN CONCEPT设计理念-设计元素 九层之台，起于垒土 汉代建筑风格特征古拙粗犷、结构简单、风格大气。汉代建筑尊重自然、顺应自然、天人合壹。建筑上筑以高台，屋脊平直而短；用材上以木料为主，兼以砖石；雕饰题材上：有人物，动物，植物，文字，幾何紋，雲氣等。早期建築屋面的高度很小，坡度平緩；屋面多直坡而下，很少反宇；檐口、脊多是直線。THE ARCHITECTURAL STYLE OF THE HAN

20、DYNASTY IS ANCIENT AND RUGGED,SIMPLE IN STRUCTURE AND ATMOSPHERIC IN STYLE.THE HAN DYNASTY ARCHITECTURE RESPECTED NATURE,CONFORMED TO NATURE,AND UNITED NATURE WITH NATURE.THE BUILDING IS BUILT WITH A HIGH PLATFORM,THE ROOF RIDGE IS STRAIGHT AND SHORT;THE WOOD IS MAINLY USED FOR THE MATERIAL,AND THE

21、MASONRY IS USED;THE SUBJECT OF THE DECORATION IS:CHARACTERS,ANIMALS,PLANTS,TEXT,GEOMETRIC PATTERNS,CLOUD AND SO ON.THE HEIGHT OF THE ROOF OF THE EARLY BUILDINGS IS VERY SMALL,AND THE SLOPE IS GENTLE;THE ROOF IS STRAIGHT DOWN,AND RARELY REFLECTS;THE CORNICE AND RIDGE ARE MOSTLY STRAIGHT.售楼处设计方案SALES

22、OFFICE DESIGN PLANXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目ORIGINAL BUILDING PLAN原建筑平面布局XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目PLAN LINE平面方案-动线METHOD EXHIBITION AREAMALE TOILET WOMENS BATHROOMCLEAN ROOM GIFT ROOM EQUIPMENT DERSSING ROOMOFFICE OFFICE OFFICEME

23、ETING ROOM ARCHIVES CENTER MONITORING ROOMOFFICE212210工法区11男卫生间12女卫生间13清洁间14礼物间15配电间16更衣间17公共办公室18经理办公室19物业办公室20会议室21档案室22监控室23营销办公室12345789121314151617182361011销售动线 后勤动线通往样板间191入口ENTRANCE2前厅ANTECHAMBER3品牌展示区EXHIBITION4沙盘区SAND TABLE5水吧区WATER BAR AREA206洽谈区NEGOTIATION AREA7深度洽谈区NEGOTIATION AREA8签约区SI

24、GNING AREA9财务室FINANCE OFFICEXUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目PLAN LINE平面方案METHOD EXHIBITION AREAMALE TOILET WOMENS BATHROOMCLEAN ROOM GIFT ROOM EQUIPMENT DERSSING ROOMOFFICE OFFICE OFFICEMEETING ROOM ARCHIVES CENTER MONITORING ROOMOFFICE10工法区11男卫生间12女卫生间13清洁间14礼物间15配电间16更

25、衣间17公共办公室18经理办公室19物业办公室212220会议室21档案室22监控室23营销办公室12345789121314151617182361011191入口ENTRANCE2前厅ANTECHAMBER3品牌展示区EXHIBITION4沙盘区SAND TABLE5水吧区WATER BAR AREA206洽谈区NEGOTIATION AREA7深度洽谈区NEGOTIATION AREA8签约区SIGNING AREA9财务室FINANCE OFFICESIMPLE AND ELEGANT TASTE BORN TO BEAUTY简雅品味 艺术臻品营造简雅艺术之境，尊崇个性的高级品味，利落

26、的线条贯穿于空间中，晕染着宁静、优雅的艺术气氛。空间 不再只是形式、格局或结构，而是能将观者带入另壹世界的空间场所，犹如人身体感知的壹个介质。整个空 间以留白的方式，从平面到立面做了有序克制，呈现艺术博物馆的空间感受。CREATE A SIMPLE AND ELEGANT ARTISTIC ENVIRONMENT,RESPECT THE HIGH-END TASTE OF INDIVIDUALITY,NEAT LINES THROUGHOUT THE SPACE,FAINTED WITH A QUIET AND ELEGANT ARTISTIC ATMOSPHERE.SPACE IS NO L

27、ONGER JUST A FORM,PATTERN OR STRUCTURE,BUT A SPACE PLACE THAT CAN BRING VIEWERS INTO ANOTHER WORLD,JUST LIKE A MEDIUM FOR HUMAN BODY PERCEPTION.THE ENTIRE SPACE IS KEPT IN AN ORDERLY MANNER FROM THE PLANE TO THE FACADE IN A BLANK MANNER,PRESENTING THE SPACE EXPERIENCE OF THE ART MUSEUM.XUZHOU GUISHA

28、N SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目INTENTIONAL PLAN意向方案XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目LOBBY接待前厅SEEING THE VIEW导视图XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目EFFECT DRAWING SCHEME效果图方案一-接待前厅XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售

29、楼处装饰设计工程项目XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目EFFECT DRAWING SCHEME效果图方案二-接待前厅XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目SAND TABLE AREA沙盘区SEEING THE VIEW导视图XUZHOU GUISHAN SALES OFFICE DECORATION

30、DESIGN徐州-龟山售楼处装饰设计工程项目EFFECT DRAWING SCHEME效果图方案一-沙盘区XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目EFFECT DRAWING SCHEME效果图方案二-沙盘区XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目NEGOTIATION AREA洽谈区SEEING THE VIEW导视图XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计

31、工程项目EFFECT DRAWING SCHEME效果图方案-洽谈区 1XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目SEEING THE VIEW导视图NEGOTIATION AREA洽谈区 2XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目EFFECT DRAWING SCHEME效果图方案-洽谈区 2XUZHOU GUISHAN SALES OFFICE DECORATION DESIGN徐州-龟山售楼处装饰设计工程项目MATERIAL INDICATION物料示意MEDIUM GRAY中灰色CREAMY-WHITE米白色SILVER RAT ASH银鼠灰LIGHT GREY浅灰色LIGHT KHAKI浅卡其色KHAKI GREY卡其灰SOFT OUTFIT&MATERIAL SCHEMATIC软装及物料示意