2022企业20周年庆暨产品发布会（贰拾正青春主题）活动策划方案（86页）.pptx

1、浙江某新材料纺织有限公司20周年庆暨产品发布会活动,20TH ANNIVERSARY CELEBRATION AND PRODUCT LAUNCH EVENT,xxxxxxxxxxx/思路策划案/2021.06,STRIVE FOR 20 YEARS DONT FORGET WHY YOU STARTED BEFORE YOU SET OUT,时间 是检验万物的尺度和标准TIME IS THE YARDSTICK AND STANDARD BY WHICH ALL THINGS ARE TESTED,时,间,TIME,时间是检验一切匠心产品的准确标杆是过去的总结/是现在的发展/是未来的腾飞是不

2、断突破和创新的依仗TIMEIT IS AN ACCURATE BENCHMARK FOR TESTING ALL PRODUCTS OF INGENUITYIS THE SUMMARY OF THE PAST IS THE DEVELOPMENT OF THE FUTURE IS THE TAKE-OFFIT IS THE BASIS OF CONTINUOUS BREAKTHROUGH AND INNOVATION,贰拾年只专注做好一件事一群人一件事一个贰拾年贰拾年造春秋/只为缔造传奇/让平凡不再平凡,呈现效果,仪式感,二十周年是荣耀的总结与新征程的开始。在活动氛围包装上，以互动性/沉浸式的

3、布置进行品牌氛围打造。,参与感,结合品牌文化，进行现场布置的同时，融入可观、可感、可听、可触的环节，从全方位的调动来宾参与积极性,定制感,在活动流程及现场场布上，以品牌产品为核心，在细节上及大场景布置上结合品牌，突出品牌核心力量及特有产品文化，打造一场不可复制的周年庆活动。,RHYTHM OF ACTIVE MEDIA COMMUNICATION,邀请台华领导、员工一同进行台华贰拾正年轻短视频拍摄前期营销短片宣传预热并作为活动倒计时于抖音平台、微信朋友圈进行宣发。进行活动预告,Activity Publicize 宣传规划,活动前期宣传,Activity Publicize 宣传规划,活动中期

4、宣传,1#大咖现场助阵活动，带来流量；2#大咖可通过其自身影响力发散，借助网络渠道对活动进行预告宣传，带来流量；,叶檀复旦大学历史系博士、知名财经评论家、财经专栏作家。叶檀财经创始人、华鑫股份首席经济学家。每日经济新闻首席评论员、评论版主编，央视环球财经连线财经评论员、解放日报经济评论员，央视财经频道特约评论员。在南方都市报、南方人物周刊、财经国家周刊、FT中文网等多家媒体开辟财经评论专栏。获南方人物周刊2008年度青年领袖、中国证券市场20年回顾与展望论坛20年最具影响力财经传媒人奖等奖项。主要从事资本市场、房产市场、金融等领域写作。,Activity Publicize 宣传规划,舒中胜现

5、任浙江经视新闻部主任、新闻深呼吸评论员。从事新闻工作至今，近十件作品先后获得浙江新闻奖一二等奖；在电视研究中国广播电视学刊等刊物发表论文多篇。21世纪新闻传播学系列教材之一电视采访学（1999年中国人民大学出版社出版第76页）中，北京广播学院朱羽君教授以舒中胜创作的游戏挂历游戏不得为例说明了作为记者如何发现新闻线索、培养新闻敏感的重要性。,Activity Publicize 宣传规划,活动现场直播：活动现场安排直播，生成直播链接，进行传播；直播安排红包雨、抽奖、弹幕直播互动。提高观看率；直播可进行回放，可多次观看；活动照片直播：活动现场照片实时上传，随时关注活动现场照片；照片直播生成直播链接

6、，进行传播；照片直播可长期保存照片，进行回看；传播渠道：员工微信朋友圈、朋友圈定向推广；,Activity Publicize 宣传规划,活动中期宣传,Activity Publicize 宣传规划,活动后期宣传,推荐频道：浙江电视台新闻频道浙1周浙江电视台经济生活频道今日科技浙江电视台经济生活频道浙世界浙江电视台钱江都市频道壹周播报沟通中频道：央视类财经频道,1#对20周年活动进行报道2#对董事长进行专访报道,Activity Publicize 宣传规划,活动后期宣传,媒体推荐（共计25家）：全国门户：网易、搜狐、凤凰网、中国日报网、TOM、国际在线、中华网、中国网；金融网站：今日中国商业

7、、中国财经时报网、云财经、中国联合商报、金融界、中国创投网、龙讯财经网、中国金融在线、金融投资网新闻资讯网站：新讯网、大众新闻网、实况新闻、新华报业网、上海热线纺织类网站：中华纺织网、中国纺织杂志、中国纺织网,Activity Publicize 宣传规划,活动后期宣传,活动结束当天出朋友圈九宫格及15s朋友圈短视频可供再次传播使用,主视觉一,主视觉二,嘉兴晶晖酒店嘉宴中心位于南湖区升平路与马塘路交叉口南家宴中心三楼红船厅可用面积1000方层高面积等均可满足活动所需层高挑高教高，活动现场更大气,JINGHUI嘉兴 晶晖酒店,HOTEL RECOMMENDATIONS-A酒 店 推 荐-A,龙之

8、梦大酒店国际厅，位于中环南路地处繁华街道，酒店建造恢弘大气国际厅面积及挑高完全可满足活动要求。,LONGZHIMENG嘉兴 龙之梦大酒店,HOTEL RECOMMENDATIONS-B酒 店 推 荐-B,嘉兴万豪酒店位于南湖区秦逸路418号一楼宴会厅面积1000方酒店整体风格偏高级尊贵感适合高调性活动举办,WANGHAO嘉兴 万豪酒店,HOTEL RECOMMENDATIONS-B酒 店 推 荐-B,贰拾年造春秋,我们以征程“贰拾”为时间印记以品牌产品“织造”为具象依托通过具象体现贰拾年风雨征程，回顾往昔岁月，展望美好未来，通过具象产品表现有效输出产品力量；,1,2,3,4,5,6,7,01

9、门头布置SITE LAYOUT,以20周年为具象表现，通过20周年打造入口门头，红金配色，恢宏大气，侧面放置活动展板、绿植墙标语，结合发光字进行展示；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnificent.Activity display board and green wall slogan are placed

10、 on the side,combined with luminous characters for display,门头布置SITE LAYOUT 视角2,02 签到处布置SITE LAYOUT,签到处布置LED屏幕，侧面放置企业文化堆头，堆头上标明品牌文化调性标语；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnifi

11、cent.Activity display board and green wall slogan are placed on the side,combined with luminous characters for display,ONE STEP 签到形式-电子屏签到,采用电子屏签到形式，将姓名书写在电子屏上，姓名会变成气泡形式漂浮在电子屏上，电子屏可播放活动主画面进行宣传。In the form of montage photo sign-in,a photo of each guest was taken,which was processed by software and tu

12、rned into a small part of the whole group photo,then printed into a photo and pasted on the corresponding position of the sign-in wall,finally forming a whole large LOGO wall,TWOE STEP 签到形式-汇聚,采用蒙太奇照片签到形式，拍摄每一位到场来宾照片，通过软件处理后变成整体合影的一小部分，打印成照片黏贴于签到墙对应位置，最终形成一整张大LOGO墙。In the form of montage photo sign-

13、in,a photo of each guest was taken,which was processed by software and turned into a small part of the whole group photo,then printed into a photo and pasted on the corresponding position of the sign-in wall,finally forming a whole large LOGO wall,03 企业历程展板SITE LAYOUT,历程展板主要体现企业20年历程，展现企业实力品牌力量；通道铺设

14、红地毯，营造氛围感；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnificent.Activity display board and green wall slogan are placed on the side,combined with luminous characters for display,将纱线环节场

15、景选取并进行呈现，突出产品特点，以动态/静展方式进行呈现，加深记忆点；营造三大场景：“台华青春无极线”纱线静展区/“台华念念布忘”布匹静展区/“台华衣心衣意”成衣静展区；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnificent.Activity display board and green wall slogan

16、are placed on the side,combined with luminous characters for display,04 情景式场景营造SITE LAYOUT,采用与项目公司高度贴合的纱线为材料，打造纱线静展区，通过色彩渐变塑造美妙的视觉盛宴。In the form of montage photo sign-in,a photo of each guest was taken,which was processed by software and turned into a small part of the whole group photo,then printed

17、 into a photo and pasted on the corresponding position of the sign-in wall,finally forming a whole large,“台华青春无极线”纱线静展区,ONE STEP,“台华念念布忘”布匹静展区,布置布匹展示区，选择有特色的布匹进行展示；另外放置可互动区域，可对布匹的防水、挡光的元素进行现场动态展示，同时增强现场互动环节，更多方面展示产品。In the form of montage photo sign-in,a photo of each guest was taken,which was proce

18、ssed by software and turned into a small part of the whole group photo,then printed into a photo and pasted on the corresponding position of the sign-in wall,finally forming a whole large LOGO wall,TWO STEP,现场互动体验,邀请模特着成衣进行静展，演绎生活、运动等场景，充分展示成衣效果In the form of montage photo sign-in,a photo of each gu

19、est was taken,which was processed by software and turned into a small part of the whole group photo,then printed into a photo and pasted on the corresponding position of the sign-in wall,finally forming a whole large LOGO wall,“台华衣心衣意”成衣静展区,THREE STEP,舞台布置SITE LAYOUT,采用长曲屏舞台，恢弘大气，符合现场活动调性，后方LED配合灯光营

20、造氛围；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnificent.Activity display board and green wall slogan are placed on the side,combined with luminous characters for display,舞台布置效果图示意SIT

21、E LAYOUT,设置LED曲屏，恢宏大气雕刻字标明活动主题，配合现场活动；With the 20th anniversary as the concrete performance,the entrance door head is built through the 20th anniversary,with red and gold color matching,grand and magnificent.Activity display board and green wall slogan are placed on the side,combined with luminous c

22、haracters for display,舞台布置效果图示意SITE LAYOUT,舞美效果示意SITE LAYOUT,活动流程排布,第一篇章万象更新,万象更新 开场演绎,“恢弘大气视频互动秀”,震撼人心的视频互动；以舞者和屏幕产生联动；通过震撼的舞蹈演绎，开启活动篇章；,作为政府、台华新材、潜在受众之间的核心关系纽带,公益,事件的规划和执行变得举足轻重,我们加入本环节目的及诉求：迅速扩张品牌知晓度：整合品牌效应、公益号召力、政府公信力来凸显台华新材项目品牌知晓度、美誉度；迅速建立品牌形象：通过组织性的工艺公关活动塑造“台华创绿家”责任品牌的形象；迅速达成品牌销售：通过公关资源的运用作为节点

23、为品牌带来潜在目标蓄客；,“台华创绿家计划”,一次有意义有内涵的活动,“创”为创造、创新、开创；“绿”为生态、公益、环保；“家”为美好、同嘉、团结,“台华创绿家计划”意味通过创新手段，将传统织造与高新技术手段相衔接，打造环保公益生态的生活；台华作为有担当、有实力的社会企业，必定通过自身打造美好健康社会出一份力；,活动流程排布,第二篇章不忘初心,是我们与台华共同走过的贰拾年的风雨时光,滴答滴答.,滴答滴答.,时光的齿轮再一次旋转起来，灯光也随之走了起来,一束光从舞台侧面亮起，仿佛时钟的时针，滴答滴答的钟表声响起，细数走过的岁月时光,所有光束亮起，象征二十年辉煌之路光芒大现,峥嵘贰拾 贰拾年发展视

24、频,“创意沙画历程拍摄手法”,通过沙画手法表现形式展现公司历程变化；沙画结合变迁实景进行拍摄；展现20年峥嵘岁月和强大品牌实力；沙画表现形式让观看者内心产生强大共鸣；,员工合唱表演】,公司员工进行合唱表演，排演合唱歌曲，唱出对台华的爱，表达自己对于台华的感激之情，展现强大的员工团结力和凝聚力；,员工表彰仪式,对于兢兢业业为企业付出的技术骨干/年轻员工骨干/创新骨干进行表彰，并颁发奖励及证书，以兹鼓励,菜单A推荐精美冷菜六小蝶上汤黄油焗波龙鲜菌菇炖老鸡汤彩椒鲍菇牛仔粒港式吊烧琵琶鸭香酥脆皮咸蹄髈本帮肉蟹酱年糕清蒸豉油珍珠斑碧绿花枝炒鸡球彩椒菠萝咕咾肉避风塘蒜香排骨什锦菜粒蛋炒饭上汤枸杞浸时蔬香甜

25、椰丝蒸软糕蜜汁红豆沙圆子时令什锦水果盘,菜单B推荐精美冷菜六小蝶白灼游水活明虾瑶柱三丝海鲜羹烧汁鲍菇牛仔粒港式明炉吊烧鸭香酥脆皮咸蹄髈本帮毛蟹烧年糕清蒸豉油多宝鱼碧绿花枝炒鸡球彩椒菠萝咕咾肉避风塘金沙藕夹浓汤云耳浸时蔬什锦菜粒炒香米香甜椰丝蒸软糕蜜汁红豆沙圆子时令什锦水果盘,突发事件应急指挥部：Emergency response headquarters:总体协调、安排、组织各项安全应急工作，迅速处理突发事件的应急救援工作。具体工作内容如下：安全保卫应急组：Security emergency team:负责提前到场，配合突发事件应急指挥部工作；负责晚会现场、舞台四周、演员休息室、嘉宾席的安

26、全防控；负责提前清场，严禁无关人员演出前滞留演出现场；负责门禁、现场查验，防止有与晚会不相干的人员等外来人员进场；保证现场良好的演出秩序，严防寻衅滋事情况发生；如遇突发事件，积极配合其他工作小组开展工作。医疗救护应急组：Medical emergency team:负责现场一般医疗药品、器材、器具的配备；现场安排指定人员、担架，进行医疗救护备用；如遇突发事故，应及时救助，必要时送医务室治疗或拨打120。消防安全应急组：Fire safety emergency team:负责文艺晚会开始前的消防安全培训及预演练；负责晚会现场及周边场地消防器材的提前布置；演出舞台、演员更衣室的消防安全，及废弃物

27、的及时合理处理；负责晚会现场秩序，严禁吸烟、玩火；紧急情况下演出现场电源的切断与现场消防应急处置。紧急疏散应急组：Emergency evacuation emergency team负责晚会现场疏散出口选定；负责紧急疏散标识的制定与放置；负责舞台、嘉宾席、高台等紧急疏散设施的安全检查；负责准备哨子、扩音喇叭、应急照明灯等紧急提醒器材并查看其有效性；负责保持疏散通道畅通，防止人员拥堵情况的发生，及紧急情况下人员情绪的稳定、防止踩踏事件发生；紧急情况下可任意征调其他工作小组的人员。舞台、幕后突发情况处理组：Stage and backstage emergency handling group:

28、负责舞台、幕后等演员适当调度；处理舞台设施、幕后情况的突发事件。负责设备的流通、灯光调配的对讲。负责演员的点到和通知上台和跟主持人沟通传达。,安排备用电源发电设备ARRANGE STANDBY POWER GENERATION EQUIPMENT突发停电时，专人启用备用电源设备，保证现场供电及照明，保证活动的顺利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESS

29、FUL COMPLETION OF THE ACTIVITY.,TEMPORARY EVENTSRESCHEDULED TREATMENT PLAN临时活动改期处理预案,活动临时改期，则由活动主办方协调确定活动的最终日期。ACTIVITIES TEMPORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY.需通过专人或电话，及时通知特邀领导及贵宾，并说明改期原因和活动的最终日期。REQUIRED BY THE PERSON OR BY TELEPHO

30、NE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.其他邀请嘉宾可通过手机短信的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.,工程保障：地面采用可调节升降钢结构舞台，高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.表

31、面铺设8cm钢构专用舞台面板，交接点全部采用钢制卡扣安全稳固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.最外层铺设加厚地毯。The thickening fireproof carpet is laid on the outermost layer.架体采用专业舞美雷亚架体，钢构材质，坚固安全施工团队具有专业施工证，The frame is made of professional dancing Merea frame,steel s

32、tructure material and strong safety construction team with professional construction certificate.多年的舞美搭建经验，施工设有隔离栏，非搭建人员一律不得进入。Years of experience in the construction of the dance and the construction of isolation barriers will not be allowed for non builders.供电系统前期踩点调试，现场复返测试用电情况，及时调整确保万无一失。The pow

33、er supply system will be debugged in the early stage,and the power consumption will be returned to the test site.搭建物料所用材质都具有专业防火材质证明。The materials used for building materials have professional fire proof material proofs.,浙江某新材料纺织有限公司20周年庆暨产品发布会活动,20TH ANNIVERSARY CELEBRATION AND PRODUCT LAUNCH EVENT,xxxxxxxxxxx/思路策划案/2021.06,STRIVE FOR 20 YEARS DONT FORGET WHY YOU STARTED BEFORE YOU SET OUT,