2023商业广场大型沉浸式万圣节（南瓜小妖de十二时辰主题）活动策划方案（45页）.pptx

1、南瓜小妖de十二时辰,All Saints Day,All Saints Day,南瓜小妖de十二时辰,All Saints Day,All Saints Day,Halloween Pumpkin Goblin,All Saints Day,南瓜小妖de十二时辰,All Saints Day,说起万圣节，可能你会想到百鬼夜行的惊悚画面和那些让人尖叫声不绝于耳的恐怖场景。,但是作为万圣节的主角南瓜已经厌倦了惊悚和恐怖的常规操作了，它想要改变一成不变的万圣夜。所以，这个万圣节它决定要做点什么.,于是，在万圣节前夕，它偷偷的使用了一瓶时效为十二个时辰的魔法药水化身成为万圣节的NPC“南瓜小妖”带领

2、人们探寻神秘的万圣夜。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,这个万圣节。“南瓜小妖”将带给你一个不同寻常的万圣夜。在这里，你将不再是只拥有外在躯壳的“鬼样子”，而是让你放下面具彻底释放出心里的小鬼，让那些心里的古灵精怪都出来High,肆意尽兴的搞怪，Fun肆做自己。,自己也曾经是一只小鬼,趁着一年中最出格的日子，做个肆无忌惮的小鬼，一起捣蛋撒欢！,Part One,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DE

3、AE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,01,活动概述,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,Summary,概述,All Saints D

4、ay 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,制造声浪,以“南瓜小妖de十二时辰”为噱头，引发目标客群关注，为活动持续引流。,引发浪潮,积蓄人气,营造沉浸式有互动感的活动体验，打造有温度的万圣活动，持续为商场积蓄人气。,通过长期的话题发酵，为商场打上“潮流”“年轻化”的标签，全面提升商场曝光度。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,通过十二时辰不间断的活动内容，探寻神秘的万圣夜。,子时南瓜小妖上线,酉时赴一场妖约,戌时怪朋友们登场,亥时百妖魅

5、影狂欢,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade8

6、5ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB

7、0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B

8、5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,Part Two,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F7804

9、5DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,02,宣传预热,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A

10、21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二时辰,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966

11、CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二时辰,Part Three,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B

12、69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,03,氛围包装,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,强势突出活动主题元素南瓜一大波南瓜在万圣前夕点亮，夜晚整片发光的南瓜必将引爆全城，短时间内制造大量话题，提升活动热度,All Saints Day 万圣节,万圣节 All Sai

13、nts Day 万圣节,万圣节 All Saints Day 万圣节,南瓜小妖主题堆头设计异形主题墙设计搭配人型打卡立牌,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230F

14、F6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二时辰,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,定制南瓜堆头，由工作人员扮演南瓜小妖作为NPC和到场客户互动打卡。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,什么鬼市集橙色主色调+南瓜元素+NPC摊主,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DE

15、AE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二时辰,Part Four,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C

16、4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,04,活动规划,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F780

17、45DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,戌时怪朋友们登场,亥时百妖魅影狂欢,酉时赴一场妖约,子时南瓜小妖上线,01.外场南瓜灯点亮02.南瓜小妖主题堆头03.南瓜小妖DP点上线04.百鬼入侵巡游,04.孟婆汤铺开张啦05.南瓜小妖de十二时辰图鉴06.变装师上妆啦07.“什么鬼”市

18、集开市08.主题密室沉浸体验,19:0019:10无脸男打碟19:1019:15小丑女舞蹈19:1519:40恐怖箱互动19:4019:50惊魂魔术19:50鬼王娶亲上演,22:31 午夜钟声响起22:3123:00 百妖夜游23:00魅影狂欢舞会,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81

19、CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,万圣节当天，每个整点由工作人员组成“百鬼巡游组”以快闪的形式出现在商场各处巡游，营造活动氛围。,百鬼入侵巡游,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,在商场的入口处将网红的孟婆汤搬到活动现场，通过大锅的蒸汽和孟婆灵异的动作将万圣的氛围拉满！,All Saints Day 万圣节,万圣节 All Saints Da

20、y 万圣节,万圣节 All Saints Day 万圣节,到场客户可通过关注商场官方公众号的方式，领取本次活动的十二时辰图鉴了解活动玩法以及万圣节随手礼。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,邀请专业化妆师为到场客户进行变妆，提升客户参与感！,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966C

21、E50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,在商场中庭开放“什么鬼”市集，包含各种奇奇怪怪的万圣单品，以及“小鬼”们亲手做的魔鬼美食。在观感和味蕾上给人以强烈的刺激。,“什么鬼”市集开市,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,在活动现场设计几大主题密室。（推荐鱿鱼游戏

22、、小丑女主题）通过沉浸式场景营造，以及NPC的互动。给来宾超强的沉浸式体验。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B

23、64DA022CE11,19:0019:10,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,19:1

24、019:15,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,设置三轮恐怖箱互动游戏（一轮邀请5名现场观众参与）每轮以最快速度摸出箱内物品的人获胜，获得万圣节大礼作为奖励。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣节,邀请专业魔术师为客户进行近距离惊悚魔术表演，如电锯惊魂等经典魔术。增强活动的感官体验。,All Saints Day 万圣节,万圣节 All Saints Day 万圣节,万圣节 All Saints Day 万圣

25、节,以在社交平台上热度很高的“鬼王娶亲”片段作为本次活动所有演艺的结尾，给现场观众带来丰富的感官体验。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D

26、3B6116BD2231B64DA022CE11,22:3123:00,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64D

27、A022CE11,23:00,Part Five,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,05

28、,活动保障,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,及时关注最新防疫政策，安排工作人员在入口处

29、检查健康码，测体温、检查口罩佩戴情况，并根据场地客流情况进行限流工作。在进入商场前，通过一道道防疫程序，确保活动安全有序的进行。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135

30、230FF6E81536D3B6116BD2231B64DA022CE11,1.由我方指定相应联络人负责此项目的沟通以及内部工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组，并安排相关人员负责。3.并安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7

31、C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,执行文档活动执行方案、活动执行时间表、细化流程表、岗位规划表、物料布置施工图、物料布置规划、物料清单、物料设计方案、现场执行台本-培训类文档培训时间规划表、嘉宾指引手册、工作人员培训指引、工作人员培训手册、安保人员培训指引,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5

32、C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,1.活动前的了解及活动沟通2.活动前的工作协调会参与3.活动现场的到场时间的严格规定4.活动前期的彩排及演练,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB

33、0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,1.邀请经验丰富的活动摄影师及摄像师到场2.前期精准的项目培训和活动需求了解3.熟悉各个活动环节及流程设置4.专业设备及后期剪辑，保证影像效果,南瓜小妖de十二时辰,All Saints Day,All Saints Day,南瓜小妖de十二时辰,All Saints Day,All Saints Day,Halloween Pumpkin Goblin,All Saints Day,