2021商业街网红签约仪式活动策划方案.pptx

1、闯岛计划闯岛计划闯岛计划闯岛计划以CS之名，聚拢年轻信号的潮流起义时间：2021年6月底地点：绿地V岛 商业街前坪广场CHINA TRENIDYCHINA TRENIDYORIENTAL AESTHETICSORIENTAL AESTHETICS大胆大胆 有趣有趣 DARING INTERESTING DARING INTERESTINGGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDganCHINA TRENIDYCHINA TRENIDYORIENTAL AESTHETICSOR

2、IENTAL AESTHETICS时尚时尚 国潮国潮FASHION TREND FASHION TREND GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCHINA TRENIDYCHINA TRENIDYORIENTAL AESTHETICSORIENTAL AESTHETICS食客食客 潮味潮味 TASTE TREBDY TASTE TREBDYGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLA

3、ND V - ISLAND THE COMBINATION OF NI GUOFENG THE COMBINATION OF NI GUOFENG TUNE AND CHANGSHA UNINHIBITED MIXTURE TUNE AND CHANGSHA UNINHIBITED MIXTURE打造妙趣横生潮玩的打造妙趣横生潮玩的 绿地绿地V V岛岛 基调基调GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLA

4、NDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND敢玩敢玩 x 敢燥敢燥 x 敢潮敢潮敢玩敢玩 x x 敢燥敢燥 x x 敢潮敢潮【 理理 念念】 敢为人先 抛开老套路 成就新腔调一次开启以长沙之名，响起聚拢年轻号角的起义以年轻新生力的姿态引发长沙五大圈层力量的潮玩计划即将在【绿地V岛】开启GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISL

5、ANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND【目目 的的】体现绿地V岛项目配套升级，未来配套将不断持续完善的目的体现签约品牌器重绿地V岛项目在选址上的未来板块的升值潜力和人口优势通过本次前宣&媒介提升绿地V岛项目的品牌实力及价值通过此活动突出招商运营能力及吸引更多品牌商家签约PART ONE【线上预热事件营销】#CS闯岛计划概念扩散期#PART TWO【氛围呈现】#摩登秀场时尚出圈#PART THREE【活动内容】#CS闯岛计划玩出新

6、花YOUNG#PART FOUR【媒介后宣】#爆发更多项目传播力# PART ONE PART ONE【线上预热事件营销】 #CS闯岛计划概念扩散期# PRECHEAT EVENT MARKETING ONLINEGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND闯岛计划新主张 - 出圈语录 一次绿地V岛对城市发声的出圈语录，潮

7、玩概念视觉+文字画面，串联品牌元素及内容，缔造全新的V岛计划概念海报出街，让多圈层炸出新热潮。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND闯岛计划潮流宣言 - 【YOUTH+】大片发布联合参与本次闯岛计划的肄业KOL及主理人，拍摄一系列“YOUTH+”出街大片，承载城市潮流理念+绿地V岛项目口号。 PART TWO PAR

8、T TWO【视觉呈现】 #摩登秀场时尚出圈# VISUAL PRESENTATION OF ACTIVITYGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND整体视觉风格 VISUAL PRESENTATION OF ACTIVITY酸性 设 计打破传统美感的配色与排版形式，复杂无序的拼贴效果和对于多种材质的灵活应用，承载着自由

9、享乐、彰显个性的设计态度。风格身上所具备复古与未来的反差感，使其在时尚、潮流艺术行业有很强的延展性，传递品牌本身的自我个性。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND来宾出入口舞美&灵活性秀场DCC超跑展示区中古&网红美食集市潮流艺术打卡区整体现场布局&人流动线图 秀场模特走秀动线图 - 围绕房屋结构全维度无死角观秀的视

10、觉理念 贵宾席位定点席位席位席位模特入场模特入场GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND舞美&灵活性秀场LED屏舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念 舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念 舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念 舞美&秀场3D效果图围绕房屋

11、结构全维度无死角观秀的视觉理念 舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念 GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND活动现场来宾签到打卡墙 以摩登&潮流元素打造活动现场来宾签到合影墙，与整体设计风格缔造全新主流文化。GREENLAND V - ISLANDGREENLAND V - ISLANDGREE

12、NLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND潮人艺术互动区 一 以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGRE

13、ENLAND V - ISLAND潮人艺术互动区 二 以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDDCC超跑跑车潮艺展示 以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLAND V - ISLANDGREENLAND V - ISLAN

14、DGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND潮艺集市门头示意 GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND潮艺集市整体打造风格

15、 以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。(集市呈现均为暂定) PART THREE PART THREE【活动内容】#CS闯岛计划玩出新花YOUNG# ACTIVE CONTENTGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND来宾签到来宾签到营销中心签到闯岛计划正式开启CS闯岛计划已正式开启 闯岛任务

16、闯岛任务通关打卡开场节目开场节目灯光秀主持人亮相主持人亮相本次活动&品牌介绍致词环节致词环节领导&品牌方致词国潮图腾首秀国潮图腾首秀中国李宁 & 绿地V岛肖战云走秀走秀环节走秀环节中国李宁SHOW歌手演绎互动节目表演节目表演中国潮舞China tide仪式环节仪式环节签约仪式合作共赢灯光秀媒体互动媒体互动采访环节主持人致词主持人致词HAPPY ENDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREE

17、NLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划第一步 - 来宾签到 来宾收到绿地V岛发出闯岛计划邀请函并带往营销中心进行核销，并领取当晚活动的专属手腕带并由乘坐观光缆车前往之活动现场，感受尊贵体验。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划第二步 - 领取闯岛装备 现场闯

18、岛计划装备是以潮流、时尚的元素体现，并内附趣味磁带（U盘）传播项目基础信息，并附有积章卡等。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划第三步 - 闯关计划须知 第一步营销中心签到，获取入场券第二步前往活动现场领取闯岛装备开启闯岛计划第三步前往潮艺打卡并微推出圈第四步出圈成功后前往集市寻找NPC并回答项目趣味问

19、答即可戳章第五步戳章成功即算闯关成功可至网红潮人集市品鉴美食GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划网红美食品牌推荐贰伍捌绿豆糕百事可乐墨茉点心局长沙花果糯米酒*出席品牌根据实际邀约为准。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND

20、GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划中古品牌推荐OMG Vintage元宝中古SYLVIA VINTAGE富士山下中古馆*出席品牌根据实际邀约为准。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLA

21、NDGREENLAND V - ISLANDCS闯岛计划流程 - 主持人推荐 湖南政法频道主持人 - 杨理GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDName:彭希 Cici Height：164cm Present Address地址：长沙，深圳，北京。Education专业：湖南师范大学新闻与传播学院播音主 持系Lan

22、guage Proficiency语言等级：普通话一级甲等 英 语Received Honorary 所获荣誉：2015年全国校园金话 筒金奖 Major Works：CCTV证券频道【对话优选品牌】 湖南财富频道【 对话企业家】 湖南公共频道【 驾驭新主张】 芒果TV 湖南IPTV【美人策】【会员团】CS闯岛计划流程 - 主持人推荐 GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V

23、 - ISLANDGREENLAND V - ISLANDCS闯岛计划流程 - 开场节目 【灯光秀】灯光秀作为开场节目的原因是提前预告，精彩即将开始为目的，同时在灯光秀与音乐的交融中，体现绿地V岛对于本次活动，对于商业街区的发展都是以年轻、潮流、时尚的概念去发展。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划流程

24、 -中国李宁 & 绿地V岛 国潮首秀主持人&领导致词后，全场暗场，由中国李宁肖战开启本次绿地V岛&中国李宁完美跨界的国潮图腾首秀，GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划流程 - 中国李宁SHOW&歌手演绎首秀结束，中国李宁国潮图腾专场SHOW正式开始，现场要设定维多利亚的秘密走秀形式，结合湖南本土潮玩歌手

25、倾力开唱，结合秀场主打灯光，缔造绿地V岛的完美潮流起义秀场。GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划流程 - 节目演绎 无缝连接，全系模特亮相后，灯光暗场，小火车驶入，CS潮流舞团围绕小火车开启一场潮流与文艺复兴的热浪舞蹈。GREENLAND V - ISLANDGREENLAND V - ISLANDGR

26、EENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDCS闯岛计划流程 - 签约&启动仪式推荐舞蹈结束，由主持人邀请品牌方&绿地领导上台开启签约，签约完毕后，由双方将共同开启一场完美视觉冲击的楼宇灯光秀，此举预示着在双色灯光的完美融合中达到相互共赢，创造更多网红经济的无限奇遇。CS闯岛计划流程 - 签约成功主体楼宇灯光秀灯光秀示意效果缔造岳麓公馆与整体楼宇结构的完美融合贯穿整体活动。CS闯岛计划流程 - 签约成功主

27、体楼宇灯光秀灯光秀示意效果，灯光秀开启将整个END推向顶点，结束后，由主持人致HAPPY END词。PART FOUR【媒介后宣】#爆发更多项目传播力#FASHIOFASHION N标杆地产标杆地产x网红经济网红经济 标杆地产标杆地产x网红经济网红经济 HN湖南全媒与绿地V岛的激情联动引发不可思议的连锁反应缔造全新潮流时尚 GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISL

28、ANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND媒介推荐 - 全媒皆互联 CS闯岛计划全连线（*媒体示意图）GREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLANDGREENLAND V - ISLAND媒介推荐 - 全媒皆互联 CS闯岛计划全连线三大制热营销渠道 品牌双互联深度链接 = 为项目本身获取，线上点播直通车输出更大能量闯岛计划闯岛计划闯岛计划闯岛计划以CS之名，聚拢年轻信号的潮流起义时间：2021年6月底地点：绿地V岛 商业街前坪广场