2022地产项目反卷青年露营市集活动策划方案（56页）.pptx

1、民谣音乐篝 火 野 炊 烟 火 市 集 咖 啡轰 趴露 天 影 院 极 限飞 盘CAMPING STRATEGY 让让美美好好生生活活触触手手可可及及 20222022让让美美好好生生活活触触手手可可及及 壹壹贰叁肆肆活动总述P la n n in g im p o rt. 目录CONTENTS活动亮点overview of the activity.预热宣传Atmosphere to decorate.CAMPING STRATEGY 01活动总述O N E P O R R I D G E , O N E M E A L 活动主题：让美好生活触手可及2022反卷青年露营市集活动时间：周末/小

2、假期参与对象：业主、意向客户、潜在报名客户、定向邀约客户活动调性：户外、自由、浪漫、社交、治愈、亲子、狂欢C CAMPING STRATEGYAMPING STRATEGY 活动概况Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.0102针对疫情复苏期，推出治愈式系列活动，驱散疫情对市民带来的负面情绪，树立品牌形象， 促进项目销售。03走进大自然

3、，呼吸新鲜空气，感受大自然之美，让参与来宾能够放松心情，为假日美好生活添彩活活动目的目的紧跟市场风向，策划安排精致露营系列活动，聚焦市民眼球。活动现场共规划有露营区、 篝火野炊区、烟火市集区、民谣音乐区、露天电影区、咖啡轰趴区 互动游乐区七大区块铺排了时下精致露营中最受消费者喜爱的活动内容让所有参与来宾都可尽情享受落日下的慵懒，感受最惬意自在的度假时光C CAMPING STRATEGYAMPING STRATEGY 区域规划CAMPING STRATEGY 02活动亮点O N E P O R R I D G E , O N E M E A L好友闲坐，灯火可亲当浪漫的旋律响起天籁歌声将音乐里

4、的深情娓娓道来细腻的歌声也如微风拂过大地C CAMPING STRATEGYAMPING STRATEGY 民谣音乐C CAMPING STRATEGYAMPING STRATEGY 篝火野炊打包的披萨，现煎的牛扒，虎皮蛋糕火锅、牛肉罗宋汤.让人们对露营上瘾的，除了野外的大自然最不能缺少的，一定是露营的美食篝火野炊的快感C CAMPING STRATEGYAMPING STRATEGY 烟火市集在市集里有最丰富的露营装备，文创好物，阅读书籍，美食饮品.带着人们走进不同文化的生活方式寻找与放入温情C CAMPING STRATEGYAMPING STRATEGY 咖啡轰趴生活工作于喧闹城市，愿寻

5、片刻自我宁静自然城市露营咖啡厅，在品鉴、制作咖啡的过程中尽享feel leisurelyC CAMPING STRATEGYAMPING STRATEGY 露天影院以天为幕，以地为席一束月光，一帧帧如明信片般的风景，在幕布上划过每一个情节都吸引着眼球带着朋友，陪着家人们看电影，唠家常，这便是最美好的时光C CAMPING STRATEGYAMPING STRATEGY 极限飞盘随着精致露营的热潮来袭飞盘运动也火速出圈没有复杂的规则 无需过重的装备在社交式露营中备受追捧感受一把热汗+交友的快乐CAMPING STRATEGY 03预热宣传O N E P O R R I D G E , O N E

6、 M E A LMost of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.活动前期线上推出帐篷里的露营指南互动h5，通过左右滑动页面，可切换不同露营场景，带领网民们感受24h沉浸式云露营体验从清晨到日落、再到漫天星光，不同时段环境不同，露营氛围拿捏到位。点击露营人物并选择最向往的露营地，精心挑选一套穿搭，开启浪漫的露营之旅，生成海报并进行分享还有机会赢得千

7、元露营尖货！C CAMPING STRATEGYAMPING STRATEGY 帐篷里的露营指南CAMPING STRATEGY 04活动布置O N E P O R R I D G E , O N E M E A LMost of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.利用星空，帐篷，电影等元素打造大型露营主题门头，营造满满活动昭示性。C CAMPIN

8、G STRATEGYAMPING STRATEGY 露营 节 门 头（图为示意）Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.布置合影推头，增加氛围性，结合绿植，花艺，项目主题字与帐篷、电影放映机等元素。（图为示意）C CAMPING STRATEGYAMPING STRATEGY 氛围堆头Most of the food is a fissi

9、on that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.规划设置好露营专区，来宾可自带帐篷在此开启露营节。（也可现场租赁，领包入住）C CAMPING STRATEGYAMPING STRATEGY 露营专区Most of the food is a fission that is caused by the collision of different ingredients. If you look a

10、t the encounters of the ingredients in the world.设置电影放映幕及观影专区。C CAMPING STRATEGYAMPING STRATEGY 观影区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.搭建简易舞台区，可利用木作，帐篷，灯带等进行氛围营造。C CAMPING STRATEGYAMPING

11、 STRATEGY 舞台区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.规划烟火市集区，设置白色尖顶帐篷。C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区Most of the food is a fission that is caused by the collision of different in

12、gredients. If you look at the encounters of the ingredients in the world.布置木质桌椅，提供火炉，供来宾篝火野炊。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.咖啡区设置移动餐车，进行咖啡

13、售卖、体验活动。C CAMPING STRATEGYAMPING STRATEGY 咖 啡轰 趴区CAMPING STRATEGY 05活动内容O N E P O R R I D G E , O N E M E A L露营区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.来宾至签到处登记个人信息并使用彩色马克笔完成签到。C CAMPING STR

14、ATEGYAMPING STRATEGY 主题 签到处Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.露营区，来宾可自带帐篷搭建在此开启露营节。也可现场租赁，领包入住。C CAMPING STRATEGYAMPING STRATEGY 入住营地Most of the food is a fission that is caused by the

15、collision of different ingredients. If you look at the encounters of the ingredients in the world.带着吉普赛人的豪放，当低调而浪漫的波西米亚帐篷遍布满地，这里便成了夜观星空的最佳场地这就是我们的露营专区C CAMPING STRATEGYAMPING STRATEGY 露营专区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encou

16、nters of the ingredients in the world.人们在帐篷前席地而坐，感受着难得的亲子或朋友欢聚时光听悦耳的鸟叫与虫鸣嗅出空气中弥漫的清新花香这一次，从都市的嘈杂和繁忙中抽身尽情去玩耍吧，抛开烦恼忧伤让疲劳紧绷的心情放松C CAMPING STRATEGYAMPING STRATEGY 露营专区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients i

17、n the world.在这，有任何露营知识方面的疑问也都可以现场进行交流，即便有些朋友这次的装备还不够理想，但在交流过后，相信将会对于下次露营所需的装备就有一个完美的购物清单了C CAMPING STRATEGYAMPING STRATEGY 露营式 社 交露 天电影 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.开启最美的夜晚处于快节奏生

18、活的人们总需要一些暖心的电影来治愈心灵露天影院，以天为幕，以地为席一束月光，一帧帧如明信片般的风景，在幕布上划过每一个情节都吸引着眼球带着朋友，陪着家人们看电影，唠家常，这便是最美好的时光C CAMPING STRATEGYAMPING STRATEGY 露 天电影节音乐舞 台 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.现场邀请重磅民谣歌

19、手/乐队为大家带来最精彩的表演C CAMPING STRATEGYAMPING STRATEGY 民谣音乐 节Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.非洲鼓，木制吉他，让惬意美好的生活，将我们紧紧包围C CAMPING STRATEGYAMPING STRATEGY 民谣音乐 节Most of the food is a fission

20、that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.还有超级潮酷的架子鼓表演，一起来嗨玩露营节。C CAMPING STRATEGYAMPING STRATEGY 民谣音乐 节篝 火 野 炊 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the en

21、counters of the ingredients in the world.现场还设置来烧烤轰趴节。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.来宾领取食材后可寻座坐下。现场烧烤分两种形式展开，一种是由来宾们在座位上自行烧烤，自由交流，第二种是由专业的

22、烤肉师傅为来宾们烤制喷香食物。C CAMPING STRATEGYAMPING STRATEGY 篝 火 野 炊 区烟 火 市 集 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在市集里有最丰富的露营装备，文创好物，阅读书籍，美食饮品.带着人们走进不同文化的生活方式寻找与放入温情C CAMPING STRATEGYAMPING STRATEG

23、Y 烟 火 市 集 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.市集围绕在露营区四周，井然有序的摆放着一个个商家摊位，种类繁多且各具特色C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区Most of the food is a fission that is caused by the collisio

24、n of different ingredients. If you look at the encounters of the ingredients in the world.在这，摊主们出售并租赁各类露营所需的装备不仅起到展示作用，还方便大家了解露营升级露营哦。C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of th

25、e ingredients in the world.在这，有任何露营知识方面的疑问也都可以现场进行交流，即便有些朋友这次的装备还不够理想，但在交流过后，相信将会对于下次露营所需的装备就有一个完美的购物清单了C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.要变成

26、自己想成为的样子，如花在野，温柔热烈。四大主题系列耳饰涵盖简约，小众，甜美等风格，往你的心田输送一片花海，再来一些少女心和爱，你来或不来，我的花都会为你而开！C CAMPING STRATEGYAMPING STRATEGY 烟 火 市 集 区咖 啡轰 趴区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.生活工作于喧闹城市，愿寻片刻自我宁静自然城

27、市露营咖啡厅，在品鉴、制作咖啡的过程中尽享feel leisurel现场移动餐车，引入5-6家咖啡资源，进行现场售卖C CAMPING STRATEGYAMPING STRATEGY 咖 啡轰 趴区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在这里，买一杯咖啡，悠然品鉴感受大自然最真切的美好于舌尖上的快乐。C CAMPING STRATEGY

28、AMPING STRATEGY 咖 啡轰 趴区互动游乐区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.飞盘运动感受一把热汗+交友的快乐C CAMPING STRATEGYAMPING STRATEGY 互动游乐区Most of the food is a fission that is caused by the collision of di

29、fferent ingredients. If you look at the encounters of the ingredients in the world.官方发起飞盘大赛赢得比赛还有礼品相送社交，比赛两不误C CAMPING STRATEGYAMPING STRATEGY 互动游乐区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.跟帐

30、篷一样令人快乐的空间，还有魔法师的泡泡世界。现场邀请泡泡秀表演者进行互动，提升活动热闹氛围。C CAMPING STRATEGYAMPING STRATEGY 互动游乐区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.在互动区，还有写真绘画课堂，一起来描绘大自然的魅力风光吧。C CAMPING STRATEGYAMPING STRATEGY 互动游乐区Most of the food is a fission that is caused by the collision of different ingredients. If you look at the encounters of the ingredients in the world.C CAMPING STRATEGYAMPING STRATEGY 互动游乐区民谣音乐篝 火 野 炊 烟 火 市 集 咖 啡轰 趴露 天 影 院 极 限飞 盘CAMPING STRATEGY 让让美美好好生生活活触触手手可可及及2 0 2 22 0 2 2让让美美好好生生活活触触手手可可及及