1、某项目仲夏之夜系列活动策划方案某项目仲夏之夜系列活动策划方案在这仲夏之际，在这仲夏之际，从从城市城市走进走进自然自然，从，从自然自然回到回到自己自己，在这在这“城市森林美学小镇城市森林美学小镇”里仰望那里仰望那独有的独有的山野仲夏的唯美星空山野仲夏的唯美星空。Existence has all the unparalleled talentThe existence of the Range Rover Natural Legend and Time以自然的智慧以自然的智慧致敬世界的人居理想致敬世界的人居理想Paying tribute to the worlds human settleme
2、nt ideal with natural wisdom. 繁星山野繁星山野梦迎风梦迎风山与城无界，繁华不远，迎风即达山与城无界，繁华不远，迎风即达在你与城市的灯红酒绿之间在你与城市的灯红酒绿之间 赋予岁月一份山与城的情怀赋予岁月一份山与城的情怀you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeACTIVITY OVERVIEW活动时间：活动时间：20192019年年6-76-7月月Act
3、ivity time: August 5 (to be determined)Activity time: August 5 (to be determined)活动地点：活动地点：某项目指定地点某项目指定地点Activity location: Baoyihushan Luming Project SiteActivity location: Baoyihushan Luming Project Site活动主题：活动主题：繁星山野繁星山野梦迎风梦迎风 XXXXXXXX仲夏之夜系列活动仲夏之夜系列活动Theme: Such as the wish of the ceremony Fanghu
4、a Ya Night Baoyihushan LumingTheme: Such as the wish of the ceremony Fanghua Ya Night Baoyihushan Luming活动对象：活动对象：邀约嘉宾、邀约嘉宾、政府官员、媒体、品牌嘉宾、品牌客户、辐射周边政府官员、媒体、品牌嘉宾、品牌客户、辐射周边Activity target: Invited guests, government officials, media, brand guests, brand customersActivity target: Invited guests, governme
5、nt officials, media, brand guests, brand customersA brief overview of the overall activity“PART ONE THE REAZATIONG前期宣传前期宣传网络造势网络造势EXECUTION 传统宣传视觉呈现传统宣传视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 互联网宣
6、传互联网宣传: :微信，微博，官网推文推送。微信，微博，官网推文推送。（通过图文稿发起话题征集，参与者在通过评论留言参与活动，邀请好友（通过图文稿发起话题征集，参与者在通过评论留言参与活动，邀请好友为评论点赞，推文点赞获得线下体验星空泡泡屋与豪华房车的机会）为评论点赞，推文点赞获得线下体验星空泡泡屋与豪华房车的机会）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life线上宣传线上宣传Onli
7、ne publicityOnline publicityEXECUTION 循环式海报宣传循环式海报宣传: :通过大量的海报进行循环的宣传，让项目话题持续升温。通过大量的海报进行循环的宣传，让项目话题持续升温。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 视频宣传视频宣传: :通过在通过在XXXX拍摄星空大片、视频传递项目价值属性拍摄星空大片、视频传递项目价值属性y
8、ou will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 视频宣传视频宣传: :通过拍摄通过拍摄XXXX项目唯美山野、视频传递项目价值属性。项目唯美山野、视频传递项目价值属性。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of
9、cultivation honorable lifeEXECUTION 抖音话题讨论抖音话题讨论: :通过对一场城市与星空的对话进行话题讨论，增强线上的宣传力度。通过对一场城市与星空的对话进行话题讨论，增强线上的宣传力度。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life“PART TWO THE REAZATIONG线上游戏互动线上游戏互动EXECUTION 前期推广前期推广: :通过通
10、过H5H5小程序小程序扔、捞漂流瓶扔、捞漂流瓶。（部分漂流瓶中藏有惊喜奖品，每人每天限中奖一次部分漂流瓶中藏有惊喜奖品，每人每天限中奖一次）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 前期推广前期推广: :通过抖音挑战赛发起打卡通过抖音挑战赛发起打卡XXXX星空泡泡屋获取相应奖品。星空泡泡屋获取相应奖品。（抖音点赞满（抖音点赞满20002000以上就可获得相应礼品
11、）以上就可获得相应礼品）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life都配备大量的礼品作为奖励，增强话题的宣传度与参与度都配备大量的礼品作为奖励，增强话题的宣传度与参与度There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicatedJink
12、e is at the top of Huacheng City, and it is the best in the world.网络造势网络造势+ +线上游戏线上游戏EXECUTION 礼品推荐礼品推荐磁悬浮星空幻境蓝牙音箱磁悬浮星空幻境蓝牙音箱In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 礼品推荐礼品推荐创意星空书灯创意星空书灯In the fee
13、ling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 礼品推荐礼品推荐纪梵希午夜星空口红纪梵希午夜星空口红In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXEC
14、UTION 礼品推荐礼品推荐星空系列茶壶星空系列茶壶In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. “PART THREE THE REAZATIONG项目落地执行项目落地执行现场包装Content of activitiesEXECUTION 公园草坪装饰示意图公园草坪装饰示意图you will be sent to the top of the mountain.In t
15、he leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 草坪装饰示意图草坪装饰示意图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 教堂星空装饰示意图教堂星空装饰示意图you will be sent to the top of the mou
16、ntain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 销售中心装饰示意图销售中心装饰示意图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 销售中心装饰示意图销售中心装饰示意图you will be sent to the
17、top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life现场活动Content of activitiesEXECUTION 装饰平面图及活动规划平面图装饰平面图及活动规划平面图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life利用独有的
18、项目特点与地理位置，以极致的感官体验带来不一样的璀璨星空利用独有的项目特点与地理位置，以极致的感官体验带来不一样的璀璨星空以悦见以悦见极致繁星极致繁星，礼献，礼献XXXX。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicated线上抖音，推文，微博话题点讨论城市与星空的对话线上抖音，推文，微博话题点讨论城市与星空的对话线下用实体活动作为线上支持。线下用实体活动作为线上支持。利用利用抖音小视频打卡与线上推文留言点赞抖音小视频打卡与线上推文留言点
19、赞传播传播XXXX独有的价值。独有的价值。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicate活动概述活动时间：7月6日、7月13日、7月20日活动内容：星空泡泡屋活动地点：XX公园草坪活动调性：好友、家庭、亲子配合网推公司的线上宣传图文，线下进行适合家庭的暖场活动配合网推公司的线上宣传图文，线下进行适合家庭的暖场活动7 7月份每周月份每周推文点赞数第一位活动入住星空泡泡屋的入住权推文点赞数第一位活动入住星空泡泡屋的入住权线下活动线下活动O
20、ffline activitiesOffline activities（星空泡泡屋）（星空泡泡屋）EXECUTION 星空泡泡屋星空泡泡屋去欣赏山间清爽的风，去瞭望唯美星空去欣赏山间清爽的风，去瞭望唯美星空（配零食饮料）（配零食饮料）。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 泡泡屋抖音拍摄用于网上宣传，结合网推公司一起炒作城市与星空的对话这一话题点）泡泡屋抖音
21、拍摄用于网上宣传，结合网推公司一起炒作城市与星空的对话这一话题点）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life活动概述活动时间：7月6日、7月13日、7月20日活动内容：星空露营（每周5份）活动地点：XX公园草坪活动调性：好友、家庭、亲子配合网推公司的线上宣传图文，线下进行适合配合网推公司的线上宣传图文，线下进行适合好友、家庭、亲子的活动的活动（每周推文点赞数（每周推文点赞数2626
22、位享受星空露营）位享受星空露营）EXECUTION 星空露营星空露营+ +露天电影露天电影77月推文中每周点赞数月推文中每周点赞数2626位客户享受星空露营位客户享受星空露营+ +露天电影。（配零食、饮料）露天电影。（配零食、饮料）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life线下活动线下活动Offline activitiesOffline activities（星空露营（星空露营+ +露天电影露天电影）
全部分类
免费下载资料库
10000份+资源包
千万vip文档畅享下载
下载文档文件编辑即用
网站精选百万好案
百万工程地产工作者都在用
微信扫一扫登录
