超市鱼课营运管理手册.ppt

1、Fish鱼鱼 课课Participation 处销售占比处销售占比:5.8%of the Division Operating result 营运绩效营运绩效:6.80%Contents 内容内容Cold room management Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准Objective目的：目的：Storage the pr

2、oducts at the right temperature.在合适的温度下储藏商品在合适的温度下储藏商品Cold room management Fish covered with plastic bag将鱼隐藏将鱼隐藏在塑料袋下在塑料袋下No ice&plastic bag没有冰和塑料袋没有冰和塑料袋Each level spray ice每层都要覆盖冰每层都要覆盖冰 Use a clean container.使用干净的容器使用干净的容器 Temperature at 0oc to 10oc.温度控制在温度控制在 0oc 10ocKey points:要点要点Cold room man

3、agement Objective目的：目的：Storage the product in good condition.在合适的条件下储藏商品在合适的条件下储藏商品 Basket should be 10 cm far from the wall.周转筐须离墙周转筐须离墙10厘米厘米 Receiving date on the basket.周转筐上必须注明周转筐上必须注明收货日期收货日期 Cleanliness of cold room.冷库必须保持清洁冷库必须保持清洁Key points:要点要点Contents 内容内容Cold room management 冷库管理冷库管理Cons

4、umption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准Consumption charter 保质期限保质期限Objective目的：目的：To guarantee the freshness.保持商品的新鲜度保持商品的新鲜度 Check the expiration date.检查商品的保质期检查商品的保质期Key points:要点要点商品分类Merc

5、handise Family保质期（全国）Warrant(National)销售期限(卖台)Time for sale(on Label)保质期(上海)Warrant(Shanghai)销售期限(卖台)Time for sale(on Label)温度Temp.鱼课鱼课 Fish切片包装鱼（三文鱼，鳕鱼）Sliced packed fish(salmon etc)D+11 天或 24 小时D+11 天或 24 小时0-10虾，贝壳类，螺等海产品 Shrimp,shellfish,snailD+11 天或 24 小时D+11 天或 24 小时0-10冰台上的冰鲜鱼，鱼丸，水发类Iced fish

6、,fish balls D+11天半D+11天半0-10干鱼，咸鱼 Dried or salted fishD+157天D+157天常温常温Consumption charter 保质期限保质期限Objective目的：目的：Pack the product in good condition.包装质量完好的商品包装质量完好的商品Item name 商品名称商品名称Temperature Require 保质温度保质温度Item weight 重量重量Unit price/kg 单价公斤单价公斤 Put the label price on the right hand top.价格标签应贴在

7、价格标签应贴在右上角右上角 Check price,name matched to the product.检查价格、名称检查价格、名称 是否与产品相符是否与产品相符Key points:要点要点Contents 内容内容Cold room management 冷库管理冷库管理Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准 Repacka

8、ging is forbidden 禁止返包装禁止返包装:it means that each product must stay in its original package,with the original label on it.每个产品必须保持原包装、原标签。每个产品必须保持原包装、原标签。Objective目的：目的：To ensure safety of goods.保证食品的安全保证食品的安全Hygiene 卫生卫生Repackaging is forbidden 严禁返包装严禁返包装Key points:要点要点Objective目的：目的：To ensure safety

9、 of goods.保证食品的安全保证食品的安全Hygiene 卫生卫生After closing store营业结束后营业结束后:Remove ice from the display.清理冰台上的冰墙清理冰台上的冰墙。Clean the display and equipment.清理冰台和设备清理冰台和设备Key points:要点要点Objective目的：目的：To guarantee freshness of goods.保持食品的新鲜度保持食品的新鲜度Hygiene 卫生卫生Fish ball from Yesterday 昨天的鱼丸昨天的鱼丸Fish ball today今天的

10、鱼丸今天的鱼丸 Mix today and yesterday fresh fish is forbidden.禁止将昨天和今天商品混合在一起。禁止将昨天和今天商品混合在一起。It means that fresh fish received from yesterday must be separated on the ice table from todays products and sold during the morning.在冰台上将前一天与当天的产品分隔开，在冰台上将前一天与当天的产品分隔开，前一天的商品只能在早上销售前一天的商品只能在早上销售Key points:要点要点Co

11、ntents 内容内容Cold room management 冷库管理冷库管理Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准 Width of ice=10 cm 冰墙宽度冰墙宽度=10厘米厘米 Height of ice =20 cm 冰墙高度冰墙高度=20厘米厘米 Temperature 0 to 4 degrees 温度保持在温度保

12、持在010摄氏度摄氏度Display 排面展示排面展示Objective目的：目的：To guarantee the good temperature.保持合适的温度保持合适的温度10 cm width 宽宽10厘米厘米20 cm height 高高20厘米厘米Put plastic bag to protect the fish ball&fish without skin 垫一层塑料袋以保护鱼垫一层塑料袋以保护鱼和鱼丸的表皮和鱼丸的表皮Key points:要点要点 Implement the items by family.按分类排列商品按分类排列商品 Put all the price

13、 board.所有商品必须有价格牌所有商品必须有价格牌 Put all the promotion board.将有促销牌的商品放在一起将有促销牌的商品放在一起 Display 排面展示排面展示Objective目的：目的：To facilitate customer choices.方便消费者挑选方便消费者挑选Key points:要点要点 To make again the ice wall(3 times per day).每天至少修每天至少修3次冰墙次冰墙。To spray ice on the fish.在产品表面覆盖薄冰。在产品表面覆盖薄冰。Display 排面展示排面展示Obje

14、ctive目的：目的：To keep the good temperature all day long.长时间保持商品合适的温度长时间保持商品合适的温度Key points:要点要点Contents 内容内容Cold room management 冷库管理冷库管理Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准Product qualit

15、y 产品质量产品质量Fresh新鲜新鲜:Clean and black 明亮、黑色明亮、黑色 Convex 向外凸的向外凸的 Clean&black Convex 明亮、明亮、黑色向外凸的黑色向外凸的Not Fresh不新鲜不新鲜:Muddy and pale eyes 鱼眼发灰和多泥鱼眼发灰和多泥 Blood come out on the clear part 眼中有血丝眼中有血丝 Eyes fall down 眼珠垂落眼珠垂落 Blood comes Out 眼中有血丝眼中有血丝 Fish Eyes 鱼眼鱼眼Eyes fall down眼珠垂落眼珠垂落 Fresh新鲜新鲜:Clean a

16、nd slimy 干净、有粘性干净、有粘性 Bright&Colorful色泽光亮色泽光亮Not Fresh不新鲜不新鲜:No slimy-Pale color 不粘稠没有光不粘稠没有光 泽、色泽发灰泽、色泽发灰 Skin is broken.表皮破损表皮破损 Fish squama is deformity 鱼鳞残缺不完整鱼鳞残缺不完整 Skin is break&shrinking表皮破损、收缩表皮破损、收缩 Fish Skin 鱼表皮鱼表皮Skin is not break表皮无破损表皮无破损Pale color颜色发灰颜色发灰Fresh新鲜新鲜:Fresh red color 呈鲜红色

17、呈鲜红色 Clear slime but not sticky 新鲜不粘稠新鲜不粘稠Not too stench 没有恶臭味没有恶臭味 Fresh red color呈鲜红色呈鲜红色Not Fresh不新鲜不新鲜:Pink or brown 呈粉红、褐色呈粉红、褐色 Slime unclear or yellow or dry 发黄、发干不新鲜发黄、发干不新鲜 Very stench and decay smell 发臭有腐烂气味发臭有腐烂气味 Color is brown呈褐色呈褐色 Fish Fresh新鲜新鲜:Good surface&firm skin 表皮光滑表皮光滑 Belly i

18、s not broken 腹部无破损腹部无破损 Entrails not extrude 内脏完整不外漏内脏完整不外漏 Smell like the seaweed or river weed 有海藻的气味有海藻的气味 Firm skin表皮光滑坚实表皮光滑坚实Not Fresh不新鲜不新鲜:Skin not firm 表皮不坚实表皮不坚实 Broken on the surface&extruded of the entrails 表皮破损，内脏外溢表皮破损，内脏外溢 Bad smell of the decayed meat 有腐烂的气味有腐烂的气味Skin not firm表皮不坚实表皮

19、不坚实 Fish Belly not broken腹部无破损腹部无破损Belly broken腹部破损腹部破损Fresh新鲜新鲜:Black&clean 黑色、明亮黑色、明亮 Convex.凸起凸起 Black,clean&Convex 黑色明亮并凸起黑色明亮并凸起Not Fresh不新鲜不新鲜:Getting to be brown and pale 颜色呈灰白、褐色颜色呈灰白、褐色 Brown&pale颜色呈灰白褐色颜色呈灰白褐色 Fresh新鲜新鲜:Oily&clean.干净有光泽干净有光泽 Not many black spot on the skin.无太多黑点无太多黑点 Head&

20、body are well connected 头和身体连接完好头和身体连接完好 Head&body are well connected头和身体连接完好头和身体连接完好Not Fresh不新鲜不新鲜:Peal to yellow 珍珠色、甚至黄色珍珠色、甚至黄色 Many black spot on head legs and belly.有很多黑点有很多黑点 Bad quality black will change to yellow.质量不好的头部颜色变黄质量不好的头部颜色变黄 Head and body easy to separate.头容易掉落头容易掉落 Head&body ea

21、sy to separate头容易掉落头容易掉落 Clean&oily Skin皮肤光滑皮肤光滑Color change to yellow颜色变黄颜色变黄Fresh新鲜新鲜:Firm and clear 干净结实干净结实 Smell like the seaweed or river weed 有海藻气味有海藻气味 Meat is clean&clear虾肉干净虾肉干净Not Fresh不新鲜不新鲜:Easy to peal and lose texture 松软松软 Stench and sour 有臭味和酸味有臭味和酸味 Meat is pale&lose texture虾肉松软虾肉松软

22、 Fresh新鲜新鲜:Black,clear and convex.Stem of eyes are straight.黑色，干净并且直立突起黑色，干净并且直立突起 Black,clear Stem of eyes are Straight黑色，干净，直立突起黑色，干净，直立突起Not Fresh不新鲜不新鲜:Getting to be peal,brown&dim Eyes fall down.眼睛呈棕色，掉落眼睛呈棕色，掉落 Eyes fall down眼睛掉落眼睛掉落 Crab Eyes 蟹眼蟹眼Fresh新鲜新鲜:Upper part is shiny.背部有光泽背部有光泽 Firmn

23、ess on the lower part 低部结实低部结实 Upper part is Shiny背部有光泽背部有光泽Not Fresh不新鲜不新鲜:Pale and not shine 暗淡无光泽暗淡无光泽 Soft when press at the lower part or hollow 低部松软或空洞低部松软或空洞 Pale¬ Shiny黯淡无光泽黯淡无光泽 Crab Firmness on the lower part低部结实低部结实Shell is broken蟹壳破损蟹壳破损Fresh新鲜新鲜:Jelly meat full inside the shell 蟹壳内肉结

24、实蟹壳内肉结实 No smell 无气味无气味 Full inside the shell 肉结实肉结实Not Fresh不新鲜不新鲜:Peal,yellow or dark loose meat inside the shell 发黄或变黑，肉松软发黄或变黑，肉松软 Decay or ammonium smell 有腐烂的气味有腐烂的气味 Loose meat inside the shell 肉松软肉松软 Fresh新鲜新鲜:Round black，the white eyes is silver jelly&clear at the outer part.Green at the upp

25、er edge of the eyes.眼珠呈黑色，白色部分呈银色，外部干净，眼珠呈黑色，白色部分呈银色，外部干净，明亮，边缘上部呈绿色明亮，边缘上部呈绿色 Jelly&clear atthe outer part外部干净明亮外部干净明亮Not Fresh不新鲜不新鲜:Pale,break down of the black eyes.Purple spot on the white eyes edge change from green to purple 眼珠暗淡，掉落，白色部分有紫色斑点，边缘眼珠暗淡，掉落，白色部分有紫色斑点，边缘 部分由绿变紫部分由绿变紫 Pale,break dow

26、n of the black eyes眼珠暗淡掉落眼珠暗淡掉落 Fresh新鲜新鲜:Outer part is clear and slimy.表皮干净粘滑表皮干净粘滑 Black or purple small part spread over the skin 局部呈黑色和紫色局部呈黑色和紫色 Each level skin tie together 每层皮肤联系紧密每层皮肤联系紧密 Each level skin tie together每层皮肤联系紧每层皮肤联系紧密密Not Fresh不新鲜不新鲜:Not slimy and rough 粗糙不粘滑粗糙不粘滑 Black or purp

27、le spot getting bigger 黑色或紫色斑点较大黑色或紫色斑点较大 Outer level skin tear out from the inner part 外层皮肤破裂外层皮肤破裂 Outer level skin tear out from meat外层皮肤破外层皮肤破裂裂 Fresh新鲜新鲜:White meat to shiny green 肉呈白色，有绿色光泽肉呈白色，有绿色光泽 Clean and slimy.干净粘滑干净粘滑 Firm.结实结实 Fresh seaweed smell.有海藻味有海藻味 White shiny meat白色有光泽白色有光泽Not

28、Fresh不新鲜不新鲜:White to gray like the old jelly颜色暗淡颜色暗淡 Not much slimy不粘滑不粘滑Too soft.松软松软Bad smell.有异味有异味 Meat color is gray颜色暗淡颜色暗淡 Firm meat肉结实肉结实Meat is too soft肉太松软肉太松软Fresh新鲜新鲜:Shiny and moist.Close after touch.Fishy smell.Clean,heavy as it weight.To release the temperature,shell is open and close

29、d after cool down tapped.外壳潮湿有光泽，触碰后会关闭，有类似鱼的外壳潮湿有光泽，触碰后会关闭，有类似鱼的 味道，干净，份量较重，温度降低后会关闭味道，干净，份量较重，温度降低后会关闭 Close after touch this触碰后会关闭触碰后会关闭Not Fresh不新鲜不新鲜:Dullness and dry.No cleanliness.Light weight.Close all the time.Not close after touch.Smelly of deterioration.干燥，不干净，重量轻，总是开着，触碰后不干燥，不干净，重量轻，总是开着

30、，触碰后不 会关闭，有腐烂味会关闭，有腐烂味 Always open总是开着总是开着Fresh新鲜新鲜:Color is white or light yellow 颜色呈白色或浅黄色颜色呈白色或浅黄色 Firm&elasticity meat 肉结实有弹性肉结实有弹性 No mildew&stench smell 无霉斑或臭味无霉斑或臭味 Color is light yellow颜色微黄颜色微黄Not Fresh不新鲜不新鲜:Too dry or too wet 太干或太湿太干或太湿 Color is dark yellow 颜色暗黄颜色暗黄 Loose meat or go mildew

31、 stench smell 肉松软发霉有臭味肉松软发霉有臭味 Go mildew发霉发霉Firm&elasticity meat 结实有弹性结实有弹性Meat is dark Yellow暗黄色暗黄色Contents 内容内容Cold room management 冷库管理冷库管理Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准 To ha

32、ve the right assets.要有合适的资产要有合适的资产Key points:要点要点Good practice 实践实践Objective:To be different from our competitors.目的目的:有我们产品的特色有我们产品的特色.To propose bulk and packed items at the same place.把散装和包装的放在一起把散装和包装的放在一起Contents 内容内容Cold room management 冷库管理冷库管理Consumption charter 保质期限保质期限Hygiene 卫生卫生Display 排

33、面展示排面展示Product quality 产品质量产品质量Concept+good practice 理念理念+实践实践Merchandise display standard 商品陈列标准商品陈列标准按规格大小从下到上陈列，按价格高低从上到下陈列，原则上每一格陈列一种商品。Placed by spec.from bottom to top,by price from top to bottom.Each container place one kind item.鱼科活水鱼排面鱼科活水鱼排面Fresh fish display正常排面usual display促销排面promotion

34、display要点要点:Key points有显眼促销价格牌,较多的货量.Obvious POP,Big volume 冰墙外侧高度为20CM，内侧高度为15CM，冰墙宽度为10CM。每天需要制做三 次冰墙。Ice wall outer height is 20cm,inner height is 15cm,width is 10cm.Make ice wall 3 times a day.长度长度length：2.2米米宽度宽度width：1.1米米外高外高outer height：20厘米厘米内高内高inner height：15厘米厘米厚度厚度thickness：10厘米厘米鱼科冰台规格

35、鱼科冰台规格Ice bar spec.Ice bar spec.要点要点:Key points鱼科冰台排面鱼科冰台排面Ice bar display整齐的排面,分类清晰,冰墙厚度规范 orderly display,clear category,standard ice wall thickness.正常排面usual display促销排面promotion display饱满丰富的陈列货量,规范的冰台Big volume,standard ice bar要点要点:Key points陈列整齐,按分类 Placed orderly by category冷冻促销商品陈列量大，pop悬挂于冷柜正上方。黄牌卡贴在对应商品前，big volume of frozen product promotion.POP placed right upon ice container.Yellow card placed before item鱼科冰台排面鱼科冰台排面Ice bar display正常排面usual display促销排面promotion display要点要点:Key pointsTHANK YOU 谢谢谢谢!