2021房地产项目十一潮流嘉年华活动策划方案.pptx

1、潮玩生活节2021 地产项目十一嘉年华特别企划DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALGOOD LUCK IN THE COMING YEARFASHION整体活动规划OVERALL ACTIVITY PLANNING线下活动安排OFFLINE A

2、CTIVITY ARRANGEMENT线上传播推广ONLINE COMMUNICATION AND PROMOTIONCONTENTSPART01PART02PART03DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL整体活动规划OVERALL ACTIV

3、ITY PLANNINGPARTONEDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHA

4、NK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALCopy paste fonts.Choose the only option to retain text.活动思考扩大项目知名度、美誉度，从宣传到落地，对项目和产品进行拔高，打造一场高逼格的十一节点活动，积极占领客户心智触发其对时代壹号未来美好生活的憧憬，水到渠成，促进销售。优质活动的关键词：房地产的新竞争格局，情怀营销时代已来临！吸引力关联度新颖度操作力传播力DESIG

5、N BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL地 产 项 目 为 你 开 启 N 种 生 活 方 式.潮尚格调艺术整体活动策划围绕格调、潮尚、艺术三个维度进行展开，让客户深刻感知到项目的生命力与活力，时代壹号的房子、社区不是刚需，而是更高维度的生命延展，思想心灵向

6、上生长的地方，悦活越精彩！DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL活动时间：2021年10月1、2、3日活动地点：项目营销中心活动人群：意向客户、引流客户、自由进店客户活动调性：高端、品质、潮尚线上发声吸引关注线下活动落地引流预 热 期爆 发 期维

7、 温 期10月1日 格调豪车品鉴+高尔夫体验 JAZZ之夜鸡尾酒会 10月2日 潮尚后备箱潮物集 露天电影MOVIE10月3日 艺术曼陀罗艺术展 绘画疗愈力量体验+（顺延后备箱集市+露天电影）倒计时招募海报 抖音网红短视频 大V公众号推送 H邀请函 项目自媒体平台微信、抖音 KOL网红抖音直播 客户打卡二次转发 活动照片九宫格 活动精剪短视频 活动报道软文 活动后宣长图中宣活动日N10月1、2、3前宣N月下旬后宣N10月4-10格调潮尚艺术“潮玩生活节”地产项目十一嘉年华线上传播推广ONLINE COMMUNICATION AND PROMOTIONPARTTWODESIGN BY CORAL

8、 CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR ME

9、ETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线上传播推广-前宣预热期传播形式及平台推荐：倒计时创意招募海报（链接报名通道）抖音KOL活动预告小视频 大V公众号推送（廊坊区域公众号，生活类大V）H邀请函 项目自媒体（微信、抖音）平台多渠道推广，网红KOL发声招募有效触达及吸引目标客群关注！以上图片均为示意图DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU

10、FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线上传播推广-中宣爆发期传播形式及平台推荐：KOL网红抖音直播 客户打卡二次转发活动日，网红KOL现场参与互动现场全程直播引流！引导客户打卡拍照自发转发朋友圈，形成二次传播！DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK

11、YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线上传播推广-后宣维温期传播形式及平台推荐：活动照片九宫格 活动精剪短视频 活动报道软文 活动后宣长图活动结束后，多角度大力报道，维持热度，形成热点事件传播！线下活动安排OFFLINE ACTIVITY ARRANGEMENT点击此处添加文字信息，文本框均可点击修改PARTTHREEDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU

12、FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY

13、 CORALDESIGN BY CORALAM10:00 活动开放，客户签到领取伴手礼AM10:00-12:00 豪车品鉴、车模展示 高尔夫挥杆畅玩（1个小时专业老师指导）音乐盒DIY手作PM13:00-18:00 豪车品鉴、车模展示 高尔夫挥杆畅玩（1个小时专业老师指导）音乐盒DIY手作PM19:00-20:00 JAZZ之夜鸡尾酒会PM20:00 活动结束 10月1日活动流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK

14、YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL豪车展区晚上活动JAZZ之夜音乐会白天活动高尔夫体验音乐盒DIY茶歇10月1日场地规划DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESI

15、GN BY CORALDESIGN BY CORAL线下活动安排-10月1日享格调10.1享格调 豪车品鉴+高尔夫体验JAZZ之夜鸡尾酒会 渗 透 各 领 域 精 英 客 户，对 位 圈 层 精 准 导 客，提 升 项 目 价 值 感 知 DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORA

16、LDESIGN BY CORAL线下活动安排-10月1日享格调豪车品鉴经典豪车背书，增强项目高端调性，提升营销氛围，专业车模现场展示DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月1日享格调高尔夫大师公开课聘请业内知名教练现场授课，客户

17、在体验高级运动乐趣的同时，能够得到专业的指导，并对高尔夫文化有所了解，向客户传递出项目的高度。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月1日享格调JAZZ之夜鸡尾酒会 伴随着夜幕的降临，外籍乐队演奏着曼妙慵懒的JAZZ，在鸡尾酒的

18、微醺下，轻拂晚风，享受浪漫之夜。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月1日享格调DIY梦幻八音盒（2选一）在历史上，八音盒一直是音乐工艺品中的贵族。从18世纪诞生以来，精湛的工艺使得它备受宠爱流传至今，选择自己喜欢的音律，手工

19、制作一个八音盒感受古老的传承。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月1日享格调乐高汽车（2选一）DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHAN

20、K YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALAM10:00 活动开放，客户签到领取伴手礼AM10:00-12:00 后备箱集市 景观瓶DIY手作PM13:00-18:00 后备箱集市 景观瓶DIY手作PM19:00-20:30 后备箱夜市集 露天草地电影院PM20:30 活动结束 10月2日活动流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANT

21、HANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL后备箱潮物集晚上活动露天草地电影景观瓶DIY茶歇10月2日场地规划DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU

22、 FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月2日享潮尚10.2享潮尚 后备箱潮物集+露天电影MOVIE I N S 风 潮 尚 生 活，捕 获 目 标 客 群，打 卡 潮 玩，尽 享 欢 乐 DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YO

23、U FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月2日享潮尚后备箱潮物集DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月2日享潮尚露天电影

24、院MOVIEDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月2日享潮尚微景观生态瓶DIY微景观是将苔藓、多肉等植物，加上各种篱笆、砂石、可爱的卡通人物、动物装进一个瓶子里，构成妙趣横生的场景。DESIGN BY CORAL CHANDE

25、SIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORALAM10:00 活动开放，客户签到领取伴手礼AM10:00-12:00 曼陀罗艺术展 绘画疗愈力量体验及讲座（1个小时）油画DIY 后备箱潮物集 PM13:00-18:00 曼陀罗艺术展 绘画疗愈力量体验及讲座（1个小时）油画DIY 后备箱潮物集PM1

26、9:00-20:30 后备箱夜市集PM20:30 活动结束 10月3日活动流程DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL后备箱潮物集曼陀罗艺术展油画DIY茶歇10月3日场地规划绘画疗愈力量体验晚上活动露天草地电影DESIGN BY CORAL CHA

27、NDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月3日享艺术10.3享艺术 曼陀罗艺术展绘画疗愈力量体验 后备箱潮物集+露天电影MOVIE 感 受 视 觉 美 陈 创 意，遇 鉴 心 灵 之 镜，由 外 而 内 的 寻 找 自 我 DESIGN BY CORAL CHANDE

28、SIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月3日享艺术曼陀罗艺术展DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTH

29、ANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL线下活动安排-10月3日享艺术绘画疗愈力量体验讲座应急预案EMERGENCY PLANPARTFOURDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR

30、 MEETINGDESIGN BY CORALDESIGN BY CORALDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL应急预案一、现场各环节负责人联络单（各负责人人手一份）：二、消防操作规范：1.活动前对场地进行安全检查，确保万无一失。2.消防保卫人

31、员要熟悉附近情况，知道电闸箱、消火栓、灭火器位置并会使用灭火器。3.做到随时进行安全监督，严防火灾苗头，保护设施。4.坚持服从指挥部的指挥，发现问题及时处理并报告。5.做好停车场地车辆管理和维护门前秩序。6.场内禁止烟火，禁止携带易燃、易爆等危险品入内。7.活动期间由保卫人员现场负责保卫工作，并有工作人员在现场巡回检查。8.会同公安部门做好活动的安全保卫工作。9.严防突发事件发生确保活动的顺利进行。10.舞台两侧备灭火器及保安。No消防专人姓名姓名联系方式备注01活动总负责人对讲机、手机即时联系02演员组负责人对讲机、手机即时联系03甲方负责人对讲机、手机即时联系07其他对讲机、手机即时联系

32、消防预案DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL应急预案 疏导预案专业保安队伍，细心留意每一处，特别是死角位置，并针对孩子、老人、孕妇特别关注，使活动成功进行，并成功避免各种突发事件，彰显细致用心。届时将安排数名应引导和急疏导人员，若会场发生紧急状

33、况时负责疏散人流，分别在各个出口相应疏导；保证整个活动的顺利及与会人员的安全。一、引导与应急疏导二、秩序保障DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL应急预案 医疗预案一、现场设置紧急医疗箱，准备常规药品，如速效救心药、风油精、创可贴等。二、设定一键

34、拨号，活动前了解距离现场最近的120急救中心。DESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL应急预案 天气预案一、信息快速准确：提前一周进行天气状况追踪，及时搜索天气变化信息。将道路信息及时通报处于行车状态的来宾，利用手机短信提供给对接人实时的公路通行情

35、况，方便被邀约司乘人员随时了解路况信息。二、提醒跟踪服务到位：领导及明星车提前计划调度安排，及时处理突发事件，保障良好通畅的行车路线。及时疏导车辆，防止发生车辆追尾事故；提醒驾驶员打开防雾灯、示宽灯，行车时一定注意观察路面情况，低速慢行，确保车距，系好安全带等。三、极端恶劣天气：如果收到极端恶劣天气情况发生，将通知各方衔接人推迟或取消本次活动。而后制定详细的延期方案。四、雨具准备：活动当日如遇下雨天气，准备雨伞为来宾遮雨。TAHNKSTAHNKSDESIGN BY CORAL CHANDESIGN BY CORAL CHANTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGTHANK YOU FOR MEETINGDESIGN BY CORALDESIGN BY CORAL