连锁超市蔬果课生鲜处排面指南培训课程教材PPT（40页）.ppt

1、Carrefour China Fresh Training 生鲜处排面指南 Fresh Division Implementation 蔬果课 * F&V Department * Carrefour China Fresh Training 定义 Definition 依照当地的购物习惯，详细清楚地制定在何地， 如何排列商品。我们必须考虑到店和处的排面， 客流，商品的特性，季节性和促销因素。 Define clearly where and how implement the merchandise according to local shopping habit . We have t

2、o take into account store and division layout ,customer flow, products specificity, seasonal and promotion factors . 目的 Objective 使所有的分类和单品排面标准化。 Standardize all family & items implementation 使顾客舒适购物. To make customer purchase comfortable 依照季节段来改变排面. To change implementation according the seasonal p

3、eriod 部门准备和促销管理. To arrange and manage promotion in the department 改善生鲜处的组织机构，提高生产力。 To improve organization and productivity of Fresh division 生鲜处排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 方法 Method: 在保证100%的分类和季节性的基础上准备排面 To prepare the implementation based on 100% of

4、the assortment and season 以部门排面指南作为员工的指示说明。 To give instruction to staff with department implementation guide 将每个分类的排面指南始终保留在卖场。 To keep permanently in sale area the implementation guide for each group of family 打印每张指南，制作成薄板，贴在每个排面后面 To print out each guide , laminated ,keep behind each display 每月检查

5、一下排面. To review the implementation once month 由谁负责 Who 由生鲜处长和销售主管决定。 Decided by fresh division manager and sales manager 生鲜处排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 生鲜处排面 Fresh Division layout 要点 Keys points : 顾客的第一感觉：TG的量感，22部门商品的新鲜 First feeling by the customers shou

6、ld be : volume through TG , freshness in dept 22 & promotion 营造自由市场购物氛围 Customers feel like in wet market ! 尽可能的将走道位置空开。 The alley are free as much as possible 加工商品和未加工商品必须分开。 The cooked and uncooked are products are separated 生鲜处位于门店的 尽头，靠近收银线，方便顾客购物后离开 The fresh division is at the end of the store

7、 and close to the cashier line , easy to leave after fresh shopping 2158 2500 28715 HAM DRY MEAT 2500 2500 2340 seafood/fishvegetable bulk rice 2899 2100 bulk dumplingbulk dumpling frozen fish sushi ice shrimp salmon fishhair tail milk oil sausage import item yogurt/buddingbeveragecheese dumpling bu

8、nsice cream sausage rice glam ball buns hamcured productflour madebean curd hot potfastfood 2355 TOPAZE TG TOPAZE TG TOPAZE TG TOPAZE TG SB16SB16SB16SB16SB16 CHICKEN noodle machine 蔬果课 Carrefour China Fresh Training 蔬果课排面图 Fruits & Vegetable Department Layout 干果 绿叶菜 根茎类 水果 茶叶 蜂蜜 鲜花 酱菜 鸡蛋 有机菜 豆腐 促销台

9、食用菌 海苔 Dry And Product Leafy Root Stem Fruit Tea Honey Flower Pickles Egg Organic Veg Bean Curd TG Mushroom Hai Tai Carrefour China Fresh Training 每个分类的排面指南贴于排面的背后，以便员工 查询 Your implementation guide of each family is stuck on the back of each display , for staff information. 蔬果课排面指南 Fruit & Vegetable

10、 Implementation Guide 它的作用: Objective Of This Tools : 保持每个台面的标准. Keep the standard implementation of each display 方便员工执行 Easy for the staff to follow same implementation every day 方便管理层检查。 Easy for the manager to check 。 中文品名 Chinese name 韭菜京葱香葱香菜蒜薹蒜黄 英文品名 English name LeekBig Shallot Xiang Shallot

11、Caraway Suan Without Skin Green Garlic Stem 单品编号 Item code 030008030018030019030021030156030157 陈列排数 Number of facing 111111 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向

12、蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 广东芥兰茴香菜韭菜香菜香葱京葱蒜黄蒜薹芹菜西芹 英文品名 English name Guang Dong Jie Lan FennelLeekCaraway Xiang Shallot Big Shallot Green Garlic Stem Suan Without Skin Celery Western Celery 单品编号 Item code 000019000217030008030021030019030018030157030156000211000212 陈列排数 Number

13、 of facing 1111111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 木耳菜紫冠菜小白菜西生菜菠菜油菜茼蒿菜苔菜油麦菜菜心 英文品名 English name Mu Er Cai Zi Guan Cai Little White Cabbage Xi Lettuce SpinachYape Tong Hao Cai T

14、ao Cai You Mai Cai Cai Xin 单品编号 Item code 000050000118000064000067000041000065000047000078000051000100 陈列排数 Number of facing 1111111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品 名 Chines e name 鲜百合 拳头菜 奶

15、白菜 菊花菜盖菜 樱桃萝 卜 荷兰豆 大蒜肉彩椒 荷兰黄 瓜 樱桃番 茄 黄樱桃 番茄 以色列 西红柿 西兰花 英文品 名 English name Lily Brake Tender Leaves Nai Cabag es Ju Hua Cai Gai Cabba ge Cherry Radish Holand Bean Garlic Withou t Skin Colour Pepper Holland Cucum ber Cherry Tomat o Huang Ying Tao Fan Qie Israel Tomat o Brocoli 单品编 号Item code 021001 0

16、21115 000055 000045 000075 021060 020030 030062 020008 010070 020003 020204 020058 002001 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guid

17、e family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 鲜蘑菇杏鲍菇白金针菇鸡腿菇海鲜菇口蘑金针菇香菇 英文品名 English name Fresh Mushroom Xing Bao Mushroom White Jin Zhen Mushroom Chicken Leg Mushroom Haixiangu Kou Mushroom Jin Zhen Mushroom Xiang Mushroom 单品编号 Item code 0310180310043102503102731091031

18、087031053031017 陈列排数 Number of facing 11111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 长白萝卜青萝卜 心理美萝 卜 水萝卜胡萝卜白花菜球生菜紫甘蓝卷心菜 英文品名 English name Long White Radish Green Radish Good Heart Radish

19、 Water Radish Carrot White Brocoli Western Lettuce Purple Cabbage Cabbage 单品编号 Item code 021028021019021029011037021025002002001004001006001003 陈列排数 Number of facing 0.50.50.50.510.50.511 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fr

20、uit & Vegetable Layout 中文品名 Chinese name 长茄子旱黄瓜苦瓜西葫芦日本南瓜南瓜长南瓜冬瓜毛冬瓜 英文品名 English name Purple Eggplant Drought Cucumber Balsam Pear Green Vegetable Marrow Japan Pumpkin Pumpkin Long Pumpkin Chinese Watermelo n Mao Wax Gourd 单品编号 Item code 020019010017010009010085010015010007010041010008010018 陈列排数 Num

21、ber of facing 11110.50.250.250.50.5 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 黄洋葱红洋葱青圆椒青尖椒食用仙人掌丝瓜豆角芸豆 英文品名 English name Yellow Onion Red Onion Green Round Pepper Green Tine Pimiento Eatable

22、 Cacti Towel Gourd Dou JiaoYun Dou 单品编号 Item code 030005030015020006020186202113010077020033020038 陈列排数 Number of facing 11110.50.250.252 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 黄瓜圣女果土

23、豆西红柿大白菜 英文品名 English name Cucumber Sheng Nv Guo PotatoTomato Chinese Cabbage 单品编号 Item code 010069131116021030020025001006 陈列排数 Number of facing 11111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese n

24、ame 大蒜生姜香芋芋头地瓜藕山药 英文品名 English name GarlicGinger Big Dasheen Taro Pachyrhizu s LotusYam 单品编号 Item code 030020030016021026021058010086011035021018 陈列排数 Number of facing 1111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegeta

25、ble Layout 中文品名 Chinese name 有机芹菜有机油菜有机韭菜有机菜心有机介兰有机菠菜有机青蒜 有机小白 菜 有机大葱有机蒜薹有机香菜 英文品名 English name Organic celery Organic Rape Organic Leek Organic Cai xin Organic Jie Lan Organic Spinach Organic Green Garlic Organic Small cabbage Organic Big Shallot Organic Garlic Sprout Organic Caraway 单品编号 Item code

26、 04003604002404006140025400220400194006504001740062040117040118 陈列排数 Number of facing 21111111111 中文品名 Chinese name 有机糙米有机黑豆有机糯米 有机红小 豆 有机八宝 米 有机河北 大米 有级大玉 米渣 有机小米 有机玉米 面 有机绿豆有机黄豆 英文品名 English name Organic Brown Rice Organic Black Bean Organic Sticky Rice Organic Red Small Bean Organic Babao Rice Or

27、ganic Hebei Rice Organic Big Corn Residue organic Small Rice Organic Corn Flour Organic Mung Bean Organic Soybean 单品编号 Item code 202026202041202031202024202033202027202018202019202016202040202023 陈列排数 Number of facing 12111111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation

28、 Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 有机西葫芦有机南瓜有机冬瓜有机圆白菜 有机大白菜有机姜有机山药有机小芋头有机蒜头 英文品名 English name Organic Vegetable Marrow Organic Pumpin Organic Winter Melon Organic Yuan Cabbage Organic Big Cabbage Organic Ginger Organic Yam Organic Small Dasheen Organic

29、 Garlic 单品编号 Item code 040084040112040074040110040109040066040105040056040099 陈列排数 Number of facing 111211111 中文品名 Chinese name 有机洋葱有机胡萝卜有机红椒有机白菜花有机香菇有机西兰花有机扁豆有机长茄子有机青椒 英文品名 English name Organic Onion Organic Carrot Organic Big Red Pepper Organic White Brocoli Organic Xiang Mushroom Organic Brocoli

30、Organic Haricot Bean Organic Long Eggplant Organic Green Pepper 单品编号 Item code 04005904004904008304005704007104003040042040080040087 陈列排数 Number of facing 111212216 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout

31、中文品名 Chinese name 哈密瓜黑美人西瓜白兰瓜金蜜甜瓜网纹瓜特小凤西瓜京欣西瓜 英文品名 English name Cantaloup Black Beauty Watermelon Baillan Melon Golden Honey Melon Wangwen Melon Special Small Feng Watermelon Jing Xin Watermelon 单品编号 Item code 121012120014121014121026121009120011120019 陈列排数 Number of facing 110.50.5111 Carrefour Chi

32、na Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 进口黑布 林 进口红布 林 甜樱桃木瓜红毛丹进口油桃人参果青枣巨丰葡萄无籽露红提青提 英文品名 English name Inported Black Plum Inported Red Plum Sweet Cherry Mu GuaHongMao Oil Peach Ren Shen Guo Green Jujub

33、e JuFeng Grape Grape Without Seed Red Grape Green Grape 单品编号 Item code 1300011300561310481210081400041300751400061310071310281310441300008130010 陈列排数 Number of facing 0.50.50.50.50.50.50.50.50.50.50.50.5 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flo

34、w 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 青啤梨啤梨贡梨新高梨香梨雪花梨水晶梨莱阳梨 英文品名 English name Green Beer Pear Beer PearGong Pear Xin Gao Pear Xiang PearSnow Pear Crystal Pear Laiyang Pear 单品编号 Item code 102025102015101012102051102013102012102014102034 陈列排数 Number of facing 0.50.50.50.51111 Carref

35、our China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 进口红蛇果进口青蛇果姬娜苹果精品红富士黄元帅苹果乔纳金苹果 英文品名 English name Import Red American Apple Import Green American Apple Ji Na AppleSuper Fuji Golden Marshal Apple Qiao Na

36、Jin Apple 单品编号 Item code 101003101002101005100013100020100058 陈列排数 Number of facing 111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 国产猕猴桃进口猕猴桃山竹椰子椰青榴莲香蕉 英文品名 English name Local Chinese Goo

37、sebeery Import Chinese Goosebery Shan ZhuCoconut Green Coconut Liu LianBanana 单品编号 Item code 131030130004140013141003141002140015141005 陈列排数 Number of facing 1110.50.511 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable La

38、yout 中文品名 Chinese name 进口蜜桔西柚胡柚进口柠檬国产脐橙 英文品名 English name Inported Orange Western Pomelo Hu Pomelo Impotted Lemon Ji Orange (local) 单品编号 Item code 110006112007112006111006113003 陈列排数 Number of facing 12111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer F

39、low 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 新奇士橙胡柚红橙芦柑金橘冰糖橙 英文品名 English name Sunkist Orange Hu Pomelo Red OrangeLu GanJin Orange Sweet Orange 单品编号 Item code 113013112006113010110007110009113011 陈列排数 Number of facing 111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Imple

40、mentation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 龙眼红富士无籽西瓜菠萝 英文品名 English name LonganRed Fuji Watermelon Without Seeds Pineapple 单品编号 Item code 140007100001120012141004 陈列排数 Number of facing 1111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Imple

41、mentation Guide family Customer Flow 顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 丰水梨火龙果进口脐橙 英文品名 English name Feng Shui Pear Huo Long Guo Imported Ji Orange 单品编号 Item code 102007141001113002 陈列排数 Number of facing 111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementatio

42、n Guide family Customer Flow 顾客流向 TG 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 进口香蕉 质量体系芦 柑 地雷瓜 英文品名 English name Imported Banana Quality Line Mandurine DiLei Watermelon 单品编号 Item code 141020110049120017 陈列排数 Number of facing 111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implem

43、entation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 乳瓜段美味地环辣萝卜干酱瓜榨菜爽口榨菜泡莴笋什锦菜甜酱乳瓜五香芥丝 英文品名 English name Ru Gourd Segment Sweet Di Huan Pepper Dry Radish Pickled Cucumbers Preserved Szechuan Pickle Shuang Kou Preserved Szechuan Pickle Pickle LettuceShi Jin Cai S

44、weet Sauce Cucumber Wu Xiang Jie Si 单品编号 Item code 211029211694211739211077211054211084211332211801211690211692 陈列排数 Number of facing 1111111111 中文品名 Chinese name 韩国白菜泡菜 韩国黄瓜泡菜 韩国萝卜泡菜桔梗(泡菜)韩国辣椒泡菜 韩国雪里蕻泡 菜 东北泡菜韩国辣椒酱甜酱花生米糖蒜 英文品名 English name Korea Pickeled Vegetable Korea Pickeled Cucumber Kouea Radis

45、h Pickled Vegetable Ju Gen (Pickle) Korea Pepper Pickled Begetable Korea Xu Li Hong Pickled Vegetable Dongbei Sour Vegetable Korea Pepper Sauce Sweet Sauce Peanut Sweet Garlic 单品编号 Item code 211659211660211661211662211668211670211671211672211678211681 陈列排数 Number of facing 5111112111 Carrefour China

46、 Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 西洋参玫瑰茄千日红绞股蓝玉竹杭白菊金银花红巧梅百合花 英文品名 English name Gen-sengRose Qie Qian Ri Hong Jiao Gu LanYu Zhu White Chrysanthe mum Tea Honeysuckl e Tea Hong Qiao Mei Bai He Hua 单品

47、编号 Item code 201113201086201290201291201298201418201419201663201666 陈列排数 Number of facing 1811111111 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 开心果麻辣豆香葱豆开心梅 英文品名 English name Yippee Fruit Ho

48、t Bean Xiang Su Bean Kai Xin Mei 单品编号 Item code 200044200116200115210758 陈列排数 Number of facing 2112 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 甘草杏山楂干蒜香豆片芥末花生开口杏仁笑口杏仁满口香 英文品名 English name Apr

49、icot Meat Dried Hawthorn Garlic Bean Jie Mo Hua Sheng Almond With Shell American Xiao Kou Almond Nan Kou Xiang 单品编号 Item code 210786210211200303200264200275200022200093 陈列排数 Number of facing 1111112 Carrefour China Fresh Training 蔬果课 分类陈列图 Department F&V Implementation Guide family Customer Flow 顾客流

50、向 蔬果课排面图 Fruit & Vegetable Layout 中文品名 Chinese name 花生酥蚕豆酥山核桃桂圆开口松子地瓜片九制话梅小山楂酪琥珀桃仁话梅皇 英文品名 English name Hua Sheng Su Cang Dou Su Wild Walnut Longan Placket Pine Nut Dried Pachyrhizu s Jiu Zhi Hua Mei Hawthorn Cheese Amber Walnut Hua Mei Huang 单品编号 Item code 200305200101200099201018200054201015210214