连锁超市生鲜分类手册P8（8页）.ppt

1、Carrefour China Fresh Training 生鲜商品分类手册 Fresh assortment book Fresh assortment book The assortment are aligned with each region or cities, specific consumption, economic and local habit, while reflecting each store unique case. Each customers should be able to choose products freely from stores asso

2、rtment, depending on his or her purchase power and personal shopping practices. 单品组织是与每个区域或城市的特殊消费，经济及当地习俗相关联的，从而影响各 店的独特性。 每位顾客应该可以依据他或她的购买力和购物习惯在店内自由地选择产品。 Carrefour China Fresh Training 生鲜商品分类手册 Fresh Assortment Book 011018014020Seasonal CYJFYQD1QD2 ChineseNameEnglishName649869884861 220 Vegetadl

3、es220蔬菜206203212196 2200 Leafy/Flower2200绿叶菜 / 花菜38364135 22000 Leafy22000 绿叶菜30283327 22000003生菜 ( 000066 )Lettuce1111 22000005甘兰菜Gan Lan Cai11Mar-May 22000008红米苋Red Amaranth11May-Aug 22000009马兰头Ma Lan Tou 22000019广东芥兰Guang Dong Jie Lan11 22000037豆苗Dou Miao1111 22000039鸡毛菜Ji Mao Cai111 22000041菠菜Sp

4、inach111 22000044空心菜Kong Xin Cai1111 22000045菊花菜Ju Hua Cai1111 22000047茼蒿菜Tong Hao Cai1111 22000048奶叶生菜Lettuce1111 22000050木耳菜Mu Er Cai1111 22000051油麦菜You Mai Cai1111 22000055奶白菜Nai Cabages1111 22000062 枸杞头Gou Qi Tou 1111 22000064小白菜Little White Cabbage1111 22000065油菜Rape1111 22000067西生菜( 001 )Xi Sh

5、eng Cai1 22000068京水菜Jing Shui Vegetable11 22000069紫背菜Zi Bei Vegetable11 22000070雪里红Xue Li Hong1111 22000073山野菜Shangye Vegetable1111 22000075盖菜Gai Cabbage1111 22000078苔菜Tai Cai1111 22000079蒿子杆Hao Zi Gan 22000080猫耳菜Cat Ear Vegetable1111 22000100菜心Cai Xin1111 22000114 娃娃菜Moppet Cai 1111 22000130 豌豆尖Wan

6、 Dou Jian 22000141 花叶生菜 Hua Ye Lettuce 22000202香椿Xiang Chun1111Mar-Jun 22000203豌豆苗Pea Sprout1111 22000211芹菜Celery1111 22000212西芹Western Celery1111 22000214莴笋Wo Sun1111May-Oct Store No: Store Name:22 F/ VFamily 分类数量小计 Sub-family summary 关注你们店的数量 Focus on your store Carrefour China Fresh Training 生鲜商品

7、分类手册 Fresh Assortment Book 22001 Roll Ball22001 结球菜6666 22001001孢子甘蓝Bao Zi Cabbage1111 22001003卷心菜Cabbage1111 22001004球生菜Western Lettuce1111 22001005大白菜Chinese Cabbage1111 22001006紫甘蓝Purple Cabbage1111 22001009新白菜New Cabbage1111Sep-Nov 22002 Flower22002 花菜类2222 22002001西兰花Brocoli1111 22002002白花菜Whit

8、e Brocoli1111 2201瓜、水生类18182117 22010 Melon Kind22010瓜类15161715 22010007南瓜Pumpkin1111 22010008冬瓜Chinese watermelon1111 22010009苦瓜Balsam Pear1111 22010011角瓜Jiao Melon1 22010012佛手瓜Chayote1111 22010015日本南瓜Japan Pumpkin1111 22010017旱黄瓜Drought Cucumber1111 22010018毛冬瓜Mao Wax Gourd1111 22010019凉瓜Cool Gour

9、d1111 22010041 长南瓜Long Pumpkin 1 22010049飞碟瓜Patisson1 22010069黄瓜Cucumber1111 22010070荷兰黄瓜Holland Cucumber1111 22010072蛇瓜Snake Gourd 22010077丝瓜Towel Gourd1111 22010082金黄西葫芦Yellow Vegetable Marrow1 22010083西葫芦Vegetable Marrow111 22010084以色列黄瓜Israel Cucumber1111 22010085绿西葫芦Green Vegetable Marrow1111 2

10、2010086地瓜Pachyrhizus1111 22011 Hydrophily Veg22011 水生菜类3242 22011028水芹菜Water Celery 22011034茭白Jiao Bai11 22011035藕Lotus11 22011037水萝卜Water Radish1111 22011040马蹄Ma Ti111 2202果.根茎类33343430 22020 Fruit22020 茎类18192017 22020001 蚕豆 Horsebean 22020002 扁豆 Haricot Bean 1 22020003 樱桃番茄 Cherry Tomato 11 22020

11、006 青圆椒 Green Round Pepper 1111 季节性商品 Seasonal Item 新增加的单品 New Applied item Carrefour China Fresh Training 生鲜商品分类手册 Fresh Assortment Book 011018014020Seasonal CYJFYQD1QD2 ChineseNameEnglishName649869884861 220 Vegetadles220 蔬菜206203212196 2200 Leafy/Flower2200绿叶菜 / 花菜38364135 22000 Leafy22000 绿叶菜302

12、83327 22001 Roll Ball22001 结球菜6666 22002 Flower22002 花菜类2222 2201 瓜、水生类18182117 22010 Melon Kind22010 瓜类15161715 22011 Hydrophily Veg22011 水生菜类3242 2202 Fruit/Root/Stem2202果.根茎类33343430 22020 Fruit22020 茎类18192017 22021 Root Stem22021 根、茎类15151413 2203Condiments/Mushroom2203调味、食用菌类24242626 22030 Con

13、diments22030 调味品13131415 22031 Mushroom22031 食用菌11111211 2204 Organic Veg2204有机菜类93919088 22040 Organic Veg22040 有机蔬菜93919088 221 Fruits221 水果140138144137 2210 Firm Fresh Fruit2210苹果、梨16172116 22100 Local Apple22100 国产苹果6666 22101 Imported Apple22101 进口苹果4454 22102 Pear22102 梨67106 2211 Citrus Fruit

14、s2211桔、柠檬、柚、橙31272928 22110 Orange22110 桔13121212 22111 Lemon22111 柠檬2132 22112 Pomello22112 柚7555 22113 Mandarin22113 橙9999 2212 Melon2212瓜类17171716 22120 Watermelon22120 西瓜6665 22121 Honey Melon22121 蜜瓜11111111 2213 Berry Fruits2213浆果类42444444 22130 Imported Fruits22130 进口浆果9999 22131 Local Fruits

15、22131 国产浆果33353535 2214 Tropical Fruits2214热带水果类26252525 22140 Tropical W seed22140 热带有籽水果19181818 22141 Tropical W/O seed22141 热带无籽水果7777 2215 Fruits Basket/box2215水果礼盒、花篮8888 22150 Imported22150 进口水果礼品盒、箱2222 22151 Local22151 国产水果礼品盒、箱6666 222 Dry /Processed222 干货258469469469 2220 Dry2220干性果品15732

16、4324324 22200 Dry Fruits22200 水果干品58636363 22201 Dry veg.22201 蔬菜干品71234234234 22202 Organic22202 有机米28272727 2221 Processed2221加工果品101145145145 22210 Processed Fruits22210 加工水果52797979 22211 Processed Veg.22211 加工蔬菜49666666 223 Assorted Flower223 鲜花2666 2230 Fresh Flower2230鲜花2666 22300 Fresh Flowe

17、r22300 鲜花2666 224 Juice Bar224 果汁吧33404040 2240 Juice Bar2240果汁吧33404040 22400 Juice22400 果汁20303030 22401 Cut Fruit22401 切片水果9101010 225 Eggs225 蛋类10131313 Store No: Store Name:22 F/ VFamily 分类数量小计 Sub-family summary 关注你们店的数量 Focus on your store Carrefour China Fresh Training 单品使用率 Assortment deten

18、tion 在中国家乐福的生鲜处，主管必须一个月两次在卖场检查单品使用率。 主管分配营业员和员工来完成这项工作。使用情况要被输入电脑并向处长报告， 一旦使用率很低要采取相应行动。 In Carrefour China fresh division, sales manager haveto organize twice a month the control in sales area of “ ASSORTMENT DETENTION ”. The sales manager handle this task with the help of sales clerk and staffs. A

19、s soon as this control is finish, the status must be key in the computer, reported to division manager and take proper action in case the situation of detention rate is poor . Carrefour China Fresh Training 商品分类检查 Assortment Checking 014Seasonal现有现有现有现有佳世客佳世客沃尔玛沃尔玛大福源大福源 QD1Date:15Date:30JuscoWal-ma

20、rtFu-mart ChineseNameStore Total Items:884861869637704644 占整个部门的占有率 Dept.detention rate%97%98%72%80%73% 蔬菜Group Family Total212196203194199201 2200绿叶菜 / 花菜Family Total413536333333 22000 绿叶菜 Sub Family Total332728262625 22000003生菜 ( 000066 )Lettuce111111 22000005甘兰菜Gan Lan Cai1Mar-May111 22000008红米苋R

21、ed Amaranth1May-Aug111 22000009马兰头Ma Lan Tou 22000019广东芥兰Guang Dong Jie Lan1111 22000037豆苗Dou Miao11111 22000039鸡毛菜Ji Mao Cai1111 22000041菠菜Spinach11111 22000044空心菜Kong Xin Cai11111 22000045菊花菜Ju Hua Cai11111 22000047茼蒿菜Tong Hao Cai111111 22000048奶叶生菜Lettuce111111 22000050木耳菜Mu Er Cai11111 22000051油

22、麦菜You Mai Cai11111 22000055奶白菜Nai Cabages111111 22000062 枸杞头Gou Qi Tou 111111 22000064小白菜Little White Cabbage111111 22000065油菜Rape111111 22000067西生菜( 001 )Xi Sheng Cai1 22000068京水菜Jing Shui Vegetable11 22000069紫背菜Zi Bei Vegetable11 22000070雪里红Xue Li Hong111111 22000073山野菜Shangye Vegetable111111 2200

23、0075盖菜Gai Cabbage11111 22000078苔菜Tai Cai11111 22000079蒿子杆Hao Zi Gan 22000080猫耳菜Cat Ear Vegetable11111 22000100菜心Cai Xin111111 22000114 娃娃菜Moppet Cai 11111 22000130 豌豆尖Wan Dou Jian 22000141 花叶生菜 Hua Ye Lettuce 22000202香椿Xiang Chun1Mar-Jun11111 22000203豌豆苗Pea Sprout11111 22000211芹菜Celery111111 2200021

24、2西芹Western Celery11111 22000214莴笋Wo Sun1May-Oct1111 22000215萝卜苗Radish Sprout1 22000217茴香菜Fennel111111 22000219 鱼腥草Yu Xing Cao 22000255乌豆苗Wu Dou Miao 22000256葵花苗Kui Hua Miao 22001 结球菜666556 22001001孢子甘蓝Bao Zi Cabbage111111 22001003卷心菜Cabbage11111 22001004球生菜Western Lettuce11111 22001005大白菜Chinese Cab

25、bage11111 22001006紫甘蓝Purple Cabbage11111 店内应有（标准）店内应有（标准） Store Self 店内自查店内自查 Store Self-Check 竞争者市调竞争者市调 Competitor Check Family Store No: Store Name: Carrefour China Fresh Training 生鲜季节性月历 Fresh division Seasonal calendar The seasonality can be different in each region or cities, it reflects speci

26、fic consumption, to be first in your city to provide seasonal items will attract customers. Each customers should be able to find new products freely from stores assortment according fishing situation. 各个区或城市的季节性行大相径庭，在你的城市中首先推出季节性单品将会吸引顾客 的购买。 每位顾客应该能购根据季节的情况, 而很容易地在我们的单品组织中发现新产品。 Carrefour China Fresh Training 生鲜季节性月历 Fresh division Seasonal calendar