1、Grocery Division China Merchandise Division 1 Grocery DIVISION Grocery First Price South Grocery Division China Merchandise Division 2 Grocery DIVISION First Price- Bang! Definition A controlled item, which should be controlled by Carrefour at all stages of its design and commercialization. An oblig
2、atory basic item , for which all stores and MD are obliged to ensure deliveries and sales without shortage during the whole validated period. First Price product corresponding to the following characteristics: A product within large price range, within category of high, medium, low price. Quality ac
3、ceptable by customer. Cheapest on the market. Grocery Division China Merchandise Division 3 Grocery DIVISION First Price - Bang! Objectives To establish or strengthen discount price image. To propose an cheapest offer in response to customers needs. To prepare the introduction of the Private Label i
4、tems. Grocery Division China Merchandise Division 4 Grocery DIVISION First Price Implantation Main Tools 1.Bang display card (for the shelf) 2.Bang direction card (for the hanger with price) 主要工具主要工具 1.“棒”产品陈列牌棒”产品陈列牌(适用于陈板适用于陈板). 2.“棒”产品指示牌棒”产品指示牌(适用于吊钩适用于吊钩). 排面原则 排面原则 在做排面时，请考虑以下因素： 顾客流向 货架的阴面和阳面
5、 垂直方向-根据小分类， 横向排列- 从高价位到低价位，棒产品放在最底两层 陈列“棒”产品必须与同分类单品面相同。 Implantation Rules to follow For each gondola implantation considering the following factors: Customer follow Horizontally: From high to low price items with first price on the bottom. Vertically-By subfamily. Number of Facing of first price need to be the same as that of the catergorys item.
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