1、 W hat THE WINCHARM 中国中国香港香港重庆文桥传播重庆文桥传播 发诞香港、立足全国五大城市、战略覆盖新兴区域发诞香港、立足全国五大城市、战略覆盖新兴区域 Festival in Hong Kong, based on the countrys five largest cities, coverage of areas 西南地区以重庆为基点，辐射周边各大城市西南地区以重庆为基点，辐射周边各大城市 Southwest to the cities of Chongqing, the starting point surrounding P 重庆龙湖：蓝湖郡、悠山郡、春森彼岸、紫云
2、台、北城天街、源筑天街开放盛典重庆龙湖：蓝湖郡、悠山郡、春森彼岸、紫云台、北城天街、源筑天街开放盛典C&Q released 2009-2017 重庆瑞安：新天地、瑞安天地开放盛典重庆瑞安：新天地、瑞安天地开放盛典G&Y released 2009-2015 重庆万科：全项目开放盛典重庆万科：全项目开放盛典Hutchison W&H brand release2009-2017 重庆东原：香山、重庆东原：香山、1891、湖山樾、嘉樾湾、东原新新、湖山樾、嘉樾湾、东原新新PARK开放盛典开放盛典 the brand in real estate release2010-2017 贵阳万科金域华府
3、开放盛典、贵阳中天未来方舟开放盛典贵阳万科金域华府开放盛典、贵阳中天未来方舟开放盛典 release2010-2016 遵义保利未来城开放盛典、桐梓世界城开放盛典、兴仁博融世界城开放盛典、习水希望城开放盛典遵义保利未来城开放盛典、桐梓世界城开放盛典、兴仁博融世界城开放盛典、习水希望城开放盛典 铜梁淮远河开放盛典、威宁草海国际开放盛典、贵州尧龙山主题开放盛典、天星小镇启幕盛典、西昌时代天街开放盛典铜梁淮远河开放盛典、威宁草海国际开放盛典、贵州尧龙山主题开放盛典、天星小镇启幕盛典、西昌时代天街开放盛典 Hubei city opening ceremony, Gong water Weining
4、Caohai internationalopening ceremony, opening ceremony, of opening ceremony, R classic case of text bridge 文桥公关活动经典案例文桥公关活动经典案例 大唐国际大唐国际售房部开放活动思路案售房部开放活动思路案 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus l
5、ectus malesuada libero, sit amet commodo magna eros quis urna. THOUGHT 生活品鉴类 通过品牌嫁接与美食诱惑达到引流的效果通过品牌嫁接与美食诱惑达到引流的效果 For our ever-lasting friendship, send sincere blessings and warm greetings to my friends whom I miss so much. PART ONE 【异国风情美食节】【异国风情美食节】 迪斯尼迪斯尼 Fresh Mountain Residence and Natural Life
6、 万国风情美食万国风情美食“体验体验” Creating Experience of Eco-Park Residence RESOURCES 迪斯尼花车巡游迪斯尼花车巡游前期迪士尼花车巡游派票，进行前期造势。前期迪士尼花车巡游派票，进行前期造势。 Attractive features to achieve effective PR objectives RESOURCES 销售中心安排迪士尼卡通人物合影销售中心安排迪士尼卡通人物合影营造迪斯尼氛围增强品牌影响力营造迪斯尼氛围增强品牌影响力 Attractive features to achieve effective PR objecti
7、ves RESOURCES 销售中心异国风情美食节销售中心异国风情美食节美食的诱惑增强客户的引流与锁户美食的诱惑增强客户的引流与锁户 Attractive features to achieve effective PR objectives RESOURCES 疯狂龙虾宴疯狂龙虾宴美食的诱惑增强客户的引流与锁户美食的诱惑增强客户的引流与锁户 Attractive features to achieve effective PR objectives RESOURCES 龙虾服巡游龙虾服巡游+快闪快闪前期宣传以龙虾服巡游前期宣传以龙虾服巡游+龙虾快闪进行引流龙虾快闪进行引流 Attractiv
8、e features to achieve effective PR objectives RESOURCES 烤乳猪盛宴烤乳猪盛宴五色俱全，垂涎欲滴五色俱全，垂涎欲滴 Attractive features to achieve effective PR objectives RESOURCES 小猪佩奇巡游小猪佩奇巡游+快闪快闪前期宣传以小猪佩奇巡游前期宣传以小猪佩奇巡游+佩奇快闪进行引流佩奇快闪进行引流 Attractive features to achieve effective PR objectives 都会潮流类 夏日狂欢夏日狂欢/水上闯关（音乐水上闯关（音乐+美酒美酒+闯关礼
9、品闯关礼品） For our ever-lasting friendship, send sincere blessings and warm greetings to my friends whom I miss so much. PART TWO RESOURCES 夏日狂欢夏日狂欢音乐音乐+啤酒啤酒+美女美女+狂欢引爆销售中心狂欢引爆销售中心 Attractive features to achieve effective PR objectives RESOURCES 美女快闪美女快闪美女快闪进行前期宣传与派票活动美女快闪进行前期宣传与派票活动 Attractive features
10、to achieve effective PR objectives RESOURCES 啤酒免费畅饮啤酒免费畅饮原浆啤酒免费畅饮引流锁客原浆啤酒免费畅饮引流锁客 Attractive features to achieve effective PR objectives RESOURCES 美女美女DJ潮流音乐潮流音乐+美女美女DJ引爆销售中心引爆销售中心 Attractive features to achieve effective PR objectives RESOURCES 潮流乐队潮流乐队潮流乐队极致音乐享受潮流乐队极致音乐享受 Attractive features to ac
11、hieve effective PR objectives RESOURCES 美女花车巡游美女花车巡游夏日水上闯关活动宣传夏日水上闯关活动宣传 Attractive features to achieve effective PR objectives RESOURCES 夏日水上闯关夏日水上闯关销售中心设置夏日闯关游戏进行前期引流销售中心设置夏日闯关游戏进行前期引流 Attractive features to achieve effective PR objectives RESOURCES 夏日水上闯关夏日水上闯关闯关成功活动相关大礼包闯关成功活动相关大礼包 Attractive fe
12、atures to achieve effective PR objectives 风尚艺术类风尚艺术类 风尚艺术（室内动物园风尚艺术（室内动物园/百鸟展百鸟展） For our ever-lasting friendship, send sincere blessings and warm greetings to my friends whom I miss so much. PART THREE RESOURCES 动物巡游动物巡游+着装快闪着装快闪前期宣传以动物巡游前期宣传以动物巡游+着装快闪进行引流着装快闪进行引流 Attractive features to achieve eff
13、ective PR objectives RESOURCES 室内动物园展室内动物园展新奇的世界，动物的狂欢吸引大朋友小朋友驻足欣赏新奇的世界，动物的狂欢吸引大朋友小朋友驻足欣赏 Attractive features to achieve effective PR objectives RESOURCES 百鸟花车巡游百鸟花车巡游+着装快闪着装快闪前期宣传以百鸟花车巡游前期宣传以百鸟花车巡游+着装快闪进行引流着装快闪进行引流 Attractive features to achieve effective PR objectives RESOURCES 百鸟展百鸟展百鸟争鸣，百鸟朝凤营造世外
14、桃源百鸟争鸣，百鸟朝凤营造世外桃源 Attractive features to achieve effective PR objectives 科技创意类科技创意类 任意门抽奖（任意门抽奖）任意门抽奖（任意门抽奖） For our ever-lasting friendship, send sincere blessings and warm greetings to my friends whom I miss so much. PART THREE RESOURCES 任意门任意门人流旺盛区域设置任意门装置（打开任意门扫描图片中二维码可去销售中心产于抽奖赢取相关场景旅游大奖）人流旺盛区域
15、设置任意门装置（打开任意门扫描图片中二维码可去销售中心产于抽奖赢取相关场景旅游大奖） Attractive features to achieve effective PR objectives RESOURCES 奖品奖品迪斯尼全家三日游迪斯尼全家三日游 Attractive features to achieve effective PR objectives RESOURCES 奖品奖品马尔代夫情侣双人三日游马尔代夫情侣双人三日游 Attractive features to achieve effective PR objectives RESOURCES 奖品奖品金佛山夏日避暑金佛山夏日避暑三日游三日游 Attractive features to achieve effective PR objectives
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