1、 大发熙悦玖岭大发熙悦玖岭为生活而为生活而创造创造 Da FA Xi Yue nine ridge, create for life.Da FA Xi Yue nine ridge, create for life. 致力“为生活而创造”致力“为生活而创造” 大发地产诠释情景地产大发地产诠释情景地产 以大发之名，以大发之名，礼献重庆礼献重庆 坚持为生活而创造坚持为生活而创造引领都市引领都市宜居新生活宜居新生活 Arrogant Central Park, bringing together the essence of the city, creating the top of the seq
2、uenceArrogant Central Park, bringing together the essence of the city, creating the top of the sequence，Leading the Central Leading the Central Park City Elite Life, the Central Park Habitat ModelPark City Elite Life, the Central Park Habitat Model hat THE WINCHARM 中国中国香港香港重庆文桥传播重庆文桥传播 ACTIVITY OVER
3、VIEW 活动时间：活动时间：20182018年年1111月月2424日日 Activity time: November 24, 2018Activity time: November 24, 2018 活动地点：大发地产外展场活动地点：大发地产外展场 Activity location: Activity location: Dafa real estate exhibition hallDafa real estate exhibition hall 活动主题：活动主题：为生活而创造为生活而创造 大发地产外展场开放暨海派生活哲学分享大发地产外展场开放暨海派生活哲学分享 Activity
4、theme: to create Dafa real estate exhibition hall for life.Activity theme: to create Dafa real estate exhibition hall for life. 活动对象：媒体客户、品牌嘉宾、品牌客户、潜在客户等活动对象：媒体客户、品牌嘉宾、品牌客户、潜在客户等 Activity target: Media customers, brand guests, brand customers, potential customers, etcActivity target: Media customers
5、, brand guests, brand customers, potential customers, etc Waiting has nothing to do with time. It is a habit. Its free to grow, and hes powerless to resist.Waiting has nothing to do with time. It is a habit. Its free to grow, and hes powerless to resist. 明晰公关核心价值意义明晰公关核心价值意义 实现终端目标；实现终端目标； 依据价值意义依据价
6、值意义 梳理公关主题思路梳理公关主题思路 确定推广定位主线确定推广定位主线 ； 利用活动、媒介、事件等多种途径；达到核心价值的传播与认同利用活动、媒介、事件等多种途径；达到核心价值的传播与认同。 Clarifying the core value of public relations and realizing the terminal goal; According to the significance of value, combing public relations theme to determine the main line of promotion and position
7、ing; Using activities, media, events and other means; To achieve the dissemination and identification of core values. A Activity ctivity P Purposurpose e 明 确 核 心 价 值 明 确 核 心 价 值 Visual presentation of active site Moistening things without sound - intoxicated in the spring of the recovery of all thin
8、gs The time is quiet and the time is quiet. VISUAL 桁架喷绘视觉呈现桁架喷绘视觉呈现 ACTIVITY WORK 大发熙悦玖岭执行大发熙悦玖岭执行 Site activity process preview High-end car city shuttle service combined with the scene of the ultimate atmosphere experience to achieve the value of the project resonance，packaging details to achieve
9、RESOURCES 花匠与花对外展区门店进行整体包装花匠与花对外展区门店进行整体包装 Attractive features to achieve effective PR objectives RESOURCES 外展区门店内准备礼品吸引客户外展区门店内准备礼品吸引客户 Attractive features to achieve effective PR objectives RESOURCES 花仙子创意游行花仙子创意游行2020名美女模特身着花仙子衣服在外展区周边创意举牌游行名美女模特身着花仙子衣服在外展区周边创意举牌游行 Attractive features to achieve
10、effective PR objectives RESOURCES 绅士街头行为艺术绅士街头行为艺术当下最火的绅士街头行为艺术手持鲜花招揽客户当下最火的绅士街头行为艺术手持鲜花招揽客户 Attractive features to achieve effective PR objectives RESOURCES 不倒翁女孩不倒翁女孩4 4名不倒翁女孩在外展区门店进行创意的派发小礼品名不倒翁女孩在外展区门店进行创意的派发小礼品 Attractive features to achieve effective PR objectives RESOURCES 暖心香飘飘暖心香飘飘在外展区门口设置暖心香飘飘自取区为冬日的客户送去一份温暖在外展区门口设置暖心香飘飘自取区为冬日的客户送去一份温暖 Attractive features to achieve effective PR objectives EXECUTION 香飘飘奶茶台视觉效果展示香飘飘奶茶台视觉效果展示 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life
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