2018示范区开放活动方案-2.ppt

1、湖山鹿鸣，一座城市的湖山鹿鸣，一座城市的私藏私藏 A lake receives the world a mountain to read lifea citys private collection 他的藏，是对都市生活的全新定义他的藏，是对都市生活的全新定义 藏境藏境 山麓微澜山麓微澜 曲水流觞曲水流觞 藏心藏心 清心雅境清心雅境 枕风听水枕风听水 藏意藏意 共鉴芳华共鉴芳华 诗意人生诗意人生 入则寄情山水入则寄情山水 出则登第高位出则登第高位 在悠然自信中彰显岁月修为在悠然自信中彰显岁月修为 诗意人生诗意人生 If you enter, you will be sent to the t

2、op of the mountain.In the leisurely self-confidence, highlighting the years of cultivation, honorable life 存在即具备所有无以伦比的天赋存在即具备所有无以伦比的天赋 存在即揽胜自然传奇与时光的修为存在即揽胜自然传奇与时光的修为 是是沉淀沉淀，是是非凡非凡 Existence has all the unparalleled talentThe existence of the Range Rover Natural Legend and Time 一湖收天地，一山阅人生一湖收天地，一山阅人

3、生 A lake receives the world, a mountain to read life 高端院落的诗意生活高端院落的诗意生活 是品质与情怀的追求是品质与情怀的追求 The poetic life of high-end courtyards is the pursuit of quality and feelings 携一缕悠然 ，静坐湖山一角；以一方院子 ，盛满人间清欢 Take a leisurely look at the corner of the lake and take a corner of the courtyard.Take a leisurely loo

4、k at the corner of the lake and take a corner of the 如你所愿如你所愿 予你所求予你所求 在你与城市的灯红酒绿之间在你与城市的灯红酒绿之间 赋予岁月一份湖与山的情怀赋予岁月一份湖与山的情怀 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life ACTIVITY OVERVIEW 活动时间：活动时间：8 8月月5 5号号（暂定）（暂定） Ac

5、tivity time: August 5 (to be determined)Activity time: August 5 (to be determined) 活动地点：活动地点：保亿湖山鹿鸣项目场地保亿湖山鹿鸣项目场地 Activity location: Baoyihushan Luming Project SiteActivity location: Baoyihushan Luming Project Site 活动主题：活动主题：如礼所院如礼所院 芳华雅夜芳华雅夜 保亿湖山鹿鸣示范区开放盛典保亿湖山鹿鸣示范区开放盛典 Theme: Such as the wish of the

6、 ceremony Fanghua Ya Night Baoyihushan LumingTheme: Such as the wish of the ceremony Fanghua Ya Night Baoyihushan Luming 活动对象：活动对象：邀约嘉宾、邀约嘉宾、政府官员、媒体、品牌嘉宾、品牌客户、辐射周边政府官员、媒体、品牌嘉宾、品牌客户、辐射周边 Activity target: Invited guests, government officials, media, brand guests, brand customersActivity target: Invite

7、d guests, government officials, media, brand guests, brand customers A brief overview of the overall activity “PART ONE THE REAZATIONG 极具感染力的极具感染力的 前期宣传前期宣传 EXECUTION 传统宣传视觉呈现传统宣传视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation h

8、onorable life EXECUTION 互联网宣传互联网宣传 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 前期推广前期推广“听湖听湖”“”“听山听山”主题主题H5H5游戏，让客户在聆听自然的声音中感受到项目价值游戏，让客户在聆听自然的声音中感受到项目价值 you will be sent to the top of the mountain.In the

9、 leisurely self-confidence highlighting the years of cultivation honorable life “PART TWO THE REAZATIONG 极具互动体验的极具互动体验的 现场包装现场包装 EXECUTION 大门口大门口DPDP点视觉呈现点视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION

10、水景水景DPDP点视觉呈现点视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 船景船景DPDP点视觉呈现点视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorab

11、le life EXECUTION 舞台效果视觉呈现舞台效果视觉呈现 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life “PART THREE THE REAZATIONG 震撼吸引力的震撼吸引力的 活动流程活动流程 阶段一：迎宾环节阶段一：迎宾环节 Stage 1: Welcome SessionStage 1: Welcome Session 迎宾环节：蓝调音乐暖场迎宾环节：蓝调音乐

12、暖场 Welcome section: Blues music continues to warm upWelcome section: Blues music continues to warm up 迎宾环节：形象摄影迎宾环节：形象摄影+ +匠心迎宾匠心迎宾 Welcome Session: Image photography + ingenuity welcomeWelcome Session: Image photography + ingenuity welcome 精美冷餐品鉴精美冷餐品鉴 Exquisite cold meal tastingExquisite cold meal

13、 tasting 阶段二：舞台流程阶段二：舞台流程 Stage Two: Stage ProcessStage Two: Stage Process 创意开场秀：云门舞集创意开场秀：云门舞集 Creative opening show: Cloud Gate DanceCreative opening show: Cloud Gate Dance 主持人上场主持人上场+ +活动介绍活动介绍 Moderator + event introductionModerator + event introduction 项目视频播放项目视频播放 Brand video playbackBrand vid

14、eo playback 领导人上台领导人上台+ +项目价值发布项目价值发布 Leaders come to the stage + project value releaseLeaders come to the stage + project value release 水晶乐坊主题秀水晶乐坊主题秀 Cirque du Soleil Oriental ArtCirque du Soleil Oriental Art 韩国女子天团韩国女子天团 Creative theme catwalkCreative theme catwalk 雀之灵风情岁月雀之灵风情岁月 Bird spiritBird

15、spirit 第一轮抽奖第一轮抽奖 First round of drawsFirst round of draws 活动流程预览活动流程预览 Preview of the evening activity process of the electric soundPreview of the evening activity process of the electric sound The night of the electric wavethe night blooming for you 情景调酒表演情景调酒表演 Scene bartending showScene bartendi

16、ng show 云门舞集表演云门舞集表演 Cloud Gate Dance ShowCloud Gate Dance Show 北京欢乐总动员冠军歌手演绎北京欢乐总动员冠军歌手演绎 Beijing Happy Story singerBeijing Happy Story singer 第二轮抽奖第二轮抽奖 Second round of drawsSecond round of draws 东方艺术主题走秀东方艺术主题走秀 Oriental Art Theme CatwalkOriental Art Theme Catwalk 创意开放仪式创意开放仪式 Creative opening ce

17、remonyCreative opening ceremony 奥运焰火秀奥运焰火秀 Olympic fireworks showOlympic fireworks show 第三轮幸运抽奖环节第三轮幸运抽奖环节 Lucky drawLucky draw 活动流程预览活动流程预览 Preview of the evening activity process of the electric soundPreview of the evening activity process of the electric sound The night of the electric wavethe ni

18、ght blooming for you EXECUTION 蓝调音乐暖场蓝调音乐暖场 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 形象摄影形象摄影+ +匠心迎宾匠心迎宾 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the ye

19、ars of cultivation honorable life EXECUTION 精美冷餐品鉴精美冷餐品鉴 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 倒数特效视频倒数特效视频 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting

20、the years of cultivation honorable life EXECUTION 创意开场秀创意开场秀云门舞集表演云门舞集表演 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life 云 门 舞 集 云 门 舞 集 Cloud Gate Dance Set 云门舞集，是一个台湾的现代舞蹈表演团体，云门舞集，是一个台湾的现代舞蹈表演团体，19731973年由林怀民创办，年由林怀

21、民创办， 也是台湾第一个职业舞团。云门舞集因演出许多经典的作品，而享誉也是台湾第一个职业舞团。云门舞集因演出许多经典的作品，而享誉 世界。其中包括有薪传，九歌世界。其中包括有薪传，九歌( (舞剧舞剧) )，家族合唱，流浪者之歌，水月，家族合唱，流浪者之歌，水月， 竹梦，行草等等。曾受英国伦敦泰晤士报评为亚洲第一当代舞团，竹梦，行草等等。曾受英国伦敦泰晤士报评为亚洲第一当代舞团， 德国法兰克福汇报亦曾赞其为世界一流现代舞团。德国法兰克福汇报亦曾赞其为世界一流现代舞团。 20172017年云门舞集在苏州园林表演的折扇舞，将现代元素与古典韵律完年云门舞集在苏州园林表演的折扇舞，将现代元素与古典韵律完

22、 美结合，为世人带来一场视觉盛宴。美结合，为世人带来一场视觉盛宴。 EXECUTION 主持人上场主持人上场+ +活动介绍活动介绍 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 项目视频播放项目视频播放 you will be sent to the top of the mountain.In the leisurely self-confidence high

23、lighting the years of cultivation honorable life EXECUTION 领导人上台领导人上台+ +项目价值发布项目价值发布 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 水晶乐坊主题秀水晶乐坊主题秀 you will be sent to the top of the mountain.In the leisurely

24、 self-confidence highlighting the years of cultivation honorable life EXECUTION 韩国女子天团演绎韩国女子天团演绎 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 雀之灵风情演绎雀之灵风情演绎 you will be sent to the top of the mountain.In t

25、he leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 第一轮幸运抽奖第一轮幸运抽奖 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 情景调酒表演情景调酒表演 you will be sent to the top of the mount

26、ain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 云门舞集演绎云门舞集演绎 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 北京欢乐总动员冠军歌手演绎北京欢乐总动员冠军歌手演绎 you will be sent to

27、the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 第二轮幸运抽奖第二轮幸运抽奖 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 东方艺术主题走秀：模特走秀结束后站定，仪式领导上台

28、东方艺术主题走秀：模特走秀结束后站定，仪式领导上台 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 创意开放仪式创意开放仪式仪式领导上台仪式领导上台 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultiv

29、ation honorable life EXECUTION 创意开放仪式创意开放仪式仪式环节仪式环节 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life EXECUTION 奥运焰火秀：创意仪式结束配合奥运焰火秀，万千星光现场氛围达到高潮奥运焰火秀：创意仪式结束配合奥运焰火秀，万千星光现场氛围达到高潮 you will be sent to the top of the mountain

30、.In the leisurely self-confidence highlighting the years of cultivation honorable life 在在20082008年的北京奥运会，中国奥运焰火团队以前卫的焰火技术、炫酷的编排年的北京奥运会，中国奥运焰火团队以前卫的焰火技术、炫酷的编排 设计，北京奥运会开幕式盛宴在视听和剧情上获得巅峰荣耀，让中国火药爆设计，北京奥运会开幕式盛宴在视听和剧情上获得巅峰荣耀，让中国火药爆 破艺术闻名世界。破艺术闻名世界。 其中其中20082008年北京奥运会开闭幕式核心创意小组成员及视觉特效艺术总设计蔡年北京奥运会开闭幕式核心创意小组成

31、员及视觉特效艺术总设计蔡 国强，在国强，在19991999年荣获威尼斯双年展的金狮奖，成为中国文化界在国际上，第年荣获威尼斯双年展的金狮奖，成为中国文化界在国际上，第 一位获得这一奖项的艺术家。一位获得这一奖项的艺术家。20142014年，上海黄浦江畔，他的“白日焰火”被年，上海黄浦江畔，他的“白日焰火”被 外媒称为“可能是一个人所能目睹的最令人叹为观止的现场艺术”。外媒称为“可能是一个人所能目睹的最令人叹为观止的现场艺术”。 作为奥运会开闭幕式烟火燃放公司之一的东信公司，都是经过北京奥组委从作为奥运会开闭幕式烟火燃放公司之一的东信公司，都是经过北京奥组委从 一批燃放公司中严格选拔挑选出来的。

32、这些公司入选的前提是必须满足公安一批燃放公司中严格选拔挑选出来的。这些公司入选的前提是必须满足公安 部焰火晚会燃放资质要求，这其中包括公司规模、燃放业绩、燃放器材等等部焰火晚会燃放资质要求，这其中包括公司规模、燃放业绩、燃放器材等等 几十种要求。几十种要求。 奥 运 焰 火 团 队 奥 运 焰 火 团 队 Olympic Fireworks Team EXECUTION 第三轮幸运抽奖第三轮幸运抽奖 you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life