1、,穷尽一生只为择一灵魂居所,最美的风景是回家的路,The road to go home,镜，在竭力追求完美的过程中达到自我心灵的和谐,Mirror, in the pursuit of perfection in the process of self-soul harmony,迷幻光影的追逐，好似从一缕阳光中捕捉月亮的碎片，亦真亦幻，如此迷人,As if from a ray of sunlight catch the moon debris, also true also unreal,镜面折射下的礼遇，即将为你留下最诚挚的永恒印记,The honorable treat, is abo
2、ut to leave the most sincere eternal mark for you,策划思路,PLANNING IDEAS,镜（mirror）,静（quiet）,敬（respect）,白金的色泽，犹如柏翠的光芒，镜生万物，镜无止境,柏翠之地，出则繁华入则宁静，大隐隐于市,自古千里马常有，而伯乐难求，柏翠敬业主的知遇之恩,The colour of platinum is like the brightness of cypress,Cypress land, out of the bustling into the quiet, the big hidden in the ci
3、ty,Dedication to gods understanding,以白金镜面为主元素，打造致美回家之路,活动概况,ACTIVITIES,活动主题：以柏翠 镜知遇某地产项目交付活动概念案 活动时间：待定 活动地点：项目销售中心 活动人数：340组 活动调性：精奢、宏丽、精致 活动元素：镜景、造境 活动色调：白金系,Event theme: a real estate project delivery concept project Activity time: to be determined Location: project sales center Number of partici
4、pants: 340 Activity tonality: luxury, magnificence and delicacy Activity element: mirror scene, creation environment Active color: platinum,氛围营造,creating an atmosphere,residence,residence,场地布置平面图,镜面立柱组景,花箱路引,镜面立体字,镜水花台,迎宾区,篷房,形象展板,销售中心,邀请函设计成折页，一面镜子，一面文字， 而邀请文字的形式是倒立的，我们将温馨提醒来宾， 把邀请函的文字对着折页的镜子，才能看到上
5、面的文字。 创意与形式，主题与调性的完美结合,提高活动的关注度。,镜中的邀请,The invitation,The invitation was designed as a hinge, a mirror, a text, The form of the invitation text is inverted, and we would like to remind the guests,镜中字,一系列白金色调镜面品牌展示立柱组景， 动感跳跃的造型，蓬勃欲出的张力， 让嘉宾从立体观感角度体会到产品由内而外的产品价值。 （除品牌关键词外还需展示欢迎回家等感人语句）,Flower in the M
6、irror,镜面立柱组景,Let the guest experience the product value from inside out from the perspective of stereoscopic impression,水中镜,业主大道的两侧水池， 将欢迎回家立体字呈现在这儿， 镜花水月，倒映的是字，折射的是意境。,vertical letter,镜面立体字,The logo of the park is displayed here. Mirror, mirror is the logo, the reflection is the artistic conception
7、.,Stereoscopic word,镜水花台 如梦如幻,Flower in the Mirror in the water,在镜面立体字周边布满镜水花台，配合着镜面折射，如梦似幻。,In the mirror around the three-dimensional word is full of mirror water table, with mirror refraction, like a dream.,镜中乐,The band aloha,嘉宾迎着悠扬的音乐走入柏翠大境。,外籍乐队迎宾,Guests welcome the melodious music into the par
8、k.,镜中房,Awning room,销售中心门前设置篷房作为工作区，为业主办理交付流程。,透明篷房,In front of the sales center, a covered room is set as working area.,镜中光,镜面与阳光交错流转， 将天空的颜色反射出来，与柏翠景色完美融合， 探寻柏翠至美之旅，从这里开始。,Flower in the Mirror,迎宾主形象墙,The entrance of the park is equipped with a glass mirror wall. The journey to the beauty of cypress
9、 starts here.,镜中倒影,The invitation,邀请专业手绘师亲笔为业主绘制画像， 体现项目的浓烈艺术氛围，并裱框留给业主作为纪念， 让生活成为艺术。,Invite professional hand sketcher to draw portrait for owner personally, Reflect the strong artistic atmosphere of the park.,镜中人,回家之路，一群绝美的MODEL即将为这场渐入佳境的交付仪式上演千姿百态的礼遇。,Model welcome,模特迎宾,On the way home, a group o
10、f stunning models are about to give the perfect reception for the coming delivery ceremony.,Model welcome,镜中花,凌驾于镜中的繁花装点现场的每一个角落， 让香气飘散弥漫。,Flower in the Mirror,花艺装饰,Beyond the flowers in the mirror, Let the aroma diffuse diffuse.,镜中餐,Delicate buffet,精致的餐点，浓浓的心意，皆为柏翠礼遇。,Delicate meal, thick heart, al
11、l for the bai cui courtesy.,镜中景,在园区的路上布置回家之景， 一步一景，步步观赏。,The road landscape,一步一景,On the way home in the park, One scene at a time, one step at a time.,一步一景,Park scenery,在园区的路上布置回家之景，一步一景，步步观赏。,On the way home in the park,One scene at a time, one step at a time.,一步一景（备选）,Park scenery,活动内容,Active cont
12、ent,housekeeper welcome,嘉宾到场后在门前停车场设置专门的外籍管家指挥泊车并提供绅士朋务，彰显品牌的高端及奢华。,IAfter the guests arrive, a special foreign steward will be set up in front of the parking lot to direct the parking and provide gentlemen services, highlight the high-end and luxurious brand.,外籍管家迎宾,The security service,安保服务,房屋交付期间
13、，在园区入口处设有安保人员 进行车辆引导及业主身份核实。 房屋交付期间，在园区内，增设安保寻岗， 遇见业主时，统一说辞“欢迎业主回家”， 用细节彰显朋务品质。,Security personnel are provided at the entrance of the park during the housing delivery Conduct vehicle guidance and owner verification.,交付办理,Delivery to deal with,业主由工作人员指引，进行交付办理程序。,The owner shall be guided by the sta
14、ff to carry out the delivery procedures.,细节服务,当业主办完交付手续后， 将有工作人员引领业主到园区开始进行验房， 如遇炎热/阴雨天气， 则有管家一路跟随，为其撑伞。,Details of the service,In case of hot/rainy weather, Then has the housekeeper to follow along, for its umbrella.,入户大堂布置,流光溢彩的镜面屋组景， 让业主感受到家的温暖。,The lobby is decorated,The scene of the mirror room
15、, Let owner feel the warmth of home.,定制专属钥匙盒、钥匙扣,Exclusive key box and key chain,为本次交付定制专属的钥匙礼盒及项目LOGO的钥匙链，彰显活动的专属性。,The key chain of the unique key box and the LOGO of the park will be delivered for this time, highlighting the specificity of the activity.,细节布置（电梯、门把手）,Details of the arrangement,电梯及
16、门把手均以欢迎回家等字样装饰。,TElevator and door handle are decorated with welcome home, etc.,细节服务,在每位业主家中准备一盆绿植， 触感鲜活的绿植， 为业主带来一丝家的温馨。,Details of the service,Prepare a green plant in each owners home. Fresh green plants, Bring the warmth of a home for owner.,细节服务,在工地开放时摄影师为每户业主拍摄的照片， 将由工作人员打印裱框，放于相应业主的家中， 送给业主一份惊喜。,Details of the service,IA staff member will print a frame and place it in the home of the corresponding owner. Give the owner a surprise.,THANK YOU!,
全部分类
免费下载资料库
10000份+资源包
千万vip文档畅享下载
下载文档文件编辑即用
网站精选百万好案
百万工程地产工作者都在用
微信扫一扫登录
