1、2018年大益品牉整合传播策略觃划 目录 公司简介 案例介绍 简报回顾 策略思考 创意阐述 项目传播觃划 团队架构 参考报价 CREATE CHEMISTRY arkr Group Business Unit By arkr group / arkr digital / vitamine / Ace-Vision arkr digital 全数字营销提供商 vitamine 全社会化媒体营销提供商 Ace Vision 全渠道电子商务营销提供商 born in 2011 Asias most award-winning independent social media agency 20+ s
2、ocial specialists and strategists Shanghai x 2 x 5 x 4 x 2 x 3 Spikes Asia AME Awards DAF Awards x 2 x 4 PRWeek Awards SABRE Awards WOMMY Awards China Effie Awards China ROI Awards x 2 OUR MISSION: CREATE CHEMISTRY ARKR FORMULA: LIQUID CONTENT + SMART TOUCHPOINT ARKR FORMULA: = KPI THAT MATTERS 服务客户
3、 服务客户 服务客户 服务客户 PAST CREATIVE + DIGITAL MEDIA - BRAND/PRODUCT PREFERENCE Happy Summer, Happy Sharing KFC Branding Campaign, 2011 Tough Mission: Get 1 million participants within 1 Week? Branded Sharing Button T Chinas First BRANDED sharing buttons across social media Sharing Competition Site Branded Sharing Button We created a sharing button in social media to promote the Summer Drink campaign. By