ABC Fitness Solutions：2024年1月创新报告：活跃健身消费人群研究报告-洞察与发现（英文版）（11页）.pdf

1、JANUARY 2024Innovation ReportActive Consumer Study Insights&FindingsThe statistical information contained in this report is representative of the individuals responding to this survey.All reasonable efforts were taken by ClubIntel to assure data comparability within the scope and limitations of the

2、reporting process.However,the data contained in this report is not necessarily based on third-party audited data.The statistical validity of any given number varies depending upon sample sizes and the amount of consistency among responses for any data point.The data in this survey is representative

3、of the sentiments reported by the targeted respondents.ClubIntel and ABC Fitness,therefore,make no representations or warranties with respect to the results of this study and shall not be liable to clients or anyone else for any information inaccuracies,or errors or omissions in content,regardless o

4、f the cause of such inaccuracy,error or omission.In no event shall ClubIntel or ABC Fitness be liable for any consequential damages.The ABC Fitness platform reflects our ongoing dedication to transparency and regulatory compliance,equipping our clients with cutting-edge security for greater peace of

5、 mind.All data within is anonymized.Our full privacy policy can be found at 2024 Innovation ReportIn the years 2021,2022 and 2023,ABC Fitness sponsored highly relevant fitness consumer research conducted by ClubIntel that monitored behavior,sentiment and usage of health clubs and gyms.The research w

6、as published within the fitness industry through webinars,presentations,blogs,etc.as a means of educating the health club operators and to add value to ABCs existing client base.Content from the studies were widely leveraged by ABC and have received exceptional coverage and recognition throughout th

7、e industry.In keeping with its tenant to educate the market,ABC Fitness invited ClubIntel to conduct a national study among Active Consumers for its next series of research for 2024.Survey distribution and collection.Working with ClubIntels panel partner,an email invitation was sent to approximately

8、 4,900 targeted consumers with a link to the survey.Geographically,the top 40 MSAs across the U.S.were sourced.Survey responses.In all,2063 consumers met the screener qualifications to participate in the study.These responses were carefully monitored to elicit a nationally representative sample and

9、significant data points for analyzing and creating consumer segment profiles.Also,response counts for certain consumer segments were augmented to have sufficient sample to satisfy the objectives requiring profile segmentation(e.g.,Gen Z and Baby Boomers).Active Consumer MethodologyJanuary 2024 Innov

10、ation Report2024 Demographic SnapshotJanuary 2024 Innovation ReportBalances fitness,nutrition,mental and physical well-beingFollows a consistent regimen day in and day outRoutine Lifers27%Fitness motivation is primarily event driven(vacation beach body,wedding,etc.)Casual Consumer15%Continuously see

11、ks out new fitness programs,products and servicesFitness Explorer24%+6%as compared to last yearWellness Lover+4%as compared to last year34%This year,we saw more people identify as Fitness Explorers and Wellness Lovers;a 4%and 6%increase as compared to last year,respectively.2024 Demographic Snapshot

12、January 2024 Innovation ReportSouthwest,Southeast,Midwest,PacificSouthwest,Midwest,PacificRetired(27%)Southeast,MidwestSouthwest,Southeast,Midwest,PacificRetired(18%)FULL-TIME 45%AgeRegionEmployment40 to 55 years old(31%)FULL-TIME 45%66 years or older(25%)FULL-TIME 61%18 to 55 years old(86%)FULL-TIM

13、E 56%25 to 39 years old(28%)Income0-50K(29%)50-100K(39%)100K+(32%)0-50K(28%)50-100K(34%)100K+(38%)0-50K(32%)50-100K(38%)100K+(31%)0-50K(43%)50-100K(35%)100K+(23%)Interestingly,Wellness Lovers are Millennials and older Gen Zrs.In comparison to other generations,these two group prioritize their total

14、wellness and will seek modalities that support their needs.Latest Gen Z HighlightsThe Gen Z active consumer is the most diverse segment among those who are active.They lean stronger among females with nearly 65%representation(compared to all active consumers at 60%),and nearly 33%identify as other t

15、han heterosexual/straight.Among those who are active,34%state they are Fitness Explorers whereby they are early adopters who look for new fitness programs,products and services.Another 32%state they are Wellness Lovers who prioritize fitness,nutrition,as well as mental and physical well-being.Most G

16、en Z(68%)work out on their own;however,they index high on working out with a personal trainer and participating in recreational/sport activities.Most Gen Z monitor their workouts with wearables either their personal wearable(56%)or a monitor provided during GX classes(27%).Gen Z are the most sociall

17、y conscious segment among active consumers.Nearly 70%feel its extremely/very important for their health club/gym/studio to support social issues.For them,the most important cause the club should rally around is mental health help/care.Moreso than other active consumers,they also feel the clubs shoul

18、d support racial equity,sexual harassment awareness,and gender equality.They are more active and place value on health and wellness more than other generations.January 2024 Innovation Report When asked,which of the following causes should fitness clubs/studios/gyms support,the majority selected ment

19、al health,help and care.January 2024 Innovation ReportSocial Causes and Fitness58%of of members and users find it important for their fitness club to embrace social causesQuadrant 11.Small group personal training(six or fewer individuals)2.Equipment-based exercise classes3.Functional resistance trai

20、ning4.Fitness wearables to monitor progressQuadrant 21.Free weight training(individual or small group)2.Swimming(e.g.,lap swimming,recreational use)3.Nutritional counseling and coaching4.Outdoor sports(e.g.,tennis,soccer,baseball,etc.)5.Cardio equipment trainingJanuary 2024 Innovation ReportModality

21、 InterestPost-pandemic growth relative to modality importance indicates that certain modalities have more growth and appeal than others.Quadrant 31.Pickleball2.Virtual group exercise classes outside of club3.Senior fitness/active aging programs4.Sports specific performance training5.Group cycling cl

22、asses(e.g.,RPM,Spinning)Quadrant 41.Suspension training classes2.Traditional endurance training programs3.Virtual self-directed fitness programs inside or outside the club4.Personal training5.Barre classesTOP MODALITIES BY QUADRANT:ABC Fitness Data Indicates Uptick in Member BehaviorJanuary 2024 Inn

23、ovation ReportABC Fitness data indicates check-ins have increased by almost 90%since pre-pandemic.Paying membership accounts increased by 8.2%as compared to last year despite seeing a decrease in new joins for North American gyms(ABC Ignite data).Global boutiques and gyms saw an uptick of 22%year ov

24、er year in new joins(ABC Glofox data).Households are spending more on membership dues with$21-$69 per month up 3%from last year.54%of active consumers indicated an increase in membership ranges from 6-months to 3-years;increased 6%from last year.Those who work out 9 to 12 times a month has increased

25、 over prior year from 22%to 25%this year.Facility Usage is Seeing an UptickJanuary 2024 Innovation ReportABC Fitness is the#1 tech provider for fitness businesses everywhere.From personal trainers,boutique studios,and gyms,to international franchise health clubs,ABC Fitness provides the technology a

26、nd industry insights needed to move your business forward.Grow your fitness business 30%by automating sales,member engagement,and operations.40%of US fitness business trust ABC Fitness to help them.Join a community of 30K clubs and studios across 40 million members worldwide.Learn more at .Transform your fitness visionsinto seamless reality