1、嘉里唐山凤凰新城项目提报 A Using-edge AD. works Jiali Tang Shan submitted Phoenix Metro project 营销目标及核心挑战 PARTI Marketing objectives and core challenges 营销目标 做唐山价格第一盘 我们的终极目的是卖得最贵，至于品牌最强，口碑最佳，品质最好，影响力最大等等皆是手段， 唯“在最高的销售价格上将项目顺利售出”为最终衡量一切营销成败的标准。 To do the first set of Tangshan prices Our ultimate goal is to sell
2、 the most expensive, as the strongest brand, the best reputation, best quality, most influential, and so are the means,Only the highest sales price in the successful projects will be soldas the ultimate measure of success of all marketing standards. 核心挑战 项目的唯一性从何而来？ “最贵”和“贵”的区别在于：“贵”指向“值不值”，即消费的理性评估
3、。而“最贵” 则指向“是否不可替代”，即消费行为是否可获得“独一无二”的利益。从本案营销目 标而言，“最贵”这一目标显然将项目核心挑战导向创造“独一无二，不可替代”的消 费价值（或曰核心利益）这一方向。 The uniqueness of the project come from? expensiveandexpensive The difference is: your point worth, that is the rational assessment of consumption. The most expensive the point is irreplaceable, the availability of consumer behavior that is unique interests. Marketing objectives from the case, the
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