1、Uncovering preferences and attitudes of the environmentally and socially responsible consumer in the UAE and KSAConscious consumersconsumersConscious consumersU A E&K S AConscious consumersIntroductionAccording to YouGov data 52%of the UAE and KSA consumers try to buy only from companies who are soc
2、ially and environmentally responsible.This indicates that a sizable portion of the population have started to adapt their attitudes and lifestyles to fit the role of a conscious consumer.What do the lives of consumers who have started to put sustainability first,look like?Our profile peek deep-dives
3、 into key categories such as retail,F&B,auto,media and advertising while uncovering decision-making aspects such as their attitudes,most considered brands and much more.Want to explore how conscious consumerism is resonating and growing among your target audience?Get in touchof the UAE and KSA consu
4、mers try to buy only from companies who are socially and environmentally responsible52%Age GroupUAE conscious consumerup to 2425 to 3435 to 4445+KSA conscious consumer10%19%44%25%27%28%19%28%of conscious consumers consider themselves to be environmentalists82%Gender Life stage Living with child(ren)
5、who are below 18Living with a spouse or partnerLiving with parent(s)UAE conscious consumerKSA conscious consumer72%59%63%53%57%18%24%61%28%39%Their views on sustainable livingGet in touchViews on sustainable livingI think green energy is the future82%77%75%77%78%70%I am willing to pay more for susta
6、inable energyI would consider getting solar panels on my homeUAE conscious consumerKSA conscious consumerof conscious consumers only buy clothes from sustainable brandsConscious consumers attitude towards shopping experiences Top category of products bought in the past 3 months I like to know where
7、my products are manufacturedClothes or accessories(not including shoes)ShoesHealth or beauty goodsElectronic devices(e.g.mobile phones,tablets,headphones,etc.)75%69%64%60%58%52%52%45%44%75%67%76%72%64%I dont mind paying more for products that are good for the environment I only buy products from com
8、panies that have ethics and values that I agree with61%Get in touchUAE conscious consumerUAE conscious consumerKSA conscious consumerKSA conscious consumerSecond-hand stores they have bought from in the past 12 months Where have they bought pre-owned things/clothes from?From friends/familyFlea marke
9、t/garage sale/yard saleeBayVintage/Thrift shopClassified ads in newspaperOther WebsiteGet in touchUAE conscious consumerKSA conscious consumer32%26%24%30%26%23%22%24%19%28%27%26%of conscious consumers think it is more ethical to be veganI dont buy food that is genetically modifiedI dont shop at supe
10、rmarkets if they havent got fresh,high quality foodI dont mind paying more for organic food49%Supermarkets conscious consumers tend to shop atAttitudes towards food&beverages%agree with statement Get in touch now UAE conscious consumerCarrefourLulus HypermarketNesto84%69%46%KSA conscious consumerPan
11、daDanubeCarrefour63%60%58%64%58%60%60%60%UAE conscious consumerKSA conscious consumer69%of conscious consumers think electric cars are future of the motor industryDo they have either sole or joint responsibility for buying cars in their household?Yes,I have sole responsibility Yes,I have joint respo
12、nsibilityNo,I have no responsibilityDont knowOther54%28%12%3%3%62%20%12%4%2%76%21%UAE conscious consumerKSA conscious consumerof the UAE conscious consumers would consider purchasing Tesla vs 18%Nat Repof conscious consumers spend 6-10 hours per week on social mediaHow do conscious consumers general
13、ly spend their time on the internet?21%EmailGenerally browsing the internetMessaging(e.g.,Skype,WhatsApp,etc.)Accessing social networking websitesOnline bankingUAE conscious consumerUAE conscious consumerKSA conscious consumerKSA conscious consumerSocial media networks they are a member of80%62%60%5
14、8%56%73%70%55%52%62%Get in touch now 79%77%79%60%70%69%MethodologyConscious consumers are defined as those residents of the UAE and KSA that agree with the statement I try to buy only from companies who are socially and environmentally responsible(Sample size is 3,180 for KSA and 3,524 for UAE).The
15、data is as of March 17,2024,and has been gathered from YouGov Profiles.YouGov Profiles is a comprehensive audience intelligence platform that encompasses a wide range of demographic,psychographic,attitudinal,and behavioral data variables of YouGov panelists worldwide.The data is collected continuous
16、ly and updated on a weekly basis.By employing precise audience profiling and segmentation,you can effectively connect with your target audience on the most appropriate channels at the right time.Gain the valuable insights you require,precisely when you need them.Build a portrait of your target audie
17、nces entire world with YouGov ProfilesGet in touch now Thank you!For more information,visit is an international research data and analytics group.We have been building an ever-growing source of connected consumer data for the past twenty years,creating the richest and most complete understanding of
18、your customers complex lives.We call it living data.Understand what 22million+registered panel members in over 55 markets are thinking,on over a million-and growing data points.Re-contact and dig deeper to plan,activate and track marketing activity with certainty,at speed,every time.Living Consumer Intelligence.2023 YouGov PLC All rights reserved|PP1121Get in touchLaunch a survey
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