1、Click here or press enter for the accessibility optimised versionUnveilingBeverageTrends in 2024Sip into the Futureof Consumer PreferencesClick here or press enter for the accessibility optimised versionWhats drivingthe beveragemarket?Relevant insights and trendsA Shifting Beverage MarketWhat consum
2、ers are drinking(and why)Consumers are embracing healthier lifestyles,even in the beverages they drink.Tastes good is no longer goodenough brands must think beyond traditional offerings to connect with todays conscious consumer.Functionalbeverages are dominating store shelves,low sugar and no sugar
3、options are growing more popular,and theres noshortage of options to accommodate these preferences.In this report,NIQ experts uncover the latest insights to uncover key focus areas for brands today.From thewellbeing trends driving the demand for functional beverages to sustainability,this report wil
4、l equip you with the intelneeded to navigate a changing market and connect with the experiential consumer.Click here or press enter for the accessibility optimised versionSpotlight onSugarConsumers are cuttingbackSugar reduction is not just a trend,but aserious priority for many today.In the questfo
5、r health,consumers are seeking(andfinding)alternative products that deliver thesame satisfaction as the beverages theyreused to.Social media marketing is helpingmany emerging brands take share of themarket,offering familiar flavors with addedhealth benefits.Food and beverageproducts with 0gadded sug
6、ar hold 45%share of the market andsaw an 8.6%boost insales last year.Click here or press enter for the accessibility optimised versionOverall WellnessA range of motivators areushering in an era ofwellbeingWhat are the trends drivingwellbeing-focused consumption?Energyis the top functional attributec
7、onsumers seek most across all RTDbeverage categories.The category of products labeled asMetabolism Support and Obesity Supportwitnessed significant growth in L52W.Thissurge in popularity can be attributed to theprevailing trend and increased interest in theuse of Ozempic.Source:NIQ Scantrack Total U
8、S xAOC+Conv 52 Wks Ending 12/2/2023;Note:All claims are listed as“stated”NIQ,RetailMeasurement Services NIQ Product Insight,powered by LabelInsight;Total US xAOC;52 weeks ending 12/30/2023Boosting beauty and brainpowerIn this era of increased wellness,consumersare tapping into the power of functiona
9、lbeverages to boost their brain power,physical beauty traits,and overall wellness.Products that tout the power of nootropicsand adaptogens have seen exponentialgrowth in the last 4 years.Nootropics+396%Adaptogens+257%$%Change vs 4yrs agoAshwagandha,ginseng,and other naturally-derived extracts that p
10、romise a range ofhealth benefits are appealing to consumersmore than ever.These products tend to offerenhanced cognitive function,a mood boost,and a potential reduction in stress.Click here or press enter for the accessibility optimised versionSustainabilitySustainability claims growing across Bever
11、agesHow do these claimsspeak to consumerpriorities?Consumers are starting to rethink the impact of theirpurchases and it shows.Popular sustainable claimslikerecyclableandfree from BPAare most penetratedacross categories,but emerging claims shed light onwhat consumers care about right now:Sourcing:Co
12、nsumers are placing pressure on brandsto do more,seeking to understand how a product issourced,produced,packaged,and even discarded.Attributes likeresponsibly sourced,fair trade,better forthe planet,and renewable energyare growing acrosscategories.When asked,responsible sourcing sits as a toppriorit
13、y for consumers along with sustainablepackaging.Consumer perception of sustainability isevolving to consider the whole lifecycle of a product.Social responsibility:Consumers want to purchasefrom brands that align with their values and claims likeB-corp certifiedare penetrating more of the market asa
14、 result.Click here or press enter for the accessibility optimised versionNIQ ProductInsight(NPI)NielsenIQ offers a Full View intoproduct attribution,enabling clientsto use our NIQ Product Insight(NPI)Characteristics to measurethe market through claims,certifications,and ingredient-levelproduct attri
15、butes.NPI provides unmatchedinsights:By combining attributeswith RMS data,companies canidentify products that may beaffected by the recent foodadditives ban,make informeddecisions,and thrive in the face ofregulatory changes.The NIQ NPI team can help youstay on top of the currentchallenges,while you preserve thequality of the products yourconsumers love!For more information,please contact Kieran Ward(K).Click here or press enter for the accessibility optimised versionThanks for Reading!Cookies 1 2 Terms 1 2 Privacy 1 2 P O W E R E D B Y
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