QS：2023澳大利亚和新西兰留学优势研究报告（英文版）（22页）.pdf

1、The recruitment edge:Australia and New ZealandDiscover what 43,000 students say they expect and want from universities in Australia and New Zealand.The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandExecutive summaryUniversities in Australia and New Zealand p

2、rovide world-leading teaching and research excellence combined with cities and communities with a reputation for being friendly and welcoming.During the COVID-19 pandemic,both countries experienced considerable disruption to campus life and student pipelines as a result of strict border closures and

3、 lockdowns.It is testament to the strength of their long-established reputation for excellence that both countries have rebounded so quickly.Now,universities in the region need to set their sights beyond recovery and reinvigorate their ambitions for student number growth which is well within their g

4、rasp.Key findings from 43,000 students interested in Australia and New ZealandRecommendations Be sure to emphasise your commitment to environmental sustainability,ensuring this is a stand-out message across all your marketing channels.Highlight exactly what your careers service offers be clear about

5、 the support available and how you can help students to find their dream jobs in the region,overseas or in their home country.Consider how machine learning and other technological solutions might enable you to scale your enquiry,admissions and offer management to deliver the response times applicant

6、s expect.Use of TikTok to research universities has skyrocketed from 2%in 2020 to 19%in 2023 so its time to ensure its part of your channel mix.Let international students know how much they mean to your institution and how proud you are to be a diverse,welcoming campus.of prospective students are ac

7、tively researching universities environmental sustainability strategy and efforts.43%Almost half of candidates cite a high graduate employment rate as the most important factor when choosing a course.1/22/3Nearly two thirds of students expect a complete and personalised response to an enquiry within

8、 three days.Only 48%say they have received this level of service from universities to date.The number one factor when choosing a country for their course is that it is welcoming to international students.#1 12The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New Zealan

9、d43,378interested in Australia and New ZealandReal voices,smart choicesWith granular insights from more than 115,000 prospective students the QS International Student Survey the largest global survey of its kind has been guiding recruitment strategies for over a decade.116,412 prospective student re

10、sponses194 countries and territoriesStay one step aheadYou can use the QS International Student Survey data and insights to Understand and fulfil evolving student priorities in the areas that matter most to them like employability and sustainability.Identify growth opportunities.Refine your brand po

11、sitioning and showcase your differentiators.Would you like help with applying our insights and recommendations to your marketing and recruitment plans?Or would you like help with refining your strategy?Contact us today and our student recruitment experts will be happy to guide you.34The recruitment

12、edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandContents What 43,378 students interested in Australia and New Zealand say about:Environmental sustainability-08Employment and career aspirations-13Preferred communications and channels-17 Perceptions of Australia and New Zea

13、land-2156The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandDid you know that if you partner with us for the QS International Student Survey you receive a bespoke report for your institution?Its free to participate and we ask that you invite your prospective

14、students to complete the QS International Student Survey.Register your interest in partnering with us for the QS International Student Survey 2024 today.Environmental sustainabilityof prospective students looking to study in Australia and New Zealand are actively researching universities environment

15、al sustainability strategy and efforts.43%Universities in both Australia and New Zealand have taken impressive strides forward in action on tackling climate change.Almost two thirds(62%)of those who researched the level of environmental action being taken by universities in the region say they are s

16、atisfied with the efforts being made.This compares favourably to students reviewing the environmental sustainability credentials of universities in the US(58%)but is slightly lower than those interested in the UK(65%)or Canada(65%).What do prospective students want and expect from universities in Au

17、stralia and New Zealand?78The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandIn your opinion,what is the most important element that universities must not overlook in their efforts to advance environmental and soc

18、ial impact?Success story:University of AucklandDr Jingwen Mu Former Senior Global Strategy Advisor to the Vice-Chancellor at the University of Auckland and member of QS Rankings Advisory Board,University of AucklandI believe reliable data is the most critical ingredient.Others include people,leaders

19、hip,culture you name it!However,data seems to be the one ingredient that is often missing.”Top 10 in the world for sustainability (QS World University Rankings:Sustainability 2023)Postgraduate research students are the most likely to research the level of action a university is taking on environment

20、al sustainability(49%),followed by postgraduate taught(43%)and undergraduate(39%).Spotlight on environmental sustainabilityThose planning to study history,philosophy and religious studies are the most likely(58%)to research a universitys environmental sustainability strategy and efforts,with psychol

21、ogy students the least likely(26%).The recruitment edge:Australia and New ZealandRead our interview in full910The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandTop 5

22、Top 5 universities in New Zealand for sustainabilityuniversities in Australia for sustainabilityNew Zealand universities featured among the worlds top 100 in the QS World University Rankings:Sustainability 2023.Australian universities featured among the worlds top 100 in the QS World University Rank

23、ings:Sustainability 2023.University University The University of Sydney The University of Otago The University of New South WalesThe University of AucklandThe University of Adelaide The University of Canterbury|Te Whare Wnanga o Waitaha The University of Melbourne Victoria University of Wellington R

24、MIT UniversityMassey University=547=51036955111653125Global rankGlobal rankUniversityUniversityGlobal rankGlobal rank1231112The recruitment edge:Australia and New ZealandEmployability and career aspirations46%of candidates interested in studying in Australia and New Zealand cite a high graduate empl

25、oyment rate as the most important factor when choosing a course.For students,getting the job they want remains a key driver in international student decision-making.Post-study work policy remains important but its the graduate employment rate that matters most.When we asked prospective students to s

26、elect the top five most important factors when choosing a course,the third most common answer was that it leads to their chosen career(50%of responses),closely followed by a high graduate employment rate(46%of answers).Top three career considerations when choosing a universityLearn new skills(61%)Bu

27、ild a professional network(54%)Improve my employment prospects(51%)The recruitment edge:Australia and New Zealand1314The recruitment edge:Australia and New ZealandSpotlight on post-study work and employability45%of prospective international students hope to stay in Australia or New Zealand temporari

28、ly after they graduate.26%hope to stay permanently in New Zealand after completing their studies compared to 18%who hope to stay permanently in Australia.Students interested in Australia and New Zealand are more positive about staying in the country permenantly after graduation than those considerin

29、g the US(15%)and the UK(13%)67%say that gaining employment in their home country once theyve graduated is very important or extremely important to them.98%of students say that its important that their chosen university has a careers advice service with 41%saying this is extremely important.Creativit

30、y,problem-solving and analytical skills are the skills which prospective students think employers value most.When choosing an employer,the most important factors are salary and benefits(65%),work-life balance(41%)and career progression(28%).The recruitment edge:Australia and New ZealandThe recruitme

31、nt edge:Australia and New Zealand1516The recruitment edge:Australia and New ZealandPreferred communications and channelsThe recruitment edge:Australia and New Zealand63%of students interested in studying Australia and New Zealand expect a complete and personalised response to an enquiry within three

32、 daysUniversity enquiry teams are not currently meeting students expectations when it comes to enquiry response times or application outcome communications.Institutions looking to grow student numbers must be prepared to manage higher enquiry and application numbers without compromising on quality a

33、nd personalisation.When we asked prospective students to select the top five most important information sources when researching a university,the university website was the most significant by a considerable margin(70%of responses).Almost half(49%)refer to university rankings and less than a quarter

34、(22%)say they find printed brochures and prospectuses useful.1718The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandSpotlight on communications and channels34%of students want to communicate via a phone call but its email(84%)and WhatsApp(45%)that are the pre

35、ferred methods of getting in touch.InstagramLinkedInWeiboRedditInternet formsYouTubeTikTokFacebookWeChatTwitter44%28%18%11%28%56%19%35%28%17%Almost a fifth(19%)of students are now researching universities on TikTok and its unsurprisingly even higher for prospective undergraduate students(23%).Top te

36、n social channels for researching universities23%of students expect daily contact from a university once theyve received an offer and 49%expect weekly contact.Only 48%of students say theyd received a complete and personalised response within three days of submitting an enquiry toa university.63%of s

37、tudents expect a complete and personalised response to an enquiry within three days.38%expect to receive notification of the outcome of their application within three days.Growth in Tik Tok2%8%19%2020202120221920The recruitment edge:Australia and New ZealandPerceptions of Australia and New ZealandWh

38、at words would you use to describe Australia?What words would you use to describe New Zealand?Australia and New Zealand have long been perceived as safe and welcoming destinations for international study but the pandemic caused significant disruption and its important to continue to highlight the be

39、nefits of studying in this region over others,particularly as Canada and the UK have improved their post-study work policies.The number one factor when choosing a country for their studies is that it is welcoming to international students.1The recruitment edge:Australia and New Zealand21The recruitm

40、ent edge:Australia and New Zealand22The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New Zealand2324The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandSpotlight on country perceptions New Zealand consistently came out as the co

41、untry which prospective students felt handled the pandemic best,topping the sentiment analysis of the monthly surveys QS conducted to analyse student sentiment by a considerable margin.of those looking ato study in New Zealand or Australia now believe it is safe and 64%think both countries are becom

42、ing increasingly welcoming to international students.Source:QS monthly COVID-19 surveys79%If students decided to study at home rather than abroad,Cost of living(67%)is what worries students most about studying abroad,followed by safety(54%)and getting a job(46%).Unsurprisingly,safety is the biggest

43、concern of parents said that their parents would feel positive about the decision.44%38%saying this is parents number one worry about international study,followed by21%saying a course which will lead to a good job.with2526The recruitment edge:Australia and New ZealandThe recruitment edge:Australia a

44、nd New ZealandThe recruitment edge:Australia and New ZealandStudent viewsA snapshot of free text responsesWhy New Zealand?The first factor is that students can obtain a postgraduate visa to work locally.Secondly,the weather is similar to my country.”New Zealand offers scholarships for international

45、students.Its known for its innovation and research,quality life and its also safe and peaceful.”It has well ranked universities which are affordable,has a wide range of scholarships and financial aid,a welcoming environment and a good number of years to stay and work after graduating.”With an excell

46、ent education system,internationally accredited qualifications,ample research opportunities and a matchless quality of life,New Zealand has a lot to offer.”Its a welcoming country to international students with an abundance of job opportunities and various other pathways.”Its a safe country where yo

47、u can follow your religion.No racism.Im impressed by yourex-prime minister.”Australia has a good reputation for the course that I am going to pursue.There are good employment opportunities after completing the course and the living environment is so friendly.”I am interested in studying in New Zeala

48、nd because of the quality of education,good healthcare facilities,and prioritized development of research and innovation.In line with this,I am overall interested in living in this country to help myself focus on my studies.”Why Australia?2728The recruitment edge:Australia and New ZealandThe recruit

49、ment edge:Australia and New Zealand2930Appendix The current student recruitment landscape-31Opportunities for growth-35 Demographic of survey respondents-37The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandThe record-breaking performance of Australian univer

50、sities in the QS World University Rankings 2024 saw three Australian universities ranked among the worlds top 20 universities for the first time.The University of Melbourne reached a historic high for any Australian university of 14th place,with the University of Sydney and the University of New Sou

51、th Wales tied for 19th place.Australia was also the only country to take two of the top ten spots in the QS Best Student Cities rankings launched last week with Melbourne(4th)and Sydney(7th).How does Australia fare among the big four destination markets?The“big four”study destinations include 178(36

52、%)of the QS World University Rankings top 500 universities and attract over 2,450,000 internationally mobile students,which represents approximately 37%of the total.While Australia,UK,Canada and the US remain the worlds top four destination markets,Australia slipped behind Canada in student volumes

53、through the pandemic.The stellar performance of Australian universities in the QS World University Rankings shows that universities are better placed than ever to regain and grow market share.The current student recruitment landscapeSource:HESA,OpenDoors,Erudera,Austrade3132The recruitment edge:Aust

54、ralia and New ZealandWhere are Australias key strengths?Top 10 source locations for Australia,the UK,the US and CanadaSource:HSEA,OpenDoors,Erudera,AustradeAustralia is leading the big four in average score for citations for faculty,average overall rankings score and academic reputation.Professor Ma

55、rk Scott,Vice Chancellor of the University of Sydney,said:It is wonderful to see Australian and Sydney universities stand out among the top global universities with their highest rankings to date.Five of our universities are among the worlds top 50 most esteemed by the global academic community and

56、tying with UNSW in 19th place is a significant shared achievement.It affirms Sydneys reputation as being a great global city for higher education.We know our universities are some of the best in the world due to their focus on world-class research and teaching,with fairness in access to education an

57、d opportunity and it is wonderful to see this recognised by one of the worlds most prestigious rankings organisations.”The recruitment edge:Australia and New Zealand3334The recruitment edge:Australia and New Zealand“Forward-thinking and dynamic”She saidQS CEO Jessica Turner spoke at a reception even

58、t held at the University of Sydney her alma mater-in June 2023 to share and analyse the results of the QS World University Rankings 2024.What is clear is that Australian institutions stand out in their service to students both Australians and international students.Many Australian institutions are f

59、orward thinking and the dynamism of the sector here the focus on research impact,employability and sustainability and strong links built over decades across multiple countries,have all helped to achieve improved performance for Australian institutions as this ranking evolves and innovates.The averag

60、e scores of Australian universities in QS academic and employer reputation indicators,as well as in the research impact metric,position the country among the world top 10 performers,recognising its enduring and growing global influence.Additionally,Australia achieves the 11th highest average score i

61、n Sustainability,a crucial aspect we are proud to include in our rankings.This aligns with the shifting priorities of the current and future generations of learners and of society at large.”The recruitment edge:Australia and New Zealand3334The recruitment edge:Australia and New ZealandEach of New Ze

62、alands eight universities improved their year-on-year position in the QS World University Rankings 2024.New Zealands number one university,the University of Auckland,achieved its highest ever rankings performance at 68th in the world.In the top 300,the University of Otago ranked in 206th place and M

63、assey University,up an impressive 53 places to rank in joint 230th place.The introduction of a new sustainability metric in this years rankings has emphasised New Zealands clear dedication to environmental and social change,with the University of Auckland featuring in the global top 10 in the sustai

64、nability indicator,and three more universities ranked within the top 100 for this metric.Where are the key strengths of New Zealands institutions?In another metric introduced into the rankings methodology in 2023,Employment Outcomes,which consider graduate employment rates and alumni impact,the Univ

65、ersity of Auckland again performs exceptionally,ranking among the global top 30.The University of Canterbury also secures a strong position here with Massey University emerging as the leading local performer in the International Research Network metric,securing the 215th spot,with the University of

66、Auckland ranked 220th.New Zealands continued popularity as a study destination is evident,with Auckland University of Technology and Massey University ranking among the worlds top 100 for their proportion of international students.In terms of reputation,the University of Auckland is particularly est

67、eemed within the global academic community,ranking 65th in the academic reputation indicator.The University of Otago and Victoria University of Wellington also feature among the worlds top 200 in this metric.However,there is room for improvement in the Employer Reputation metric,where only the Unive

68、rsity of Auckland and the University of Canterbury appear among the global top 300.3536The recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandThe recruitment edge:Australia and New ZealandQS International Student SurveyWant to stay one step ahead?2023Demographics

69、 of those interested in Australia or New Zealand studyGenderStudy levelAgeMain subjects of interestFundingHousehold incomefemale17-20Business and managementSelf-fundedLess than$10,000 USD53%30%23%65%24%male21-24Engineering and technology Loan$10,000-25,000 USD25-31ComputingScholarshipOver$25,000 USD

70、-$50,000 USD32 or olderSubjects allied to medicineNot sure otherOver$50,000-USD-$75,000 USDOver$75,000 USD42%31%12%8%16%prefer not to say or to self-describe5%24%11%20%13%14%7%Foundation or vocational5%UndergraduatePostgraduate research35%Postgraduate taught44%16%7%6%2%Would you like help with apply

71、ing our insights and recommendations to your marketing and recruitment plans?Or would you like help with refining your strategy?Contact us today and our student recruitment experts will be happy to help.3738The recruitment edge:Australia and New ZealandWant to delve deeper into what your future stud

72、ents think?We provide bespoke reports for institutions which partner with us to encourage prospective students to participate in the QS International Student Survey.Benchmark the needs and wants of your prospective students against other universities in the region and across the globe.Register your interest in partnering with us for the QS International Student Survey 2024.