2025商业地产夏日美好生活计划落日夜市(万物皆可摊·遇见好时光主题)活动策划方案-25页.pptx
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2025-06-10
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1、落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市夏日美好生活计划人间烟火味最抚凡人心据商务部城市居民消费习惯调查报告显示,中国60%的消费发生在夜间,大型购物中心每天18时至22时消费额占比超过全天的二分之一,预计在2023年,夜经济的规模将达到42万亿元,夜间经济已经成为城市消费的“新蓝海”。喧嚣的市集,绚丽的灯影,人潮涌动的欢乐,都让城市的夜色更精彩。落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI每当城市夜幕降临,灯火辉煌,这是整座城市最美的时候人间烟火2、味最抚凡人心逛着夜市,看着城市最普通的烟火。美食美酒的冲击下,夏日的炎热不值一提。夜市中的小人物犹如夜空中的星星一样闪耀。吃 喝 游 购 娱随着人们对于生活品质的要求,夜经济已由曾经简单的夜市发展为包含食、游、购、娱、体、展、演等多元形式的夜间消费市场,*将打造一个内容丰富有品质的夜市,满足居民的多种需求,带动区域经济发展。打造有品质的“8小时之外生活”市集落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI夏日美好生活计划活动主题落日夜市万物皆可摊遇见好时光落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIY3、ESHI落日夜市LUORIYESHI活动定位落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI消费者聚焦两大群体摊主共同打造具有生活属性的美好市集周边居民,城市青年,儿童亲子客群定位招募摊主城市手工达人,造物青年,品牌店主,美食,好物这次活动我们也将视线聚焦在摊主身上,为所有想摆摊的人提供机遇,人人都能成为摊主!活动定位落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI活动框架落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LU4、ORIYESHI文创好物+美食品鉴+暖场演出解锁都市人8小时之外的生活乐趣,打造城市夜晚新景象万物皆可摊遇见好时光活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI手作+鲜花+互动,各种品类摊主招募令!解锁打工人第二职业,开启摊主扶持计划。摊主福利计划人人都能来摆摊活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI各色业态组合,开启美好生活活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESH5、I三大福利解锁王者摊主摊主福利计划人人都能来摆摊最佳摊位布展奖奖励现金*元营业额冠军奖奖励现金*元最佳人气奖奖励现金*元活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI我们将提供摊主福利计划人人都能来摆摊统一形象的摊位铺位完善的水电支持热闹的人群活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI夏日美好生活计划01落日音乐会02落日游乐园03落日电影院活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LU6、ORIYESHI落日音乐会每天落日之后,在广场中央,乐队奏响音乐,歌手现场演绎歌曲。MUSIC活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日音乐会MUSIC活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日游乐园集市互动游戏,边玩边逛,扭蛋机,眼疾手快,套圈等小游戏丰富集市内容PLAY活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日游乐园PLAY活动内容落日夜市LUOR7、IYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日电影院落日之后,露天电影院开场,在热闹一天之后,开启一段悠闲时光LOOK活动内容落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日电影院LOOK视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉建议所有图片均为网图,仅供参考视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉设计8、市集门头材质建议花朵气模桁架搭建主体材料:KT板+PVC视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉设计现场布局装饰:吊幔+架子视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉设计打卡气模视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉设计摊位建议视觉建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI现场视觉设计主画面设计建议落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市LUORIYESHI落日夜市THANKS