1、商业体地产夏日儿童活动创意内卷鸡娃主题活动策划方案KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN辛 者 酷WELCOMECONTENTS活 动 导 入活 动 概 况活 动 预 热活 动 内 容鸡 娃 市 集1ACTIVITY IMPORT20后将2、来或许不需要啃老，不是因为“无老可啃”，而是在踏入社会前，就积攒了十多年工作经验。当内卷成为K12教育普遍存在的问题，令我们意想不到的，不是内卷的风吹到了幼儿园，而是这届幼儿园的内卷，也能卷出意想不到的场面。KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHIL3、DREN挖矿不如卖铲子在大环境内卷市场下，人们急需一个发泄的出口。聚集人气，组织孩子们一起参加劳动、了解生活、参与生活、体验生活、自助式长大。让孩子们和家长们共同激励，增强亲子关系，增加客户粘性，深入客户体验。KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHI4、LDREN抓住时代的红利 推动社区型经济万 物 皆 可 爱 2EVENT OVERVIEW活 动 目 的KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN通过此次活动吸引市民和目标客群前来参与，制造人气。通过活动蓄客，加深消费者对项目的记忆点，为项目5、后续蓄客引流做准备。通过活动树立项目年轻形象，吸引符合项目定位的目标消费者。通过活动辐射周边的消费者和目标客群，增加项目曝光度，提升项目知名度。制造人气制造人气树树立品牌形象立品牌形象增加知名度增加知名度活 动 概 况KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE6、 CHILDREN活动主题：活动时间：2025年/初夏、五一劳动节小长假、儿童节等活动地点：商业体中庭/地产花园区/社区活动/户外拓展活动形式：户外、拓展、研学、亲子等活动内容：活动签到主题墙 幼儿放心包子铺 鸡娃课堂 跳蚤市场万 物 皆 可 爱 3TOPIC PREHESTING活 动 宣 传KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE 7、CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN小小红书红书推广推广 提前设计好的图片和剪辑的宣传视频，通过小红书KOL定制发声，招募参与客户和家庭前来体验最新的“辛者酷”幼儿园一日活动。活 动 宣 传KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHI8、LDRENKEEPING THE CHILDREN倒倒计时计时海海报报 活动前一周海报倒计时活动前三天制造话题与神秘感朋友圈发布精美海报倒计时，喜迎客户的好奇心。线上推广企业微信公众号；今日头条、微博等新媒体，通过官方进行大范围传播。抖音、快手等多平台进行视频炒作。活活动预热动预热 Activity preheating活 动 宣 传KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE 9、CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN倒倒计时计时海海报报 活动前一周海报倒计时活动前三天制造话题与神秘感朋友圈发布精美海报倒计时，喜迎客户的好奇心。4ACTIVITY PUBLICRYGP活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING T10、HE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN伴手礼伴手礼 参与活动的客户，可以获得限量泡泡玛特盲盒系列伴手礼一份。活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN签签到到墙墙 11、采用盲盒签到的模式，让每一个参与的客户家庭，都有参与活动的惊喜感！活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN当别人家的小孩还在迷你厨房玩得不亦乐乎，辛者库幼儿课堂的孩子早就原地cos起了“东北雨姐”和“张同学”。从擀面到摊饼，从12、炒菜到养鸡，不知道幼儿园会否真在下午四点放学？因为爸爸妈妈要死六点下班到家，那他们也可能吃上孩子精心准备的热乎乎的饭菜了。辛者辛者库库幼儿幼儿课课堂堂活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN鸡娃课堂上，孩子自助制作的包子和烙饼13、都可以上小铺，来提供给现场的家长们品尝。幼娃放心包子幼娃放心包子铺铺/童心烙童心烙饼饼店店5ACTIVITY PUBLICRYGP活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN把孩子们自己制作的小手作、小糕点和小玩具带到市集互相交换14、，也可以旧物置换，增加孩子的自主能动性，让孩子自主成长。鸡鸡娃交娃交换换跳蚤市集跳蚤市集活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN跳蚤市集跳蚤市集把孩子们自己制作的小手作、小糕点和小玩具带到市集互相交换，也可以旧物置换，增加孩子15、的自主能动性，让孩子自主成长。活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN跳蚤市集跳蚤市集把孩子们自己制作的小手作、小糕点和小玩具带到市集互相交换，也可以旧物置换，增加孩子的自主能动性，让孩子自主成长。活 动 内 容KEEPING16、 THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN跳蚤市集跳蚤市集把孩子们自己制作的小手作、小糕点和小玩具带到市集互相交换，也可以旧物置换，增加孩子的自主能动性，让孩子自主成长。活 动 内 容KEEPING THE CHILDRENKEEPING THE CHIL17、DRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN跳蚤市集跳蚤市集把孩子们自己制作的小手作、小糕点和小玩具带到市集互相交换，也可以旧物置换，增加孩子的自主能动性，让孩子自主成长。活 动 内 容KEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDRENKEEPING THE CHILDREN跳蚤市场氛围布置。跳蚤市集跳蚤市集T H A N K S